Action commerciale appliquée. 2ème revue et complétée

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Author :
Publisher : ERAG
ISBN 13 : 9782950824745
Total Pages : 447 pages
Book Rating : 4.8/5 (247 download)

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Book Synopsis Action commerciale appliquée. 2ème revue et complétée by : Anne Parmentelot

Download or read book Action commerciale appliquée. 2ème revue et complétée written by Anne Parmentelot and published by ERAG. This book was released on 2000-01-01 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ouvrage de référence en marketing, ACTION COMMERCIALE APPLIQUEE présente le développement des principales démarches méthodologiques à maîtriser dans son domaine. Considérablement remanié, tant dans son contenu que dans sa forme, la seconde édition d'ACTION COMMERCIALE APPLIQUEE propose 62 thématiques alliant rigueur méthodologique et réelle efficacité pédagogique. Par sa conception originale, ce livre apporte, d'une part, les concepts de base à posséder pour la réalisation d'études quantitatives et qualitatives et, d'autre part, les pratiques professionnelles à mettre en oeuvre lors des opérations d'action commerciale. L'ouvrage est destiné aux professeurs et aux étudiants des Ecoles de Commerce et Gestion, des Universités, IUT, IUP ou BTS tertiaires ainsi qu'aux praticiens de l'entreprise.

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Author :
Publisher : Editions Bréal
ISBN 13 : 2749525179
Total Pages : 165 pages
Book Rating : 4.7/5 (495 download)

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Book Synopsis by :

Download or read book written by and published by Editions Bréal. This book was released on with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Action commerciale appliquée

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Author :
Publisher :
ISBN 13 : 9782853943772
Total Pages : 216 pages
Book Rating : 4.9/5 (437 download)

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Book Synopsis Action commerciale appliquée by : Philippe Pico

Download or read book Action commerciale appliquée written by Philippe Pico and published by . This book was released on 1990 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

StarBriefs Plus

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Publisher : Springer Science & Business Media
ISBN 13 : 0306486032
Total Pages : 1102 pages
Book Rating : 4.3/5 (64 download)

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Book Synopsis StarBriefs Plus by : Andre Heck

Download or read book StarBriefs Plus written by Andre Heck and published by Springer Science & Business Media. This book was released on 2004-03-31 with total page 1102 pages. Available in PDF, EPUB and Kindle. Book excerpt: With about 200,000 entries, StarBriefs Plus represents the most comprehensive and accurately validated collection of abbreviations, acronyms, contractions and symbols within astronomy, related space sciences and other related fields. As such, this invaluable reference source (and its companion volume, StarGuides Plus) should be on the reference shelf of every library, organization or individual with any interest in these areas. Besides astronomy and associated space sciences, related fields such as aeronautics, aeronomy, astronautics, atmospheric sciences, chemistry, communications, computer sciences, data processing, education, electronics, engineering, energetics, environment, geodesy, geophysics, information handling, management, mathematics, meteorology, optics, physics, remote sensing, and so on, are also covered when justified. Terms in common use and/or of general interest have also been included where appropriate.

Action commerciale appliquée

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Publisher :
ISBN 13 : 9782011673664
Total Pages : 159 pages
Book Rating : 4.6/5 (736 download)

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Book Synopsis Action commerciale appliquée by : Maggy Bénisty-Yver

Download or read book Action commerciale appliquée written by Maggy Bénisty-Yver and published by . This book was released on 1997 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt:

L' action commerciale appliquée au transport

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Publisher :
ISBN 13 : 9782910285692
Total Pages : 160 pages
Book Rating : 4.2/5 (856 download)

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Book Synopsis L' action commerciale appliquée au transport by : Nadine Venturelli

Download or read book L' action commerciale appliquée au transport written by Nadine Venturelli and published by . This book was released on 1996 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

L'action commerciale appliquée au transport

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Publisher :
ISBN 13 : 9782843470806
Total Pages : 158 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis L'action commerciale appliquée au transport by : Nadine Venturelli

Download or read book L'action commerciale appliquée au transport written by Nadine Venturelli and published by . This book was released on 1999 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Action commerciale appliquée

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Publisher :
ISBN 13 : 9782853946186
Total Pages : 240 pages
Book Rating : 4.9/5 (461 download)

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Book Synopsis Action commerciale appliquée by : Philippe Pico

Download or read book Action commerciale appliquée written by Philippe Pico and published by . This book was released on 1994 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage s'adresse aux.étudiants des BTS Action Commercial et I.U.T. Techniques de Commercialisation, mais également a tous les professionnels qui cherchent une présentation détaillée et pratique des diverses actions commerciales. Comment concevoir et mettre en place un plan marketing ? Quelles sont les principales étapes nécessaires à la réalisation d'un mailing efficace ? Voici le type de questions précises auxquelles cet ouvrage apporte une réponse concrète. Très utile aux étudiants qui effectuent des stages en entreprise ou qui préparent efficacement leur entrée dans la vie professionnelle, ce livre donne les clés indispensables pour réussir tous les types d'actions commerciales.

World Gas Conference

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Publisher :
ISBN 13 :
Total Pages : 868 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis World Gas Conference by :

Download or read book World Gas Conference written by and published by . This book was released on 1973 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Action commerciale appliquée

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Publisher :
ISBN 13 : 9782853944441
Total Pages : 216 pages
Book Rating : 4.9/5 (444 download)

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Book Synopsis Action commerciale appliquée by : Philippe Pico

Download or read book Action commerciale appliquée written by Philippe Pico and published by . This book was released on 1991 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

L' action commerciale appliquée au transport

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Author :
Publisher :
ISBN 13 : 9782910285685
Total Pages : 276 pages
Book Rating : 4.2/5 (856 download)

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Book Synopsis L' action commerciale appliquée au transport by : Nadine Venturelli

Download or read book L' action commerciale appliquée au transport written by Nadine Venturelli and published by . This book was released on 1996 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Canadiana

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Publisher :
ISBN 13 :
Total Pages : 1346 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Canadiana by :

Download or read book Canadiana written by and published by . This book was released on 1990 with total page 1346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Action commerciale

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Author :
Publisher : Foucher
ISBN 13 : 9782216036295
Total Pages : 575 pages
Book Rating : 4.0/5 (362 download)

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Book Synopsis Action commerciale by : J Duboin

Download or read book Action commerciale written by J Duboin and published by Foucher. This book was released on 1996 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Véritable ouvrage de référence, Action commerciale mercatique s'adresse à toutes les formations commerciales, de l'enseignement supérieur aux cycles commerciaux de la formation continue, ainsi qu'aux responsables commerciaux. Il présente tous les mécanismes fondamentaux de la stratégie commerciale autour de quatre principes : Donner des fondements à l'action commerciale Connaître les besoins et les marchés Agir sur les variables mercatiques Participer à la stratégie mercatique Les étudiants et les enseignants bénéficient avec cet ouvrage d'un outil performant, valable aussi bien en classe que pour la réalisation d'une ACA (action commerciale appliquée) ou la révision de l'épreuve de TCC (techniques et culure commerciales) de l'examen. De plus, Action commerciale mercatique s'adresse à toute personne intéressée de près ou de loin par la démarche mercatique.

Mercatique

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Publisher :
ISBN 13 : 9782216083879
Total Pages : 575 pages
Book Rating : 4.0/5 (838 download)

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Book Synopsis Mercatique by : Geneviève Mansillon

Download or read book Mercatique written by Geneviève Mansillon and published by . This book was released on 1999 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Véritable outil de référence, Mercatique Action commerciale s'adresse à toutes les formations commerciales, de l'enseignement supérieur aux cycles commerciaux de la formation continue, ainsi qu'aux responsables commerciaux. Il présente tous les mécanismes fondamentaux de la stratégie commerciale autour de quatre principes : - donner des fondements à l'action commerciale, - connaître les besoins et les marchés, - agir sur les variables de la mercatique, - Participer à la stratégie mercatique. Avec cet ouvrage, les étudiants et les enseignants bénéficient d'un outil performant, valable aussi bien en classe que pour la réalisation d'une ACA (action commerciale appliquée) ou la préparation de la nouvelle épreuve de TCC (techniques et culture commerciale) du BTS. De plus, Mercatique Action commerciale s'adresse à toute personne intéressée par près ou de loin par la démarche mercatique.

Stakeholder Theory

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Author :
Publisher : Springer
ISBN 13 : 0230524222
Total Pages : 198 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Stakeholder Theory by : M. Bonnafous-Boucher

Download or read book Stakeholder Theory written by M. Bonnafous-Boucher and published by Springer. This book was released on 2005-10-11 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: New standards of corporate behaviour have been established in developed countries, obliging them to record information about the 'triple bottom line' in their annual reports. Corporations, especially multinational companies, have had to develop new strategic orientations. Research on social, environmental and overall ethical behaviour of companies has been developed. The concept of stakeholder has simultaneously gained a kind of 'metaphoric evidence'. The book comments on the American theoretical foundations of the notion of Corporate Social Responsibility, and more specifically, the concept of the stakeholder, and it defines a European perspective.

Dictionnaire de chimie pure et appliquée

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Publisher :
ISBN 13 :
Total Pages : 960 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Dictionnaire de chimie pure et appliquée by : Adolphe Wurtz

Download or read book Dictionnaire de chimie pure et appliquée written by Adolphe Wurtz and published by . This book was released on 1901 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fortnightly Information Leaflet

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Publisher :
ISBN 13 :
Total Pages : 688 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Fortnightly Information Leaflet by : American Chamber of Commerce in France

Download or read book Fortnightly Information Leaflet written by American Chamber of Commerce in France and published by . This book was released on 1920 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: