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Ad Land A Global History Of Advertising
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Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2013-07-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Book Synopsis Ad Land: A Global History Of Advertising by : Mark Tungate
Download or read book Ad Land: A Global History Of Advertising written by Mark Tungate and published by . This book was released on 2008-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertisers at Work by : Tracy Tuten
Download or read book Advertisers at Work written by Tracy Tuten and published by Apress. This book was released on 2012-09-07 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.” —Mark Tungate, author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We Look “In Advertisers at Work, Tracy Tuten conducts interviews with some of the ad world’s biggest players. The interviews—ranging from advertising legend Mike Hughes to leaders of the next generation like David Oakley and Susan Credle—reveal much about the nature of creativity and why we all respond to certain ads either with a laugh or a purchase. Tuten’s skillful questions also highlight how these men and women learned the craft, found mentors, and landed jobs doing things they 'didn’t know you could get paid to do.' They talk about successes and failures, their hopes and dreams, and the direction of the industry as we move into the age of social and branded media. If you are in the field of advertising or one of those people who often say, ‘Hey, did you see that commercial . . .,’ you’ll find Advertisers at Work a valuable addition to your bookshelf.” —John Sweeney, Distinguished Professor, School of Journalism University of North Carolina, Chapel Hill;Former Associate Creative Director, Foote, Cone & Belding In Advertisers at Work, readers will gain insights from the most interesting people working in the field of advertising today, told in their own words. Guided by interviewer Dr. Tracy Tuten, 18 advertising leaders share their favorite stories, debunk the myths of advertising, make predictions on the industry’s future, pay homage to the lions of the past, and offer insights into what it takes to win in the ad game today. Each chapter is devoted to one advertising executive, showcasing that person’s unique vision and perspective into the world of advertising. Who are these leaders? Talent, perseverance, creativity, and pure grit set these people apart—and that’s where their similarities end. With a mix of senior contributors and up-and-coming talent representing the creative crafts, media, planning, and account services from a variety of agencies and locales, this book pulls back the curtain and invites readers to live each leader’s experiences up close. They’ll learn from the advertisers at work. Every interview shows how advertising leaders have an impact on a day-to-day basis: charting strategy, making effective pitches, managing clients and key partners, calling in the creative muse, reading the public’s mood, developing the right mix of media to launch a campaign, or pouncing on opportunities the rest of us can’t see. This book: Shares the untold stories of senior executives and rising stars in advertising Demystifies the craft of advertising from the perspectives of creatives, media strategists, planners, and account executives Provides insights, strategies, and tactics readers can put to work immediately Offers predictions on the rapidly changing advertising landscape Other books in the Apress At Work Series: Coders at Work, Seibel, 978-1-4302-1948-4 Venture Capitalists at Work, Shah & Shah, 978-1-4302-3837-9 CIOs at Work, Yourdon, 978-1-4302-3554-5 CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4 Founders at Work, Livingston, 978-1-4302-1078-8 European Founders at Work, Santos, 978-1-4302-3906-2 Women Leaders at Work, Ghaffari, 978-1-4302-3729-7 Advertisers at Work, Tuten, 978-1-4302-3828-7 Gamers at Work, Ramsay. 978-1-4302-3351-0
Book Synopsis Essentials of Advertising by : Robert Cluley
Download or read book Essentials of Advertising written by Robert Cluley and published by Kogan Page Publishers. This book was released on 2017-02-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways. For example, psychologists try to understand what happens to our brains when we see adverts, while economists try to understand whether money spent on advertising is worth it. Essentials of Advertising is designed to help students navigate their way through the field of advertising. It will introduce readers to the key concepts of advertising as they have been developed not only by psychologists and economists, but also by sociologists, historians, marketers and media researchers - not to mention advertising practitioners themselves. Meticulously researched, Essentials of Advertising will allow readers to understand not just what different research traditions say about advertising, but why they say it. This will help students develop key analytic skills to critically evaluate and exploit existing research on advertising, based on a greater understanding of where it comes from. This allows them to develop greater perception and awareness professionally, and acts as a springboard for students to jump into the wider area of advertising studies and to develop their careers according to their interests. Online resources include lecture slides, self-test questions, group activities, figures, and case studies for specific chapters, plus web links to industry body research and relevant further reading.
Book Synopsis A History of Advertising by : Stephane Pincas
Download or read book A History of Advertising written by Stephane Pincas and published by . This book was released on 2015-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic story: The making of modern advertising The history of western advertising dates back to at least the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, but the term "advertising agency" first appeared in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, Palmer's venture marks the birth of a creative industry that has radically transformed our culture and language. Divided into sections by decades, this freshly updated edition explores the legendary campaigns and brands of advertising's modern history. With specific anecdotes and comments on the importance of every campaign, it curates advertising gold right through to the last decade. Check out the picture of the camel behind the legendary Camel pack, the first Coca Cola ad, and the masterworks by Picasso and Magritte that inspired advertising imagery.
Book Synopsis Twenty Ads That Shook the World by : James Twitchell
Download or read book Twenty Ads That Shook the World written by James Twitchell and published by Crown. This book was released on 2001-12-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
Book Synopsis Owning the Earth by : Andro Linklater
Download or read book Owning the Earth written by Andro Linklater and published by A&C Black. This book was released on 2014-01-01 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barely two centuries ago, most of the world's productive land still belonged either communally to traditional societies or to the higher powers of monarch or church. But that pattern, and the ways of life that went with it, were consigned to history as a result of the most creative - and, at the same time, destructive - cultural force in the modern era: the idea of individual, exclusive ownership of land. This notion laid waste to traditional communal civilisations, displacing entire peoples from their homelands, and brought into being a unique concept of individual freedom and a distinct form of representative government and democratic institutions. Other great civilizations, in Russia, China, and the Islamic world, evolved very different structures of land ownership, and thus very different forms of government and social responsibility.The seventeenth-century English surveyor William Petty was the first man to recognise the connection between private property and free-market capitalism; the American radical Wolf Ladejinsky redistributed land in Japan, Taiwan and South Korea after the Second World War to make possible the emergence of Asian tiger economies. Through the eyes of these remarkable individuals and many more, including Chinese emperors and German peasants, Andro Linklater here presents the evolution of land ownership to offer a radically new view of mankind's place on the planet.
Book Synopsis Advertising Transformed by : Fons Van Dyck
Download or read book Advertising Transformed written by Fons Van Dyck and published by Kogan Page Publishers. This book was released on 2014-02-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Backed by case studies of Effie award winning campaigns from brands such as Evian, Mercedes and IBM, Advertising Transformed provides readers with the insights and expertise to meet the changing requirements of modern advertising and devise exciting campaigns that prove its continuing value.
Book Synopsis This Land Is Their Land by : David J. Silverman
Download or read book This Land Is Their Land written by David J. Silverman and published by Bloomsbury Publishing USA. This book was released on 2019-11-05 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ahead of the 400th anniversary of the first Thanksgiving, a new look at the Plymouth colony's founding events, told for the first time with Wampanoag people at the heart of the story. In March 1621, when Plymouth's survival was hanging in the balance, the Wampanoag sachem (or chief), Ousamequin (Massasoit), and Plymouth's governor, John Carver, declared their people's friendship for each other and a commitment to mutual defense. Later that autumn, the English gathered their first successful harvest and lifted the specter of starvation. Ousamequin and 90 of his men then visited Plymouth for the “First Thanksgiving.” The treaty remained operative until King Philip's War in 1675, when 50 years of uneasy peace between the two parties would come to an end. 400 years after that famous meal, historian David J. Silverman sheds profound new light on the events that led to the creation, and bloody dissolution, of this alliance. Focusing on the Wampanoag Indians, Silverman deepens the narrative to consider tensions that developed well before 1620 and lasted long after the devastating war-tracing the Wampanoags' ongoing struggle for self-determination up to this very day. This unsettling history reveals why some modern Native people hold a Day of Mourning on Thanksgiving, a holiday which celebrates a myth of colonialism and white proprietorship of the United States. This Land is Their Land shows that it is time to rethink how we, as a pluralistic nation, tell the history of Thanksgiving.
Book Synopsis A Nation Among Nations by : Thomas Bender
Download or read book A Nation Among Nations written by Thomas Bender and published by Hill and Wang. This book was released on 2006-12-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative book that shows us why we must put American history firmly in a global context–from 1492 to today. Immerse yourself in an insightful exploration of American history in A Nation Among Nations. This compelling book by renowned author Thomas Bender paints a different picture of the nation's history by placing it within the broader canvas of global events and developments. Events like the American Revolution, the Civil War, and subsequent imperialism are examined in a new light, revealing fundamental correlations with simultaneous global rebellions, national redefinitions, and competitive imperial ambitions. Intricacies of industrialization, urbanization, laissez-faire economics, capitalism, socialism, and technological advancements become globally interconnected phenomena, altering the solitary perception of these being unique American experiences. A Nation Among Nations isn’t just a history book–it's a thought-provoking journey that transcends geographical boundaries, encouraging us to delve deeper into the globally intertwined series of events that spun the American historical narrative.
Book Synopsis This Radical Land by : Daegan Miller
Download or read book This Radical Land written by Daegan Miller and published by University of Chicago Press. This book was released on 2018-03-22 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The American people sees itself advance across the wilderness, draining swamps, straightening rivers, peopling the solitude, and subduing nature,” wrote Alexis de Tocqueville in 1835. That’s largely how we still think of nineteenth-century America today: a country expanding unstoppably, bending the continent’s natural bounty to the national will, heedless of consequence. A country of slavery and of Indian wars. There’s much truth in that vision. But if you know where to look, you can uncover a different history, one of vibrant resistance, one that’s been mostly forgotten. This Radical Land recovers that story. Daegan Miller is our guide on a beautifully written, revelatory trip across the continent during which we encounter radical thinkers, settlers, and artists who grounded their ideas of freedom, justice, and progress in the very landscapes around them, even as the runaway engine of capitalism sought to steamroll everything in its path. Here we meet Thoreau, the expert surveyor, drawing anticapitalist property maps. We visit a black antislavery community in the Adirondack wilderness of upstate New York. We discover how seemingly commercial photographs of the transcontinental railroad secretly sent subversive messages, and how a band of utopian anarchists among California’s sequoias imagined a greener, freer future. At every turn, everyday radicals looked to landscape for the language of their dissent—drawing crucial early links between the environment and social justice, links we’re still struggling to strengthen today. Working in a tradition that stretches from Thoreau to Rebecca Solnit, Miller offers nothing less than a new way of seeing the American past—and of understanding what it can offer us for the present . . . and the future.
Book Synopsis Property Rights in Land by : Rosa Congost
Download or read book Property Rights in Land written by Rosa Congost and published by Taylor & Francis. This book was released on 2016-10-04 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Property Rights in Land widens our understanding of property rights by looking through the lenses of social history and sociology, discussing mainstream theory of new institutional economics and the derived grand narrative of economic development. Written by a collection of expert authors, the chapters delve into social processes through which property relations became institutionalized and were used in social action for the appropriation of resources and rent. This was in order to gain a better understanding of the social processes intervening between the institutionalized ‘rules of the game’ and their economic and social outcomes.
Book Synopsis A Great and Rising Nation by : Michael A. Verney
Download or read book A Great and Rising Nation written by Michael A. Verney and published by University of Chicago Press. This book was released on 2022-07-20 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeremiah Reynolds and the empire of knowledge -- The United States exploring expedition as Jacksonian capitalism -- The United States exploring expedition in popular culture -- The Dead Sea expedition and the empire of faith -- Proslavery explorations of South America -- Arctic exploration and US-UK rapprochement.
Download or read book Global Land Grabs written by Marc Edelman and published by Routledge. This book was released on 2016-03-22 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 2008 world food crisis a surge of land grabbing swept Africa, Asia and Latin America and even some regions of Europe and North America. Investors have uprooted rural communities for massive agricultural, biofuels, mining, industrial and urbanisation projects. ‘Water grabbing’ and ‘green grabbing’ have further exacerbated social tensions. Early analyses of land grabbing focused on foreign actors, the biofuels boom and Africa, and pointed to catastrophic consequences for the rural poor. Subsequently scholars carried out local case studies in diverse world regions. The contributors to this volume advance the discussion to a new stage, critically scrutinizing alarmist claims of the first wave of research, probing the historical antecedents of today’s land grabbing, examining large-scale land acquisitions in light of international human rights and investment law, and considering anew longstanding questions in agrarian political economy about forms of dispossession and accumulation and grassroots resistance. Readers of this collection will learn about the impacts of land and water grabbing; the relevance of key theorists, including Marx, Polanyi and Harvey; the realities of China’s involvement in Africa; how contemporary land grabbing differs from earlier plantation agriculture; and how social movements—and rural people in general—are responding to this new threat. This book was published as a special issue of Third World Quarterly.
Download or read book Empire of Cotton written by Sven Beckert and published by Vintage. This book was released on 2015-11-10 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE BANCROFT PRIZE • A Pulitzer Prize finalist that's as unsettling as it is enlightening: a book that brilliantly weaves together the story of cotton with how the present global world came to exist. “Masterly … An astonishing achievement.” —The New York Times The empire of cotton was, from the beginning, a fulcrum of constant global struggle between slaves and planters, merchants and statesmen, workers and factory owners. Sven Beckert makes clear how these forces ushered in the world of modern capitalism, including the vast wealth and disturbing inequalities that are with us today. In a remarkably brief period, European entrepreneurs and powerful politicians recast the world’s most significant manufacturing industry, combining imperial expansion and slave labor with new machines and wage workers to make and remake global capitalism.
Book Synopsis Imagined Geographies by : Geoffrey C. Gunn
Download or read book Imagined Geographies written by Geoffrey C. Gunn and published by Hong Kong University Press. This book was released on 2021-09-03 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagined Geographies is a pioneering work in the study of history and geography of the pre-1800 world. In this book, Gunn argues that different regions astride the maritime silk roads were not only interconnected but can also be construed as “imagined geographies.” Taking a grand civilizational perspective, five such geographic imaginaries are examined across respective chapters, namely Indian, Arabic, Chinese, Japanese, and European including an imagined Great South Land. Drawing upon an array of marine and other archaeological examples, the author offers compelling evidence of the intertwining of political, cultural, and economic regions across the sea silk roads from ancient times until the seventeenth century. Through a thorough analysis of these five geographic imaginaries, the author sets aside purely national history and looks at the maritime realm from a broader spatial perspective. He challenges the Eurocentric concept of center and periphery and establishes a revisionist view on a decentered world regional history. This book will definitely interest history lovers from all around the world who wants to know more about how their forebears viewed their respective region and how their region fits into world history with local uniqueness. “Gunn takes large themes and makes them understandable. He is not afraid to make the grand statement, and to look at the sweep of history all in one arc. I admire that greatly; this is not history for the faint of heart. But it is history well-done, and history that can show the forest from the trees.” —Eric Tagliacozzo, John Stambaugh Professor of History, Cornell University “This is one of the most ambitious and insightful books that I have read on pre-Modern maritime Asia. The author offers fascinating perspectives on how this vast region was imagined, charted, and experienced over many centuries. That requires mastery of an immense range of scholarship and primary sources. His aim is to knit this watery world together into a conceptual whole. This mission is accomplished with style and discipline.” —Andrew R. Wilson, John A. van Beuren Chair of Asia-Pacific Studies, U.S. Naval War College
