Foundations of Marketing Thought

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Author :
Publisher : Routledge
ISBN 13 : 1317295951
Total Pages : 232 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Foundations of Marketing Thought by : D.G. Brian Jones

Download or read book Foundations of Marketing Thought written by D.G. Brian Jones and published by Routledge. This book was released on 2017-12-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.

Pioneers in Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136334378
Total Pages : 212 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Pioneers in Marketing by : D.G. Brian Jones

Download or read book Pioneers in Marketing written by D.G. Brian Jones and published by Routledge. This book was released on 2011-12-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.

Marketing

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Author :
Publisher : Taylor & Francis
ISBN 13 : 9780415213981
Total Pages : 752 pages
Book Rating : 4.2/5 (139 download)

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Book Synopsis Marketing by : Michael John Baker

Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bibliography of Agriculture

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Author :
Publisher :
ISBN 13 :
Total Pages : 1120 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Bibliography of Agriculture by :

Download or read book Bibliography of Agriculture written by and published by . This book was released on 1990 with total page 1120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Explorations in the History of Marketing

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Author :
Publisher : Elsevier
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Explorations in the History of Marketing by : Jagdish N. Sheth

Download or read book Explorations in the History of Marketing written by Jagdish N. Sheth and published by Elsevier. This book was released on 1994 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The University of Wisconsin: 1925-1945

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Publisher :
ISBN 13 :
Total Pages : 928 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis The University of Wisconsin: 1925-1945 by : Merle Eugene Curti

Download or read book The University of Wisconsin: 1925-1945 written by Merle Eugene Curti and published by . This book was released on 1949 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Towards A New Political Economy Of Agriculture

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Publisher : Routledge
ISBN 13 : 1000009459
Total Pages : 357 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Towards A New Political Economy Of Agriculture by : William H Friedland

Download or read book Towards A New Political Economy Of Agriculture written by William H Friedland and published by Routledge. This book was released on 2021-11-28 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of a truly global economy in the 1970s and the need to understand the subsequent changes in economic structure provided the impetus for this synthesis of the sociology of agriculture. The book offers the first formulations of a political economy theory that explains the transnational social and production relations of food and agriculture. Drawing upon studies of labour, technology, the state and gender, the contributors put forward a basis for reassessing and restating the intellectual framework of agriculture.

The History of Marketing Thought

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Author :
Publisher :
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The History of Marketing Thought by : Mark Tadajewski

Download or read book The History of Marketing Thought written by Mark Tadajewski and published by . This book was released on 2008 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The University of Wisconsin: Politics, depression, and war, 1925-1945

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Author :
Publisher : Univ of Wisconsin Press
ISBN 13 :
Total Pages : 928 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis The University of Wisconsin: Politics, depression, and war, 1925-1945 by : Merle Eugene Curti

Download or read book The University of Wisconsin: Politics, depression, and war, 1925-1945 written by Merle Eugene Curti and published by Univ of Wisconsin Press. This book was released on 1949 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing History

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Publisher :
ISBN 13 :
Total Pages : 454 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Marketing History by : Terence R. Nevett

Download or read book Marketing History written by Terence R. Nevett and published by . This book was released on 1989 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bibliographies and Literature of Agriculture

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Author :
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Bibliographies and Literature of Agriculture by :

Download or read book Bibliographies and Literature of Agriculture written by and published by . This book was released on 1986 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bibliography of Agriculture with Subject Index

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Author :
Publisher :
ISBN 13 :
Total Pages : 1238 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Bibliography of Agriculture with Subject Index by :

Download or read book Bibliography of Agriculture with Subject Index written by and published by . This book was released on 1987-10 with total page 1238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bibliography of Agriculture

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Author :
Publisher :
ISBN 13 :
Total Pages : 670 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Bibliography of Agriculture by :

Download or read book Bibliography of Agriculture written by and published by . This book was released on 1992-12 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Journal of Marketing

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Author :
Publisher :
ISBN 13 :
Total Pages : 620 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Journal of Marketing by :

Download or read book Journal of Marketing written by and published by . This book was released on 1989 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Commonwealth of Knowledge

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Author :
Publisher : Oxford University Press, USA
ISBN 13 : 0199296634
Total Pages : 309 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis A Commonwealth of Knowledge by : Saul Dubow

Download or read book A Commonwealth of Knowledge written by Saul Dubow and published by Oxford University Press, USA. This book was released on 2006-10-19 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first full study of the relationship of knowledge to national identity formation in modern South Africa. It explores how the cultivation of knowledge served to support white political ascendancy and claims to nationhood. Elegantly written and wide ranging, the book addresses major themes in both South African and comparative imperial historiography.

Marketing

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 :
Total Pages : 694 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Marketing by : Stanley C. Hollander

Download or read book Marketing written by Stanley C. Hollander and published by Edward Elgar Publishing. This book was released on 1993 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comprehensive collection of articles which illuminate the history and development of marketing and marketing thought during the past century. The articles are international in scope, spanning a range of European countries, Japan and the US.

Economic and Political Weekly

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Author :
Publisher :
ISBN 13 :
Total Pages : 1084 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Economic and Political Weekly by :

Download or read book Economic and Political Weekly written by and published by . This book was released on 1988-05 with total page 1084 pages. Available in PDF, EPUB and Kindle. Book excerpt: