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A Study Of Factors Affecting Consumers Online Shopping Behavior And Their Impact On Behavioral Intention
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Book Synopsis A Study of Factors Affecting Consumer's Online Shopping Behavior and Their Impact on Behavioral Intention by : Anurag Pandey
Download or read book A Study of Factors Affecting Consumer's Online Shopping Behavior and Their Impact on Behavioral Intention written by Anurag Pandey and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose - To find out the factors affecting consumers' online shopping behavior and their impact on Behavioral Intention.Design/methodology/approach - A Cross-sectional descriptive study using snowball sampling for selecting the samples from online shopping users of 11 districts of Central U.P. The schedule and Web-based structured questionnaire have been used for collecting the data. The factor analysis is performed for identifying the factors, the multiple regression analysis is used for creating a regression line.Findings - The study results recommend that consumers' online shopping behavior is being affected by several factors like social influence, self-efficacy, perceived credibility, performance expectancy, effort expectancy, website design, social media, and delivery of goods.Research limitations/implications - The study results can be generalized to the online shopping users of the selected districts of central U.P. only. In future studies, more statistical techniques might be applied for improving the conclusiveness of the findings reported in the study.Practical Implications - The researcher can use the findings of the study in future studies. The findings can be implemented by online retailers in decision-making while making their marketing program.Originality/value - The paper is based on original work, the questionnaire has been found reliable after checking the Cronbach's Alpha value. The KMO values support the adequacy of sample size and were found significant for applying Exploratory Factor Analysis.
Book Synopsis Drivers and Barriers for Online Consumer Behavior by : Dr. Anita Maheshwari
Download or read book Drivers and Barriers for Online Consumer Behavior written by Dr. Anita Maheshwari and published by Shashwat Publication. This book was released on 2023-02-12 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India. Specifically it presents a clear picture of concerns and issues that exist in the adoption of online shopping. The main objective of this study is to explore major factors which consumers consider while making online purchases and to expose the factors which create hindrance to online shopping. The present work is a modified version of author's research work for which she has been awarded a Doctorate degree by Department of Business Administration, University of Kota.
Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt
Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Book Synopsis Factors Influencing Consumers' Intention to Purchase Clothing Online by : Natalie Bluschke
Download or read book Factors Influencing Consumers' Intention to Purchase Clothing Online written by Natalie Bluschke and published by GRIN Verlag. This book was released on 2011-04-05 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, Thames Valley University, London, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website www.surveymonkey.com and then distributed by sending out the link leading to the survey via facebook and emails. 94 useful questionnaires were gathered from female and male UK students. SPSS 17 was used to analyse the collected data by conducting chi-square tests and Spearman’s rho correlation tests to examine the relation between different variables. The constructs of the technology acceptance model (TAM) were used as a framework and basis for this research and were extended by further constructs. Therefore, the impact of perceived usefulness, perceived ease of use, prior online shopping experience, perceived risk and product involvement on the intention to purchase clothing online was analysed. Perceived usefulness, perceived ease of use and prior online shopping experience had positive effects on the intention to purchase clothing online. Perceived risk had a negative effect on the intention to purchase clothing online. These findings supported the hypotheses. Other than hypothesised, clothing product involvement did not have a significant positive effect on the intention to purchase clothing online.
Book Synopsis Online Consumer Behavior by : Angeline Close Scheinbaum
Download or read book Online Consumer Behavior written by Angeline Close Scheinbaum and published by Routledge. This book was released on 2012-05-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Author :Emerald Group Publishing Limited Publisher :Emerald Group Publishing ISBN 13 :1785608703 Total Pages :196 pages Book Rating :4.7/5 (856 download)
Book Synopsis A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment by : Emerald Group Publishing Limited
Download or read book A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-11-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment
Book Synopsis Online Impulse Buying and Cognitive Dissonance by : Giovanni Mattia
Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Book Synopsis Online Shopping Intentions by : Anne Fota
Download or read book Online Shopping Intentions written by Anne Fota and published by Springer Nature. This book was released on 2022-05-13 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers’ online shopping experience.
Download or read book A New Era of Consumer Behavior written by and published by BoD – Books on Demand. This book was released on 2023-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Book Synopsis Psychological and Social Factors Influencing Consumer Buying Behavior in Relation to Consumer Durables Selection by : Salvi Franklin
Download or read book Psychological and Social Factors Influencing Consumer Buying Behavior in Relation to Consumer Durables Selection written by Salvi Franklin and published by Jordanpeterson. This book was released on 2022-12-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction A study of the consumer buying behaviour though not a recent trend in the area of marketing has gained major significance and has become a much-studied science in the past two decades on account of globalization leading to market widening, increase in the number of consumers, increase in the number of players with each player formulating various marketing strategies to examine its market shares in the market globally. One of the earliest references of the study on consumer buying behaviour is found in the book " The Wealth of Nations" by Adam Smith published in the year 1776. Study of the Consumer buying behaviour in simple terms refers to how the decision to purchase is arrived at by a consumer or the decision to spend the available resources of money, time and efforts on acquiring products for consumption. This study of the buying behaviour of the consuemrs is done at every stage of the consumer purchase decision i.e. before buying, during the process of buying and postpurchase behaviour.
Book Synopsis Leveraging Consumer Behavior and Psychology in the Digital Economy by : Suki, Norazah Mohd
Download or read book Leveraging Consumer Behavior and Psychology in the Digital Economy written by Suki, Norazah Mohd and published by IGI Global. This book was released on 2020-06-26 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.
Book Synopsis Online Shopping Habits and Consumer Behavior by : Murali Guruswamy
Download or read book Online Shopping Habits and Consumer Behavior written by Murali Guruswamy and published by GRIN Verlag. This book was released on 2014-02-19 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.
Book Synopsis Factors Affecting Online Services Shopping Behavior by : Manal Hamdi Roushdi Mahmoud El-Tahawy
Download or read book Factors Affecting Online Services Shopping Behavior written by Manal Hamdi Roushdi Mahmoud El-Tahawy and published by . This book was released on 2019 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Online services are a relatively new type of shopping in Egypt. Online Service (e-service) is defined as an experience or act delivered by one person to another, being requested online, and delivered online or offline, without this second person owning any tangible product. This type of shopping is overwhelming in the whole world including Egypt. In Egypt, nowadays, the online shopping trend is booming rapidly. A lot of people shop online for nearly all kinds of products and services, yet there are still some products such as buying gold that are not as well bought online as other products and services. There are a lot of factors affecting the behavior of consumers, but most of these factors have not been investigated. Several articles and researches have been conducted on the factors behind online shopping worldwide, but they are very few articles which focus on Egypt and discuss consumers' online shopping triggers in Egypt. Since Egypt is relatively a collectivist country; it is important to study and to highlight the triggers behind Egyptian consumers online shopping behavior. Thus, this research aims to understand the Egyptian online services shoppers' behavior behind online shopping for services. Research Design In this research, a descriptive research methodology is used to examine certain traits of a specific group of people (online services shoppers), and to forecast what motivates their online services shopping behavior. To answer this, an obvious research question and set of hypotheses are used. Moreover, since a descriptive research method is used in this research; some quantitative results would be collected through a questionnaire that is distributed over 404 respondents are integrated in the research as the targeted sample and they will be asked some questions and required to answer on a 5-point Likert scale ranging their responses from 1 strongly disagree to 5 strongly agree. Moreover, some demographic questions will be asked at the end of the survey. Key Findings Once all the questionnaires had been filled, then data analysis process started. In data analysis process, the SPSS spread sheet is used to generate all respondents' responses frequencies and percentages on each question of the survey. Finding shows that 70% of the sample or 283 out of 404 respondents were mainly youth between the age of 18 to 29 years old. Moreover, gender is equally shared in the sample between females who were 50.2% and males who were 49.8% of the sample. Furthermore, 70.3% of the sample respondents were B¬¬achelor degree holders. Reliability is tested to be high since all the independent variables' Cronbach Alpha including attitude, subjective norm, perceived behavioral control, behavioral intention, desired consequence (convenience, time, price, and trust) are above 0.70, so they are all affecting the dependent variable which is online buying intention. Moreover, Findings shows that all independent variables have positive correlation with the dependent variable "Behavior Intention", yet one independent variable "Attitude" has the highest Pearson Correlation at .691 with the dependent variable "Behavioral Intention". Furthermore, for the inferential analysis, multiple regression is used for interval hypothesis ANOVA is used to analyze ordinal hypothesis which tackles with demographics, and t-test is used for hypothesis that deals with gender. As a result of the previous, it is concluded that hypotheses 1, 3, 4, 6, 7 and 8 are accepted with "Attitude" being higher predictor for "Behavioral Intention" toward online services shopping followed by "Perceived Behavioral Control", "Desired Outcome - Trust", "Desired Outcome - Convenience", and "Desired Outcome - Price", beside women having lower "Behavior Intention" to acquire services online than men. Unlike hypotheses 2, 5, 9, and 10 are rejected as the p-value for subjective norm, time, education level, and age group are all above 0.05. Conclusion and Recommendations Results of this research showed that the factors that mainly affect Egyptian online buying intention for online services are attitude, perceived behavioral control, desired outcome including trust, convenience, price. Besides, findings show that women having lower behavior intention to acquire services online than men. On the other hand, findings indicate that respondents also agree that factors such as subjective norm, time, education level, and age group are not determinants of consumers' buying intention. Based on the research findings, these outcomes will be useful in giving new insights to marketers marketing strategies when examining factors that affect consumers online buying intention in business-to-consumer fields. Hence, marketers would be able to increase their business value and compete in the market. Moreover, results of this research would be helpful for sellers and shoppers as sellers will be able to boost their selling process by moving to the Internet channels for better and various online services which satisfy their customer for having numerous online services.
Book Synopsis A Study of Factors Affecting Online Buying Behavior by : Dr. Vinay Kumar
Download or read book A Study of Factors Affecting Online Buying Behavior written by Dr. Vinay Kumar and published by . This book was released on 2013 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper examines the key factors which affect buying motives of consumers for online buying or E-shopping. For this purpose different models from different research scholars have been studied. One online consumer buying behavior motive model, (FFF Model), has been designed and suggested on the basis of existing review of literatures. Future research could use our suggested factors (F), filtering elements (F) and then filtered buying behavior (F), (FFF Model) framework as a basis to empirically explore the factors affecting the online consumer purchasing process and to test the suggested model by the interested researchers in the relevant area of research.
Book Synopsis Online Shopping Habits and Consumer Behavior by : Murali Guruswamy
Download or read book Online Shopping Habits and Consumer Behavior written by Murali Guruswamy and published by . This book was released on 2014-02-25 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.
Book Synopsis Impact of Delivery Time on Consumer Behavior in Quick Commerce by : Alice Harter
Download or read book Impact of Delivery Time on Consumer Behavior in Quick Commerce written by Alice Harter and published by BoD – Books on Demand. This book was released on 2024-03-04 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards faster delivery has led to the emergence of a new business model that is transforming online-to-offline markets by providing a new time-critical service: Quick commerce promises to deliver products to consumers within minutes, ensuring almost immediate gratification of instant consumer needs. The main objective of this cumulative dissertation is to provide a better understanding of delivery time in quick commerce and its impact on consumer behavior. To this end, the author presents three independent articles, which are nested in a general introduction and conclusion. Article 1 is a systematic literature review that establishes the foundation for the dissertation by reviewing consumer responses to waiting time in various settings. Article 2 investigates how deviations from communicated delivery times relate to consumer repurchase behavior in quick commerce. Article 3 examines how consumers' purchase intentions depend on both their motivation for the purchase and the product type in question. The results of this dissertation contribute to prior research by (1) synthesizing and integrating existing evidence on consumer responses to waiting times, (2) providing knowledge about the effects of late and early deliveries on consumer behavior in quick commerce, and (3) improving the understanding of two important purchase factors (purchase motivation and product type) that may moderate the effect of delivery time on consumer behavior.
Book Synopsis Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels by : Katja Wagner
Download or read book Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels written by Katja Wagner and published by Springer Nature. This book was released on 2021-08-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.
