Advanced Applications Of Network Analysis In Marketing Science

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Advanced Applications of Network Analysis in Marketing Science

Author : Chinmay Kakatkar
Publisher : BoD – Books on Demand
ISBN 13 : 3746068118
Total Pages : 169 pages
Book Rating : 4.7/5 (46 download)

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Book Synopsis Advanced Applications of Network Analysis in Marketing Science by : Chinmay Kakatkar

Download or read book Advanced Applications of Network Analysis in Marketing Science written by Chinmay Kakatkar and published by BoD – Books on Demand. This book was released on 2018-02-09 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world today is becoming a highly connected place. Firms, consumers and the devices they use are increasingly part of a complex, global network of connected entities. These networks represent a gold mine for marketing scholars that may be interested in developing a better understanding of consumer behavior, and for practitioners who are keen to discover new ways of gaining and retaining customers. This cumulative dissertation focuses on the use of network analysis to generate and analyze novel data in marketing. The work moves beyond the scope of traditional social network analysis to consider networks composed of different types of nodes at varying levels of granularity. The key aim is to demonstrate that network analysis can be used to investigate novel explanatory and outcome variables that hold contextual meaning and can deepen our understanding of the research question at hand. Essay 1 develops a predictive method based on product networks to identify customer projects in a retail setting. Essays 2 and 3 show the value of network analysis in new product development by recasting product ideas as networks of their constituent features. Essay 4 leverages network thinking to enable novel analyses of the fragmented and anonymized event data that will be generated in abundance by the Internet of Things. Ultimately, the essays showcase a selection of advanced applications of network analysis in marketing science that are arguably of value to scholars as well as practitioners, and likely to gain in relevance in the future.

Social Network Analysis

Author : Mohammad Gouse Galety
Publisher : John Wiley & Sons
ISBN 13 : 1119836239
Total Pages : 260 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Social Network Analysis by : Mohammad Gouse Galety

Download or read book Social Network Analysis written by Mohammad Gouse Galety and published by John Wiley & Sons. This book was released on 2022-05-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOCIAL NETWORK ANALYSIS As social media dominates our lives in increasing intensity, the need for developers to understand the theory and applications is ongoing as well. This book serves that purpose. Social network analysis is the solicitation of network science on social networks, and social occurrences are denoted and premeditated by data on coinciding pairs as the entities of opinion. The book features: Social network analysis from a computational perspective using python to show the significance of fundamental facets of network theory and the various metrics used to measure the social network. An understanding of network analysis and motivations to model phenomena as networks. Real-world networks established with human-related data frequently display social properties, i.e., patterns in the graph from which human behavioral patterns can be analyzed and extracted. Exemplifies information cascades that spread through an underlying social network to achieve widespread adoption. Network analysis that offers an appreciation method to health systems and services to illustrate, diagnose, and analyze networks in health systems. The social web has developed a significant social and interactive data source that pays exceptional attention to social science and humanities research. The benefits of artificial intelligence enable social media platforms to meet an increasing number of users and yield the biggest marketplace, thus helping social networking analysis distribute better customer understanding and aiding marketers to target the right customers. Audience The book will interest computer scientists, AI researchers, IT and software engineers, mathematicians.

Advanced Methods for Complex Network Analysis

Author : Meghanathan, Natarajan
Publisher : IGI Global
ISBN 13 : 1466699655
Total Pages : 484 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Advanced Methods for Complex Network Analysis by : Meghanathan, Natarajan

Download or read book Advanced Methods for Complex Network Analysis written by Meghanathan, Natarajan and published by IGI Global. This book was released on 2016-04-07 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: As network science and technology continues to gain popularity, it becomes imperative to develop procedures to examine emergent network domains, as well as classical networks, to help ensure their overall optimization. Advanced Methods for Complex Network Analysis features the latest research on the algorithms and analysis measures being employed in the field of network science. Highlighting the application of graph models, advanced computation, and analytical procedures, this publication is a pivotal resource for students, faculty, industry practitioners, and business professionals interested in theoretical concepts and current developments in network domains.

Social Network Analysis

Author : Stanley Wasserman
Publisher : Cambridge University Press
ISBN 13 : 1139788612
Total Pages : 852 pages
Book Rating : 4.1/5 (397 download)

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Book Synopsis Social Network Analysis by : Stanley Wasserman

Download or read book Social Network Analysis written by Stanley Wasserman and published by Cambridge University Press. This book was released on 1994-11-25 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social network analysis is used widely in the social and behavioral sciences, as well as in economics, marketing, and industrial engineering. The social network perspective focuses on relationships among social entities and is an important addition to standard social and behavioral research, which is primarily concerned with attributes of the social units. Social Network Analysis: Methods and Applications reviews and discusses methods for the analysis of social networks with a focus on applications of these methods to many substantive examples. It is a reference book that can be used by those who want a comprehensive review of network methods, or by researchers who have gathered network data and want to find the most appropriate method by which to analyze it. It is also intended for use as a textbook as it is the first book to provide comprehensive coverage of the methodology and applications of the field.

Advances in Network Analysis and its Applications

Author : Evangelos Kranakis
Publisher : Springer Science & Business Media
ISBN 13 : 3642309038
Total Pages : 415 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Advances in Network Analysis and its Applications by : Evangelos Kranakis

Download or read book Advances in Network Analysis and its Applications written by Evangelos Kranakis and published by Springer Science & Business Media. This book was released on 2012-10-24 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: As well as highlighting potentially useful applications for network analysis, this volume identifies new targets for mathematical research that promise to provide insights into network systems theory as well as facilitating the cross-fertilization of ideas between sectors. Focusing on financial, security and social aspects of networking, the volume adds to the growing body of evidence showing that network analysis has applications to transportation, communication, health, finance, and social policy more broadly. It provides powerful models for understanding the behavior of complex systems that, in turn, will impact numerous cutting-edge sectors in science and engineering, such as wireless communication, network security, distributed computing and social networking, financial analysis, and cyber warfare. The volume offers an insider’s view of cutting-edge research in network systems, including methodologies with immense potential for interdisciplinary application. The contributors have all presented material at a series of workshops organized on behalf of Canada’s MITACS initiative, which funds projects and study grants in ‘mathematics for information technology and complex systems’. These proceedings include papers from workshops on financial networks, network security and cryptography, and social networks. MITACS has shown that the partly ghettoized nature of network systems research has led to duplicated work in discrete fields, and thus this initiative has the potential to save time and accelerate the pace of research in a number of areas of network systems research.

Multilevel Network Analysis for the Social Sciences

Author : Emmanuel Lazega
Publisher : Springer
ISBN 13 : 3319245201
Total Pages : 373 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Multilevel Network Analysis for the Social Sciences by : Emmanuel Lazega

Download or read book Multilevel Network Analysis for the Social Sciences written by Emmanuel Lazega and published by Springer. This book was released on 2015-12-16 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides new insights into the functioning of organizational, managerial and market societies. Multilevel analysis and social network analysis are described and the authors show how they can be combined in developing the theory, methods and empirical applications of the social sciences. This book maps out the development of multilevel reasoning and shows how it can explain behavior, through two different ways of contextualizing it. First, by identifying levels of influence on behavior and different aggregations of actors and behavior, and complex interactions between context and behavior. Second, by identifying different levels as truly different systems of agency: such levels of agency can be examined separately and jointly since the link between them is affiliation of members of one level to collective actors at the superior level. It is by combining these approaches that this work offers new insights. New case studies and datasets that explore new avenues of theorizing and new applications of methodology are presented. This book will be useful as a reference work for all social scientists, economists and historians who use network analyses and multilevel statistical analyses. Philosophers interested in the philosophy of science or epistemology will also find this book valuable.

Challenges in Social Network Research

Author : Giancarlo Ragozini
Publisher : Springer Nature
ISBN 13 : 3030314634
Total Pages : 245 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Challenges in Social Network Research by : Giancarlo Ragozini

Download or read book Challenges in Social Network Research written by Giancarlo Ragozini and published by Springer Nature. This book was released on 2019-12-06 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book includes both invited and contributed chapters dealing with advanced methods and theoretical development for the analysis of social networks and applications in numerous disciplines. Some authors explore new trends related to network measures, multilevel networks and clustering on networks, while other contributions deepen the relationship among statistical methods for data mining and social network analysis. Along with the new methodological developments, the book offers interesting applications to a wide set of fields, ranging from the organizational and economic studies, collaboration and innovation, to the less usual field of poetry. In addition, the case studies are related to local context, showing how the substantive reasoning is fundamental in social network analysis. The list of authors includes both top scholars in the field of social networks and promising young researchers. All chapters passed a double blind review process followed by the guest editors. This edited volume will appeal to students, researchers and professionals.

Advanced Database Marketing

Author : Koen W. De Bock
Publisher : Routledge
ISBN 13 : 1317185285
Total Pages : 428 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Advanced Database Marketing by : Koen W. De Bock

Download or read book Advanced Database Marketing written by Koen W. De Bock and published by Routledge. This book was released on 2016-03-23 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-leaders in database marketing from across the world bring together chapters that combine the best academic research and business applications. The result is a definitive guide and reference for marketing and brand analysts, masters students, teachers and researchers in marketing analytics. The proliferation of marketing platforms and channels and the complexity of customer interactions create an urgent need for a multidisciplinary and analytical toolkit. Advanced Database Marketing is a resource to enable marketers to achieve insights and increased financial performance; to provide them with the capability to implement and evaluate approaches to marketing that will meet, in equal measure, the changing needs of customers and the businesses that serve them.

Social Network Analysis and Education

Author : Brian V. Carolan
Publisher : SAGE Publications
ISBN 13 : 1483303519
Total Pages : 345 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Social Network Analysis and Education by : Brian V. Carolan

Download or read book Social Network Analysis and Education written by Brian V. Carolan and published by SAGE Publications. This book was released on 2013-03-14 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Network Analysis and Education: Theory, Methods & Applications provides an introduction to the theories, methods, and applications that constitute the social network perspective. Unlike more general texts, this applied title is designed for those current and aspiring educational researchers learning how to study, conceptualize, and analyze social networks. Brian V. Carolan's main intent is to encourage you to consider the social network perspective in light of your emerging research interests and evaluate how well this perspective illuminates the social complexities surrounding educational phenomena. Relying on diverse examples drawn from the educational research literature, this book makes explicit how the theories and methods associated with social network analysis can be used to better describe and explain the social complexities surrounding varied educational phenomena.

Emerging Research Challenges and Opportunities in Computational Social Network Analysis and Mining

Author : Nitin Agarwal
Publisher : Springer
ISBN 13 : 3319941054
Total Pages : 282 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Emerging Research Challenges and Opportunities in Computational Social Network Analysis and Mining by : Nitin Agarwal

Download or read book Emerging Research Challenges and Opportunities in Computational Social Network Analysis and Mining written by Nitin Agarwal and published by Springer. This book was released on 2018-09-17 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors in this book share, exchange, and develop new concepts, ideas, principles, and methodologies in order to advance and deepen our understanding of social networks in the new generation of Information and Communication Technologies (ICT) enabled by Web 2.0, also referred to as social media, to help policy-making. This interdisciplinary work provides a platform for researchers, practitioners, and graduate students from sociology, behavioral science, computer science, psychology, cultural studies, information systems, operations research and communication to share, exchange, learn, and develop new concepts, ideas, principles, and methodologies. Emerging Research Challenges and Opportunities in Computational Social Network Analysis and Mining will be of interest to researchers, practitioners, and graduate students from the various disciplines listed above. The text facilitates the dissemination of investigations of the dynamics and structure of web based social networks. The book can be used as a reference text for advanced courses on Social Network Analysis, Sociology, Communication, Organization Theory, Cyber-anthropology, Cyber-diplomacy, and Information Technology and Justice.

The Influence of Technology on Social Network Analysis and Mining

Author : Tansel Özyer
Publisher : Springer Science & Business Media
ISBN 13 : 3709113466
Total Pages : 652 pages
Book Rating : 4.7/5 (91 download)

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Book Synopsis The Influence of Technology on Social Network Analysis and Mining by : Tansel Özyer

Download or read book The Influence of Technology on Social Network Analysis and Mining written by Tansel Özyer and published by Springer Science & Business Media. This book was released on 2013-03-15 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of social networks was originated in social and business communities. In recent years, social network research has advanced significantly; the development of sophisticated techniques for Social Network Analysis and Mining (SNAM) has been highly influenced by the online social Web sites, email logs, phone logs and instant messaging systems, which are widely analyzed using graph theory and machine learning techniques. People perceive the Web increasingly as a social medium that fosters interaction among people, sharing of experiences and knowledge, group activities, community formation and evolution. This has led to a rising prominence of SNAM in academia, politics, homeland security and business. This follows the pattern of known entities of our society that have evolved into networks in which actors are increasingly dependent on their structural embedding General areas of interest to the book include information science and mathematics, communication studies, business and organizational studies, sociology, psychology, anthropology, applied linguistics, biology and medicine.

Social Network Analysis with Applications

Author : Ian McCulloh
Publisher : John Wiley & Sons
ISBN 13 : 1118644689
Total Pages : 261 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Social Network Analysis with Applications by : Ian McCulloh

Download or read book Social Network Analysis with Applications written by Ian McCulloh and published by John Wiley & Sons. This book was released on 2013-07-01 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive introduction to social network analysis that hones in on basic centrality measures, social links, subgroup analysis, data sources, and more Written by military, industry, and business professionals, this book introduces readers to social network analysis, the new and emerging topic that has recently become of significant use for industry, management, law enforcement, and military practitioners for identifying both vulnerabilities and opportunities in collaborative networked organizations. Focusing on models and methods for the analysis of organizational risk, Social Network Analysis with Applications provides easily accessible, yet comprehensive coverage of network basics, centrality measures, social link theory, subgroup analysis, relational algebra, data sources, and more. Examples of mathematical calculations and formulas for social network measures are also included. Along with practice problems and exercises, this easily accessible book covers: The basic concepts of networks, nodes, links, adjacency matrices, and graphs Mathematical calculations and exercises for centrality, the basic measures of degree, betweenness, closeness, and eigenvector centralities Graph-level measures, with a special focus on both the visual and numerical analysis of networks Matrix algebra, outlining basic concepts such as matrix addition, subtraction, multiplication, and transpose and inverse calculations in linear algebra that are useful for developing networks from relational data Meta-networks and relational algebra, social links, diffusion through networks, subgroup analysis, and more An excellent resource for practitioners in industry, management, law enforcement, and military intelligence who wish to learn and apply social network analysis to their respective fields, Social Network Analysis with Applications is also an ideal text for upper-level undergraduate and graduate level courses and workshops on the subject.

Social Network Analysis in Action

Author : Song Yang
Publisher : Springer Nature
ISBN 13 : 3031666615
Total Pages : 115 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Social Network Analysis in Action by : Song Yang

Download or read book Social Network Analysis in Action written by Song Yang and published by Springer Nature. This book was released on with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Applied Social Network Analysis With R: Emerging Research and Opportunities

Author : Gençer, Mehmet
Publisher : IGI Global
ISBN 13 : 1799819140
Total Pages : 284 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Applied Social Network Analysis With R: Emerging Research and Opportunities by : Gençer, Mehmet

Download or read book Applied Social Network Analysis With R: Emerging Research and Opportunities written by Gençer, Mehmet and published by IGI Global. This book was released on 2020-02-07 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the social relations within the fields of business and economics is vital for the promotion of success within a certain organization. Analytics and statistics have taken a prominent role in marketing and management practices as professionals are constantly searching for a competitive advantage. Converging these technological tools with traditional methods of business relations is a trending area of research. Applied Social Network Analysis With R: Emerging Research and Opportunities is an essential reference source that materializes and analyzes the issue of structure in terms of its effects on human societies and the state of the individuals in these communities. Even though the theme of the book is business-oriented, an approach underlining and strengthening the ties of this field of study with social sciences for further development is adopted throughout. Therefore, the knowledge presented is valid for analyzing not only the organization of the business world but also for the organization of any given community. Featuring research on topics such as network visualization, graph theory, and micro-dynamics, this book is ideally designed for researchers, practitioners, business professionals, managers, programmers, academicians, and students seeking coverage on analyzing social and business networks using modern methods of statistics, programming, and data sets.

Spatial Analysis Along Networks

Author : Atsuyuki Okabe
Publisher : John Wiley & Sons
ISBN 13 : 1119967767
Total Pages : 252 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Spatial Analysis Along Networks by : Atsuyuki Okabe

Download or read book Spatial Analysis Along Networks written by Atsuyuki Okabe and published by John Wiley & Sons. This book was released on 2012-07-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the real world, there are numerous and various events that occur on and alongside networks, including the occurrence of traffic accidents on highways, the location of stores alongside roads, the incidence of crime on streets and the contamination along rivers. In order to carry out analyses of those events, the researcher needs to be familiar with a range of specific techniques. Spatial Analysis Along Networks provides a practical guide to the necessary statistical techniques and their computational implementation. Each chapter illustrates a specific technique, from Stochastic Point Processes on a Network and Network Voronoi Diagrams, to Network K-function and Point Density Estimation Methods, and the Network Huff Model. The authors also discuss and illustrate the undertaking of the statistical tests described in a Geographical Information System (GIS) environment as well as demonstrating the user-friendly free software package SANET. Spatial Analysis Along Networks: Presents a much-needed practical guide to statistical spatial analysis of events on and alongside a network, in a logical, user-friendly order. Introduces the preliminary methods involved, before detailing the advanced, computational methods, enabling the readers a complete understanding of the advanced topics. Dedicates a separate chapter to each of the major techniques involved. Demonstrates the practicalities of undertaking the tests described in the book, using a GIS. Is supported by a supplementary website, providing readers with a link to the free software package SANET, so they can execute the statistical methods described in the book. Students and researchers studying spatial statistics, spatial analysis, geography, GIS, OR, traffic accident analysis, criminology, retail marketing, facility management and ecology will benefit from this book.

State of the Art Applications of Social Network Analysis

Author : Fazli Can
Publisher : Springer
ISBN 13 : 3319059122
Total Pages : 375 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis State of the Art Applications of Social Network Analysis by : Fazli Can

Download or read book State of the Art Applications of Social Network Analysis written by Fazli Can and published by Springer. This book was released on 2014-05-14 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social network analysis increasingly bridges the discovery of patterns in diverse areas of study as more data becomes available and complex. Yet the construction of huge networks from large data often requires entirely different approaches for analysis including; graph theory, statistics, machine learning and data mining. This work covers frontier studies on social network analysis and mining from different perspectives such as social network sites, financial data, e-mails, forums, academic research funds, XML technology, blog content, community detection and clique finding, prediction of user’s- behavior, privacy in social network analysis, mobility from spatio-temporal point of view, agent technology and political parties in parliament. These topics will be of interest to researchers and practitioners from different disciplines including, but not limited to, social sciences and engineering.

Advanced Methods and Technologies for Agent and Multi-Agent Systems

Author : D. Barbucha
Publisher : IOS Press
ISBN 13 : 1614992541
Total Pages : 484 pages
Book Rating : 4.6/5 (149 download)

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Book Synopsis Advanced Methods and Technologies for Agent and Multi-Agent Systems by : D. Barbucha

Download or read book Advanced Methods and Technologies for Agent and Multi-Agent Systems written by D. Barbucha and published by IOS Press. This book was released on 2013-05-14 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of agent and multi-agent systems is concerned with the development and evaluation of sophisticated, AI-based, problem solving and control architectures for both single and multi-agent systems. This book presents the proceedings of the 7th KES Conference on Agent and Multi-agent Systems – Technologies and Applications (KES-AMSTA 2013), held in Hue City, Vietnam, in May 2013. The KES-AMSTA 2013 conference provides an internationally respected forum for scientific research in the technologies and applications of agent and multi-agent systems. In all, 44 papers were selected for oral presentation and publication in this volume. Special attention is paid to the feature topics of intelligent technologies and applications in the area of e-health, social networking, self-organizing systems, economics and trust management. Other topics covered include: agent oriented software engineering; beliefs engineering; desires and intentions representation; agent cooperation, coordination, negotiation, organization and communication; distributed problem-solving; specification of agent communication languages; formalization of ontologies; and conversational agents. The book highlights new trends and challenges in agent and multi-agent research, and will be of interest to the research community working in the fields of artificial intelligence, collective computational intelligence, robotics, dialogue systems and, in particular, agent and multi-agent systems, technologies and applications.