Advertising And The European City

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Advertising and the European City

Author : Clemens Wischermann
Publisher : Routledge
ISBN 13 : 0429864329
Total Pages : 226 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Advertising and the European City by : Clemens Wischermann

Download or read book Advertising and the European City written by Clemens Wischermann and published by Routledge. This book was released on 2018-12-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2000, this volume responds to the rise and spread of advertising throughout Europe and the world in the past one and a half centuries which is breathtaking in its scope and influence, now part of the way we think and live. Historians are only just beginning to understand this process, replacing outmoded theories of manipulation which focused on the advertiser with more sophisticated cultural explanations that centre on the way consumers filter and select messages creating new worlds of perception. The authors of this work find the origins and trace the development of this new world or perception in the modern city: London and Paris, the forerunners, and the cities and larger towns of France, Germany, Belgium and the Netherlands, where advertising created new urban perceptions, leading to new avenues of consumption and altered lifestyles. Advertising is viewed in this work as a new way of perceiving and organising the world of the city-dweller, a visual culture, a way of attaching meaning to things and to words, or rearranging the mental map of modern life.

Sports and City Marketing in European Cities

Author : Leo van den Berg
Publisher : Routledge
ISBN 13 : 1351898450
Total Pages : 129 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Sports and City Marketing in European Cities by : Leo van den Berg

Download or read book Sports and City Marketing in European Cities written by Leo van den Berg and published by Routledge. This book was released on 2017-03-02 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.

Inside City Tourism

Author : John Heeley
Publisher : Channel View Publications
ISBN 13 : 1845411706
Total Pages : 190 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Inside City Tourism by : John Heeley

Download or read book Inside City Tourism written by John Heeley and published by Channel View Publications. This book was released on 2011 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside City Tourism explores how European cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. This book distinguishes itself from other texts through its pan-European perspective and by combining both theory and practice. New and original case materials are used to exemplify mainstream approaches to city marketing, identify recurrent problems and opportunities, and exemplify best practice.

The European City

Author : D. Burtenshaw
Publisher : Routledge
ISBN 13 : 1000383164
Total Pages : 351 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The European City by : D. Burtenshaw

Download or read book The European City written by D. Burtenshaw and published by Routledge. This book was released on 2021-06-29 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1991, this book focusses on the philosophies, histories and processes which have made the West European city system rich in internal variety yet distinct from that of the rest of western industrialised urban society. It synthesizes international experiences in particular aspects of urban policy making, with reference to Germany, France and Benelux. The book covers urban planning in its broadest sense – from economic, socio-spacial, recreational, housing and transport perspectives.

Sports and City Marketing in European Cities

Author : Leo van den Berg
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.:/5 (671 download)

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Book Synopsis Sports and City Marketing in European Cities by : Leo van den Berg

Download or read book Sports and City Marketing in European Cities written by Leo van den Berg and published by . This book was released on 2000 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

European Cities in Dynamic Competition

Author : Horst Albach
Publisher : Springer
ISBN 13 : 366256419X
Total Pages : 216 pages
Book Rating : 4.6/5 (625 download)

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Book Synopsis European Cities in Dynamic Competition by : Horst Albach

Download or read book European Cities in Dynamic Competition written by Horst Albach and published by Springer. This book was released on 2018-08-27 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: World population and the number of city dwellers are steadily growing. Globalization and digitalization lead to an increased competition for skilled and creative labor and other economic resources. This is true not only for firms, but increasingly also for cities. The book elaborates on resulting challenges and opportunities for urban management from the European perspective, and discusses theories, methods and tools from business economics to cope with them. Contributions in this volume come from scholars and practitioners of economics, business administration and urban management, and cover aspects ranging from urban dynamics to city marketing. They draw on experiences from several European cities and regions, and discuss strategies to improve city performance including Open Government, Smart City, cooperation and innovation. The book project was initiated and carried out by the Center for Advanced Studies in Management (CASiM), the interdisciplinary research center of HHL Leipzig Graduate School of Management. It is addressed to scholars and managers in Europe and beyond, who will benefit from the scientific rigor and useful practical insights of the book.

Tourism in European Cities

Author : John Ebejer
Publisher : Rowman & Littlefield
ISBN 13 : 1538160552
Total Pages : 305 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Tourism in European Cities by : John Ebejer

Download or read book Tourism in European Cities written by John Ebejer and published by Rowman & Littlefield. This book was released on 2021-09-14 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism in European Cities explores the relationship between tourist activity and the architecture and built environment within which it takes place. This is the first book to consider urban tourism with a particular focus on European cities. Tourism in European Cities considers the tourist experience and the various elements that shape it. In many cities, the historic core plays a crucial role in tourism either as the location of the more important attractions, or as an attraction in its own right. The book dedicates a chapter to urban heritage and its relationship to tourism, including urban conservation and UNESCO World Heritage Sites. Another chapter considers contemporary architecture and debates some cities’ efforts to use iconic architecture, in particular, to enhance their attractiveness in the context of increased competition between cities. In the context of competition, many cities are resorting to events as a strategy to reposition and differentiate themselves from other cities. Major events are accompanied by major investment in event venues and in urban infrastructure. The city often serves as a backdrop to the urban festival as activities and performances are staged in the city’s urban spaces. This book is essential reading for students of tourism and urban geography. It is also of interest to students of urban planning and architecture, and anyone keen to learn more about tourism and European cities.

Sport, Recreation and Green Space in the European City

Author : Peter Clark
Publisher : Suomalaisen Kirjallisuuden Seura
ISBN 13 : 9522227919
Total Pages : 220 pages
Book Rating : 4.5/5 (222 download)

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Book Synopsis Sport, Recreation and Green Space in the European City by : Peter Clark

Download or read book Sport, Recreation and Green Space in the European City written by Peter Clark and published by Suomalaisen Kirjallisuuden Seura. This book was released on 2009-12-31 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green space has become a major issue in European cities in recent years as a result of enhanced environmental awareness, urban marketing, planning policy and growing population densities. Up to now, however, the subject of sports areas and grounds has attracted little research, despite the fact that since the First World War such public and private areas – from football pitches and running tracks to golf courses and tennis courts – have often comprised one of the most important and extensive types of green space in the European city. This book presents a pioneering comparative and multidisciplinary analysis of the development, use and impact of sports areas in the European city from the start of the 20th century up to the present time. Employing a range of historical, spatial and ecological approaches it examines when and why sports areas evolved, the contribution of municipalities and the private sector, the role of gender and class, and the impact on the urban landscape and ecology. Chapters cover urban sports areas in Finland, Britain, the Netherlands, Germany and Italy, illustrating the contrasts in the provision of green space across Europe.

The European Cities and Technology Reader

Author : David C. Goodman
Publisher : Psychology Press
ISBN 13 : 9780415200820
Total Pages : 328 pages
Book Rating : 4.2/5 (8 download)

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Book Synopsis The European Cities and Technology Reader by : David C. Goodman

Download or read book The European Cities and Technology Reader written by David C. Goodman and published by Psychology Press. This book was released on 1999 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Cities and Technology Reader is divided into three main sections presenting key readings on: Cities of the Industrial Revolution (to 1870), European Cities since 1870 and the Urban Technology Transfer.

The Sublime Invention

Author : Michael R Lynn
Publisher : Routledge
ISBN 13 : 1317324153
Total Pages : 284 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Sublime Invention by : Michael R Lynn

Download or read book The Sublime Invention written by Michael R Lynn and published by Routledge. This book was released on 2015-10-06 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ballooning, like the Enlightenment, was a Europe-wide movement and a massive cultural phenomenon. Lynn argues that in order to understand the importance of science during the age of the Enlightenment and Atlantic revolutions, it is crucial to explain how and why ballooning entered and stayed in the public consciousness.

Towards Effective Place Brand Management

Author : Gregory Ashworth
Publisher : Edward Elgar Publishing
ISBN 13 : 184980639X
Total Pages : 295 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis Towards Effective Place Brand Management by : Gregory Ashworth

Download or read book Towards Effective Place Brand Management written by Gregory Ashworth and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They provide adetailed analysis of the role of local communities in place branding strategies, and illustrate not only how, but also why brand management should be implemented. Case studies from a range of jurisdictions and cultural and political viewpoints are drawn upon, each illustrating an array of issues or techniques in specific economic, cultural and geographical contexts. This book provides a theoretically informed but practically oriented overview and discussion of the increasingly popular field of place branding as an instrument of place management. As such, it will strongly appeal to both academics and practitioners in the fields of place marketing, place branding, local development, tourism planning and development, tourism marketing, cultural geography, urban and regional planning. Consultants in local authorities, national and regional tourism boards will also find this to be a fascinating read.

Electric Light

Author : Sandy Isenstadt
Publisher : MIT Press
ISBN 13 : 026203817X
Total Pages : 303 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Electric Light by : Sandy Isenstadt

Download or read book Electric Light written by Sandy Isenstadt and published by MIT Press. This book was released on 2018-09-25 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: How electric light created new spaces that transformed the built environment and the perception of modern architecture. In this book, Sandy Isenstadt examines electric light as a form of architecture—as a new, uniquely modern kind of building material. Electric light was more than just a novel way of brightening a room or illuminating a streetscape; it brought with it new ways of perceiving and experiencing space itself. If modernity can be characterized by rapid, incessant change, and modernism as the creative response to such change, Isenstadt argues, then electricity—instantaneous, malleable, ubiquitous, evanescent—is modernity's medium. Isenstadt shows how the introduction of electric lighting at the end of the nineteenth century created new architectural spaces that altered and sometimes eclipsed previously existing spaces. He constructs an architectural history of these new spaces through five examples, ranging from the tangible miracle of the light switch to the immaterial and borderless gloom of the wartime blackout. He describes what it means when an ordinary person can play God by flipping a switch; when the roving cone of automobile headlights places driver and passenger at the vertex of a luminous cavity; when lighting in factories is seen to enhance productivity; when Times Square became an emblem of illuminated commercial speech; and when the absence of electric light in a blackout produced a new type of space. In this book, the first sustained examination of the spatial effects of electric lighting, Isenstadt reconceives modernism in architecture to account for the new perceptual conditions and visual habits that followed widespread electrification.

Benjamin's Arcades

Author : Peter Buse
Publisher : Manchester University Press
ISBN 13 : 9780719069895
Total Pages : 232 pages
Book Rating : 4.0/5 (698 download)

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Book Synopsis Benjamin's Arcades by : Peter Buse

Download or read book Benjamin's Arcades written by Peter Buse and published by Manchester University Press. This book was released on 2006-09-19 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Benjamin's Arcades' is an innovative text for students and specialists on the intellectual and political context of Walter Benjamin's unfinished masterpiece, 'The Arcades Project'. It includes a special 'convoluted index' to aid the reader in discovering recurrent themes and ideas, both in the book itself and Benjamin's methods.

JUDICIOUS ADVERTISING

Author :
Publisher :
ISBN 13 :
Total Pages : 768 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis JUDICIOUS ADVERTISING by :

Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1917 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Judicious Advertising and Advertising Experience

Author :
Publisher :
ISBN 13 :
Total Pages : 1202 pages
Book Rating : 4.U/5 (183 download)

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Book Synopsis Judicious Advertising and Advertising Experience by :

Download or read book Judicious Advertising and Advertising Experience written by and published by . This book was released on 1917 with total page 1202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Urban Analysis

Author : Peter J Taylor
Publisher : Routledge
ISBN 13 : 1136539298
Total Pages : 465 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Global Urban Analysis by : Peter J Taylor

Download or read book Global Urban Analysis written by Peter J Taylor and published by Routledge. This book was released on 2012-06-25 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Urban Analysis provides a unique insight into the contemporary world economy through a focus on cities. It is based upon a large-scale customised data collection on how leading businesses use cities across the world: as headquarter locations, for finance, for professional and creative services, for media. These data - involving up to 2000 firms and over 500 cities - provide evidence for both how the leading cities, sometimes called global cities, are coming to dominate the world economy, and how hundreds of other cities are faring in this brave new urban world. Thus can the likes of London, New York and Hong Kong be tracked as well as Manchester, Cleveland and Guangzhou, and even Plymouth, Chattanooga and Xi'an. Cities are assessed and ranked in terms of their importance for various functions such as for financial services, legal services and advertising, plus novel findings are reported for the geographical orientations of their connections. This is truly a comprehensive survey of cities in globalization covering global, world-regional, and national scales of analysis: - 4 key chapters outline the global structure of the world economy featuring the leading cities; - 9 regional chapters covering the whole world also feature the level of services provided by 'medium' cities; - 22 chapters on selected countries and sub-regions indicate global-ness and local-ness and feature an even wider range of cities. Written in an easy to understand style, this book is a must read for anybody interested in their own city in the world and how it relates to other cities.

Green Urbanism

Author : Timothy Beatley
Publisher : Island Press
ISBN 13 : 1610910133
Total Pages : 512 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Green Urbanism by : Timothy Beatley

Download or read book Green Urbanism written by Timothy Beatley and published by Island Press. This book was released on 2012-09-26 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the need to confront unplanned growth increases, planners, policymakers, and citizens are scrambling for practical tools and examples of successful and workable approaches. Growth management initiatives are underway in the U.S. at all levels, but many American "success stories" provide only one piece of the puzzle. To find examples of a holistic approach to dealing with sprawl, one must turn to models outside of the United States. In Green Urbanism, Timothy Beatley explains what planners and local officials in the United States can learn from the sustainable city movement in Europe. The book draws from the extensive European experience, examining the progress and policies of twenty-five of the most innovative cities in eleven European countries, which Beatley researched and observed in depth during a year-long stay in the Netherlands. Chapters examine: the sustainable cities movement in Europe examples and ideas of different housing and living options transit systems and policies for promoting transit use, increasing bicycle use, and minimizing the role of the automobile creative ways of incorporating greenness into cities ways of readjusting "urban metabolism" so that waste flows become circular programs to promote more sustainable forms of economic development sustainable building and sustainable design measures and features renewable energy initiatives and local efforts to promote solar energy ways of greening the many decisions of local government including ecological budgeting, green accounting, and other city management tools. Throughout, Beatley focuses on the key lessons from these cities -- including Vienna, Helsinki, Copenhagen, Stockholm, Zurich, Amsterdam, London, and Berlin -- and what their experience can teach us about effectively and creatively promoting sustainable development in the United States. Green Urbanism is the first full-length book to describe urban sustainability in European cities, and provides concrete examples and detailed discussions of innovative and practical sustainable planning ideas. It will be a useful reference and source of ideas for urban and regional planners, state and local officials, policymakers, students of planning and geography, and anyone concerned with how cities can become more livable.