Advances In Social Media Analysis

Download Advances In Social Media Analysis full books in PDF, epub, and Kindle. Read online Advances In Social Media Analysis ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Advances in Social Network Analysis

Author : Stanley Wasserman
Publisher : SAGE Publications
ISBN 13 : 1452253919
Total Pages : 320 pages
Book Rating : 4.4/5 (522 download)

DOWNLOAD NOW!

Book Synopsis Advances in Social Network Analysis by : Stanley Wasserman

Download or read book Advances in Social Network Analysis written by Stanley Wasserman and published by SAGE Publications. This book was released on 1994-07-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social network analysis, a method for analyzing relationships between social entities, has expanded over the last decade as new research has been done in this area. How can these new developments be applied effectively in the behavioral and social sciences disciplines? In Advances in Social Network Analysis, a team of leading methodologists in network analysis addresses this issue. They explore such topics as ways to specify the network contents to be studied, how to select the method for representing network structures, how social network analysis has been used to study interorganizational relations via the resource dependence model, how to use a contact matrix for studying the spread of disease in epidemiology, and how cohesion and structural equivalence network theories relate to studying social influence. It also offers statistical models for social support networks. Advances in Social Network Analysis is useful for researchers involved in general research methods and qualitative methods, and who are interested in psychology and sociology.

Advances in Social Media Analysis

Author : Mohamed Medhat Gaber
Publisher : Springer
ISBN 13 : 331918458X
Total Pages : 156 pages
Book Rating : 4.3/5 (191 download)

DOWNLOAD NOW!

Book Synopsis Advances in Social Media Analysis by : Mohamed Medhat Gaber

Download or read book Advances in Social Media Analysis written by Mohamed Medhat Gaber and published by Springer. This book was released on 2015-06-05 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a collection of carefully selected contributions in the area of social media analysis. Each chapter opens up a number of research directions that have the potential to be taken on further in this rapidly growing area of research. The chapters are diverse enough to serve a number of directions of research with Sentiment Analysis as the dominant topic in the book. The authors have provided a broad range of research achievements from multimodal sentiment identification to emotion detection in a Chinese microblogging website. The book will be useful to research students, academics and practitioners in the area of social media analysis.

Advances in Social Media for Travel, Tourism and Hospitality

Author : Marianna Sigala
Publisher : Routledge
ISBN 13 : 1317185137
Total Pages : 341 pages
Book Rating : 4.3/5 (171 download)

DOWNLOAD NOW!

Book Synopsis Advances in Social Media for Travel, Tourism and Hospitality by : Marianna Sigala

Download or read book Advances in Social Media for Travel, Tourism and Hospitality written by Marianna Sigala and published by Routledge. This book was released on 2017-07-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.

Social Media Analytics and Practical Applications

Author : Subodha Kumar
Publisher : CRC Press
ISBN 13 : 1000515338
Total Pages : 68 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!

Book Synopsis Social Media Analytics and Practical Applications by : Subodha Kumar

Download or read book Social Media Analytics and Practical Applications written by Subodha Kumar and published by CRC Press. This book was released on 2021-12-30 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics.

Advances in Social Network Mining and Analysis

Author : C. Lee Giles
Publisher : Springer Science & Business Media
ISBN 13 : 3642149286
Total Pages : 141 pages
Book Rating : 4.6/5 (421 download)

DOWNLOAD NOW!

Book Synopsis Advances in Social Network Mining and Analysis by : C. Lee Giles

Download or read book Advances in Social Network Mining and Analysis written by C. Lee Giles and published by Springer Science & Business Media. This book was released on 2010-08-10 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work constitutes the proceedings of the Second International Workshop on Advances in Social Network and Analysis, held in Las Vegas, NV, USA in August 2008.

Advanced Social Media Marketing

Author : Tom Funk
Publisher : Apress
ISBN 13 : 1430244089
Total Pages : 246 pages
Book Rating : 4.4/5 (32 download)

DOWNLOAD NOW!

Book Synopsis Advanced Social Media Marketing by : Tom Funk

Download or read book Advanced Social Media Marketing written by Tom Funk and published by Apress. This book was released on 2014-03-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

DOWNLOAD NOW!

Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Advances in Social Media Analysis

Author : Mohamed Medhat Gaber
Publisher :
ISBN 13 : 9783319184593
Total Pages : pages
Book Rating : 4.1/5 (845 download)

DOWNLOAD NOW!

Book Synopsis Advances in Social Media Analysis by : Mohamed Medhat Gaber

Download or read book Advances in Social Media Analysis written by Mohamed Medhat Gaber and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a collection of carefully selected contributions in the area of social media analysis. Each chapter opens up a number of research directions that have the potential to be taken on further in this rapidly growing area of research. The chapters are diverse enough to serve a number of directions of research with Sentiment Analysis as the dominant topic in the book. The authors have provided a broad range of research achievements from multimodal sentiment identification to emotion detection in a Chinese microblogging website. The book will be useful to research students, academics and practitioners in the area of social media analysis. .

Media Effects

Author : Jennings Bryant
Publisher : Routledge
ISBN 13 : 1135647380
Total Pages : 645 pages
Book Rating : 4.1/5 (356 download)

DOWNLOAD NOW!

Book Synopsis Media Effects by : Jennings Bryant

Download or read book Media Effects written by Jennings Bryant and published by Routledge. This book was released on 2002-02 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition updates and expands the scholarship of the 1st edition, examining media effects in

Handbook of Research on Integrating Social Media into Strategic Marketing

Author : Hajli, Nick
Publisher : IGI Global
ISBN 13 : 1466683546
Total Pages : 462 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Integrating Social Media into Strategic Marketing by : Hajli, Nick

Download or read book Handbook of Research on Integrating Social Media into Strategic Marketing written by Hajli, Nick and published by IGI Global. This book was released on 2015-04-30 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Recent Advances in Digital Media Impacts on Identity, Sexuality, and Relationships

Author : Wright, Michelle F.
Publisher : IGI Global
ISBN 13 : 1799810658
Total Pages : 347 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Recent Advances in Digital Media Impacts on Identity, Sexuality, and Relationships by : Wright, Michelle F.

Download or read book Recent Advances in Digital Media Impacts on Identity, Sexuality, and Relationships written by Wright, Michelle F. and published by IGI Global. This book was released on 2019-11-29 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between adolescence and adulthood, individuals begin to explore themselves mentally and emotionally in an attempt to figure out who they are and where they fit in society. Social technologies in the modern age have ushered in an era where these evolving adolescents must circumvent the negative pressures of online influences while also still trying to learn how to be utterly independent. Recent Advances in Digital Media Impacts on Identity, Sexuality, and Relationships is a collection of critical reference materials that provides imperative research on identity exploration in emerging adults and examines how digital media is used to help explore and develop one’s identity. While highlighting topics such as mobile addiction, online intimacy, and cyber aggression, this publication explores a crucial developmental period in the human lifespan and how digital media hinders (or helps) maturing adults navigate life. This book is ideally designed for therapists, psychologists, sociologists, psychiatrists, researchers, educators, academicians, and professionals.

Social Media in the Marketing Context

Author : Cherniece J. Plume
Publisher : Chandos Publishing
ISBN 13 : 008101757X
Total Pages : 184 pages
Book Rating : 4.0/5 (81 download)

DOWNLOAD NOW!

Book Synopsis Social Media in the Marketing Context by : Cherniece J. Plume

Download or read book Social Media in the Marketing Context written by Cherniece J. Plume and published by Chandos Publishing. This book was released on 2016-09-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media

Analyzing Social Media Networks with NodeXL

Author : Derek Hansen
Publisher : Morgan Kaufmann
ISBN 13 : 0123822300
Total Pages : 301 pages
Book Rating : 4.1/5 (238 download)

DOWNLOAD NOW!

Book Synopsis Analyzing Social Media Networks with NodeXL by : Derek Hansen

Download or read book Analyzing Social Media Networks with NodeXL written by Derek Hansen and published by Morgan Kaufmann. This book was released on 2010-09-14 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis Download companion materials and resources at https://nodexl.codeplex.com/documentation

Electronic Word of Mouth (eWOM) in the Marketing Context

Author : Elvira Ismagilova
Publisher : Springer
ISBN 13 : 3319524593
Total Pages : 148 pages
Book Rating : 4.3/5 (195 download)

DOWNLOAD NOW!

Book Synopsis Electronic Word of Mouth (eWOM) in the Marketing Context by : Elvira Ismagilova

Download or read book Electronic Word of Mouth (eWOM) in the Marketing Context written by Elvira Ismagilova and published by Springer. This book was released on 2017-02-15 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.

Influence and Behavior Analysis in Social Networks and Social Media

Author : Mehmet Kaya
Publisher : Springer
ISBN 13 : 3030025926
Total Pages : 238 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!

Book Synopsis Influence and Behavior Analysis in Social Networks and Social Media by : Mehmet Kaya

Download or read book Influence and Behavior Analysis in Social Networks and Social Media written by Mehmet Kaya and published by Springer. This book was released on 2018-12-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book focuses on influence and behavior analysis in the broader context of social network applications and social media. Twitter accounts of telecommunications companies are analyzed. Rumor sources in finite graphs with boundary effects by message-passing algorithms are identified. The coherent, state-of-the-art collection of chapters was initially selected based on solid reviews from the IEEE/ACM International Conference on Advances in Social Networks, Analysis, and Mining (ASONAM '17). Chapters were then improved and extended substantially, and the final versions were rigorously reviewed and revised to meet the series standards. Original chapters coming from outside of the meeting round out the coverage. The result will appeal to researchers and students working in social network and social media analysis.

Sentiment Analysis in Social Networks

Author : Federico Alberto Pozzi
Publisher : Morgan Kaufmann
ISBN 13 : 0128044381
Total Pages : 286 pages
Book Rating : 4.1/5 (28 download)

DOWNLOAD NOW!

Book Synopsis Sentiment Analysis in Social Networks by : Federico Alberto Pozzi

Download or read book Sentiment Analysis in Social Networks written by Federico Alberto Pozzi and published by Morgan Kaufmann. This book was released on 2016-10-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of Sentiment Analysis is to define automatic tools able to extract subjective information from texts in natural language, such as opinions and sentiments, in order to create structured and actionable knowledge to be used by either a decision support system or a decision maker. Sentiment analysis has gained even more value with the advent and growth of social networking. Sentiment Analysis in Social Networks begins with an overview of the latest research trends in the field. It then discusses the sociological and psychological processes underling social network interactions. The book explores both semantic and machine learning models and methods that address context-dependent and dynamic text in online social networks, showing how social network streams pose numerous challenges due to their large-scale, short, noisy, context- dependent and dynamic nature. Further, this volume: Takes an interdisciplinary approach from a number of computing domains, including natural language processing, machine learning, big data, and statistical methodologies Provides insights into opinion spamming, reasoning, and social network analysis Shows how to apply sentiment analysis tools for a particular application and domain, and how to get the best results for understanding the consequences Serves as a one-stop reference for the state-of-the-art in social media analytics Takes an interdisciplinary approach from a number of computing domains, including natural language processing, big data, and statistical methodologies Provides insights into opinion spamming, reasoning, and social network mining Shows how to apply opinion mining tools for a particular application and domain, and how to get the best results for understanding the consequences Serves as a one-stop reference for the state-of-the-art in social media analytics

Advances in Social Science Research Using R

Author : Hrishikesh D. Vinod
Publisher : Springer Science & Business Media
ISBN 13 : 1441917640
Total Pages : 219 pages
Book Rating : 4.4/5 (419 download)

DOWNLOAD NOW!

Book Synopsis Advances in Social Science Research Using R by : Hrishikesh D. Vinod

Download or read book Advances in Social Science Research Using R written by Hrishikesh D. Vinod and published by Springer Science & Business Media. This book was released on 2009-12-24 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative social science research has been expanding due to the ava- ability of computers and data over the past few decades. Yet the textbooks and supplements for researchers do not adequately highlight the revolution created by the R software [2] and graphics system. R is fast becoming the l- gua franca of quantitative research with some 2000 free specialized packages, where the latest versions can be downloaded in seconds. Many packages such as “car” [1] developed by social scientists are popular among all scientists. An early 2009 article [3] in the New York Times notes that statisticians, engineers and scientists without computer programming skills ?nd R “easy to use.” A common language R can readily promote deeper mutual respect and understanding of unique problems facing quantitative work in various social sciences. Often the solutions developed in one ?eld can be extended and used in many ?elds. This book promotes just such exchange of ideas across many social sciences. Since Springer has played a leadership role in promoting R, we are fortunate to have Springer publish this book. A Conference on Quantitative Social Science Research Using R was held in New York City at the Lincoln Center campus of Fordham University, June 18–19, 2009. This book contains selected papers presented at the conference, representing the “Proceedings” of the conference.