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Advertisers Got Game
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Download or read book She's Got Game written by Melissa Malamut and published by St. Martin's Griffin. This book was released on 2010-06-08 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: She's Got Game is the perfect resource for women who have it all together but just don't understand the rules—when it comes to professional and college sports, that is. Does baseball boggle your mind? Is football completely confusing? You're the kind of woman who can adapt to every situation. You know just what to wear and what to say. Nothing flusters you--except going to a game. Sporting events raise so many questions. What is March Madness all about? What on earth is a pop fly? If they just had the fourth down, then why is it the first down now and not the fifth? What's a down anyway? What do I wear? Will I wipe out if I wear heels? Should I wear makeup? And how do you say that player's name? Don't you wish you had a smart girlfriend who could explain it all without making you feel like an idiot? One who could tell you what's going on, what to wear to the game, and even when it's a good time to go to the ladies' room or get another beer? Now you do. Melissa Malamut brings a lifelong love of sports, a girly-girl's sensibility, and insight from fashion editors, friends and her own experiences to She's Got Game. The ultimate guide to enjoying yourself (and looking smart) at any sporting event, She's Got Game, is packed with all the rules and history of the games, personal anecdotes, and do's and don'ts. In this incredibly well-researched and engaging book, Melissa gives you everything you need to feel at ease and fall in love with sports.
Book Synopsis The New Advertising by : Valerie K. Jones
Download or read book The New Advertising written by Valerie K. Jones and published by Bloomsbury Publishing USA. This book was released on 2016-09-19 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Book Synopsis Advertising Today by : Warren Berger
Download or read book Advertising Today written by Warren Berger and published by Phaidon Press. This book was released on 2004-03-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has attained its current important status.
Book Synopsis Who Got Game?: Baseball by : Derrick D. Barnes
Download or read book Who Got Game?: Baseball written by Derrick D. Barnes and published by Workman Publishing Company. This book was released on 2020-03-17 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate the unheralded people and stories that helped shape the game of baseball! Meet unsung pioneers, like John “Bud” Fowler, William Edward White, and brothers Moses Fleetwood Walker and Weld Walker, four African Americans who integrated white teams decades before Jackie Robinson. Discover unforgettable moments, like the time a 17-year old girl named Jackie Mtchell struck out Babe Ruth and Lou Gehrig. Marvel at records. Did you know that Japanese superstar Sadaharu Oh has a whopping 113 more career homers than Hank Aaron? And that’s just for starters! This lively illustrated collection of shiny nuggets of baseball lore will transform you into a superfan who knows the game better than anyone else. Someone who’s got game.
Download or read book Still Got Game written by Carlton Greene and published by Xlibris Corporation. This book was released on 2015-06-01 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Still Got Game is the extraordinary debut release from former professional basketball player, Carlton Moto Greene. This is the true story of a rising stars exceptional skills and self-sabotage. The NBA legend-in-the-making, recruited by the New York Knicks and the Atlanta Hawks, paid a high emotional cost after witnessing a doublemurder at age 17. What unfolds is both heartbreaking and inspiring. Self-admitted stubbornness, silence and unchecked fear plunged this gifted athlete into homelessness for nearly five years, sleeping on the trains and living on the streets of New York City. Greene courageously lays his life bare as an example of how anyone can find themselves living beneath their potential. But, there is redemption and new possibilities as Greene pivots and transforms his many blocked shots into a winning season.
Book Synopsis Branded Entertainment by : Jean-Marc Lehu
Download or read book Branded Entertainment written by Jean-Marc Lehu and published by Kogan Page Publishers. This book was released on 2007-03-03 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
Download or read book Girls Got Game written by Sue Macy and published by Macmillan. This book was released on 2001-04-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of short stories and poems written by and about young women in sports.
Download or read book Advertising & Selling written by and published by . This book was released on 1909 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Joystick Soldiers by : Nina B. Huntemann
Download or read book Joystick Soldiers written by Nina B. Huntemann and published by Routledge. This book was released on 2009-09-10 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joystick Soldiers is the first anthology to examine the reciprocal relationship between militarism and video games. War has been an integral theme of the games industry since the invention of the first video game, Spacewar! in 1962.While war video games began as entertainment, military organizations soon saw their potential as combat simulation and recruitment tools. A profitable and popular relationship was established between the video game industry and the military, and continues today with video game franchises like America’s Army, which was developed by the U.S.Army as a public relations and recruitment tool. This collection features all new essays that explore how modern warfare has been represented in and influenced by video games. The contributors explore the history and political economy of video games and the "military-entertainment complex;" present textual analyses of military-themed video games such as Metal Gear Solid; and offer reception studies of gamers, fandom, and political activism within online gaming.
Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt
Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
Book Synopsis Principles of Advertising by : Monle Lee
Download or read book Principles of Advertising written by Monle Lee and published by Psychology Press. This book was released on 2005 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Book Synopsis Digital Gaming and the Advertising Landscape by : Teresa de la Hera
Download or read book Digital Gaming and the Advertising Landscape written by Teresa de la Hera and published by Amsterdam University Press. This book was released on 2019-08-23 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. *Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.
Download or read book The Advertising News written by and published by . This book was released on 1917 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Fortnightly written by and published by . This book was released on 1925 with total page 1048 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Agricultural Advertising written by and published by . This book was released on 1907 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Selling written by and published by . This book was released on 1912 with total page 1070 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Clio Awards by : Rockport Publishing
Download or read book Clio Awards written by Rockport Publishing and published by . This book was released on 2002 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rockport Publishers is pleased to work in collaboration with the Clio Awards -- who grant the "Oscars" of the advertising industry -- to publish the 42nd annual Clio Awards. The Clio Awards has been recognizing the best advertising design worldwide for 42 years. A jury of top advertising and design industry professionals culls the more than 18,000 entries, and awards the top one percent with gold, silver, and bronze citations. A handful of work is also recognized for honorable merit. Each winner is presented in these pages, in full-color with detailed design credits, making this book the ultimate resource and reference for the design and advertising industry. This book also provides an inspirational collection of top work for students of advertising and design and for seasoned professionals in the design community. Book jacket.
