Author : Arch G. Woodside
Publisher : CABI
ISBN 13 : 1845933230
Total Pages : 540 pages
Book Rating : 4.8/5 (459 download)
Book Synopsis Tourism Management by : Arch G. Woodside
Download or read book Tourism Management written by Arch G. Woodside and published by CABI. This book was released on 2008 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.