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Author :
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 (31 download)
Download or read book A Study of the USA Flower Market written by and published by . This book was released on 1998 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Amy Stewart
Publisher : Algonquin Books
ISBN 13 : 1565126459
Total Pages : 320 pages
Book Rating : 4.5/5 (651 download)
Download or read book Flower Confidential written by Amy Stewart and published by Algonquin Books. This book was released on 2008-03-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A globe-trotting, behind-the-scenes look at the dazzling world of flowers and the fascinating industry it has created. Award-winning author Amy Stewart takes readers on an around-the-world, behind-the-scenes look at the flower industry and how it has sought—for better or worse—to achieve perfection. She tracks down the hybridizers, geneticists, farmers, and florists working to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature can provide. There's a scientist intent on developing the first genetically modified blue rose; an eccentric horticultural legend who created the most popular lily; a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite roses, the floral equivalent of a Tiffany diamond. And, at every turn she discovers the startling intersection of nature and technology, of sentiment and commerce.
Author : Catherine Ziegler
Publisher : Duke University Press
ISBN 13 : 0822390019
Total Pages : 318 pages
Book Rating : 4.8/5 (223 download)
Download or read book Favored Flowers written by Catherine Ziegler and published by Duke University Press. This book was released on 2007-07-10 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Billions of fresh-cut flowers are flown into the United States every year, allowing Americans to choose from a broad array of blooms regardless of the season. Favored Flowers is a lively investigation of the worldwide production and distribution of fresh-cut flowers and their consumption in the New York metropolitan area. In an ethnography filled with roses, orchids, and gerberas, flower auctions, new hybrids, and new logistical systems, Catherine Ziegler unravels the economic and cultural strands of the global flower market. She provides an historical overview of the development of the cut flower industry in New York from the late nineteenth century to 1970, and on to its ultimate transformation from a domestic to a global industry. As she points out, cut flowers serve no utilitarian purpose; rather, they signal consumers’ social and cultural decisions about expressing love, mourning, status, and identity. Ziegler shows how consumer behavior and choices have changed over time and how they are shaped by the media, by the types of available flowers, and by flower retailing. Ziegler interviewed more than 250 people as she followed flowers along the full length of the commodity chain, from cuttings in Europe and Latin America to vases in and around New York. She examines the daily experiences of flower growers in the Netherlands and Ecuador, two leading exporters of flowers to the United States. Primary focus, though, is on others in the commodity chain: exporters, importers, wholesalers, and retailers. She follows their activities as they respond to changing competition, supply, and consumer behavior in a market characterized by risk, volatility, and imperfect knowledge. By tracing changes in the wholesale and retail systems, she shows the recent development of two complementary commodity chains in New York and the United States generally. One leads to a high-end luxury market served by specialty florists and designers, and the other to a lower-priced mass market served by chain groceries, corner delis, and retail superstores.
Author : Susan Whitmore
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing of Floricultural Products in the United States written by Susan Whitmore and published by . This book was released on 1989 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Rogers
Publisher :
ISBN 13 : 9781899372010
Total Pages : 77 pages
Book Rating : 4.3/5 (72 download)
Download or read book Commercial Cut Flower Production written by Peter Rogers and published by . This book was released on 1994 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric van Heck
Publisher : Springer Nature
ISBN 13 : 3030693031
Total Pages : 238 pages
Book Rating : 4.0/5 (36 download)
Download or read book Technology Meets Flowers written by Eric van Heck and published by Springer Nature. This book was released on 2021-06-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do the Dutch continue to play a central role in the global production, sales, and distribution of flowers? What are the origin and history of the bulb and flower industry in the Netherlands? How are Artificial Intelligence (AI), complex algorithms, and modern distribution systems ensuring that fresh flowers reach their destination on time? This very entertaining and informative book introduces readers to the global flower business, and highlights the surprising factors that helped the Dutch become global leaders on the flower markets. The book reveals the complexity of the flower markets in terms of their ability to produce, transport, and deliver fresh flowers on a global scale. In addition, it explores how information advantage is created by blending business with technology, from robotized glasshouses to the use of AI-driven algorithms for flower production and distribution. In closing, the book presents lessons learned regarding the circular and digital transformation of the high-speed flower business and markets in order to deliver sustainable value for customers. Combining the light beauty of flowers with the harsh language of the digital universe is a masterfully executed task in this book, organized as a bouquet of algorithms, data science, and digital platforms. Mandatory reading for all those interested in the flower business as well as for those who want to know more about the perfume emanating from digital systems. Eduardo Diniz Professor and Head of the Technology and Data Science Department, Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, São Paulo, Brazil This unique book leads you through the bulb fields and auctions of the Netherlands, through history, logistics, auction design, and Internet technology, to draw lessons in business management from the study of flowers. With beautiful illustrations. A tour de force. John Kay Economist, Author of Radical Uncertainty and Greed is Dead, and Fellow, St. John’s College, University of Oxford, Oxford, United Kingdom If you want to understand the impact of information and technology on a fascinat- ing industry, this book is a must-read. The author explains in a highly intriguing way how innovations propelled the flower industry from the sixteenth century till today. Whether you are working in the flower industry, a business student, academic, or just intrigued by the business behind flowers, you will enjoy this book! Martin Mocker Professor of Information Systems, ESB Business School, Reutlingen University, Reutlingen, Germany. Research Affiliate, MIT Sloan Center for Information Systems Research, Cambridge, USA
Author : Jean-Martin Fortier
Publisher : New Society Publisher
ISBN 13 : 1550925555
Total Pages : 243 pages
Book Rating : 4.5/5 (59 download)
Download or read book The Market Gardener written by Jean-Martin Fortier and published by New Society Publisher. This book was released on 2014-03-01 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow better not bigger with proven low-tech, human-scale, biointensive farming methods Making a living wage farming without big capital outlay or acreages may be closer than you think. Growing on just 1.5 acres, Jean-Martin and Maude-Helene feed more than 200 families through their thriving CSA and seasonal market stands. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process. The Market Gardener is a compendium of proven horticultural techniques and innovative growing methods. This complete guide is packed with practical information on: Setting-up a micro-farm by designing biologically intensive cropping systems, all with negligible capital outlay; Farming without a tractor and minimizing fossil fuel inputs through the use of the best hand tools, appropriate machinery and minimum tillage practices; Growing mixed vegetables systematically with attention to weed and pest management, crop yields, harvest periods and pricing approaches. Inspired by the French intensive tradition of maraichage and by iconic American vegetable grower Eliot Coleman, author and farmer Jean-Martin shows by example how to start a market garden and make it both very productive and profitable.
Author : United States. Congress. Senate. Committee on Appropriations
Publisher :
ISBN 13 :
Total Pages : 1460 pages
Book Rating : 4.E/5 ( download)
Download or read book Agricultural Appropriations for ... written by United States. Congress. Senate. Committee on Appropriations and published by . This book was released on 1962 with total page 1460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Department of Agriculture
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.:/5 (2 download)
Download or read book Marketing Research Report written by United States. Department of Agriculture and published by . This book was released on 1976 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Agriculture and Related Agencies Appropriations
Publisher :
ISBN 13 :
Total Pages : 1320 pages
Book Rating : 4.3/5 (243 download)
Download or read book Department of Agriculture Appropriation Bill written by United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Agriculture and Related Agencies Appropriations and published by . This book was released on 1963 with total page 1320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Appropriations Committee
Publisher :
ISBN 13 :
Total Pages : 2118 pages
Book Rating : 4.F/5 ( download)
Download or read book Agricultural Appropriations for 1964, Hearings Before ... 88-1, on H.R. 6754 written by United States. Congress. Senate. Appropriations Committee and published by . This book was released on 1963 with total page 2118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Appropriations
Publisher :
ISBN 13 :
Total Pages : 1900 pages
Book Rating : 4.3/5 (91 download)
Download or read book Hearings written by United States. Congress. Senate. Committee on Appropriations and published by . This book was released on 1964 with total page 1900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : New Zealand. Parliament
Publisher :
ISBN 13 :
Total Pages : 876 pages
Book Rating : 4.:/5 (32 download)
Download or read book Parliamentary Debates written by New Zealand. Parliament and published by . This book was released on 1980-10 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Appropriations
Publisher :
ISBN 13 :
Total Pages : 2026 pages
Book Rating : 4.:/5 (36 download)
Download or read book Agricultural Appropriations for 1964 written by United States. Congress. Senate. Committee on Appropriations and published by . This book was released on 1963 with total page 2026 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alvin Zohe Macomber
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (31 download)
Download or read book Bibliography of Marketing and Other Economic Information for Floriculture and Ornamental Horticulture written by Alvin Zohe Macomber and published by . This book was released on 1959 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Whitmore
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.:/5 (319 download)
Download or read book Floricultural Marketing, 1970-1986 written by Susan Whitmore and published by . This book was released on 1987 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mennick Truman Fossum
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.X/5 (3 download)
Download or read book Trade in Horticultural Specialties written by Mennick Truman Fossum and published by . This book was released on 1953 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
