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Author : Gregg Lederman
Publisher : Brand Integrity
ISBN 13 : 0979587506
Total Pages : 121 pages
Book Rating : 4.9/5 (795 download)
Download or read book Achieve Brand Integrity! written by Gregg Lederman and published by Brand Integrity. This book was released on 2007 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nathalie Laidler-Kylander
Publisher : John Wiley & Sons
ISBN 13 : 1118573404
Total Pages : 229 pages
Book Rating : 4.1/5 (185 download)
Download or read book The Brand IDEA written by Nathalie Laidler-Kylander and published by John Wiley & Sons. This book was released on 2013-11-08 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
Author : Richard S. Post
Publisher : McGraw Hill Professional
ISBN 13 : 0071595341
Total Pages : 332 pages
Book Rating : 4.0/5 (715 download)
Download or read book Global Brand Integrity Management written by Richard S. Post and published by McGraw Hill Professional. This book was released on 2007-11-02 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your management strategy protect your brand? Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success. Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value. Among the tools for developing and maintaining your program: Questions CEOs should ask their executives about product integrity Methods for capturing the attention of employees and measuring their performance Risk profiles for key assets developed at each stage of a product's life cycle Best practices for cost-effective, day-to-day management of a brand or product International case studies that illustrate specific problems and the implementation measures taken to protect the brand or product
Author : Richard S. Post
Publisher : Tata McGraw-Hill Education
ISBN 13 : 9780070229525
Total Pages : 0 pages
Book Rating : 4.2/5 (295 download)
Download or read book Global Brand Integrity Mgmt. written by Richard S. Post and published by Tata McGraw-Hill Education. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value.
Author : Nicholas Ind
Publisher : Kogan Page Publishers
ISBN 13 : 9780749443993
Total Pages : 262 pages
Book Rating : 4.4/5 (439 download)
Download or read book Beyond Branding written by Nicholas Ind and published by Kogan Page Publishers. This book was released on 2005 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.
Author : Ron Willingham
Publisher : Currency
ISBN 13 : 0385509561
Total Pages : 239 pages
Book Rating : 4.3/5 (855 download)
Download or read book Integrity Selling for the 21st Century written by Ron Willingham and published by Currency. This book was released on 2003-06-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.
Author : Gregg Lederman
Publisher :
ISBN 13 : 9780979587511
Total Pages : pages
Book Rating : 4.5/5 (875 download)
Download or read book Crave written by Gregg Lederman and published by . This book was released on 2018-10-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Give people what they CRAVE and good things happen. Overwhelming evidence supports this. In fact, more than eighty years of research provesthe idea that humans have three primary cravings at work that, once fulfilled, make themhappier and more productive. Yet, despite billions of dollars spent to improve employeemotivation, most businesses still suffer from a lack of engagement. In this book, you'll find a field-tested and science-backed pathway to improving engagement and the customer experience, including: The secret to achieving more than 90 percent employee engagement, how to invest 10 Minutes by Friday¿ to become a better leader, and a step-by-step process to master the Ultimate Habit¿ for accelerating business results. You have the power to make an even better place to work by showing people they matter and that what they do matters. This is best accomplished by fueling the work environment with more of what people CRAVE!
Author : Adrian Robert Gostick
Publisher : Gibbs Smith
ISBN 13 : 9781586852467
Total Pages : 138 pages
Book Rating : 4.8/5 (524 download)
Download or read book The Integrity Advantage written by Adrian Robert Gostick and published by Gibbs Smith. This book was released on 2003 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: With The Integrity Advantage, Adrian Gostick and Dana Telford establish a burning platform-that personal integrity is a proven competitive advantage in business. Prominent business leaders from some of North America's most respected companies-including Don Graham of the Washington Post, former Johnson & Johnson CEO James Burke, and Hank Paulson, Jr. of Goldman Sachs-discuss the role integrity has played in their successes, and offer examples of the importance of integrity in business today. Not merely a collection of essays, the authors also share an effective system of decision-making designed to help anyone implement integrity into every action. The importance of trust and credibility within business relationships is examined and discussed, as Telford and Gostick illustrate how to juggle wealth, power, and responsibility-and be a person of character. Given the recent uncertainty fostered by questionable corporate tactics, however, now is the time to examine whatrole integrity actually plays in business today, and whether employees are naturally compelled to practice these values-particularly when the leaders they follow lack integrity in their own professional behavior.Dana Telford holds an MBA from Harvard University and has advised business leaders in the consumer banking, healthcare, publishing, retail, manufacturing, and real estate industries. He has developed and implemented strategies for client companies based all over the world. Helives in Morgan, Utah. Adrian Gostick is director of marketing and corporate communications with the O.C. Tanner Recognition Company. His previous books include Managing with Carrots and The 24-Carrot Manager, co-authored with Chester Elton. He lives in Salt Lake City.
Author : Jeffrey Davis
Publisher : Sounds True
ISBN 13 : 1683646894
Total Pages : 228 pages
Book Rating : 4.6/5 (836 download)
Download or read book Tracking Wonder written by Jeffrey Davis and published by Sounds True. This book was released on 2021-11-16 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how the lost art of wonder can help you cultivate greater creativity, resilience, meaning, and joy as you bring your greatest contributions to life. Beyond grit, focus, and 10,000 hours lies a surprising advantage that all creatives have—wonder. Far from child’s play, wonder is the one radical quality that has led exemplary people from all walks of life to move toward the fruition of their deepest dreams and wildest endeavors—and it can do so for you, too. “Wonder is a quiet disruptor of unseen biases,” writes Jeffrey Davis. “It dissolves our habitual ways of seeing and thinking so that we may glimpse anew the beauty of what is real, true, and possible.” Rich with wisdom, inspiring stories, and practical tools, Tracking Wonder invites us to explore how the lost art of wonder can inspire a life of greater joy, possibility, and purpose. You’ll discover: The six facets of wonder—key qualities to help you cultivate the art of wonder in your work, relationships, and lifeHow wonder can help us fertilize creativity, sustain the motivation to pursue big ideas, navigate uncertainty and crises, deepen our relationships, and moreThe biases against wonder—moving beyond societal and internalized resistance to our inherent giftsWhy experiencing wonder isn’t really about achieving goals—though that happens—but about how we live each dayInspiring stories of people whose experiences of wonder helped them move through the unthinkable to create extraordinary livesPractical exercises, tools, and reflections to help you begin your own practice of tracking wonder A refreshing counter-voice to the exhausting narrative hyper-productivity, Tracking Wonder is a welcome guide for experiencing more meaning and joy in the present moment as you bring your greatest contributions to life.
Author : Gregg Lederman
Publisher :
ISBN 13 : 9780979587559
Total Pages : 0 pages
Book Rating : 4.5/5 (875 download)
Download or read book A Great Life NOW written by Gregg Lederman and published by . This book was released on 2007-06-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ramakrishna, Yanamandra
Publisher : IGI Global
ISBN 13 : 1668476665
Total Pages : 726 pages
Book Rating : 4.6/5 (684 download)
Download or read book Handbook of Research on Designing Sustainable Supply Chains to Achieve a Circular Economy written by Ramakrishna, Yanamandra and published by IGI Global. This book was released on 2023-04-17 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: Securing a sustainable supply chain is crucial for business and the future of humanity. Intending to lower waste and carbon emissions, businesses are investing more money in sustainability efforts. However, sustainability measures that might save costs, improve forecasting, and optimize business operations are frequently disregarded, especially during the post-pandemic era. The Handbook of Research on Designing Sustainable Supply Chains to Achieve a Circular Economy analyzes various approaches and strategies for developing sustainable supply chain capabilities to achieve circular economies; builds and develops models, frameworks, and theoretical concepts by focusing on the role of a sustainable supply chain leading to a circular economy; and provides a platform where new concepts and plans for managing sustainable supply chains in the post-pandemic era with the aid of Industry 4.0 as enablers are discussed. Covering key topics such as tourism, healthcare, transportation, and governance, this major reference work is ideal for industry professionals, government officials, business owners, managers, entrepreneurs, policymakers, scholars, researchers, academicians, instructors, and students.
Author : Gregg Lederman
Publisher : Evolve Publishing
ISBN 13 : 9780989322218
Total Pages : 0 pages
Book Rating : 4.3/5 (222 download)
Download or read book Engaged! written by Gregg Lederman and published by Evolve Publishing. This book was released on 2013-08-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that a corporate culture that breeds a more engaged, positive, and productive workforce leads to better customer loyalty and satisfaction.
Author : Cloe Luv
Publisher :
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4.7/5 (252 download)
Download or read book The Branding Handbook written by Cloe Luv and published by . This book was released on 2021-03-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Branding Handbook is a guide for beginners and those already in their prospective industry to enhance their brand. This handbook actively shapes your brand with easy steps allowing you to develop strategies to stand out from the crowd in an ever-evolving world. This handbook will help you achieve brand clarity and establish your brand's integrity. Read " The Branding Handbook" to learn; Brand ClarityBrand IdentityBrand ExperienceBrand marketing and More!
Author : Deondriea Cantrice
Publisher : Regal Innovations
ISBN 13 : 0982768060
Total Pages : 146 pages
Book Rating : 4.9/5 (827 download)
Download or read book You! Branding Yourself for Success written by Deondriea Cantrice and published by Regal Innovations. This book was released on 2013-09 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: With globalization and the continuous evolution of technology, it is easy to get lost in the shuffle. Personal branding is no longer a buzz word, it has become essential to achieve the desired success, promotion and/or clients that you desire. You! Branding Yourself For Success will provide you with the necessary tools to be visible and occupy a space in the mind of your target audience.
Author : Karen Tiber Leland
Publisher : Entrepreneur Press
ISBN 13 : 1613083394
Total Pages : 164 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Brand Mapping Strategy written by Karen Tiber Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform
Author : Sean Dowdell
Publisher : Entrepreneur Press
ISBN 13 : 1613084439
Total Pages : 167 pages
Book Rating : 4.6/5 (13 download)
Download or read book Brand Renegades written by Sean Dowdell and published by Entrepreneur Press. This book was released on 2021-05-18 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to Fail Forward The Business Game Changers shows readers how to develop a non-traditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward. Readers will learn how to: Work ON the business instead of IN the business Know when to take calculated risks Make affordable mistakes to innovate Step away from their comfort zone Become a powerful leader and not just a boss
Author : Kevin Iwamoto
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537001302
Total Pages : 0 pages
Book Rating : 4.0/5 (13 download)
Download or read book Your Personal Brand written by Kevin Iwamoto and published by Createspace Independent Publishing Platform. This book was released on 2016-10-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A personal brand says a lot about who you are and how you conduct business. It reflects your cherished beliefs and values. It demonstrates your ethics to colleagues, employees, business partners and customers. In Your Personal Brand: Your Power Tool to Build Career Integrity, Kevin Iwamoto, GLP, GTP, offers valuable guidance on creating and maintaining a personal brand throughout your career. Iwamoto has an uplifting, positive message about living (not just talking about) your brand. To demonstrate how a good brand pays a multitude of dividends, he shares his brand-building experiences over the course of his 25-year career as an executive in the global business travel and meeting industry. In an age when rude behavior - often by public figures - seems almost fashionable, Iwamoto proclaims that treating others as you would have them treat you is still the golden rule for keeping your integrity and your personal brand intact.Says Iwamoto: "My vision statement is: If you want respect - respect others. When you learn something - share it. When your friends and family need you - be there. Love and live life unconditionally and without regret. Everything I do reflects that statement. It helps me maintain my brand integrity on both a personal and professional level."In this book, Iwamoto offers both strategic wisdom and practical tips for creating and nurturing a brand by: - Stepping out of your comfort zone and building a professional network- Mastering social media to communicate and maintain your brand - Achieving new career milestones and fulfilling dreams with continuing education- Paying back the blessings you've received - Winning gracefully ... and with your ethics intact- Repairing damage to your brand- Leading with service as your highest goal- Helping others through mentorship ... a rewarding experience for both the mentor and mentee Your Personal Brand: Your Power Tool to Build Career Integrity is your blueprint for achieving your best in your professional life.
