Admen Mad Men And The Real World Of Advertising

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Admen, Mad Men, and the Real World of Advertising

Author : Dave Marinaccio
Publisher : Simon and Schuster
ISBN 13 : 1628726210
Total Pages : 232 pages
Book Rating : 4.6/5 (287 download)

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Book Synopsis Admen, Mad Men, and the Real World of Advertising by : Dave Marinaccio

Download or read book Admen, Mad Men, and the Real World of Advertising written by Dave Marinaccio and published by Simon and Schuster. This book was released on 2015-11-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

The Real Mad Men

Author : Andrew Cracknell
Publisher : Quercus Books
ISBN 13 : 9780857384270
Total Pages : 0 pages
Book Rating : 4.3/5 (842 download)

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Book Synopsis The Real Mad Men by : Andrew Cracknell

Download or read book The Real Mad Men written by Andrew Cracknell and published by Quercus Books. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.

The Insanity of Advertising

Author : Fred S. Goldberg
Publisher : Chicago Review Press
ISBN 13 : 1641602791
Total Pages : 651 pages
Book Rating : 4.6/5 (416 download)

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Book Synopsis The Insanity of Advertising by : Fred S. Goldberg

Download or read book The Insanity of Advertising written by Fred S. Goldberg and published by Chicago Review Press. This book was released on 2019-05-28 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill. His client list reads like a who's who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names. The Insanity of Advertising presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.

The Mirror Makers

Author : Stephen R. Fox
Publisher : University of Illinois Press
ISBN 13 : 9780252066597
Total Pages : 432 pages
Book Rating : 4.0/5 (665 download)

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Book Synopsis The Mirror Makers by : Stephen R. Fox

Download or read book The Mirror Makers written by Stephen R. Fox and published by University of Illinois Press. This book was released on 1984 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.

Confessions of an Advertising Man

Author : David Ogilvy
Publisher :
ISBN 13 : 9781904915379
Total Pages : 0 pages
Book Rating : 4.9/5 (153 download)

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Book Synopsis Confessions of an Advertising Man by : David Ogilvy

Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Madboy

Author : Richard Kirshenbaum
Publisher : Open Road Media
ISBN 13 : 1453211411
Total Pages : 305 pages
Book Rating : 4.4/5 (532 download)

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Book Synopsis Madboy by : Richard Kirshenbaum

Download or read book Madboy written by Richard Kirshenbaum and published by Open Road Media. This book was released on 2011-09-20 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVA thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today /divDIV/divDIVRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire./divDIV /divDIVIn 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results./divDIV /divDIVPacked with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself./div

Frenemies

Author : Ken Auletta
Publisher : Penguin
ISBN 13 : 0735220883
Total Pages : 386 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Frenemies by : Ken Auletta

Download or read book Frenemies written by Ken Auletta and published by Penguin. This book was released on 2019-06-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

Lucky Strikes and a Three Martini Lunch

Author : Jennifer C. Dunn
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443884227
Total Pages : 415 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Lucky Strikes and a Three Martini Lunch by : Jennifer C. Dunn

Download or read book Lucky Strikes and a Three Martini Lunch written by Jennifer C. Dunn and published by Cambridge Scholars Publishing. This book was released on 2015-10-05 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Lucky Strikes and a Three Martini Lunch: Thinking About Television’s Mad Men explores the attributes of the AMC series that allow it to be such a popular and vital contribution to contemporary cultural discourse. Set in the 1960s in New York, the Emmy and Peabody-winning series follows the competitive, seductive, and oftentimes ruthless lives of the men and women of Madison Avenue’s advertising agencies. Many alluring and captivating qualities constitute the Mad Men experience: the way it evokes nostalgia, even from those who did not live in the era being portrayed; its interrogations of identities, and how these explorations of the past illuminate viewers’ concepts of the present; the compelling (and often heartbreaking) relationships between characters trying to make their way in an ever-changing and increasingly complex world; and the titillation of the characters’ discovery of the power of mass-mediated communication and its abilities to allow learning, information sharing, manipulation, and connection, not to mention how their journeys reflect our own in contemporary society. The essays collected in this volume speak to both fans of the show who may not typically embrace theory and criticism, as well as those who do. Additionally, this version was designed with educators in mind. It still includes engaging essays that critically analyze the show from a multitude of perspectives, but now they are organized in way to facilitate easy use in the classroom. This structure allows educators to simply construct and conduct a course using this book as a primary textbook and organize the course according to the way it is laid out. Each chapter provides any type of reader with the opportunity to think about and enjoy the show even after it is no longer on the air.

The Real Mad Men

Author : Andrew Cracknell
Publisher : Running Press
ISBN 13 : 0762442433
Total Pages : 224 pages
Book Rating : 4.7/5 (624 download)

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Book Synopsis The Real Mad Men by : Andrew Cracknell

Download or read book The Real Mad Men written by Andrew Cracknell and published by Running Press. This book was released on 2012-02-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s. AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising. They had it and they flaunted it. People like Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who in that small space, in that short time, created some of the most radical and influential advertising ever and sparked a revolution in the methods, practice, and execution of the business. Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson & Hedges, Polaroid, and Braniff Airways.

Lessons from Century Club Companies

Author : Vicki TenHaken
Publisher :
ISBN 13 : 9780984898602
Total Pages : 125 pages
Book Rating : 4.8/5 (986 download)

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Book Synopsis Lessons from Century Club Companies by : Vicki TenHaken

Download or read book Lessons from Century Club Companies written by Vicki TenHaken and published by . This book was released on 2016-03-15 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mid-Century Ads

Author : Jim Heimann
Publisher :
ISBN 13 : 9783836528344
Total Pages : 0 pages
Book Rating : 4.5/5 (283 download)

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Book Synopsis Mid-Century Ads by : Jim Heimann

Download or read book Mid-Century Ads written by Jim Heimann and published by . This book was released on 2012-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: No further information has been provided for this title.

Mad Men on the Couch

Author : Dr. Stephanie Newman
Publisher : St. Martin's Griffin
ISBN 13 : 1250014433
Total Pages : 225 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Mad Men on the Couch by : Dr. Stephanie Newman

Download or read book Mad Men on the Couch written by Dr. Stephanie Newman and published by St. Martin's Griffin. This book was released on 2012-02-28 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mad Men has captured the imaginations of millions of viewers, winning fifteen golden globes and four Emmys. Perhaps more than the gorgeously stylized visuals and impeccably re-created history, it's the show's richly drawn characters stumbling through their personal and professional lives that get under our skin and keep us invested. In Mad Men on the Couch, Dr. Stephanie Newman analyzes the show's primary characters through the lens of modern psychology. Lending her trained professional eye, she poses and expertly answers pressing questions such as: Why does Don constantly sabotage himself? Why is Betty such a cold mother and desperately unhappy housewife? (Hint: It's not just because her "people are Nordic.") Why does Pete prevail in adversity when Roger crumbles? Why is Peggy able to rise profesionally in the male jungle of Madison Avenue when Joan can't? Can these characters ever really change? With critical commentary that is both entertaining and insightful, Mad Men on the Couch will provide viewers with a unique persepctive on the show.

All You Need is a Good Idea!

Author : Jay H. Heyman
Publisher : Wiley
ISBN 13 : 9780470237915
Total Pages : 0 pages
Book Rating : 4.2/5 (379 download)

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Book Synopsis All You Need is a Good Idea! by : Jay H. Heyman

Download or read book All You Need is a Good Idea! written by Jay H. Heyman and published by Wiley. This book was released on 2008-05-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition. This book is the perfect guide to creating truly powerful marketing messages.

Adland

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 9780749448370
Total Pages : 316 pages
Book Rating : 4.4/5 (483 download)

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Book Synopsis Adland by : Mark Tungate

Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

The Real Mad Men

Author : Andrew Cracknell
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)

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Book Synopsis The Real Mad Men by : Andrew Cracknell

Download or read book The Real Mad Men written by Andrew Cracknell and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.

The King of Madison Avenue

Author : Kenneth Roman
Publisher : St. Martin's Press
ISBN 13 : 9780230618343
Total Pages : 304 pages
Book Rating : 4.6/5 (183 download)

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Book Synopsis The King of Madison Avenue by : Kenneth Roman

Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

Hegarty on Advertising

Author : John Hegarty
Publisher : Thames & Hudson
ISBN 13 : 050077952X
Total Pages : 376 pages
Book Rating : 4.5/5 (7 download)

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Book Synopsis Hegarty on Advertising by : John Hegarty

Download or read book Hegarty on Advertising written by John Hegarty and published by Thames & Hudson. This book was released on 2024-03-14 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the worlds legendary advertising men, this best-selling book contains five decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levis, Audi, Boddingtons and Lynx. In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isnt enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him. Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.