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A Study On Consumer Behaviour Towards Dairy And Softdrink Beverages With Special Reference To Chittoor District
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Book Synopsis A study on Consumer Behaviour towards Dairy and Softdrink Beverages with Special Reference to chittoor district by : Dr. P. Lokesh Muni Kumar
Download or read book A study on Consumer Behaviour towards Dairy and Softdrink Beverages with Special Reference to chittoor district written by Dr. P. Lokesh Muni Kumar and published by Laxmi Book Publication. This book was released on 2023-11-25 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior towards Dairy and Soft Drink Beverages India is now known as the "Oyster" of the global dairy and soft drink beverage industries. It provides a plethora of options for companies throughout the world who want to cash in on one of the world's largest and fastest-growing marketplaces for milk and soft drinks. The Indian dairy and soft drink beverage business is constantly expanding, attempting to keep up with the world's rapid advancement. The dairy industry and soft drink beverages are major in India. The dairy industry is a good complement to agriculture and can help vegetarians acquire more protein in their diet. The dairy industry has grown in importance as a source of rural employment and revenue in recent decades.
Book Synopsis Consumer Behaviour Towards Dairy Products by : Margani Soma Sekhara
Download or read book Consumer Behaviour Towards Dairy Products written by Margani Soma Sekhara and published by . This book was released on 2016-05-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Milk Beverage Consumption Patterns by : American Dairy Association. Market Research Department
Download or read book Milk Beverage Consumption Patterns written by American Dairy Association. Market Research Department and published by . This book was released on 1963 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Acceptability, Choice and Preference of Brands and Flavours of Dairy Fruit Beverages by Black Female Consumers by : Cecilia Elaine Visser
Download or read book Acceptability, Choice and Preference of Brands and Flavours of Dairy Fruit Beverages by Black Female Consumers written by Cecilia Elaine Visser and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study was to determine, understand and describe the acceptability, choice and preference of dairy fruit beverages by a group of black South-African female consumers. Food choice, acceptability and preference are complex and dynamic processes, influenced by various interrelated factors. The study was conducted in two phases. During the first phase a quantitative research approach was followed to collect demographic, purchasing and consumption information of the participants and to determine their hedonic responses towards the dairy fruit beverages by means of standardised sensory evaluation tests. A qualitative research approach was followed during the second phase of the study where focus group discussions were conducted to obtain supportive information for the interpretation and explanation of the data obtained during the first phase of the study. The target population for this study was black adult female consumers. They were chosen because of the high consumption and the popularity of dairy fruit beverages amongst them. The participants were selected from consumers who visited the School of Cookery at a large dairy company in Queensburgh in Kwa-Zulu Natal. The participants all spoke isiZulu and the majority completed Grade 12 or had a tertiary education. The participants were from Durban and surrounding areas. The average age of the participants was 35 years. The purchasing and consumption information revealed that the participants purchased dairy fruit beverages on average once a week from a local supermarket. The dairy fruit beverages were consumed more often in summer and with special occasions (such as birthday parties). The majority of the participants indicated that they preferred to purchase and consume a specific brand. The flavour purchased the most was the pineapple flavour. The results from the preference rating tests indicated that the main discriminating sensory attribute was taste and then flavour. The results from the preference ranking test indicated that the peach flavour was the most preferred fruit flavour. This was in contrast to the purchasing and consumption information which indicated that they mostly buy and consume the pineapple flavour. It was evident from the focus group discussions that all the participants were familiar with dairy fruit beverages and consumed it regularly. This was also supported by the demographic, purchasing and consumption information. The results from the focus group discussions confirmed that taste and appearance are important sensory attributes during food choice. The participants emphasised that the appearance must represent Ķreal fruit juice Ķ (it must not look like a soft drink) and must also smell like Ķreal fruit Ķ . It was clear that a high price is associated with good quality. Brand loyalty and social status were associated with the dairy fruit beverage brands, and indicated the powerful impact of mass media and advertisements on the perception and choices of dairy fruit beverages. Children were also mentioned as a persuading factor that influenced the choice and purchase of certain brands of dairy fruit beverages. This study contributed to understand and describe the consumer behaviour of the black female consumers in South Africa. The study added support to the implementation of strategic planning in the product development and marketing divisions of a food manufacturing company, to ensure that the consumer is satisfied and that expectations have been met. The quantitative and qualitative results supported and complemented another. Using both quantitative and qualitative research approaches are recommended when cross-cultural consumers in the South African context is the target population.
Book Synopsis An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola by : Miriam Mennen
Download or read book An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola written by Miriam Mennen and published by GRIN Verlag. This book was released on 2010-03-12 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2005 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 70 % - A, New College Durham, course: BA (HONS) Management, Business and Administration, language: English, abstract: The business area of marketing has become increasingly important over the last few decades turning marketing activities into a critical success factor. Emotional benefits in marketing have received more and more attention and discussion because they work beyond the awareness of the customer and influence their buying behaviour. In an article from the Canadian Marketing Association, Glenn Livingston (2004) says that most of the people do not want to believe that they are or can be emotionally influenced by brands. They do not want to admit to using brands as a method of partially supporting their self-esteem but this is what makes the emotional benefit motivation such an important technique in marketing. It is the case that emotional benefits are so elusive and hidden that it makes them incredibly powerful and persuasive. Companies like Coca-Cola, Gillette or Victoria’s Secret understand the art of accessing, with intelligence and sensitivity, the true power behind human emotions. They form their brands in a way that they become a face and a character in order to reach the overall aim: the identification of customers with the brand. Today’s most successful brands have built relationships with consumers by engaging them in a personal dialogue that responds to their needs. In fact, many brands make the mistake of trying to force the emotional benefit by telling the customer directly. As soon as this thought is then put into language and made conscious, a person’s adult mind will make rational decisions and realize that this product does not make them a different person. As Coca-Cola is the number one on the “Interbrand’s Annual Ranking of 100 of the World’s Most Valuable Brands”, the researcher will take this brand as an example and applies the findings on how consumers are emotionally attached by this brand and how it was able to find its way into consumers’ psyche. The basic knowledge of marketing and the nature of emotional branding as a specific marketing tool is provided in chapter two through the use of an extensive literature review, which examines the key theoretical perspectives influencing this study.
Book Synopsis Comparative Study on Consumer Preference of Fruit Drinks and Carbonated Drinks in Sri Lankan Beverage Market by : Roshini Rambukwella
Download or read book Comparative Study on Consumer Preference of Fruit Drinks and Carbonated Drinks in Sri Lankan Beverage Market written by Roshini Rambukwella and published by . This book was released on 2015 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Transdisciplinary Analysis of Sweetened Carbonated Soft-drink Consumption and Related Policy Options by : Charles R. Rhodes
Download or read book A Transdisciplinary Analysis of Sweetened Carbonated Soft-drink Consumption and Related Policy Options written by Charles R. Rhodes and published by . This book was released on 2013 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Principles of Nutrigenetics and Nutrigenomics by : Raffaele De Caterina
Download or read book Principles of Nutrigenetics and Nutrigenomics written by Raffaele De Caterina and published by Academic Press. This book was released on 2019-09-22 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Nutrigenetics and Nutrigenomics: Fundamentals for Individualized Nutrition is the most comprehensive foundational text on the complex topics of nutrigenetics and nutrigenomics. Edited by three leaders in the field with contributions from the most well-cited researchers conducting groundbreaking research in the field, the book covers how the genetic makeup influences the response to foods and nutrients and how nutrients affect gene expression. Principles of Nutrigenetics and Nutrigenomics: Fundamentals for Individualized Nutrition is broken into four parts providing a valuable overview of genetics, nutrigenetics, and nutrigenomics, and a conclusion that helps to translate research into practice. With an overview of the background, evidence, challenges, and opportunities in the field, readers will come away with a strong understanding of how this new science is the frontier of medical nutrition. Principles of Nutrigenetics and Nutrigenomics: Fundamentals for Individualized Nutrition is a valuable reference for students and researchers studying nutrition, genetics, medicine, and related fields. - Uniquely foundational, comprehensive, and systematic approach with full evidence-based coverage of established and emerging topics in nutrigenetics and nutrigenomics - Includes a valuable guide to ethics for genetic testing for nutritional advice - Chapters include definitions, methods, summaries, figures, and tables to help students, researchers, and faculty grasp key concepts - Companion website includes slide decks, images, questions, and other teaching and learning aids designed to facilitate communication and comprehension of the content presented in the book
Book Synopsis Consumers' Soft Drink Purchases and Factors Influencing These Purchases by : University of Guelph. Department of Consumer Studies
Download or read book Consumers' Soft Drink Purchases and Factors Influencing These Purchases written by University of Guelph. Department of Consumer Studies and published by . This book was released on 1976 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Reducing Soft Drink Consumption Using Nudges by : Ryan Calabro
Download or read book Reducing Soft Drink Consumption Using Nudges written by Ryan Calabro and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overconsumption of soft drink is an emerging health issue due to its high sugar content. This has led several countries to implement strategies to reduce soft drink consumption, such as taxation, restricting access to soft drinks in certain environments, and introducing health-related warning labels. While each of these strategies has shown varying levels of success, an alternative strategy could have more success without limiting freedom of choice, nor financially disadvantaging those who choose to drink soft drink. One such strategy is a behaviour change strategy called nudging, which has shown success in promoting healthier eating behaviours. The overarching aim of the present thesis was to investigate the socio-cognitive factors associated with soft drink consumption, and design interventions that use nudges to increase healthy beverage choices. The present thesis contained five studies, collated in three chapters. -- Study 1 (Chapter 1) presents a systematic literature review and meta-analysis that aimed to identify the socio-cognitive determinants associated with the amount and frequency of sugar-sweetened beverage consumption. The results from the meta-analysis showed that the determinants most strongly associated with sugar-sweetened beverage consumption were those that were part of the Theory of Planned Behaviour (i.e., attitudes, subjective norms, and perceived behavioural control) as well as habits. It was suggested that nudging interventions should be based on the components of the theory and target habits to be maximally effective at reducing sugar-sweetened beverage consumption. -- Studies 2 and 3 (Chapter 2) investigated whether subtle wrap-based nudges on a vending machine could influence beverage choices in both a laboratory (Study 2) and an online study (Study 3). Across three types of wrap-based nudges (cues, branding, and colour), there was no significant influence on beverage choice. However, the control vending machine (coloured black) in Study 3 significantly increased caffeine-based choices. -- Study 4 (Chapter 3) investigated whether featuring a traffic light system on a vending machine could influence beverage choices. Results showed that it did not. Study 5 expanded the design to include a condition that increased the range of healthy beverages, plus a condition that combined this with traffic lights. Increasing the healthy range resulted in a small but significant increase in healthy beverage choices, and when combined with traffic lights produced a larger increase in healthy beverage choices; in fact, it was the only condition that showed more healthy than unhealthy choices. -- Overall, the present thesis provides promising interventions to reduce soft drink consumption by offering a practical and effective approach based on nudging consumers towards healthier beverage choices. The thesis provides evidence that subtle nudges (i.e., branding, pictured beverages, or colours) may be less effective at reducing soft drink choices, whereas using more explicit nudges (i.e., featuring traffic lights, and increasing the healthy range) or combining nudges are likely a more successful approach towards reducing soft drink choices.
Book Synopsis Food Supply Chain Management and Logistics by : Samir Dani
Download or read book Food Supply Chain Management and Logistics written by Samir Dani and published by Kogan Page Publishers. This book was released on 2015-06-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: ACA-Bruel 2015 - Prix des Associations With the growth of the food industry come unique logistics challenges, new supply routes, demand dynamics and investment re-shaping the future of the food logistics industry. It is therefore important for the food industry to innovate both with regards to demand management and sustainability of food sources for a growing population. Food Supply Chain Management and Logistics provides an accessible and essential guide to food supply chain management, considering the food supply chain from 'farm to fork'. Samir Dani shows the reader how to stay ahead of the game by keeping abreast of global best practice, harnessing the very latest technology and squeezing efficiency and profit from increasingly complex supply chains. Food Supply Chain Management and Logistics covers essential topics in food supply chain management, including: food supply chain production and manufacturing; food logistics; food regulation, safety and quality; food sourcing; food retailing; risk management; food innovation; technology trends; food sector and economic regeneration; challenges in International food supply chains; triple bottom-line trends in the food sector; food security and future challenges. Winner of the 2015 Prix des Associations, this book has been commended for its comprehensive coverage of the design, governance, supporting mechanisms and future challenges in the food supply chain.
Download or read book Nutrigenetics written by Martin Kohlmeier and published by Academic Press. This book was released on 2012-12-31 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nutrigenetics: Applying the Science of Personal Nutrition provides a fully referenced, readable guide to understanding the rationale and importance of nutrigenetic applications and explains why single nutrition recommendations will not fit everybody or even a majority of modern humans. This books explains how genetic variation shapes individual nutrition requirements and sensitivities, presents questions to ask about reported gene-nutrient interactions, and what needs to be done before putting nutrigenetic tests to practical use. This book blends key concepts from the fields of genetics, biochemistry, epidemiology, public health, and clinical medicine to give a rich perspective on the genetically diverse nutritional needs and sensitivities of individuals in health and disease. A steadily increasing number of people order genetic tests to find out what they should eat for better health, well being and performance, and an even greater number asks their healthcare providers about such tests. Most of the currently offered tests are not grounded in current knowledge, often absurdly so, but few professionals can explain why they are misguided. On the other hand, there are more evidence-supported genetic variants that can guide nutrition decisions, but again most healthcare providers know little about them, much less use them in their daily practice. There is a great need for a solidly evidence-based yet accessible book that explains the science of nutrigenetics and provides the tools to evaluate new nutrigenetic tests. - Comprehensive coverage of the emerging science of nutritional genetics and its promise for individually tailored nutrition guidance - Presents practical examples to enhance comprehension and spur additional research - Offers a logical progression from what nutrigenetics is, to its possibilities in enhancing health
Book Synopsis Microbial Zoonoses and Sapronoses by : Zdenek Hubálek
Download or read book Microbial Zoonoses and Sapronoses written by Zdenek Hubálek and published by Springer Science & Business Media. This book was released on 2010-11-25 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the state of art in the field of microbial zoonoses and sapronoses. It could be used as a textbook or manual in microbiology and medical zoology for students of human and veterinary medicine, including Ph.D. students, and for biomedicine scientists and medical practitioners and specialists as well. Surprisingly, severe zoonoses and sapronoses still appear that are either entirely new (e.g., SARS), newly recognized (Lyme borreliosis), resurging (West Nile fever in Europe), increasing in incidence (campylobacterosis), spatially expanding (West Nile fever in the Americas), with a changing range of hosts and/or vectors, with changing clinical manifestations or acquiring antibiotic resistance. The collective term for those diseases is (re)emerging infections, and most of them represent zoonoses and sapronoses (the rest are anthroponoses). The number of known zoonotic and sapronotic pathogens of humans is continually growing − over 800 today. In the introductory part, short characteristics are given of infectious and epidemic process, including the role of environmental factors, possibilities of their epidemiological surveillance, and control. Much emphasis is laid on ecological aspects of these diseases (haematophagous vectors and their life history; vertebrate hosts of zoonoses; habitats of the agents and their geographic distribution; natural focality of diseases). Particular zoonoses and sapronoses are then characterized in the following brief paragraphs: source of human infection; animal disease; transmission mode; human disease; epidemiology; diagnostics; therapy; geographic distribution.
Book Synopsis Global Supply Chains, Standards and the Poor by : Johan F. M. Swinnen
Download or read book Global Supply Chains, Standards and the Poor written by Johan F. M. Swinnen and published by CABI. This book was released on 2007 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the restructuring of the agri-food industry and the rise of global retail chains in developing and transition countries, focusing on the implications of these changes for the poor. Part I (chapters 2-7) (i) identifies global changes in food standards and supply chains, (ii) explains their emergence and relevance for today's trade and development debate, and (iii) presents a series of conceptual frameworks necessary to understand the changes and their effects. Part II (chapters 8-18) contains a set of empirical studies, organized by region, which present new quantitative information on the effects of globalization and vertical contracting in modern supply chains in developing, emerging and transition countries. Part III (chapters 19-22) discusses the implications of these developments for the international policy agenda. The book has a subject index.
Book Synopsis Understanding Multinationals from Emerging Markets by : Alvaro Cuervo-Cazurra
Download or read book Understanding Multinationals from Emerging Markets written by Alvaro Cuervo-Cazurra and published by Cambridge University Press. This book was released on 2014-06-26 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers the latest analytical thinking on emerging market multinationals (EMNCs) and identifies key issues for research by scholars and consultants.
Book Synopsis Agricultural Value Chains in India by : Ashok Gulati
Download or read book Agricultural Value Chains in India written by Ashok Gulati and published by Springer Nature. This book was released on 2022-01-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book provides a clear holistic conceptual framework of CISS-F (competitiveness, inclusiveness, sustainability, scalability and access to finance) to analyse the efficiency of value chains of high value agricultural commodities in India. It is based on the understanding that agriculture is an integrated system that connects farming with logistics, processing and marketing. Farmer’s welfare being central to any agricultural policy makes it very pertinent to study how a value chain works and can be strengthened further to realize this policy goal. This book adds value to the existing research by studying the value chains end-to-end across a wide spectrum of agricultural commodities with the holistic lens of CISS-F. It is not enough that a value chain is competitive but not inclusive or it is competitive and inclusive but not sustainable. The issue of scalability is very critical to achieve macro gains in terms of greater farmer outreach and sectoral growth. The research undertaken here brings out some very useful insights for policymaking in terms of what needs to be done better to steer the agricultural value chains towards being more competitive, inclusive, sustainable and scalable. The value chain specific research findings help draw very nuanced policy recommendations as well as present a big picture of the future direction of policy making in agriculture.
Book Synopsis Sense and Solidarity by : Jean Drèze
Download or read book Sense and Solidarity written by Jean Drèze and published by Oxford University Press. This book was released on 2019 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of Jean Drèze's essays offer a unique insight on issues of hunger, poverty, inequality, corruption, conflict, and the evolution of social policy in India over the last twenty years. 'Sense and Solidarity' enlarges the boundaries of social development towards a broad concern with the sort of society we want to create.
