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Author : John Baker Opdycke
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (31 download)
Download or read book How to Teach Advertising and Selling written by John Baker Opdycke and published by . This book was released on 1919 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Baker Opdycke
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.:/5 ( download)
Download or read book Advertising and Selling Practice written by John Baker Opdycke and published by . This book was released on 1918 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Wells
Publisher :
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.E/5 ( download)
Download or read book Advertising written by William Wells and published by . This book was released on 1992 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Moriarty
Publisher : Pearson Australia
ISBN 13 : 1486009050
Total Pages : 577 pages
Book Rating : 4.4/5 (86 download)
Download or read book Advertising: Principles and Practice written by Sandra Moriarty and published by Pearson Australia. This book was released on 2014-08-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Author : Adrian Mackay
Publisher : Routledge
ISBN 13 : 1136401725
Total Pages : 392 pages
Book Rating : 4.1/5 (364 download)
Download or read book Fundamentals and Practice of Marketing written by Adrian Mackay and published by Routledge. This book was released on 2012-05-04 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
Author : S. Roland Hall
Publisher :
ISBN 13 :
Total Pages : 712 pages
Book Rating : 4.:/5 (3 download)
Download or read book Theory and Practice of Advertising written by S. Roland Hall and published by . This book was released on 1926 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patrick Forsyth
Publisher :
ISBN 13 :
Total Pages : 311 pages
Book Rating : 4.:/5 (115 download)
Download or read book Marketing & Selling Professional Services written by Patrick Forsyth and published by . This book was released on 2003 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Wells
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.E/5 ( download)
Download or read book Advertising written by William Wells and published by . This book was released on 2003 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising advertising that works.
Author : John Lee Mahin
Publisher : Legare Street Press
ISBN 13 : 9781020247040
Total Pages : 0 pages
Book Rating : 4.2/5 (47 download)
Download or read book Advertising, Selling the Consumer written by John Lee Mahin and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Selling the Consumer is a book about the art and practice of advertising. It includes details about the psychological and social factors that impact consumer behavior, as well as practical advice for creating effective advertising campaigns. This book is perfect for anyone involved in advertising or marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Gerald MacPeak
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.:/5 (244 download)
Download or read book Selling Practices in Radio Advertising written by Gerald MacPeak and published by . This book was released on 1935 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Moriarty
Publisher :
ISBN 13 : 9780134480435
Total Pages : 672 pages
Book Rating : 4.4/5 (84 download)
Download or read book Advertising and IMC written by Sandra Moriarty and published by . This book was released on 2018-01-12 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of Advertising & IMC, [2015]
Author : Sandra Ernst Moriarty
Publisher : Prentice Hall
ISBN 13 : 9780135009383
Total Pages : 686 pages
Book Rating : 4.0/5 (93 download)
Download or read book Advertising written by Sandra Ernst Moriarty and published by Prentice Hall. This book was released on 2009 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
Author : Sandra Ernst Moriarty
Publisher : Prentice Hall
ISBN 13 : 9780132163644
Total Pages : 0 pages
Book Rating : 4.1/5 (636 download)
Download or read book Advertising & IMC written by Sandra Ernst Moriarty and published by Prentice Hall. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory courses in Advertising. Moriarty teaches students about effective marketing.
Author : Charles Harold Sandage
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780256016550
Total Pages : 732 pages
Book Rating : 4.0/5 (165 download)
Download or read book Advertising Theory and Practice written by Charles Harold Sandage and published by McGraw-Hill/Irwin. This book was released on 1975 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Moriarty
Publisher : Pearson Higher Ed
ISBN 13 : 1292019956
Total Pages : 674 pages
Book Rating : 4.2/5 (92 download)
Download or read book eBook Instant Access – for Advertising & IMC: Principles and Practice, Global Edition written by Sandra Moriarty and published by Pearson Higher Ed. This book was released on 2015-04-17 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory courses in advertising Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author : Sandra Moriarty
Publisher : Pearson Higher Ed
ISBN 13 : 1292262141
Total Pages : 666 pages
Book Rating : 4.2/5 (922 download)
Download or read book Advertising & IMC: Principles and Practice, Global Edition written by Sandra Moriarty and published by Pearson Higher Ed. This book was released on 2018-10-24 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.
Author : Marc Miller
Publisher : John Wiley & Sons
ISBN 13 : 1118429273
Total Pages : 215 pages
Book Rating : 4.1/5 (184 download)
Download or read book Selling is Dead written by Marc Miller and published by John Wiley & Sons. This book was released on 2012-06-29 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A manifesto for reinventing the sales function Selling Is Dead argues that selling teams and growth-motivated organizations must change to remain competitive. It presents a new selling framework based on research that indicates that buyer behavior can be modeled and that large sales and small sales are fundamentally different. This new framework provides salespeople with a practical structure for giving buyers significantly more value for their dollar-value well beyond the products and services being sold. Rather than focusing on one selling model, regardless of the type of sale, this book offers four different types of large sales and presents specific strategies for succeeding at each. Many sales organizations are systematically mismanaging their selling opportunities and failing to optimize their markets. Through effective selling models, illustrative case studies and examples, and real-world anecdotes, Selling Is Dead brings strategy and efficiency to sales-and shows every sales-based business how to reap the rewards.
