Acculturation To The Global Consumer Culture And Ethnic Identity

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The Oxford Handbook of Multicultural Identity

Author : Veronica Benet-Martinez
Publisher : Oxford University Press
ISBN 13 : 0199796750
Total Pages : 561 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis The Oxford Handbook of Multicultural Identity by : Veronica Benet-Martinez

Download or read book The Oxford Handbook of Multicultural Identity written by Veronica Benet-Martinez and published by Oxford University Press. This book was released on 2015-08-01 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multiculturalism is a prevalent worldwide societal phenomenon. Aspects of our modern life, such as migration, economic globalization, multicultural policies, and cross-border travel and communication have made intercultural contacts inevitable. High numbers of multicultural individuals (23-43% of the population by some estimates) can be found in many nations where migration has been strong (e.g., Australia, U.S., Western Europe, Singapore) or where there is a history of colonization (e.g., Hong Kong). Many multicultural individuals are also ethnic and cultural minorities who are descendants of immigrants, majority individuals with extensive multicultural experiences, or people with culturally mixed families; all people for whom identification and/or involvement with multiple cultures is the norm. Despite the prevalence of multicultural identity and experiences, until the publication of this volume, there has not yet been a comprehensive review of scholarly research on the psychological underpinning of multiculturalism. The Oxford Handbook of Multicultural Identity fills this void. It reviews cutting-edge empirical and theoretical work on the psychology of multicultural identities and experiences. As a whole, the volume addresses some important basic issues, such as measurement of multicultural identity, links between multilingualism and multiculturalism, the social psychology of multiculturalism and globalization, as well as applied issues such as multiculturalism in counseling, education, policy, marketing and organizational science, to mention a few. This handbook will be useful for students, researchers, and teachers in cultural, social, personality, developmental, acculturation, and ethnic psychology. It can also be used as a source book in advanced undergraduate and graduate courses on identity and multiculturalism, and a reference for applied psychologists and researchers in the domains of education, management, and marketing.

Marketing and Multicultural Diversity

Author : Professor C P Rao
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409459829
Total Pages : 464 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Marketing and Multicultural Diversity by : Professor C P Rao

Download or read book Marketing and Multicultural Diversity written by Professor C P Rao and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.

Advances in Advertising Research IX

Author : Verolien Cauberghe
Publisher : Springer
ISBN 13 : 3658226811
Total Pages : 354 pages
Book Rating : 4.6/5 (582 download)

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Book Synopsis Advances in Advertising Research IX by : Verolien Cauberghe

Download or read book Advances in Advertising Research IX written by Verolien Cauberghe and published by Springer. This book was released on 2018-07-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.

Globalization and Culture

Author : John Tomlinson
Publisher : John Wiley & Sons
ISBN 13 : 0745656501
Total Pages : 357 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Globalization and Culture by : John Tomlinson

Download or read book Globalization and Culture written by John Tomlinson and published by John Wiley & Sons. This book was released on 2013-07-03 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization is now widely discussed but the debates often remain locked within particular disciplinary discourses. This book brings together for the first time a social theory and cultural studies approach to the understanding of globalization. The book starts with an analysis of the relationship between the globalization process and contemporary culture change and goes on to relate this to debates about social and cultural modernity. At the heart of the book is a far-reaching analysis of the complex, ambiguous "lived experience" of global modernity. Tomlinson argues that we can now see a general pattern of the dissolution between cultural experience and territorial location. The "uneven" nature of this experience is discussed in relation to first and third world societies, along with arguments about the hybridization of cultures, and special role of communications and media technologies in this process of "deterritorialization". Globalization and Cultureconcludes with a discussion of the cultural politics of cosmopolitanism. Accessibly written, this book will be of interest to second year undergraduates and above in sociology, media studies, cultural and communication studies, and anyone interested in globalization.

Methods and Assessment in Culture and Psychology

Author : Michael Bender
Publisher : Cambridge University Press
ISBN 13 : 1108476627
Total Pages : 371 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Methods and Assessment in Culture and Psychology by : Michael Bender

Download or read book Methods and Assessment in Culture and Psychology written by Michael Bender and published by Cambridge University Press. This book was released on 2021-02-18 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-cultural studies require sound methodology and psychometrics. This book outlines advances in assessment from many expert perspectives.

Consumer Culture Theory

Author : Eric J. Arnould
Publisher : SAGE
ISBN 13 : 1526452138
Total Pages : 369 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Consumer Culture Theory by : Eric J. Arnould

Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Author : Colin Campbell
Publisher : Springer
ISBN 13 : 3319241842
Total Pages : 955 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing by : Colin Campbell

Download or read book Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing written by Colin Campbell and published by Springer. This book was released on 2015-12-01 with total page 955 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Marketing in Transition: Scarcity, Globalism, & Sustainability

Author : Colin L. Campbell
Publisher : Springer
ISBN 13 : 3319186876
Total Pages : 506 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Marketing in Transition: Scarcity, Globalism, & Sustainability by : Colin L. Campbell

Download or read book Marketing in Transition: Scarcity, Globalism, & Sustainability written by Colin L. Campbell and published by Springer. This book was released on 2015-06-03 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Acculturation

Author : John W. Berry
Publisher : Cambridge University Press
ISBN 13 : 1108605230
Total Pages : 107 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis Acculturation by : John W. Berry

Download or read book Acculturation written by John W. Berry and published by Cambridge University Press. This book was released on 2019-08-29 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acculturation is the process of group and individual changes in culture and behaviour that result from intercultural contact. These changes have been taking place forever, and continue at an increasing pace as more and more peoples of different cultures move, meet and interact. Variations in the meanings of the concept, and some systematic conceptualisations of it are presented. This is followed by a survey of empirical work with indigenous, immigrant and ethnocultural peoples around the globe that employed both ethnographic (qualitative) and psychological (quantitative) methods. This wide-ranging research has been undertaken in a quest for possible general principles (or universals) of acculturation. This Element concludes with a short evaluation of the field of acculturation; its past, present and future.

Global Culture/Individual Identity

Author : Gordon Mathews
Publisher : Routledge
ISBN 13 : 1134625413
Total Pages : 244 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Global Culture/Individual Identity by : Gordon Mathews

Download or read book Global Culture/Individual Identity written by Gordon Mathews and published by Routledge. This book was released on 2002-09-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people still think of themselves as belonging to a particular culture. Yet today, many of us who live in affluent societies choose aspects of our lives from a global cultural supermarket, whether in terms of food, the arts or spiritual beliefs. So if roots are becoming simply one more consumer choice, can we still claim to possess a fundamental cultural identity? Global Culture/Individual Identity focuses on three groups for whom the tension between a particular national culture and the global cultural supermarket is especially acute: Japanese artists, American religious seekers and Hong Kong intellectuals after the handover to China. These ethnographic case studies form the basis for a theory of culture which we can all see reflected in our own lives. Gordon Mathews opens up the complex and debated topics of globalization, culture and identity in a clear and lively style.

Proceedings of the 1998 Multicultural Marketing Conference

Author : Jean-Charles Chebat
Publisher : Springer
ISBN 13 : 3319173839
Total Pages : 568 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1998 Multicultural Marketing Conference by : Jean-Charles Chebat

Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and published by Springer. This book was released on 2015-05-19 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Cultural Perspectives in a Global Marketplace

Author : Dheeraj Sharma
Publisher : Springer
ISBN 13 : 3319186965
Total Pages : 160 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Cultural Perspectives in a Global Marketplace by : Dheeraj Sharma

Download or read book Cultural Perspectives in a Global Marketplace written by Dheeraj Sharma and published by Springer. This book was released on 2015-05-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Routledge Companion to Ethnic Marketing

Author : Ahmad Jamal
Publisher : Routledge
ISBN 13 : 1136164219
Total Pages : 539 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis The Routledge Companion to Ethnic Marketing by : Ahmad Jamal

Download or read book The Routledge Companion to Ethnic Marketing written by Ahmad Jamal and published by Routledge. This book was released on 2015-06-19 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

Encyclopedia of Consumer Culture

Author : Dale Southerton
Publisher : SAGE
ISBN 13 : 0872896013
Total Pages : 1665 pages
Book Rating : 4.8/5 (728 download)

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Book Synopsis Encyclopedia of Consumer Culture by : Dale Southerton

Download or read book Encyclopedia of Consumer Culture written by Dale Southerton and published by SAGE. This book was released on 2011-09-15 with total page 1665 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.

Globalization and Religious Nationalism in India

Author : Catarina Kinnvall
Publisher : Routledge
ISBN 13 : 113413570X
Total Pages : 239 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Globalization and Religious Nationalism in India by : Catarina Kinnvall

Download or read book Globalization and Religious Nationalism in India written by Catarina Kinnvall and published by Routledge. This book was released on 2007-01-24 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops an interesting angle on a recognised issue of concern not just in the politics of South Asia, but much more broadly in the context of the contemporary world and developing global politics It explores the key contemporary issue of religious nationalism using a new approach: based on political psychology It will appeal to scholars and students of political sciences, IR, sociology, religious studies and social psychology as well as to those interested specifically in Indian politics

Identity in Crossroad Civilisations

Author : Erich Kolig
Publisher : Amsterdam University Press
ISBN 13 : 9089641270
Total Pages : 263 pages
Book Rating : 4.0/5 (896 download)

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Book Synopsis Identity in Crossroad Civilisations by : Erich Kolig

Download or read book Identity in Crossroad Civilisations written by Erich Kolig and published by Amsterdam University Press. This book was released on 2009 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deze bundel gaat over de vorming van identiteit door het samenspel van etniciteit, nationalisme en de effecten van globalisering. De essays in Crossroad Civilisations: Ethnicity, Nationalism and Globalism in Asia maken de gelaagdheid en de complexiteit hiervan duidelijk.

Consumer Tribes

Author : Avi Shankar
Publisher : Routledge
ISBN 13 : 1136414673
Total Pages : 348 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Consumer Tribes by : Avi Shankar

Download or read book Consumer Tribes written by Avi Shankar and published by Routledge. This book was released on 2012-06-25 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.