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Author :
Publisher :
ISBN 13 : 9781584503163
Total Pages : pages
Book Rating : 4.5/5 (31 download)
Download or read book Advergaming Developer's Guide written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rod Afshar
Publisher :
ISBN 13 :
Total Pages : 449 pages
Book Rating : 4.:/5 (176 download)
Download or read book Advergaming Developer's Guide written by Rod Afshar and published by . This book was released on 2004 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ta?k?ran, Nurdan Öncel
Publisher : IGI Global
ISBN 13 : 1466681268
Total Pages : 539 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Author : Y?lmaz, Recep
Publisher : IGI Global
ISBN 13 : 152252374X
Total Pages : 383 pages
Book Rating : 4.5/5 (225 download)
Download or read book Narrative Advertising Models and Conceptualization in the Digital Age written by Y?lmaz, Recep and published by IGI Global. This book was released on 2017-02-01 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Author : Krassmann, Aliane Loureiro
Publisher : IGI Global
ISBN 13 : 1522557911
Total Pages : 719 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Immersive Digital Games in Educational Environments written by Krassmann, Aliane Loureiro and published by IGI Global. This book was released on 2018-08-31 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education is increasingly being involved with technological resources in order to meet the needs of emerging generations, consequently changing the way people teach and learn. Game-based learning is a growing aspect of pedagogical practice, and it is important to disseminate research trends and innovations in this field. The Handbook of Research on Immersive Digital Games in Educational Environments provides emerging research exploring the theoretical and practical aspects of digital games and technological resources and applications within contemporary education. Featuring coverage on a broad range of topics such as digital integration, educational simulation, and learning theories, this book is ideally designed for teachers, pre-service teachers, students, educational researchers, and education software developers seeking current research on diverse immersive platforms and three-dimensional environments that support the creation of digital games and other applications to improve teaching and learning processes.
Author : Cruz-Cunha, Maria Manuela
Publisher : IGI Global
ISBN 13 : 1466601507
Total Pages : 1434 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Serious Games as Educational, Business and Research Tools written by Cruz-Cunha, Maria Manuela and published by IGI Global. This book was released on 2012-02-29 with total page 1434 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents research on the most recent technological developments in all fields of knowledge or disciplines of computer games development, including planning, design, development, marketing, business management, users and behavior"--Provided by publisher.
Author : Dogan Gursoy
Publisher : Routledge
ISBN 13 : 1351588273
Total Pages : 710 pages
Book Rating : 4.3/5 (515 download)
Download or read book The Routledge Handbook of Destination Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2018-04-27 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Author : Bob Bates
Publisher : Course Technology
ISBN 13 : 9781592001040
Total Pages : 0 pages
Book Rating : 4.0/5 (1 download)
Download or read book Game Developer's Market Guide written by Bob Bates and published by Course Technology. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Game Developer's Market Guide" readers get complete, up-to-date profiles of hundreds of large and small publishers, distributors, game recruiters, schools, and conferences.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668437112
Total Pages : 1971 pages
Book Rating : 4.6/5 (684 download)
Download or read book Research Anthology on Developments in Gamification and Game-Based Learning written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-11-26 with total page 1971 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has increasingly become utilized in classroom settings in order to allow students to enhance their experiences and understanding. Among such technologies that are being implemented into course work are game-based learning programs. Introducing game-based learning into the classroom can help to improve students’ communication and teamwork skills and build more meaningful connections to the subject matter. While this growing field has numerous benefits for education at all levels, it is important to understand and acknowledge the current best practices of gamification and game-based learning and better learn how they are correctly implemented in all areas of education. The Research Anthology on Developments in Gamification and Game-Based Learning is a comprehensive reference source that considers all aspects of gamification and game-based learning in an educational context including the benefits, difficulties, opportunities, and future directions. Covering a wide range of topics including game concepts, mobile learning, educational games, and learning processes, it is an ideal resource for academicians, researchers, curricula developers, instructional designers, technologists, IT specialists, education professionals, administrators, software designers, students, and stakeholders in all levels of education.
Author : Feifei Xu
Publisher : Channel View Publications
ISBN 13 : 1845418247
Total Pages : 278 pages
Book Rating : 4.8/5 (454 download)
Download or read book Gamification for Tourism written by Feifei Xu and published by Channel View Publications. This book was released on 2021-05-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.
Author : Frahaan Hussain
Publisher : Mastering Unreal Engine: From Novice to Pro
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.2/5 (234 download)
Download or read book The Unreal Developer's Guide written by Frahaan Hussain and published by Mastering Unreal Engine: From Novice to Pro. This book was released on 2023-12-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Unreal Developer's Guide: Intermediate Challenges" is a meticulously crafted resource for game developers who have a basic understanding of the Unreal Engine and are eager to deepen their skills. This book bridges the gap between foundational knowledge and advanced game development techniques, focusing on intermediate-level challenges that are essential for creating complex and captivating games. This guide delves into advanced topics in Unreal Engine, including sophisticated level design, complex game mechanics, and the integration of AI. It emphasizes the importance of creating immersive game environments, teaching readers how to enhance their games with realistic textures, dynamic lighting, and captivating sound design. Each chapter presents a new challenge, encouraging readers to think creatively and apply their skills in innovative ways. The book covers a range of genres, offering insights into how to tailor game mechanics to suit different types of gameplay. From action-packed shooters to intricate puzzle games, readers will explore the diverse possibilities within Unreal Engine. A key feature of this guide is its practical approach. It includes detailed case studies and real-world examples, giving readers a comprehensive understanding of how to overcome common hurdles in game development. The book also provides tips on optimizing game performance, ensuring a smooth and responsive gaming experience. "The Unreal Developer's Guide: Intermediate Challenges" is more than just a technical manual; it's a source of inspiration. It encourages developers to push the boundaries of their creativity, experiment with new ideas, and develop unique gaming experiences. For those looking to elevate their game development skills and tackle intermediate challenges with confidence, this guide is an invaluable resource. It's the perfect companion for developers who are ready to take their Unreal Engine expertise to the next level.
Author : Ryan Henson Creighton
Publisher : Packt Publishing Ltd
ISBN 13 : 184969527X
Total Pages : 913 pages
Book Rating : 4.8/5 (496 download)
Download or read book Unity 4.x Game Development by Example Beginner's Guide written by Ryan Henson Creighton and published by Packt Publishing Ltd. This book was released on 2013-12-26 with total page 913 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical and light-hearted guide to get to grips with creating your first games, with easy-to-follow, step-by-step tutorials using the award winning Unity engine. If you’ve ever wanted to enter the world of independent game development but have no prior knowledge of programming or game development, then this is the book for you. Game developers transitioning from other tools like GameMaker and Flash will find this a useful tool to get them up to speed on the Unity engine, as will anyone who has never handled the Unity engine before.
Author : Richard Hill-Whittall
Publisher : CRC Press
ISBN 13 : 131757365X
Total Pages : 279 pages
Book Rating : 4.3/5 (175 download)
Download or read book The Indie Game Developer Handbook written by Richard Hill-Whittall and published by CRC Press. This book was released on 2015-02-11 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indie game developer’s complete guide to running a studio. The climate for the games industry has never been hotter, and this is only set to continue as the marketplace for tablets, consoles and phones grow. Seemingly every day there is a story of how a successful app or game has earned thousands of downloads and revenue. As the market size increases, so does the number of people developing and looking to develop their own app or game to publish. The Indie Game Developer Handbook covers every aspect of running a game development studio—from the initial creation of the game through to completion, release and beyond. Accessible and complete guide to many aspects of running a game development studio from funding and development through QA, publishing, marketing, and more. Provides a useful knowledge base and help to support the learning process of running an indie development studio in an honest, approachable and easy to understand way. Case studies, interviews from other studies and industry professionals grant an first-hand look into the world of indie game development
Author : Martyn Deobald
Publisher : Coriolis Group Books
ISBN 13 : 9781883577841
Total Pages : 570 pages
Book Rating : 4.5/5 (778 download)
Download or read book Windows Game Sdk. Developers Guide written by Martyn Deobald and published by Coriolis Group Books. This book was released on 1996-01 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to create stunning high-resolution games under Windows faster easier than under DOS with Micorsoft's Game SDK and Windows Game SDK Developer's Guide. This book and CD-ROM give you everything you need to create groundbreaking computer games and multimedia using the DirectX technologies.
Author : Michael Hartlef
Publisher : Packt Publishing Ltd
ISBN 13 : 1849692092
Total Pages : 747 pages
Book Rating : 4.8/5 (496 download)
Download or read book Monkey Game Development written by Michael Hartlef and published by Packt Publishing Ltd. This book was released on 2012-01-01 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first two chapters will provide you with grounding in Monkey. In each subsequent chapter you will create a complete game deployable to either iOS, Android, HTML5, FLASH, OSX, Windows and XNA. The last chapter will show you how to monetize the games so you can be commercially successful in the app development world. Do you want to quickly create games deployable to all the major desktop and mobile platforms?, if so look no further. You will learn how to utilize the highly versatile Monkey compiler to create 2d games deployable almost anywhere. No game development or programming experience is required.
Author : Joe Gradecki
Publisher :
ISBN 13 : 9780201870428
Total Pages : 292 pages
Book Rating : 4.8/5 (74 download)
Download or read book The Game Developer's Guide to Online Resources written by Joe Gradecki and published by . This book was released on 1996 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Odile Limpach
Publisher : CRC Press
ISBN 13 : 1000032647
Total Pages : 212 pages
Book Rating : 4.0/5 ( download)
Download or read book The Publishing Challenge for Independent Video Game Developers written by Odile Limpach and published by CRC Press. This book was released on 2020-02-04 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Odile Limpach gives independent developers everything they need to succeed in the world of video game publishing. The Publishing Challenge for Independent Video Game Developers: A Practical Guide defines what game publishing means for the indie developer and offers a concise framework to tackle the decision of whether to self-publish or not. Furthermore, the text establishes a catalogue of current known publishers with some salient characteristics and offers a list of useful publishing tools. Along with showcasing testimonials from several young and seasoned developers on their experiences with publishing and partners and recommendations from renown experts of the industry, this book offers tools, platforms, and guides to game publishing. Key features: Provides a broad overview of the game publishing market Explores criteria for choosing between a publishing partner or self-publishing Offers case studies and testimonials from indie game developers and publishers about the process. Professor Odile Limpach teaches economics and entrepreneurship at the Cologne Game Lab, TH Köln (Technical University of Cologne). She is also co-founder of the Acceleration Program SpielFabrique 360° and works as a Strategic Consultant for games and serious game projects. Between 2007 and 2014, she was the managing director of the German entertainment software studio Ubisoft Blue Byte. Before, she was the managing director of Ubisoft GmbH. She graduated from business school Institut Commercial de Nancy in France and completed her MBA in the United States. Odile Limpach is also involved as a volunteer in the areas of vocational training and acts as a German partner for Games for Change Europe. Furthermore, she acts as an advisor (Conseiller du Commerce Extérieur) for the French Ministry for International Business Development.
