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Ad Women
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Download or read book Ad Women written by Juliann Sivulka and published by Prometheus Books. This book was released on 2012-12-27 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following three key periods in the history of American advertising, which represent eras of major social change, this work describes how the recognition of women as primary consumers has resulted in the hiring of more women to promote products for this target audience.
Book Synopsis Advertising to the American Woman, 1900-1999 by : Daniel Delis Hill
Download or read book Advertising to the American Woman, 1900-1999 written by Daniel Delis Hill and published by Ohio State University Press. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Book Synopsis Pioneering African-American Women in the Advertising Business by : Judy Davis
Download or read book Pioneering African-American Women in the Advertising Business written by Judy Davis and published by Taylor & Francis. This book was released on 2016-12-08 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Book Synopsis Advertising, Gender and Society by : Magdalena Zawisza-Riley
Download or read book Advertising, Gender and Society written by Magdalena Zawisza-Riley and published by Routledge. This book was released on 2019-07-03 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Book Synopsis An Economic Report on the Women's Outerwear, Needlework, and Miscellaneous Fabricated Textile Products Industry in Puerto Rico by : Victor J. Trunzo
Download or read book An Economic Report on the Women's Outerwear, Needlework, and Miscellaneous Fabricated Textile Products Industry in Puerto Rico written by Victor J. Trunzo and published by . This book was released on 1971 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gender, Race, and Class in Media by : Gail Dines
Download or read book Gender, Race, and Class in Media written by Gail Dines and published by SAGE. This book was released on 2003 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender, Race and Class in Media examines the mass media as economic and cultural institutions that shape our social identities. Through analyses of popular mass media entertainment genres, such as talk shows, soap operas, television sitcoms, advertising and pornography, students are invited to engage in critical mass media scholarship. A comprehensive introductory section outlines the book′s integrated approach to media studies, which incorporates three distinct but related areas of investigation: the political economy of production, textual analysis and audience response. The readings include a dozen new original essays, edited for maximum accessibility. The book provides: - A comprehensive, critical introduction to Media Studies - An analysis of race that is integrated into all chapters - Articles on Cultural Studies that are accessible to undergraduates - An extensive bibliography and section on media resources - Expanded coverage of "queer" representations in mass media - A new section on the violence debates - A new section on the Internet Together with new section introductions, these provide a comprehensive critical introduction to mass media studies.
Book Synopsis Encyclopedia of Women in Today's World by : Mary Zeiss Stange
Download or read book Encyclopedia of Women in Today's World written by Mary Zeiss Stange and published by SAGE. This book was released on 2011-02-23 with total page 2017 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work includes 1000 entries covering the spectrum of defining women in the contemporary world.
Book Synopsis Advertising and Popular Culture by : Sammy Richard Danna
Download or read book Advertising and Popular Culture written by Sammy Richard Danna and published by Popular Press. This book was released on 1992 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--BOOK JACKET.
Author :Director Australian Longitudinal Study on Women's Health and Professor of Life Course Epidemiology Gita Mishra Publisher :Oxford University Press ISBN 13 :0192864645 Total Pages :473 pages Book Rating :4.1/5 (928 download)
Book Synopsis A Life Course Approach to Women's Health by : Director Australian Longitudinal Study on Women's Health and Professor of Life Course Epidemiology Gita Mishra
Download or read book A Life Course Approach to Women's Health written by Director Australian Longitudinal Study on Women's Health and Professor of Life Course Epidemiology Gita Mishra and published by Oxford University Press. This book was released on 2023-07-25 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of A Life Course Approach to Women's Health is a timely addition to the literature, reflecting extraordinary gains in the evidence on women's health across the life course. This new edition provides an up to date and comprehensive review of scientific evidence and methodological developments in life course epidemiology, as well as new fields of research, such as integrative omics. This text reflects the focus of recent research, advances in technology, and the evolving nature of the field with its application in practice and policy. There are new chapters on endometriosis, lung function, cognition, gynaecological cancer, integrative omics, structural sexism, violence, health service use, and knowledge translation. Each chapter reflects the views of individual authors, within a common life course framework to provide a consistent approach across the book. This conceptual framework is summarised in the introductory chapter, with an outline of each topic covered. Key findings, common themes, and theoretical and methodological challenges are highlighted in the concluding chapter. Over 50 international researchers working on women's health and well-being from diverse fields have contributed to this new edition which is highly recommended as essential reading for anyone with an interest in women's health.
Book Synopsis Women's Mental Health, An Issue of Psychiatric Clinics of North America, E-Book by : Susan G. Kornstein
Download or read book Women's Mental Health, An Issue of Psychiatric Clinics of North America, E-Book written by Susan G. Kornstein and published by Elsevier Health Sciences. This book was released on 2023-07-28 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this issue of Psychiatric Clinics, guest editor Drs. Susan G. Kornstein and Anita H. Clayton bring their considerable expertise to the topic of Women's Mental Health. Each year, one in five women in the U.S. experience a mental health condition. Many of these conditions affect more women than men or affect women in different ways. In this issue, top experts discuss new research findings in women's mental health, enabling readers to make informed, thoughtful clinical decisions. - Contains 16 practice-oriented topics including COVID and women's mental health; perinatal depression; menopause and mood; racial/ethnic disparities and women's mental health; reproductive rights and women's mental health; and more. - Provides in-depth clinical reviews of women's mental health, offering actionable insights for clinical practice. - Presents the latest information on this timely, focused topic under the leadership of experienced editors in the field. Authors synthesize and distill the latest research and practice guidelines to create clinically significant, topic-based reviews.
Book Synopsis Optimizing Women's Health through Nutrition by : Lilian U. Thompson
Download or read book Optimizing Women's Health through Nutrition written by Lilian U. Thompson and published by CRC Press. This book was released on 2007-12-03 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is no surprise that women and men experience biological and physiological differences fundamentally and throughout the lifecycle. What is surprising is that faced with such a self-evident truth, there should be so little consideration to date of how these differences affect susceptibility to disease and metabolic response to dietary treatment. U
Book Synopsis The Gender Communication Connection by : Teri Kwal Gamble
Download or read book The Gender Communication Connection written by Teri Kwal Gamble and published by M.E. Sharpe. This book was released on 2014-03-01 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors explore the many ways that gender and communication intersect and affect each other. Every chapter encourages a consideration of how gender attitudes and practices, past and current, influence personal notions of what it means not only to be female and male, but feminine and masculine. The second edition of this student friendly and accessible text is filled with contemporary examples, activities, and exercises to help students put theoretical concepts into practice.
Book Synopsis Principles of Gender-specific Medicine by : Marianne J. Legato
Download or read book Principles of Gender-specific Medicine written by Marianne J. Legato and published by Gulf Professional Publishing. This book was released on 2004 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Gender-Specific Medicine examines how normal human biology differs between men and women and how the diagnosis and treatment of disease differs as a function of gender. This revealing research covers various conditions that predominantly occur in men, and as well conditions that predominantly occur in women. Among the subjects covered are cardiovascular disease, mood disorders, the immune system, lung cancer as a consequence of smoking, osteoporosis, diabetes, obesity, and infectious diseases. * Gathers important information in the field of gender-based biology and clinical medicine, proving that a patient's sex is increasingly important in preventing illness, making an accurate diagnosis, and choosing safe and effective treatment of disease * Addresses gender-specific areas ranging from organ transplantation, gall bladder and biliary diseases, to the epidemiology of osteoporosis and fractures in men and women * Many chapters present questions about future directions of investigations
Book Synopsis Women's Health in Mid-Life by : Jo Ann Rosenfeld
Download or read book Women's Health in Mid-Life written by Jo Ann Rosenfeld and published by Cambridge University Press. This book was released on 2004-03-25 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the needs and healthcare concerns of women in their midlife. Women, in their middle ages, are often overlooked by medical practitioners. From the end of childbearing to old age, approximately ages 40 to 65, their health needs are complex and changing. This is a time of challenge and opportunity when the physician and woman working collaboratively can change her health and future. Midlife healthcare is far more than hormones. Healthy behaviours such as good nutrition and exercise can be promoted that will result in lower risk and sometimes improved care of heart disease, hypertension and diabetes. Adequate screening and treatment can prevent diseases and complications. The burgeoning literature on allopathic and complementary medicine is critically evaluated and compared to established medical care. Written by 20 primary care physicians, this book will help family practitioners provide the best possible healthcare for these women.
Book Synopsis The SAGE Handbook of Gender and Psychology by : Michelle K Ryan
Download or read book The SAGE Handbook of Gender and Psychology written by Michelle K Ryan and published by SAGE. This book was released on 2013-09-23 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Gender and Psychology is a unique, state-of-the-art synthesis of the known work, combined with current research trends, in the broad field of gender and psychology. In the past 35 years academic publications on the subject have increased tenfold, and this level of activity as well the diversity of research looks set to increase in the coming years too. The time is ideal for a systematic review of the field. Contributions come from academics around the world and many different disciplines, and as a result multiple perspectives and a diversity of methodologies are presented to understand gender and its implications for behaviour. Chapters cover a wide variety of topics, theoretical approaches, contexts, and social issues; they also critically examine the key issues and current debates. Both advanced students and scholars will find extensive range and depth in the topics covered across the Handbook′s 29 chapters. Published as a single volume, the handbook is aimed at individuals as well as the library market. The SAGE Handbook of Gender and Psychology will have mass appeal across the field of psychology, including social psychology and gender and psychology, as well a number of other subject groups such as gender studies, sociology, organizational behaviour and political science.
Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Book Synopsis Advertising and Societies by : Katherine Toland Frith
Download or read book Advertising and Societies written by Katherine Toland Frith and published by Peter Lang. This book was released on 2010 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
