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A World Of Opportunities For Aspiring Entrepreneurs
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Book Synopsis A World of Opportunities for Aspiring Entrepreneurs by : Greg Smogard
Download or read book A World of Opportunities for Aspiring Entrepreneurs written by Greg Smogard and published by 4catalysts Consulting. This book was released on 2013-06-03 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weak job growth, inadequate government action, corporate uncertainty, rapid global changes, disruptive innovation and dynamic entrepreneurs have contributed to a new normal in employment. In his inspirational and informative new book, A World of Opportunities for Aspiring Entrepreneurs, Greg Smogard, PhD, provides critical insight into how decades long, economic trends have contributed to the current uncertainty felt by many business owners, students, entrepreneurs, corporations, and the unemployed. Using a quick and easy to read format, Smogard highlights dozens of fascinating US and global trends to stimulate your thinking and to encourage a new wave of startups generated from the bottom up. Using research and his vast, business experience and unique perspective, he focuses on a wide range of challenges and opportunities that will appeal to a broad spectrum of readers. Interactive exercises at the end of each chapter also make this an excellent complementary book for classes, seminars or workshops on innovation, entrepreneurship and international business.
Book Synopsis The Unicorn's Shadow by : Ethan Mollick
Download or read book The Unicorn's Shadow written by Ethan Mollick and published by University of Pennsylvania Press. This book was released on 2020-06-23 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype. When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.
Book Synopsis Emerging Business Opportunities by : Balamurugan KGS
Download or read book Emerging Business Opportunities written by Balamurugan KGS and published by Notion Press. This book was released on 2018-10-04 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Aspiring Entrepreneurs sorting for business ideas • Business owners looking forward to deploy latest technology in their business process to scale up revenues • Those in job/students who wants to prepare themselves to take up entrepreneurship in future and get future ready. Technology is moving forward at a rapid pace and we have been coming up with new inventions and discoveries almost every single day. And more the ideas we come up with, more the doors it opens to the world of entrepreneurship. Start-ups are fast emerging everywhere across the globe and we are getting to see more and more people venture into this exciting journey. Some of them already have jobs and want to have a fresh start while for some, this will be a first try. The good part is that there is still enough space and supportive eco-system for anyone who wants to join in and make a difference to the business world. This book is a starter guide for anyone who wants to try their hand at entrepreneurship. The author has written this book based on his own life experiences and has spoken about Emerging Business opportunities in five trending topics based on which one could initiate a start up and also discuss about modern entrepreneurial mind-sets and business strategies required to survive and thrive in today’s dynamic environment. The contents in this book are based on years of experience, research, current trends and future prospects. This is a must read for any aspiring entrepreneur who is dealing with that initial set of jitters, fear and lack of confidence.
Book Synopsis Aspiring Entrepreneurs by : Sophie Howard
Download or read book Aspiring Entrepreneurs written by Sophie Howard and published by . This book was released on 2021-06-12 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the blueprint to financial freedom and create the business you've always dreamed of! Do you want to kickstart your new business and discover the strategies you need to succeed? Are you looking for ways to drastically boost your passive income, increase your revenue streams, and build your dream business? Then this is the book for you! The internet offers incredible opportunities for developing your business and achieving a greater degree of financial freedom, but so many people are stuck not knowing where to start or how to bring their dreams to life. But imagine if there was a proven, step-by-step roadmap for revolutionizing your income and mastering the online scene. Now, join serial 7-figure entrepreneur Sophie Howard, as she reveals the highly-effective strategies for achieving financial freedom and navigating the world of online business. Inside, the Aspiring Entrepreneurs book, you'll uncover how you can build your ideal business from scratch - and how you can use these methods to scale it into a 6 or even 7-figure income! Here's just a little of what you'll find inside: How you can offer businesses one simple service that will instantly kickstart your income and takes as little as 60 minutes a week The PERFECT cash flow business if you're broke, and how you can make 6-figures a year without staff, products, or constant selling The trick to traveling while still making a healthy income, so you can see the world while your business tops up your bank back home How to develop multiple income streams, along with how you can develop them even if you don't have money to start with The secret to making 400% more money in your first year (and the surprisingly simple strategy behind it) How to make money online even if you're a private person, so you can build a thriving business without showing your face or identity And much more! No matter your financial goals, or what kind of business you have, the thought-provoking lessons inside this book are specially designed to arm you with the skills you need to begin your entrepreneur journey and develop a plan for the future. Scroll up and buy now to become an Aspiring Entrepreneur today!
Book Synopsis The Entrepreneurial Attitude: Lessons From Junior Achievement's 100 Years Of Developing Young Entrepreneurs by : Larry Farrell
Download or read book The Entrepreneurial Attitude: Lessons From Junior Achievement's 100 Years Of Developing Young Entrepreneurs written by Larry Farrell and published by McGraw Hill Professional. This book was released on 2018-04-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Mark Cuban, Steve Case, Sanjay Gupta, Donna Shalala, and Christina Aguilera all have in common? They are all Junior Achievement alumni who developed an entrepreneurial attitude about their life’s work! In this landmark book, Larry Farrell, the world’s most experienced authority on researching and teaching entrepreneurship, has partnered with JA to bring their combined vast experience directly to you. In The Entrepreneurial Attitude, Farrell reveals his latest research on the four fundamental practices of the world’s greatest entrepreneurs: Sense of Mission, Customer/Product Vision, High-Speed Innovation, and Self-Inspired Behavior. He then brings those proven practices to life through interviews with seventy high-achieving JA alumni across 35 countries including AOL founder Steve Case, CNN medical correspondent Sanjay Gupta, British MP David Lammy, Hong Kong biotech entrepreneur Eric Chen, social entrepreneur Fernando Tamayo in Peru, non-profit pioneer Sheikha Hessa al-Khalifa in Bahrain, Journalist Adedayo Fashanu in Nigeria, and President of the Clinton Foundation Donna Shalala. This powerful combination illustrates for the first time that having an entrepreneurial attitude is the key to success in any career in any field: a business start-up or a large corporation, social enterprise, the traditional professions, government, or even the arts. Farrell also provides application planning exercises, helping you to apply the entrepreneurial basics to your own chosen field.
Book Synopsis Entrepreneur Mobility by : Shamus Goss
Download or read book Entrepreneur Mobility written by Shamus Goss and published by Omega Publishers. This book was released on 2020-05-22 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is quite clear that the Coronavirus Pandemic has ushered in a new era for mankind, especially for Americans. The pandemic has altered everything as we know it. And things will never be the same ever again. You will see how this global shift will be good news for the near future. Companies are making adjustments in the way they do business and engage employees. People are losing their jobs in unprecedented numbers. According to the Wall Street Journal, nearly 30 million Americans have lost their jobs since the pandemic began. That’s disheartening, isn’t it? But here’s something you should know. Amid the chaos and uncertainties, new opportunities are opening up that many people don’t know about. There are sections of the economy that are booming right now, and more opportunities continue to present themselves. Market niches such as healthcare, natural wellness, personal finance, technology, and real estate are experiencing a reshuffle right now. The good news is that entrepreneur-minded people like you can take advantage of these niches right now to build trans-generational businesses and wealth. As an entrepreneur, business coach, and innovator, I see these opportunities and am moving with the tide as well. Are you moving with the tide? If you are not sure, then you should read this book to find out how to position yourself to take part in this next great economic wave. This book is for you. It’s to motivate you and get you to see the vast opportunities and low hanging fruit in front of you now. I will share the steps you need to identify these opportunities and start on this entrepreneurial journey that will change the course of your financial story for good. All of the details are the things that have worked for me. This is the mindset and philosophy that changed my life as a kid with a difficult upbringing from the South Bronx to where I am today, a successful serial entrepreneur, real estate innovator, and philanthropist. But again, it's not about me. You are my inspiration for writing this book. My aim is for you to use this book to point you in the right direction and show you that it’s all possible for you and everyone out there to move fast and create something larger for yourself that you could ever imagine. If I can do it coming from the South Bronx, without the necessary guidance and support, then you too can do it regardless of your background as well. This book will be your initial support and proof of concept. So, let your personal financial shift begin!
Book Synopsis Identifying Business Opportunities Through Innovation by : Wai Fong Boh
Download or read book Identifying Business Opportunities Through Innovation written by Wai Fong Boh and published by World Scientific Publishing Company. This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are an aspiring entrepreneur or a newly initiated one trying to figure out the path to traverse in the course of an uncertain entrepreneurial journey, then this book is for you. If you are a manager looking to innovate and improve your offerings, you will likely find some useful tips in this book.This book aims to guide entrepreneurs and managers on how to go about identifying business opportunities through innovation. It presents lessons and insights gleaned from original research conducted amongst hundreds of global entrepreneurs, that explored how they went about identifying business opportunities and developing effective business strategies. Besides appropriate business examples from around the world that illustrate some important principles of ideation and execution, we also discuss how companies transform themselves in the face of challenges and difficulties.The book would equip aspiring entrepreneurs and business managers as well as students of entrepreneurship with the necessary skill sets to emerge successful in this turbulent economic climate. Effective tips on identifying potential business opportunities, systematic steps for developing business ideas, as well as strategies for sustaining a business through the adoption of emerging technologies are covered with examples in the book.In this pandemic ridden times, this book would no doubt be a useful resource for entrepreneurs and managers looking to ride out the key challenges and emerge as survivors.
Book Synopsis Entrepreneurship – The Mega Opportunity by : Kapil Tandon
Download or read book Entrepreneurship – The Mega Opportunity written by Kapil Tandon and published by Notion Press. This book was released on 2022-03-19 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seize your untapped potential! It gives me immense joy to see motivated young individuals jump headlong into the foray of entrepreneurship. For the student — this book will essentially help you transition smoothly from the classroom to the entrepreneurial world and help you convert your theoretical knowledge into usable business skills. For the professional — this book will help you enhance your skills on the job, align your own goals and objectives with your organisation’s, create value for your stakeholders, and help you manage sustained profitability. For the aspiring entrepreneur (even those who don’t have any business qualifications) — this book will provide you with a roadmap to successfully start and build up your own business, module by module. Entrepreneurship is all about being hungry for opportunities, taking risks, pushing the boundaries, and being on the hunt for the next big thing. If this is what describes you, then this book is for you. Go on, seize your untapped potential!
Book Synopsis Disciplined Entrepreneurship by : Bill Aulet
Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/
Download or read book Recast written by Case Lane and published by Clane Media Books. This book was released on 2020-07-22 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recast: The Aspiring Entrepreneur's Practical Guide to Getting Started With An Online Business Start Your Online Business, Live With Purpose and Achieve Your Dreams! You can start an online business from where you are right now. You just need the right guide to take you along an actionable path. You can become an entrepreneur. You do not need a secret sauce, magic formula or sparkly dust...you only need your ability to implement these TOTALLY ACTIONABLE actions. For this incredibly insightful book, global writer, traveler and entrepreneur Case Lane has read, researched, studied, interacted and worked with aspiring entrepreneurs to unlock the REAL REASON they do not get started, and HOW they can get the momentum to move forward. Now this information is yours... In this unprecedented book, Case reveals the SIMPLE rarely discussed actions, and overlooked activities that have taken aspiring entrepreneurs from hesitation to action in their quest to take control of their own lives. You will learn: · Your Opportunity of a Lifetime: Use technology and access to the global marketplace to deliver value through a product or service, to a customer community that is waiting for what you have to offer! · The First 10 Actions to Take: You begin your entrepreneurial journey by seeing the road ahead · The Foundational Actions: Set-up your ultimate comfort and stocked zone for getting started and moving forward · Your Creative Actions: Where will your actual business come from? You'll get the inside secrets to know. · Create Your Dream Lifestyle: Your continuous motivation for creating your business is the vision of the life you really want, and the reality you can create through your own effort At the heart of Recast lies your quest for the life you really want. A life focused on achieving your definition of: professional satisfaction, financial security and lifestyle freedom...forever. This book is your real guide - practical, simple, possible. By the time you get through Action #10, you will know what to do, and how to do it...to reach the life of your dreams! #recastbook
Book Synopsis Opportunities in the New Economy and Beyond: Birthing Entrepreneurs in a Pandemic Economy to Create Successful Businesses and New Wealth by : Victor Kwegyir
Download or read book Opportunities in the New Economy and Beyond: Birthing Entrepreneurs in a Pandemic Economy to Create Successful Businesses and New Wealth written by Victor Kwegyir and published by Pathway to Business Success. This book was released on 2020-08-22 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book teaches you everything you need to know about how to spot lucrative business opportunities during periods of global economic downturn and build successful businesses from scratch. It also gives you insider knowledge on how successful multi-billion-dollar businesses began during times of economic downturn - and how they are still thriving.Over the centuries, the human race has faced one crisis after the other and yet somehow, irrespective of how many lives sadly perished or were adversely affected, we have always come through to the other side.As an entrepreneur with two thriving businesses with multiples streams of income, a business owner and coach, I know there is reason to be optimistic. And that irrespective of the dire nature of the situation, we will once again come through to the other side. The question will be, to what or with what?The new coronavirus disease (COVID-19) was first identified in December 2019 in China, and declared a pandemic in March 2020. Its worldwide spread has already had a significant impact on the global economy. With the challenges and uncertainties associated with Covid-19, we are expecting significant changes in how we live, even after the pandemic is well under control. This means more opportunities for entrepreneurs to rise to the occasion with solutions, ideas, tools and services that will help us all to adapt to new ways of life.The truth about challenging times is that they always birth new entrepreneurs. When one person looks at a situation and cries "OBSTACLE! PROBLEM! IMPOSSIBLE!", another shouts "OPPORTUNITY! POTENTIAL! ADVANTAGE!" It all comes down to perspective. The reality is that whatever the global economy goes through, it ALWAYS BOUNCES BACK. That is how we are wired; to find solutions to problems, and work our way out of dire situations. This book will: -Help you identify opportunities the economic downturn presents to entrepreneurs, aspiring entrepreneurs and business owners -Help you identify business opportunities and gaps in the market-Provide examples of smart entrepreneurs who started businesses in financial crises that have grown into multi-billion-dollar corporations-List industries and sectors with the most potential business opportunities that can be started right now, with minimal capital-Teach you practical ways to test the economic viability of your business ideas-Outline the benefits of going into business for yourself.-Provide a step-by-step guide on how to start your businessWhether you are someone who has lost their job, are not sure if you will have one to go back to after the crisis, or if you are an employee or business seeking new opportunities, this book will inspire you to take a second look at the economy, anywhere in the world, and see the rare business opportunities you can take full advantage of.In this challenging time, there are new entrepreneurs to be birthed, new innovative ideas to be discovered, new businesses to emerge and new wealth to be created. Will you be one of those who will rise to take their place in this new wave? I truly hope I can help you do just that. What are you waiting for? Click to order your copy now!!!
Book Synopsis Billions of Entrepreneurs by : Tarun Khanna
Download or read book Billions of Entrepreneurs written by Tarun Khanna and published by Harvard Business Press. This book was released on 2008-02-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: China and India are home to one-third of the world's population. And they're undergoing social and economic revolutions that are capturing the best minds--and money--of Western business. In Billions of Entrepreneurs, Tarun Khanna examines the entrepreneurial forces driving China's and India's trajectories of development. He shows where these trajectories overlap and complement one another--and where they diverge and compete. He also reveals how Western companies can participate in this development. Through intriguing comparisons, the author probes important differences between China and India in areas such as information and transparency, the roles of capital markets and talent, public and private property rights, social constraints on market forces, attitudes toward expatriates abroad and foreigners at home, entrepreneurial and corporate opportunities, and the importance of urban and rural communities. He explains how these differences will influence China's and India's future development, what the two countries can learn from each other, and how they will ultimately reshape business, politics, and society in the world around them. Engaging and incisive, this book is a critical resource for anyone working in China or India or planning to do business in these two countries.
Book Synopsis Starting Small and Making It Big by : Bill Cummings
Download or read book Starting Small and Making It Big written by Bill Cummings and published by Bill Cummings. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Young World Rising by : Rob Salkowitz
Download or read book Young World Rising written by Rob Salkowitz and published by John Wiley & Sons. This book was released on 2010-05-05 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Young World Rising gives you an exclusive glimpse into the new trend that's transforming global business and changing the dynamics of globalization The global Millennial generation is 4.1 billion strong, and the spread of data networks is empowering them to build radically new kinds of organizations adapted to a flat and crowded world. Young World Rising takes you on a panoramic tour of the new centers of enterpreneurial innovation on five continents. Explore the dynamics driving the emergence of the Young World Demonstrate how wired Young World insurgents are reinventing entrepreneurship Get an inside look at the most innovative Young World businesses from India, Africa, Latin America and Southeast Asia Identify how your organization can capitalize on the rise of the Young World to find new talent, open new markets, identify investment opportunities and more With more than a dozen unique and in-depth case studies, Young World Rising is essential reading for every organization coming to grips with the challenges of globalization and demographic change in the 21st century.
Book Synopsis Entrepreneurship by : Michael Laverty
Download or read book Entrepreneurship written by Michael Laverty and published by . This book was released on 2020-01-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.
Book Synopsis Startup Opportunities by : Sean Wise
Download or read book Startup Opportunities written by Sean Wise and published by John Wiley & Sons. This book was released on 2017-05-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start strong with essential early-stage guidance from the VC perspective Startup Opportunities is the go-to guide for anyone with a great business idea. Whether it's your first business or your fifth, realistic assessment from the outset can save you a lot of time and money; why pour your heart and soul into a venture that is doomed to fail? Instead, position yourself to win from the very beginning. In this book, accomplished venture capitalists share their insight on startups and entrepreneurs: who will fail, who will succeed and why, and what you should do to give your business the very best shot at becoming a global success story. You'll learn how to evaluate your business with a critical eye, and how early customer development can be key in turning a good idea into a great opportunity. If you're serious about building a business that lasts, this book provides invaluable guidance that you really cannot miss. More than five million people will launch a business this year, and many of them will be great ideas—yet few will be around in five years, and even fewer in ten years. A great idea is not enough to build a successful business. You need to fortify your idea with the proper foundation, and a scaffolding of good planning and early action. This book shows you how. Assess your business's viability using the 10x Rule Learn when you can quit your day job—or not Take the key steps to making your business succeed Discover the opportunities worth selling everything for This expert author team has witnessed more than 30,000 pitches over two decades, and have participated in over 500 startup launches. Startup Opportunities gives you the benefit of their experience to help you start strong and stay strong.
Book Synopsis The Young Entrepreneur's Edge by : Jennifer Kushell
Download or read book The Young Entrepreneur's Edge written by Jennifer Kushell and published by The Princeton Review. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: It seems like these days, whenever you look at a newsstand, at least one major business magazine has a cover story about a wildly successful entrepreneur in his or her 20s or 30s. That's not surprising when one considers that one out of every five small-business owners in America is under 35, and that more young people are starting businesses than ever before. Right now, in college dorm rooms and their parents' garages, the next generation of Sam Waltons, Bill Gateses, and Michael Dells are hard at work. "If you are ever going to take risks in exploring your career options, this is the absolute best time to do it," says 26-year-old entrepreneurial expert Jennifer Kushell. "Why wait until you have a semi-stable corporate job and major financial obligations to discover that you hate your career and need to make a big change?" Kushell is the ideal mentor for young people thinking about taking the plunge. Her very successful Young Entrepreneurs Network educates teens and twentysomethings in 40 countries about forming their own companies. A born entrepreneur -- her father and aunt are leading experts on franchising and trademark licensing, respectively -- Kushell presided over her own company's growth while attending college full-time. Her book draws on her invaluable hands-on experience: "It's not so much a how-to-start-a-business book as it is a how-to-cope-with-life-while-starting-and-succeeding-in-your-own-business book," the author says. "All I can say is that this is the real deal, the real story." With wit, candor and exuberance for her subject, Kushell gives practical and personal insight from a young entrepreneur's point of view to help new business owners get through their first few years. The book "also teaches you tricks of the trade that you can rely on to compete successfully in a business world with people twice your age and companies God-knows-how-many-times-as big," she adds. The Young Entrepreneur's Edge addresses key topics such as trying to obtain capital and writing a business plan, which, the author says, are among the biggest obstacles for young entrepreneurs. But the book also tackles critical areas that other business books rarely address: how to get older people to take you seriously; how not to starve when you're broke; how to win your family's approval; how to get out and meet important people; how not to get carded when entertaining clients; and other unique situations faced by young business people. Praise for The Young Entrepreneur's Edge "Fresh college graduates frustrated by the job search should pick up a copy of [this book]." --"Los Angeles Times" "Can help both job-seekers and job-holders rethink their idea of gainful employment." --"Mademoiselle" "Entertaining, fast-reading, and immensely sensible. Kushell is a human dynamo." --"Sacramento Bee" "Every young entrepreneur needs good ideas, and this book is full of them." --Fred Deluca, founder and president of Subway(R) Restaurants "It is a must-read for my students." --Kathleen R. Allen, Ph.D., The Entrepreneur Program, University of Southern California
