Accountable Advertising

Download Accountable Advertising full books in PDF, epub, and Kindle. Read online Accountable Advertising ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Accountable Marketing

Author : David W Stewart
Publisher : Routledge
ISBN 13 : 1317274830
Total Pages : 299 pages
Book Rating : 4.3/5 (172 download)

DOWNLOAD NOW!

Book Synopsis Accountable Marketing by : David W Stewart

Download or read book Accountable Marketing written by David W Stewart and published by Routledge. This book was released on 2016-02-05 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a dialogue among academics and practitioners about the importance of marketing in driving consistent growth in the organization, and the ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities. This book marks the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between marketing activities and outcomes, and the financial performance of the firm.

Accountable Marketing

Author : David W Stewart
Publisher : Routledge
ISBN 13 : 1317274822
Total Pages : 382 pages
Book Rating : 4.3/5 (172 download)

DOWNLOAD NOW!

Book Synopsis Accountable Marketing by : David W Stewart

Download or read book Accountable Marketing written by David W Stewart and published by Routledge. This book was released on 2016-02-05 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a dialogue among academics and practitioners about the importance of marketing in driving consistent growth in the organization, and the ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities. This book marks the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between marketing activities and outcomes, and the financial performance of the firm.

Marketing Accountability

Author : Robert Shaw
Publisher : Robert Shaw
ISBN 13 : 9781853348297
Total Pages : 278 pages
Book Rating : 4.3/5 (482 download)

DOWNLOAD NOW!

Book Synopsis Marketing Accountability by : Robert Shaw

Download or read book Marketing Accountability written by Robert Shaw and published by Robert Shaw. This book was released on 1997 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Accountable Advertising

Author : Simon Broadbent
Publisher :
ISBN 13 : 9781899314614
Total Pages : 302 pages
Book Rating : 4.3/5 (146 download)

DOWNLOAD NOW!

Book Synopsis Accountable Advertising by : Simon Broadbent

Download or read book Accountable Advertising written by Simon Broadbent and published by . This book was released on 1997 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Marketing Accountability Imperative

Author : Michael Dunn
Publisher : John Wiley and Sons
ISBN 13 : 0470443812
Total Pages : 520 pages
Book Rating : 4.4/5 (74 download)

DOWNLOAD NOW!

Book Synopsis The Marketing Accountability Imperative by : Michael Dunn

Download or read book The Marketing Accountability Imperative written by Michael Dunn and published by John Wiley and Sons. This book was released on 2009-02-17 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.

Google Certified Online Advertising Professional

Author : Cybellium
Publisher : Cybellium
ISBN 13 : 183679813X
Total Pages : 229 pages
Book Rating : 4.8/5 (367 download)

DOWNLOAD NOW!

Book Synopsis Google Certified Online Advertising Professional by : Cybellium

Download or read book Google Certified Online Advertising Professional written by Cybellium and published by Cybellium. This book was released on with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Sustainable and Responsible Business in Africa

Author : Rose Ogbechie
Publisher : Springer Nature
ISBN 13 : 3031359720
Total Pages : 313 pages
Book Rating : 4.0/5 (313 download)

DOWNLOAD NOW!

Book Synopsis Sustainable and Responsible Business in Africa by : Rose Ogbechie

Download or read book Sustainable and Responsible Business in Africa written by Rose Ogbechie and published by Springer Nature. This book was released on 2024-01-29 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a transnational African perspective on business management concerns and business ethics by examining the concepts of responsible business practices and sustainability across sub-Saharan Africa. Covering topics ranging from ethical advertisement to responsible pricing to waste management for sustainable business, it highlights the importance of consciously and deliberately inculcating responsible practices in the creation and operation of business activities within a corporate context to achieve sustainability in African markets. The book employs a case-by-case method for treating issues in responsible business practice and sustainability, with contributions illustrating responsible and irresponsible business practices across various areas of business management. Relevant to the UN Sustainable Development Goals, it will be of great importance to academics and students of responsible business, sustainability, business ethics and African business more broadly. It will also be a helpful guide for professionals and business owners to understand some salient issues in navigating sustainable business practices in Africa.

Marketing in the Era of Accountability

Author : Les Binet
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.3/5 (555 download)

DOWNLOAD NOW!

Book Synopsis Marketing in the Era of Accountability by : Les Binet

Download or read book Marketing in the Era of Accountability written by Les Binet and published by . This book was released on 2007 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report analyses 880 IPA case studies in unprecedented detail to extract broad lessons about the critical success factors for profitable returns on marketing investment.

ICTMT 2019

Author : Sharina Osman
Publisher : European Alliance for Innovation
ISBN 13 : 163190244X
Total Pages : 245 pages
Book Rating : 4.6/5 (319 download)

DOWNLOAD NOW!

Book Synopsis ICTMT 2019 by : Sharina Osman

Download or read book ICTMT 2019 written by Sharina Osman and published by European Alliance for Innovation. This book was released on 2019-08-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1st International Conference on Tourism, Management and Technology is motivated by improving the quality of research and development relating to tourism, management and technology fields. Thus, this conference has aims: (1) to bring together the scientists, researchers and practitioners, and lecturers. (2) To share and to discuss theoretical and practical knowledge about innovation in tourism, management and technology fields. The conference took place in Universiti Kuala Lumpur, Malaysia, on August, 17th 2019. There are 34 papers that are participated from various topics. The conference involves tourism, management and technology fields, such as; Media and Technology in Tourism, Innovation in Tourism, The Theoretical Perspective on Tourism, Sustainable Tourism, Gender and Diversity Issue in Tourism, Technology and Management on Tourism, Law in Tourism, Health Tourism, Tourism Policy and Planning, Tourism and Environment, Finance in Tourism. Specifically, this conference can be used as a scientific forum for accommodating discussion among young researchers that originated from Indonesia in the field of Tourism, Management and Technology. Therefore, the invited speakers in this conference are the researchers that are well-known and reputable in the world. We would like to thank the organizing committee and the members of reviewers for their kind assistance in reviewing the papers. We would also extend our best gratitude to keynote speakers for their invaluable contribution and worthwhile ideas shared in the conference. Furthermore, ICTMT is hoped to be able to be used as academic media to exchange ideas and as a result it will succeed in deciding the recommendation related to the tourism, management and technology phenomenon.

Direct and Digital Marketing in Practice

Author : Brian Thomas
Publisher : A&C Black
ISBN 13 : 1408134365
Total Pages : 632 pages
Book Rating : 4.4/5 (81 download)

DOWNLOAD NOW!

Book Synopsis Direct and Digital Marketing in Practice by : Brian Thomas

Download or read book Direct and Digital Marketing in Practice written by Brian Thomas and published by A&C Black. This book was released on 2011-01-27 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers. Fully updated for this new edition to reflect the impact of the Internet on marketing, this book is the only comprehensive textbook written entirely by currently practising professionals. It covers vital issues such as: the new marketing landscape; gaining customer insight; integrating traditional and digital media; and campaign planning and budgeting.

Industrial Marketing

Author : Mukerjee
Publisher : Excel Books India
ISBN 13 : 9788174467003
Total Pages : 676 pages
Book Rating : 4.4/5 (67 download)

DOWNLOAD NOW!

Book Synopsis Industrial Marketing by : Mukerjee

Download or read book Industrial Marketing written by Mukerjee and published by Excel Books India. This book was released on 2009 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in Developing Economies

Author : Justus M. Munyoki
Publisher : Exceller Books
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Marketing in Developing Economies by : Justus M. Munyoki

Download or read book Marketing in Developing Economies written by Justus M. Munyoki and published by Exceller Books. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The book focuses on marketing practices in the developing countries with a special focus on Africa. The Book is divided into 15 chapters covering various aspects of the marketing. The authors have as much as possible used local ( African) examples. Each chapter has at least two cases, one at the beginning and another towards the end, with one or a few questions to assist the reader reflect on the case. The authors have tried to use very practical cases that make it quite easy for the reader to understand and follow. Academicians will find this book very useful especially in tackle marketing issues within the African Context. Practitioners will equally find it very useful as it offers very practical suggestions on how to solve marketing problems especially in the developing countries

The SAGE Encyclopedia of Journalism

Author : Gregory A. Borchard
Publisher : SAGE Publications
ISBN 13 : 1544391161
Total Pages : 1947 pages
Book Rating : 4.5/5 (443 download)

DOWNLOAD NOW!

Book Synopsis The SAGE Encyclopedia of Journalism by : Gregory A. Borchard

Download or read book The SAGE Encyclopedia of Journalism written by Gregory A. Borchard and published by SAGE Publications. This book was released on 2022-01-28 with total page 1947 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism permeates our lives and shapes our thoughts in ways that we have long taken for granted. Whether it is National Public Radio in the morning or the lead story on the Today show, the morning newspaper headlines, up-to-the-minute Internet news, grocery store tabloids, Time magazine in our mailbox, or the nightly news on television, journalism pervades our lives. The Encyclopedia of Journalism covers all significant dimensions of journalism, such as print, broadcast, and Internet journalism; U.S. and international perspectives; and history, technology, legal issues and court cases, ownership, and economics. The encyclopedia will consist of approximately 500 signed entries from scholars, experts, and journalists, under the direction of lead editor Gregory Borchard of University of Nevada, Las Vegas.

Always On: Advertising, Marketing, and Media in an Era of Consumer Control

Author : Christopher Vollmer
Publisher : McGraw Hill Professional
ISBN 13 : 0071508295
Total Pages : 225 pages
Book Rating : 4.0/5 (715 download)

DOWNLOAD NOW!

Book Synopsis Always On: Advertising, Marketing, and Media in an Era of Consumer Control by : Christopher Vollmer

Download or read book Always On: Advertising, Marketing, and Media in an Era of Consumer Control written by Christopher Vollmer and published by McGraw Hill Professional. This book was released on 2008-04-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it. The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future. Their secrets are in this book, including how to: Match your messages to the right media Learn the leading strategies of consumer-centric pioneers Discover the lessons of laggard marketers Explore viral marketing Track advertising spending shifts Capture emerging opportunities in a world of constant change Master the new marketing metrics Engage your customers on their terms Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques--essential competitive knowledge in a marketing and advertising world that never quits.

Advertising Campaigns: Formulation and Tactics

Author : Leon Quera
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.3/5 (512 download)

DOWNLOAD NOW!

Book Synopsis Advertising Campaigns: Formulation and Tactics by : Leon Quera

Download or read book Advertising Campaigns: Formulation and Tactics written by Leon Quera and published by . This book was released on 1973 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Accountability for Marketing and Non-Marketing Outcomes

Author : V. Kumar
Publisher : Emerald Group Publishing
ISBN 13 : 1838675655
Total Pages : 273 pages
Book Rating : 4.8/5 (386 download)

DOWNLOAD NOW!

Book Synopsis Marketing Accountability for Marketing and Non-Marketing Outcomes by : V. Kumar

Download or read book Marketing Accountability for Marketing and Non-Marketing Outcomes written by V. Kumar and published by Emerald Group Publishing. This book was released on 2021-09-27 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.

Marketing Effectiveness and Accountability in SMEs

Author : Trevor A. Smith
Publisher : Springer Nature
ISBN 13 : 3031098617
Total Pages : 218 pages
Book Rating : 4.0/5 (31 download)

DOWNLOAD NOW!

Book Synopsis Marketing Effectiveness and Accountability in SMEs by : Trevor A. Smith

Download or read book Marketing Effectiveness and Accountability in SMEs written by Trevor A. Smith and published by Springer Nature. This book was released on 2022-09-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME. SMEs generally face financial constraints that limit their ability to carry out the marketing function. Addressing this limitation, the author presents conceptual models based on the resource based view and the knowledge based view to show how marketing capabilities can lead to performance improvement in the SMEs. The lessons learnt provide guidance in the practice of marketing for small and medium firms to be more effective in their marketing investments and make wiser marketing decisions. This book will prove useful for both researchers and practitioners by extending knowledge on marketing performance management in the SMEs.