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Author : Esther Klotzsche Thor
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.:/5 (89 download)
Download or read book A Study of Consumer Buying Habits in Regard to Purchasing Dresses written by Esther Klotzsche Thor and published by . This book was released on 1931 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Murali Guruswamy
Publisher : GRIN Verlag
ISBN 13 : 3656598150
Total Pages : 66 pages
Book Rating : 4.6/5 (565 download)
Download or read book Online Shopping Habits and Consumer Behavior written by Murali Guruswamy and published by GRIN Verlag. This book was released on 2014-02-19 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.
Author : Barbara Kay Altpeter
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.E/5 ( download)
Download or read book An Investigation of Consumer Behavior in Clothing Purchases as Related to Clothing Values written by Barbara Kay Altpeter and published by . This book was released on 1963 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Natalie Bluschke
Publisher : GRIN Verlag
ISBN 13 : 3640884493
Total Pages : 65 pages
Book Rating : 4.6/5 (48 download)
Download or read book Factors Influencing Consumers' Intention to Purchase Clothing Online written by Natalie Bluschke and published by GRIN Verlag. This book was released on 2011-04 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Thames Valley University, London, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website www.surveymonkey.com and then distributed by sending out the link leading to the survey via facebook and emails. 94 useful questionnaires were gathered from female and male UK students. SPSS 17 was used to analyse the collected data by conducting chi-square tests and Spearman's rho correlation tests to examine the relation between different variables. The constructs of the technology acceptance model (TAM) were used as a framework and basis for this research and were extended by further constructs. Therefore, the impact of perceived usefulness, perceived ease of use, prior online shopping experience, perceived risk and product involvement on the intention to purchase clothing online was analysed. Perceived usefulness, perceived ease of use and prior online shopping experience had positive effects on the intention to purchase clothing online. Perceived risk had a negative effect on the intention to purchase clothing online. These findings supported the hypotheses. Other than hypothesised, clothing product involvement did not have a significant positive effect on the intention to purchase clothing online.
Author : George B. Sproles
Publisher :
ISBN 13 : 9780808735359
Total Pages : 244 pages
Book Rating : 4.7/5 (353 download)
Download or read book Fashion written by George B. Sproles and published by . This book was released on 1979-01-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Francis Thomas Juster
Publisher : Princeton University Press
ISBN 13 : 1400879698
Total Pages : 322 pages
Book Rating : 4.4/5 (8 download)
Download or read book Anticipations and Purchases written by Francis Thomas Juster and published by Princeton University Press. This book was released on 2015-12-08 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavior relative to predictions that use only objective variables obtainable at the same date. The basic objective of the study is improved predictions of changes over time. Originally published in 1964. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author : Velma Phillips
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.F/5 ( download)
Download or read book Evidence of the Need of Education for Efficient Purchasing written by Velma Phillips and published by . This book was released on 1931 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricia Mink Rath
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1609018982
Total Pages : 481 pages
Book Rating : 4.6/5 (9 download)
Download or read book The Why of the Buy written by Patricia Mink Rath and published by Bloomsbury Publishing USA. This book was released on 2014-10-27 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet ~ Added discussion of Omnichannel retailing in Chapter 13 ~ Expanded and updated coverage of technology, ethics, and social responsibility ~ What Do I Need to Know About ...? list the objectives of each chapter and provide a roadmap for study ~ More than 20% new photos all in full color Chapter Features ~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations ~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics ~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings ~ Summaries, Key Terms, Questions for Review and Activities
Author : Fairchild Publications. Market Research Division
Publisher : Fairchild Publications
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.E/5 ( download)
Download or read book Dresses and Related Apparel written by Fairchild Publications. Market Research Division and published by Fairchild Publications. This book was released on 1986 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jennifer D. Weiss
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.:/5 (234 download)
Download or read book In Search of the Dress written by Jennifer D. Weiss and published by . This book was released on 2009 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The US bridal industry has grown over the last 80 years to become a multibillion dollar industry. Surprisingly, little research has been conducted concerning the consumer behavior of brides. The bride is in a situation where purchase decisions need to be made. She has many things she will purchase over the course of the engagement. But the shopping situation is unique in regards to the budget, if there is one, as well as the fantasy involved in the purchase of a wedding gown. Therefore, the purpose of this study was to investigate the consumer behavior of brides who were shopping for their wedding gowns. This study used Fishbein's Theory of Reasoned Action as a theoretical framework to study how attitude, subjective norm and perceived playfulness affected the behavioral results, store satisfaction and purchase intention. Consumer involvement and consumer shopping motivations were examined as moderating variables in the relationships between attitude and store satisfaction and perceived playfulness and store satisfaction. Based on previous literature, hypotheses were developed concerning the relationships among these variables. It was hypothesized that attitude, subjective norm, and perceived playfulness would all be positively related to store satisfaction. It was also hypothesized that store satisfaction would be positively related to purchase intention. Consumer involvement was hypothesized to be a moderating variable for both the attitude to store satisfaction relationship as well as the perceived playfulness relationship. Likewise, consumer shopping motivations (utilitarian vs. hedonic) were hypothesized to be a moderating variable for both the attitude to store satisfaction relationship as well as the perceived playfulness relationship. This study utilized survey methods to assess the shopping behavior of brides shopping for their wedding gown. All scales were adopted from existing literature and reliabilities of scales were established. Surveys were conducted in a store intercept format at three different area bridal retailers over a 12 week period of time. A total of 72 brides participated in the survey. Regression statistics were used to analyze the data. To look at the relationships between attitude, subjective norm, and perceived playfulness and store satisfaction a stepwise multiple regression was conducted. Attitude was found to be a significant, positive predictor of store satisfaction. The results from a simple regression show that the relationship between store satisfaction and purchase intention was significant and positive. Finally, a nested regression was used to analyze the moderating relationships of consumer involvement and consumer shopping motivations. Consumer involvement was found to be a significant moderator of the attitude - store satisfaction relationship. All other hypothesized relationships were not found to be significant. The results of this study show that bridal store managers need to be concerned with how their customers perceive their store, as store satisfaction is a significant predictor of purchase intention. In order for the store to maintain or increase sales, bridal customers need to be happy with the store they are shopping at. The results also show that brides differ on how involved they feel in the bridal gown shopping process. This in turn affected their attitude toward shopping and their store satisfaction. Managers need to make sure they are helping to encourage realistic expectations on the part of the bride, in order to keep the level of satisfaction with their store high. The findings from this study that can be directly applied in a managerial sense are limited. Future research is needed to discover exactly what aspects are important to brides as they shop in order to be more helpful to store owners and managers.
Author : Anna Frances Bowen
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.:/5 (782 download)
Download or read book A Study of the Habits of the Consumer in the Selection and Purchase of Children's Clothes and Shoes written by Anna Frances Bowen and published by . This book was released on 1939 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.:/5 (89 download)
Download or read book Notes on Graduate Studies and Research in Home Economics and Home Economics Education written by and published by . This book was released on 1941 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 ( download)
Download or read book Notes on Graduate Studies and Research in Home Economics and Home Economics Education, 1940-41 written by and published by . This book was released on 1941 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alex Cole
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954892642
Total Pages : 69 pages
Book Rating : 4.9/5 (548 download)
Download or read book The Implications of Consumer Behavior for Marketing A Case Study of Social Class at Sainsbury written by Alex Cole and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-04-24 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: This particular research is aimed at finding the marketing implication of influence of social class on consumer behavior for Sainsbury. Social classes differ in respect of behaviors, attitudes, and preferences. To investigate the consumer behavior and social class relationship, triangulation methodology has been adopted. A sample of 75 consumers of Sainsbury has been selected through convenience sampling. A questionnaire has been designed to collect data from sample. The findings showed that most of the respondents belonged to middle and lower social classes. The research found that middle and lower classes spend major part of their income on food and necessities of life whereas upper class spends its income on luxuries. It has been found that upper class uses internet for getting information about products and services of Sainsbury. Middle class uses televisions and newspaper for getting information about products and services of company. Upper class has more intentions of online shopping as compared to other classes. Upper classes have more attitude of investing in profitable projects. It has been found that lower and middle classes use credit cards for shopping and take bank loans for fulfilling their needs. Marketers can identify needs and preferences of different social classes from results of this particular research. Research has been limited to the findings only which have been collected from a small sample.
Author : Alpha Latzke
Publisher :
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.:/5 (89 download)
Download or read book Clothing written by Alpha Latzke and published by . This book was released on 1935 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1058 pages
Book Rating : 4.3/5 (91 download)
Download or read book Statistical Reference Index written by and published by . This book was released on 1990 with total page 1058 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Solomon
Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.E/5 ( download)
Download or read book Consumer Behavior written by Michael R. Solomon and published by . This book was released on 2004 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture--one that is everchanging. With a solid base in social science, and in economic and marketing research, "Consumer Behavior: In Fashion" provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers. Among other special features, this comprehensive text: Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter Relates consumer behavior concepts specifically to fashion products and processes Integrates the rapidly-evolving domain of fashion e-commerce Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets Includes both a marketing and consumer approach to the business of fashion Highlights both good and bad aspects of fashion marketing and offers a chapter on consumer and business ethics, social responsibility, and environmental issues Includes a chapter on consumer protection by business, government, and independent agencies
