Handbook of Marketing Decision Models

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Publisher : Springer Science & Business Media
ISBN 13 : 0387782133
Total Pages : 621 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Handbook of Marketing Decision Models by : Berend Wierenga

Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-05 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

The Chaos Scenario

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Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Chaos Scenario by : Bob Garfield

Download or read book The Chaos Scenario written by Bob Garfield and published by . This book was released on 2009 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the old mass media/mass marketing model collapses and the Brave New World is unprepared to replace it? In this fascinating, terrifying, instructive and often hilarious book, Bob Garfield of NPR and Ad Age, chronicles the disintegration of traditional media and marketing but also travels five continents to discover how business can survive--and thrive--in a digitally connected, Post-Media Age. He calls this the art and science of Listenomics. You should listen, too.

AI for Disease Surveillance and Pandemic Intelligence

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Publisher : Springer Nature
ISBN 13 : 3030930807
Total Pages : 335 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis AI for Disease Surveillance and Pandemic Intelligence by : Arash Shaban-Nejad

Download or read book AI for Disease Surveillance and Pandemic Intelligence written by Arash Shaban-Nejad and published by Springer Nature. This book was released on 2022-03-08 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to highlight the latest achievements in the use of artificial intelligence for digital disease surveillance, pandemic intelligence, as well as public and clinical health surveillance. The edited book contains selected papers presented at the 2021 Health Intelligence workshop, co-located with the Association for the Advancement of Artificial Intelligence (AAAI) annual conference, and presents an overview of the issues, challenges, and potentials in the field, along with new research results. While disease surveillance has always been a crucial process, the recent global health crisis caused by COVID-19 has once again highlighted our dependence on intelligent surveillance infrastructures that provide support for making sound and timely decisions. This book provides information for researchers, students, industry professionals, and public health agencies interested in the applications of AI in population health and personalized medicine.

The Boundaries of the Criminal Law

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Publisher : Oxford University Press
ISBN 13 : 0199600554
Total Pages : 278 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis The Boundaries of the Criminal Law by : R.A. Duff

Download or read book The Boundaries of the Criminal Law written by R.A. Duff and published by Oxford University Press. This book was released on 2010-11-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book of a series on criminalization - examining the principles and goals that should guide what kinds of conduct are to be criminalized, and the forms that criminalization should take. The first volume studies the scope and boundaries of the criminal law - asking what principled limits might be placed on criminalizing behaviour.

Assessment and Treatment of Childhood Problems

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Publisher : Guilford Publications
ISBN 13 : 1462530729
Total Pages : 665 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Assessment and Treatment of Childhood Problems by : Carolyn S. Schroeder

Download or read book Assessment and Treatment of Childhood Problems written by Carolyn S. Schroeder and published by Guilford Publications. This book was released on 2017-06-29 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly accessible work, now thoroughly revised, has shown thousands of students and clinicians how to assess and treat children's emotional and behavioral difficulties from a developmental perspective. The authors provide a sound understanding of typical development (ages 2–12) and the risk and protective factors for psychopathology. Chapters on common psychological disorders and family stressors describe the nature of each problem, review evidence-based treatments, and offer step-by-step guidelines for intervention, illustrated with helpful case examples. A comprehensive framework for assessing children and planning treatment is used throughout. Purchasers get access to a Web page where they can download and print the book's 24 reproducible forms and handouts in a convenient 8 1/2" x 11" size. New to This Edition: *Chapters on developmental disabilities and trauma. *Significantly revised to reflect advances in assessment, treatment, and developmental psychopathology research. *Additional material on pharmacological treatments in each disorder-specific chapter. *Sibling rivalry chapter expanded to include difficulties with peers. *Updated for DSM-5.

Evaluation of Intrusion Detection Systems

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Publisher : DIANE Publishing
ISBN 13 : 9781422318027
Total Pages : 22 pages
Book Rating : 4.3/5 (18 download)

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Book Synopsis Evaluation of Intrusion Detection Systems by :

Download or read book Evaluation of Intrusion Detection Systems written by and published by DIANE Publishing. This book was released on with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:

2021 IEEE RSJ International Conference on Intelligent Robots and Systems (IROS)

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Publisher :
ISBN 13 : 9781665417150
Total Pages : pages
Book Rating : 4.4/5 (171 download)

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Book Synopsis 2021 IEEE RSJ International Conference on Intelligent Robots and Systems (IROS) by : IEEE Staff

Download or read book 2021 IEEE RSJ International Conference on Intelligent Robots and Systems (IROS) written by IEEE Staff and published by . This book was released on 2021-09-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the agship conferences for the IEEE Robotics and Automation Society (RAS)

Software Engineering Environments

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Publisher : Ellis Horwood
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Software Engineering Environments by : Pearl Brereton

Download or read book Software Engineering Environments written by Pearl Brereton and published by Ellis Horwood. This book was released on 1988 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Applied Thermodynamics and Heat Transfer

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Publisher :
ISBN 13 :
Total Pages : 706 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis Applied Thermodynamics and Heat Transfer by : Ivan Ivanovich Novikov

Download or read book Applied Thermodynamics and Heat Transfer written by Ivan Ivanovich Novikov and published by . This book was released on 1963 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bearing in mind the large relative significance of problems involved in the removal of heat from the nuclear reactors and its conversion into other types of energy, the basic information on thermodynamics and heat transfer are treated. (Author).

Bayesian Statistics and Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 0470863684
Total Pages : 368 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Bayesian Statistics and Marketing by : Peter E. Rossi

Download or read book Bayesian Statistics and Marketing written by Peter E. Rossi and published by John Wiley & Sons. This book was released on 2012-05-14 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources. Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data among respondents. The book also discusses the theory and practical use of MCMC methods. Written by the leading experts in the field, this unique book: Presents a unified treatment of Bayesian methods in marketing, with common notation and algorithms for estimating the models. Provides a self-contained introduction to Bayesian methods. Includes case studies drawn from the authors’ recent research to illustrate how Bayesian methods can be extended to apply to many important marketing problems. Is accompanied by an R package, bayesm, which implements all of the models and methods in the book and includes many datasets. In addition the book’s website hosts datasets and R code for the case studies. Bayesian Statistics and Marketing provides a platform for researchers in marketing to analyse their data with state-of-the-art methods and develop new models of consumer behaviour. It provides a unified reference for cutting-edge marketing researchers, as well as an invaluable guide to this growing area for both graduate students and professors, alike.

Demand System Specification and Estimation

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Publisher :
ISBN 13 : 0195356438
Total Pages : 234 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis Demand System Specification and Estimation by :

Download or read book Demand System Specification and Estimation written by and published by . This book was released on 1992 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study of demand analysis links economic theory to empirical analysis. It demonstrates how theory can be used to specify equation systems suitable for empirical analysis, and discusses demand systems estimation using both per capita time series and household budget data.

Choice Models in Marketing

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Publisher : Now Publishers Inc
ISBN 13 : 1601981643
Total Pages : 100 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Choice Models in Marketing by : Sandeep R. Chandukala

Download or read book Choice Models in Marketing written by Sandeep R. Chandukala and published by Now Publishers Inc. This book was released on 2008 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.

Economists' Mathematical Manual

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Publisher : Springer Science & Business Media
ISBN 13 : 3540260889
Total Pages : 227 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Economists' Mathematical Manual by : Knut Sydsaeter

Download or read book Economists' Mathematical Manual written by Knut Sydsaeter and published by Springer Science & Business Media. This book was released on 2011-10-20 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents mathematical formulas and theorems commonly used in economics. It offers the first grouping of this material for a specifically economist audience, and it includes formulas like Roy’s identity and Leibniz's rule.

Autonomic Computing and Communications Systems

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Publisher : Springer Science & Business Media
ISBN 13 : 3642114814
Total Pages : 278 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Autonomic Computing and Communications Systems by : Athanasios V. Vasilakos

Download or read book Autonomic Computing and Communications Systems written by Athanasios V. Vasilakos and published by Springer Science & Business Media. This book was released on 2010-01-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings contain the papers presented at the Third International ICST C- ference on Autonomic Computing and Communication Systems, Autonomics 2009, held at the Cyprus University of Technology, Limassol, Cyprus, during September 9–11, 2009. As for the previous editions of the conference, this year too the primary goal of the event was to allow people working in the areas of communication, design, progr- ming, use and fundamental limits of autonomics pervasive systems to meet and - change their ideas and experiences in the aforementioned issues. In maintaining the tradition of excellence of Autonomics, this year we accepted 11 high-quality papers out of 26 submitted and had 5 invited talks, covering various aspects of autonomic computing including applications, middleware, networking protocols, and evaluation. The wide interest in the autonomic systems is shown by the broad range of topics covered in the papers presented at the conference. All papers presented at the conf- ence are published here and some of them, which are considered particularly intere- ing, will be considered for publication in a special issue of the International Journal of Autonomics and Adaptive Communications Systems (IJAACS). The conference also hosted the First International Workshop on Agent-Based Social Simulation and Au- nomic Systems (ABSS@AS).

Ion Channels and Plant Stress Responses

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Publisher : Springer Science & Business Media
ISBN 13 : 3642104940
Total Pages : 242 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Ion Channels and Plant Stress Responses by : Vadim Demidchik

Download or read book Ion Channels and Plant Stress Responses written by Vadim Demidchik and published by Springer Science & Business Media. This book was released on 2010-03-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plants live in a constantly changing environment from which they cannot physically escape. Plants therefore need signalling and response mechanisms to adapt to new local conditions. The ef?cacy of such mechanisms underlies the plant performance during stress and therefore also impacts greatly on agricultural productivity. M- ulation of ion channel activity not only provides a means for rapid signal generation 2+ but also allows adjustment of cellular physiology. For example, Ca permeable ion 2+ channels can transduce environmental stimuli into Ca -encoded messages which can modify the gene expression. Furthermore, ion channel activity is essential to control cellular ion homeostasis that impacts on plant responses to drought, salinity, pathogens, nutrient de?ciency, heavy metals, xenobiotics and other stresses. This volume focuses on the crucial roles of different types of ion channel in plant stress responses. Functions of ion channels are discussed in the context of mechanisms to relay external and endogenous signals during stress and as mechanisms to regulate cellular ion homeostasis and enzymatic activities in the context of biotic and abiotic stress. The chapters presented cover cation and anion channels located in various cellular compartments and tissues.

Final state interactions analysis for the reaction [Pi- +p -> Pi- +Ko + E+''].

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (144 download)

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Book Synopsis Final state interactions analysis for the reaction [Pi- +p -> Pi- +Ko + E+'']. by : Heng-Ching Chiang

Download or read book Final state interactions analysis for the reaction [Pi- +p -> Pi- +Ko + E+'']. written by Heng-Ching Chiang and published by . This book was released on 1968 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pi +-p Interactions at 900 MeV

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Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Pi +-p Interactions at 900 MeV by : W. J. Metzger

Download or read book Pi +-p Interactions at 900 MeV written by W. J. Metzger and published by . This book was released on 1967 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: