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A Venture In Identity
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Book Synopsis Entrepreneurial Identity by : Thomas N. Duening
Download or read book Entrepreneurial Identity written by Thomas N. Duening and published by Edward Elgar Publishing. This book was released on 2017-05-26 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is an academic discipline that, despite decades of growth in research and teaching activity lacks a traditionally distinct or common theoretical domain. In this book, editors Thomas N. Duening and Matthew Metzger explore entrepreneurial identity, facets of entrepreneurship education in forming and developing this identity and the development of entrepreneurs in general. Chapters focus primarily on macro-level identity issues (i.e., how do these entrepreneurial archetypes form, persist, and sometimes change) or micro-level identity issues (i.e., how can educators and resource providers identify, communicate, and incentivize identity construction among aspiring entrepreneurs), topics that will be of interest to researchers and students alike.
Book Synopsis Entrepreneurial Cognition by : Dean A. Shepherd
Download or read book Entrepreneurial Cognition written by Dean A. Shepherd and published by Springer. This book was released on 2018-01-31 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship. Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity, the creation of a new organization, and/or the selection of an entrepreneurial career. This book focuses on individuals as the level of analysis and explores the impact of the organization and the environment only inasmuch as they impact the individual’s cognitions. Readers will learn why some individuals and managers are able to able to identify and successfully act upon opportunities in uncertain environments while others are not. This book applies a cognitive lens to understand individuals’ knowledge, motivation, attention, identity, and emotions in the entrepreneurial process.
Book Synopsis The Oxford Handbook of Identities in Organizations by : Andrew D. Brown
Download or read book The Oxford Handbook of Identities in Organizations written by Andrew D. Brown and published by Oxford University Press. This book was released on 2020-01-09 with total page 967 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceived as the meanings that individuals attach to their selves, a substantial stockpile of theory related to identities accumulated across the arts, social sciences, and humanities over many decades continues to nourish contemporary research on self-identities in organizations. In times which are more reflexive, narcissistic, and fluid, the identities of participants in organizations are increasingly less fixed and less certain, making identity issues both more salient and more interesting. Particular attention has been given to processes of identity construction, often styled 'identity work'. Research has focused on how, why, and when such processes occur, and their implications for organizing and individual, group, and organizational outcomes. This has resulted in a burgeoning stream of research from discursive, dramaturgical, symbolic, socio-cognitive, and psychodynamic perspectives that most often casts individuals' efforts to fabricate identities as intentional, relational, and consequential. Seemingly intractable debates centred on the nature of identities - their relative stability or fluidity, whether they are best regarded as coherent or fractured, positive (or not), and how they are fabricated within relations of power - combined with other conceptual issues continue to invigorate the field. However, these debates have also led to some scepticism regarding the future potential of identities research. Yet as the chapters in this Handbook demonstrate, there are considerable grounds for optimism that identity, as root metaphor, nexus concept, and means to bridge levels of analysis has significant potential to generate multiple compelling streams of theorizing in organization and management studies.
Book Synopsis A Research Agenda for Women and Entrepreneurship by : Patricia G. Greene
Download or read book A Research Agenda for Women and Entrepreneurship written by Patricia G. Greene and published by Edward Elgar Publishing. This book was released on 2018-01-26 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. The editors map out a vision for research on women and entrepreneurship and using a contextual framework that includes aspiration, behavior and confidence. They delve into issues such as social identity, start-ups, crowdfunding and context to set a new foundation for future research on entrepreneurship and gender.
Book Synopsis Entrepreneurial Identity in US Book Publishing in the Twenty-First Century by : Rachel Noorda
Download or read book Entrepreneurial Identity in US Book Publishing in the Twenty-First Century written by Rachel Noorda and published by Cambridge University Press. This book was released on 2021-09-23 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship underpins many roles within the publishing industry, from freelancing to bookselling. Entrepreneurs are shaped by the contexts in which their entrepreneurship is situated (social, political, economic, and national). Additionally, entrepreneurship is integral to occupational identity for book publishing entrepreneurs. This Element examines entrepreneurship through the lens of identity and narrative based on interview data with book publishing entrepreneurs in the US Book publishing entrepreneurship narratives of independence, culture over commerce, accidental profession, place, risk, (in)stability, busyness, and freedom are examined in this Element.
Book Synopsis It's About Damn Time by : Arlan Hamilton
Download or read book It's About Damn Time written by Arlan Hamilton and published by Currency. This book was released on 2020-05-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A hero’s tale of what’s possible when we unlock our potential, continue the search for knowledge, and draw on our lived experiences to guide us through the darkest moments.”—Stacey Abrams From a Black, gay woman who broke into the boys’ club of Silicon Valley comes an empowering guide to finding your voice, working your way into any room you want to be in, and achieving your own dreams. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY FORTUNE In 2015, Arlan Hamilton was on food stamps and sleeping on the floor of the San Francisco airport, with nothing but an old laptop and a dream of breaking into the venture capital business. She couldn’t understand why people starting companies all looked the same (White and male), and she wanted the chance to invest in the ideas and people who didn’t conform to this image of how a founder is supposed to look. Hamilton had no contacts or network in Silicon Valley, no background in finance—not even a college degree. What she did have was fierce determination and the will to succeed. As much as we wish it weren’t so, we still live in a world where being underrepresented often means being underestimated. But as someone who makes her living investing in high-potential founders who also happen to be female, LGBTQ, or people of color, Hamilton understands that being undervalued simply means that a big upside exists. Because even if you have to work twice as hard to get to the starting line, she says, once you are on a level playing field, you will sprint ahead. Despite what society would have you believe, Hamilton argues, a privileged background, an influential network, and a fancy college degree are not prerequisites for success. Here she shares the hard-won wisdom she’s picked up on her remarkable journey from food-stamp recipient to venture capitalist, with lessons like “The Best Music Comes from the Worst Breakups,” “Let Someone Shorter Stand in Front of You,” “The Dangers of Hustle Porn,” and “Don’t Let Anyone Drink Your Diet Coke.” Along the way, she inspires us all to defy other people’s expectations and to become the role models we’ve been looking for. Praise for It’s About Damn Time “Reading Arlan Hamilton’s It’s About Damn Time is like having a conversation with that frank, bawdy friend who somehow always manages to make you laugh, get a little emo, and, ultimately, think about the world in a different way. . . . The book is warm, witty, and unflinching in its critique of the fake meritocracy that permeates Silicon Valley.”—Shondaland
Book Synopsis Designing Brand Identity by : Alina Wheeler
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Download or read book Identity Designed written by David Airey and published by Rockport Publishers. This book was released on 2019-01-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Download or read book The Brand Flip written by Marty Neumeier and published by New Riders. This book was released on 2015-07-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Book Synopsis Cultural Entrepreneurship by : Michael Lounsbury
Download or read book Cultural Entrepreneurship written by Michael Lounsbury and published by Cambridge University Press. This book was released on 2019-01-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element provides an overview of cultural entrepreneurship scholarship and seeks to lay the foundation for a broader and more integrative research agenda at the interface of organization theory and entrepreneurship. Its scholarly agenda includes a range of phenomena from the legitimation of new ventures, to the construction of novel or alternative organizational or collective identities, and, at even more macro levels, to the emergence of new entrepreneurial possibilities and market categories. Michael Lounsbury and Mary Ann Glynn develop novel theoretical arguments and discuss the implications for mainstream entrepreneurship research, focusing on the study of entrepreneurial processes and possibilities.
Download or read book Sprint written by Jake Knapp and published by Simon and Schuster. This book was released on 2016-03-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.
Book Synopsis Venture Smith and the Business of Slavery and Freedom by : James Brewer Stewart
Download or read book Venture Smith and the Business of Slavery and Freedom written by James Brewer Stewart and published by Univ of Massachusetts Press. This book was released on 2010 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The family, determined to honor the bicentennial of their founding ancestor's death by discovering everything possible about his life, opened burial plots in the hope of recovering DNA for genealogical tracing. What began as a scientific inquiry into African origins rapidly evolved into an interdisciplinary collaboration between historians, literary analysts, geographers, genealogists, anthropologists, political philosophers, genomic biologists, and, perhaps most revealingly, a poet. Their common goal has been to reconstruct the life of an extraordinary African American and to assay its implications for the sprawling, troubled eighteenth-century world of racial exploitation over which he triumphed. From publisher description.
Book Synopsis Ethnicity, Inc. by : John L. Comaroff
Download or read book Ethnicity, Inc. written by John L. Comaroff and published by University of Chicago Press. This book was released on 2009-09-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland’s efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San “Bushmen” with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs’ incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation—while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity.
Book Synopsis The App Generation by : Howard Gardner
Download or read book The App Generation written by Howard Gardner and published by Yale University Press. This book was released on 2013-10-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one has failed to notice that the current generation of youth is deeply--some would say totally--involved with digital media. Professors Howard Gardner and Katie Davis name today's young people The App Generation, and in this spellbinding book they explore what it means to be "app-dependent" versus "app-enabled" and how life for this generation differs from life before the digital era. Gardner and Davis are concerned with three vital areas of adolescent life: identity, intimacy, and imagination. Through innovative research, including interviews of young people, focus groups of those who work with them, and a unique comparison of youthful artistic productions before and after the digital revolution, the authors uncover the drawbacks of apps: they may foreclose a sense of identity, encourage superficial relations with others, and stunt creative imagination. On the other hand, the benefits of apps are equally striking: they can promote a strong sense of identity, allow deep relationships, and stimulate creativity. The challenge is to venture beyond the ways that apps are designed to be used, Gardner and Davis conclude, and they suggest how the power of apps can be a springboard to greater creativity and higher aspirations.
Book Synopsis Effectual Entrepreneurship by : Stuart Read
Download or read book Effectual Entrepreneurship written by Stuart Read and published by Taylor & Francis. This book was released on 2016-09-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are you waiting for? Whether you’re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don’t wait. Open this updated bestseller. Inside you’ll find everything you need, including: a new and popular way to learn about and to practice entrepreneurship. new practical exercises, questions and activities for each step in your process. specific principles derived from the methods of expert entrepreneurs. over seventy updated case briefs of entrepreneurs across industries, locations and time. new applications to social entrepreneurship, technology and to large enterprises. plentiful connections to current and foundational research in the field (Research Roots) brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partners data that will challenge conventional entrepreneurship wisdom a broader perspective on the science of entrepreneurship In this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this new edition is vital reading. If you have already launched your entrepreneurial career and are looking for new perspectives, take the effectual entrepreneurship challenge! this book is for you. If you feel that you are no longer creating anything novel or valuable in your day job, and you’re wondering how to change things, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice and practical techniques in these pages and on the accompanying website: www.effectuation.org So, what are you waiting for?
Book Synopsis How to Launch a Brand (2nd Edition) by : Fabian Geyrhalter
Download or read book How to Launch a Brand (2nd Edition) written by Fabian Geyrhalter and published by . This book was released on 2015-12 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
Book Synopsis Technology Entrepreneurship by : Thomas N. Duening
Download or read book Technology Entrepreneurship written by Thomas N. Duening and published by Academic Press. This book was released on 2020-10-23 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology Entrepreneurship: Taking Innovation to the Marketplace, Third Edition provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow’s entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject. Presents an intense focus on product design and development, with customers and markets in mind Includes extensive discussions on intellectual property development, management and protection Provides potent insights into marketing and selling technology products to the global marketplace Covers techniques for forecasting financials, raising funds, establishing venture valuation, and exit strategies
