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Advanced Focus Group Research
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Book Synopsis Advanced Focus Group Research by : Edward F. Fern
Download or read book Advanced Focus Group Research written by Edward F. Fern and published by SAGE. This book was released on 2001-06-25 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
Book Synopsis Advanced Focus Group Research by : Edward F. Fern
Download or read book Advanced Focus Group Research written by Edward F. Fern and published by SAGE Publications. This book was released on 2001-06-25 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in conducting focus group research and introduces a conceptual framework that helps researchers make informed decisions about how to plan a focus group research project. Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
Book Synopsis Advanced Focus Group Research by : Edward F. Fern
Download or read book Advanced Focus Group Research written by Edward F. Fern and published by SAGE Publications, Incorporated. This book was released on 2001-06-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
Book Synopsis Basic and Advanced Focus Groups by : David L. Morgan
Download or read book Basic and Advanced Focus Groups written by David L. Morgan and published by SAGE Publications. This book was released on 2018-07-13 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
Download or read book Focus Groups written by David W. Stewart and published by SAGE. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Book Synopsis Focus Groups in Social Research by : Michael Bloor
Download or read book Focus Groups in Social Research written by Michael Bloor and published by SAGE. This book was released on 2001-03-08 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
Book Synopsis Focus Group Practice by : Claudia Puchta
Download or read book Focus Group Practice written by Claudia Puchta and published by SAGE. This book was released on 2004-02-28 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: 0761966900.
Book Synopsis The Handbook for Focus Group Research by : Thomas L Greenbaum
Download or read book The Handbook for Focus Group Research written by Thomas L Greenbaum and published by SAGE. This book was released on 1998 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Book Synopsis Focus Groups by : Richard A. Krueger
Download or read book Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 2000-04-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: `I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Book Synopsis Moderating Focus Groups by : Richard A. Krueger
Download or read book Moderating Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 1998 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
Book Synopsis The Focus Group Research Handbook by : Holly Edmunds
Download or read book The Focus Group Research Handbook written by Holly Edmunds and published by McGraw Hill Professional. This book was released on 2000-05-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.
Download or read book Focus Groups written by Phillip H. Miller and published by . This book was released on 2016 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Focus Groups written by Joe Langford and published by CRC Press. This book was released on 2002-11-14 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for
Book Synopsis Analyzing and Reporting Focus Group Results by : Richard A. Krueger
Download or read book Analyzing and Reporting Focus Group Results written by Richard A. Krueger and published by SAGE Publications. This book was released on 1997-07-24 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.
Book Synopsis Planning Focus Groups by : David L. Morgan
Download or read book Planning Focus Groups written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
Book Synopsis Doing Focus Groups by : Rosaline S. Barbour
Download or read book Doing Focus Groups written by Rosaline S. Barbour and published by SAGE. This book was released on 2018-09-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
Book Synopsis Focus Group Interviews in Education and Psychology by : Sharon Vaughn
Download or read book Focus Group Interviews in Education and Psychology written by Sharon Vaughn and published by SAGE. This book was released on 1996-01-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book the authors describe the specific steps to take in order to conduct focus groups in education and psychological settings. The reader is shown how to prepare for a focus group, create a moderator's guide and analyse the results.
