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Advertisements For Myself
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Book Synopsis Advertisements for Myself by : Norman Mailer
Download or read book Advertisements for Myself written by Norman Mailer and published by Odyssey Editions. This book was released on 2013-10-15 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertisements for Myself, a diverse and freewheeling tour through Mailer’s early career, covers the many subjects with which he’d grapple for the rest of his life: sex, race, politics, literature, and the systems of power that shape American life. There are lists, interviews, poems, confessions, postscripts, two Tables of Contents (one chronological, one thematic), undergraduate short stories, fragments from a one-act play—and of course, Mailer’s classic, groundbreaking essays, including “The White Negro (Superficial Reflections on the Hipster)”, perhaps Mailer’s most prescient early polemic, and “Mind of an Outlaw”, which lends its name to Mailer’s latest, and first posthumous, collection. A playful, unclassifiable snapshot of American culture at the end of the fifties, Advertisements for Myself, is also a cornerstone of Mailer’s long and prolific career: “In this volume,” declared The New York Times in 1959, “Mr. Mailer, at 36, shows once again that he is the most versatile if not the most significant talent of his generation.”
Download or read book Read Me written by Dwight Garner and published by Harper Collins. This book was released on 2009-11-03 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This witty and heavily illustrated volume features more than 300 vintage book advertisements—startling and strange, beautiful and funny—that together reveal a kind of secret history of American literature over the last century. New York Times book critic Dwight Garner brings together original ads for some of the most acclaimed and best-selling books of the twentieth century, including The Great Gatsby, Ulysses, On the Road, Invisible Man, Lolita, Silent Spring, The Joy of Sex, Fear and Loathing on the Campaign Trail '72, White Noise, and dozens of other classics. These ads show us famous books when they were simply new volumes jostling for attention on bookstore shelves, not yet icons of our literary culture. And the ads capture many beloved authors—Toni Morrison, Cormac McCarthy, Susan Sontag, and Kurt Vonnegut among a great many others—at moments before their careers were assured, before their personas had hardened into those of "famous writers." In his introduction, Garner explains the changing styles of book advertising; explores the cross-pollination between literature and the world of advertising, in which many writers—including Don DeLillo, Salman Rushdie, and James Patterson—worked before publishing their first books; and makes a convincing case that these vintage ads are important and lasting literary documents. Read Me is a fascinating and unusual romp through literary history, and an ideal gift for any reader.
Book Synopsis Advertisements for Myself by Norman Mailer by :
Download or read book Advertisements for Myself by Norman Mailer written by and published by . This book was released on 1959 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ogilvy on Advertising by : David Ogilvy
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Book Synopsis They Call Me Naughty Lola by : David Rose
Download or read book They Call Me Naughty Lola written by David Rose and published by Simon and Schuster. This book was released on 2006-11-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: I've divorced better men than you. And worn more expensive shoes than these. So don't think placing this ad is the biggest comedown I've ever had to make. Sensitive F, 34. Employed in publishing? Me too. Stay the hell away. Man on the inside seeks woman on the outside who likes milling around hospitals guessing the illnesses of out-patients. 30-35. Leeds. They Call Me Naughty Lola is a testament to the creativity and humor that can still be found among men and women longing for love and allergic to the concepts of Internet and speed dating. Here is an irresistible collection of the most brilliant and often absurd personal ads from the world's funniest -- and most erudite -- lonely-hearts column. The ads have been called "surreal haikus of the heart," and in an age of false advertising, the men and women who write them are hindered neither by high expectations nor by positivism of any kind. And yet, while hopes of finding a suitable mate remain low, the column has produced a handful of marriages, many friendships, and at least one divorce. Here are the young, old, fat, bald, healthy, ill, rich, and poor hoping that they can find true love, or at the very least, someone to call them Naughty Lola.
Book Synopsis A Big Life In Advertising by : Mary Lawrence
Download or read book A Big Life In Advertising written by Mary Lawrence and published by Simon and Schuster. This book was released on 2003-05-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
Download or read book Buy Me, Boston written by and published by . This book was released on 2018 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a trip to the Boston of yesteryear, guided by advertisements for the businesses and characters that made the city tick in the 1960s, '70s, and '80s - restaurants, hair salons, bands, bars, clothing boutiques and more. 'Buy Me, Boston' features over 375 vintage advertisements, posters, and flyers. These images have been scanned from original sources, including issues of The Boston Phoenix, The Real Paper, The Bay State Banner, Boston After Dark, Boston Rock and many more, straight from the stockpiles of renowned archivists and historians like David Bieber, Kay Bourne, Chuck White and Wayne Valdez. Compiled and curated by journalist Brian Coleman, 'Buy Me, Boston' is a unique, time-traveling journey back to a city that exists only in the fond memories of longtime denizens. Whether you patronzied these establishments and happenings the first time around, or just want to know more about our unique town and the people whose energy and creativity fuels it, this books guarantees smiles with the turn of every new page.
Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Book Synopsis It Feels Good to Be Yourself by : Theresa Thorn
Download or read book It Feels Good to Be Yourself written by Theresa Thorn and published by Henry Holt and Company (BYR). This book was released on 2019-05-14 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some people are boys. Some people are girls. Some people are both, neither, or somewhere in between. This sweet, straightforward exploration of gender identity will give children a fuller understanding of themselves and others. With child-friendly language and vibrant art, It Feels Good to Be Yourself provides young readers and parents alike with the vocabulary to discuss this important topic with sensitivity.
Book Synopsis I Know This Much Is True by : Wally Lamb
Download or read book I Know This Much Is True written by Wally Lamb and published by Cambridge University Press. This book was released on 1998-06-03 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: With his stunning debut novel, She's Come Undone, Wally Lamb won the adulation of critics and readers with his mesmerizing tale of one woman's painful yet triumphant journey of self-discovery. Now, this brilliantly talented writer returns with I Know This Much Is True, a heartbreaking and poignant multigenerational saga of the reproductive bonds of destruction and the powerful force of forgiveness. A masterpiece that breathtakingly tells a story of alienation and connection, power and abuse, devastation and renewal--this novel is a contemporary retelling of an ancient Hindu myth. A proud king must confront his demons to achieve salvation. Change yourself, the myth instructs, and you will inhabit a renovated world. When you're the same brother of a schizophrenic identical twin, the tricky thing about saving yourself is the blood it leaves on your bands--the little inconvenience of the look-alike corpse at your feet. And if you're into both survival of the fittest and being your brother's keeper--if you've promised your dying mother--then say so long to sleep and hello to the middle of the night. Grab a book or a beer. Get used to Letterman's gap-toothed smile of the absurd, or the view of the bedroom ceiling, or the influence of random selection. Take it from a godless insomniac. Take it from the uncrazy twin--the guy who beat the biochemical rap. Dominick Birdsey's entire life has been compromised and constricted by anger and fear, by the paranoid schizophrenic twin brother he both deeply loves and resents, and by the past they shared with their adoptive father, Ray, a spit-and-polish ex-Navy man (the five-foot-six-inch sleeping giant who snoozed upstairs weekdays in the spare room and built submarines at night), and their long-suffering mother, Concettina, a timid woman with a harelip that made her shy and self-conscious: She holds a loose fist to her face to cover her defective mouth--her perpetual apology to the world for a birth defect over which she'd had no control. Born in the waning moments of 1949 and the opening minutes of 1950, the twins are physical mirror images who grow into separate yet connected entities: the seemingly strong and protective yet fearful Dominick, his mother's watchful "monkey"; and the seemingly weak and sweet yet noble Thomas, his mother's gentle "bunny." From childhood, Dominick fights for both separation and wholeness--and ultimately self-protection--in a house of fear dominated by Ray, a bully who abuses his power over these stepsons whose biological father is a mystery. I was still afraid of his anger but saw how he punished weakness--pounced on it. Out of self-preservation I hid my fear, Dominick confesses. As for Thomas, he just never knew how to play defense. He just didn't get it. But Dominick's talent for survival comes at an enormous cost, including the breakup of his marriage to the warm, beautiful Dessa, whom he still loves. And it will be put to the ultimate test when Thomas, a Bible-spouting zealot, commits an unthinkable act that threatens the tenuous balance of both his and Dominick's lives. To save himself, Dominick must confront not only the pain of his past but the dark secrets he has locked deep within himself, and the sins of his ancestors--a quest that will lead him beyond the confines of his blue-collar New England town to the volcanic foothills of Sicily 's Mount Etna, where his ambitious and vengefully proud grandfather and a namesake Domenico Tempesta, the sostegno del famiglia, was born. Each of the stories Ma told us about Papa reinforced the message that he was the boss, that he ruled the roost, that what he said went. Searching for answers, Dominick turns to the whispers of the dead, to the pages of his grandfather's handwritten memoir, The History of Domenico Onofrio Tempesta, a Great Man from Humble Beginnings. Rendered with touches of magic realism, Domenico's fablelike tale--in which monkeys enchant and religious statues weep--becomes the old man's confession--an unwitting legacy of contrition that reveals the truth's of Domenico's life, Dominick learns that power, wrongly used, defeats the oppressor as well as the oppressed, and now, picking through the humble shards of his deconstructed life, he will search for the courage and love to forgive, to expiate his and his ancestors' transgressions, and finally to rebuild himself beyond the haunted shadow of his twin. Set against the vivid panoply of twentieth-century America and filled with richly drawn, memorable characters, this deeply moving and thoroughly satisfying novel brings to light humanity's deepest needs and fears, our aloneness, our desire for love and acceptance, our struggle to survive at all costs. Joyous, mystical, and exquisitely written, I Know This Much Is True is an extraordinary reading experience that will leave no reader untouched.
Download or read book The Daily You written by Joseph Turow and published by Yale University Press. This book was released on 2012-01-10 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.
Download or read book Find Me written by André Aciman and published by Farrar, Straus and Giroux. This book was released on 2019-10-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller In this spellbinding exploration of the varieties of love, the author of the worldwide bestseller Call Me by Your Name revisits its complex and beguiling characters decades after their first meeting. No novel in recent memory has spoken more movingly to contemporary readers about the nature of love than André Aciman’s haunting Call Me by Your Name. First published in 2007, it was hailed as “a love letter, an invocation . . . an exceptionally beautiful book” (Stacey D’Erasmo, The New York Times Book Review). Nearly three quarters of a million copies have been sold, and the book became a much-loved, Academy Award–winning film starring Timothée Chalamet as the young Elio and Armie Hammer as Oliver, the graduate student with whom he falls in love. In Find Me, Aciman shows us Elio’s father, Samuel, on a trip from Florence to Rome to visit Elio, who has become a gifted classical pianist. A chance encounter on the train with a beautiful young woman upends Sami’s plans and changes his life forever. Elio soon moves to Paris, where he, too, has a consequential affair, while Oliver, now a New England college professor with a family, suddenly finds himself contemplating a return trip across the Atlantic. Aciman is a master of sensibility, of the intimate details and the emotional nuances that are the substance of passion. Find Me brings us back inside the magic circle of one of our greatest contemporary romances to ask if, in fact, true love ever dies.
Book Synopsis If He Had Been with Me by : Laura Nowlin
Download or read book If He Had Been with Me written by Laura Nowlin and published by Sourcebooks, Inc.. This book was released on 2013-04-02 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: If he had been with me everything would have been different... I wasn't with Finn on that August night. But I should've been. It was raining, of course. And he and Sylvie were arguing as he drove down the slick road. No one ever says what they were arguing about. Other people think it's not important. They do not know there is another story. The story that lurks between the facts. What they do not know—the cause of the argument—is crucial. So let me tell you...
Download or read book Lean In written by Sheryl Sandberg and published by Knopf. This book was released on 2013-03-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 INTERNATIONAL BESTSELLER • “A landmark manifesto" (The New York Times) that's a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential. In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg, COO of Meta (previously called Facebook) from 2008-2022, provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home.
Download or read book Beautifully Me written by Nabela Noor and published by Simon and Schuster. This book was released on 2021-09-14 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: From designer, creator, and self-love advocate Nabela Noor (@Nabela) comes a much-needed picture book about loving yourself just as you are. Meet Zubi: a joyful Bangladeshi girl excited about her first day of school. But when Zubi sees her mother frowning in the mirror and talking about being “too big,” she starts to worry about her own body and how she looks. As her day goes on, she hears more and more people being critical of each other’s and their own bodies, until her outburst over dinner leads her family to see what they’ve been doing wrong—and to help Zubi see that we can all make the world a more beautiful place by being beautifully ourselves.
Book Synopsis Advertising Creative by : Tom Altstiel
Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2015-12-10 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Download or read book The Scout Mindset written by Julia Galef and published by Penguin. This book was released on 2021-04-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...an engaging and enlightening account from which we all can benefit."—The Wall Street Journal A better way to combat knee-jerk biases and make smarter decisions, from Julia Galef, the acclaimed expert on rational decision-making. When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a "soldier" mindset. From tribalism and wishful thinking, to rationalizing in our personal lives and everything in between, we are driven to defend the ideas we most want to believe—and shoot down those we don't. But if we want to get things right more often, argues Galef, we should train ourselves to have a "scout" mindset. Unlike the soldier, a scout's goal isn't to defend one side over the other. It's to go out, survey the territory, and come back with as accurate a map as possible. Regardless of what they hope to be the case, above all, the scout wants to know what's actually true. In The Scout Mindset, Galef shows that what makes scouts better at getting things right isn't that they're smarter or more knowledgeable than everyone else. It's a handful of emotional skills, habits, and ways of looking at the world—which anyone can learn. With fascinating examples ranging from how to survive being stranded in the middle of the ocean, to how Jeff Bezos avoids overconfidence, to how superforecasters outperform CIA operatives, to Reddit threads and modern partisan politics, Galef explores why our brains deceive us and what we can do to change the way we think.
