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A Profile Of The Black Consumer
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Book Synopsis Shopping While Black by : Shaun L. Gabbidon
Download or read book Shopping While Black written by Shaun L. Gabbidon and published by Routledge. This book was released on 2020-05-25 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2022 Academy of Criminal Justice Sciences Outstanding Book Award! Shopping While Black: Consumer Racial Profiling in America lays out the results of nearly two decades of research on racial profiling in retail settings. Gabbidon and Higgins address the generally neglected racial profiling that occurs in retail settings. Although there is no existing national database on shoplifting or consumer racial profiling (CRP) from which to study the problem, they survey relevant legal cases and available data sources. This problem clearly affects a large number of racial/ethnic minorities, and causes real harm to the victims, such as the emotional trauma attached to being excessively monitored in stores and, in the worst-case scenarios, falsely accused of shoplifting. Their analysis is informed by their own experience: one co-author is a former security executive for a large retailer, and both are Black men who understand firsthand the sting of being profiled because of their color. After providing an overview of the history of CRP and the official and unofficial data sources and criminological literature on this topic, they address public opinion polls, as well as the extent and impact of victimization. They also provide a review of CRP litigation, provide recommendations for retailers to reduce racial profiling, and also chart some directions for future research. This book is appropriate for researchers as well as advanced undergraduates and graduate students in Criminology, Black Studies, Ethnic Studies, Sociology, Security Studies, and Law programs, and will be of interest to the general reader.
Book Synopsis Profiles of Great African-Americans by : David Smallwood
Download or read book Profiles of Great African-Americans written by David Smallwood and published by Consumer Guide Books. This book was released on 1997-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A competitively priced reference book to leading Black Americans who rewrote history, blazed trails and challenged myths about inferiority. Contains 93 profiles including such luminaries as Martin Luther King, Jr, Malcom X, Michael Jordan, Muhammad Ali, Oprah Winfrey, Rosa Parks, Frederick Douglass and many, many more.
Book Synopsis Madison Avenue and the Color Line by : Jason Chambers
Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2009-05-22 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.
Book Synopsis What's Black about It? by : Pepper Miller
Download or read book What's Black about It? written by Pepper Miller and published by Paramount Market Publishing. This book was released on 2005 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.
Author :Marcus Alexis Publisher :Division of Research Graduate School of Business Administrat ISBN 13 : Total Pages :112 pages Book Rating :4.3/5 (91 download)
Book Synopsis Black Consumer Profiles by : Marcus Alexis
Download or read book Black Consumer Profiles written by Marcus Alexis and published by Division of Research Graduate School of Business Administrat. This book was released on 1980 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The interactions of race and income with food expenditures in the inner city are discussed from sociological and economic points of view, and parallels are drawn between urban and prison economics, namely, lack of mobility and use of barter. Aspects of black community life and culture are discussed as a basis for understanding social and market behavior. Based on survey data from many sources (market researchers, sociologists, FTC, BLS, etc.), analyses of nonfood expenditures cover items such as savings, housing, medical care and transportation; analyses of food expenditures consider consumption patterns, prices, quantities, and quality, nonprice factors and consumer constraints. The determinants of food buying behavior which contribute to profiles of inner city consumers include food preferences, marital status, food budget, income, education, store location, nonwhite store employees, etc. The conclusions are that race and the low socioeconomic status related to race significantly affect food purchasing behavior, and that inner city residents pay higher prices if they shop in smaller stores.
Book Synopsis Black is the New Green: Marketing to Affluent African Americans by : Leonard Burnett
Download or read book Black is the New Green: Marketing to Affluent African Americans written by Leonard Burnett and published by . This book was released on 2021-06-19 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Leonard E. Burnett, Jr., co-CEO and Group Publisher, of Uptown Media Group and VIBE Lifestyle Network, and Andrea Hoffman, CEO of Culture Shift Labs, a road map for "understanding the dynamics of the affluent African American marketplace as well as its motivations and expectations [which] are critical challenges for all marketers. Black is the New Green is a must-read for marketers who have a lot to gain from understanding this important segment of affluent America."
Book Synopsis Purchasing Power by : Elizabeth M. Liew Siew Chin
Download or read book Purchasing Power written by Elizabeth M. Liew Siew Chin and published by U of Minnesota Press. This book was released on 2001 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to be young, poor, and black in our consumer culture? Are black children "brand-crazed consumer addicts" willing to kill each other over a pair of the latest Nike Air Jordans or Barbie backpack? In this first in-depth account of the consumer lives of poor and working-class black children, Elizabeth Chin enters the world of children living in hardship in order to understand the ways they learn to manage living poor in a wealthy society. To move beyond the stereotypical images of black children obsessed with status symbols, Chin spent two years interviewing poor children in New Haven, Connecticut, about where and how they spend their money. An alternate image of the children emerges, one that puts practicality ahead of status in their purchasing decisions. On a twenty-dollar shopping spree with Chin, one boy has to choose between a walkie-talkie set and an X-Men figure. In one of the most painful moments of her research, Chin watches as Davy struggles with his decision. He finally takes the walkie-talkie set, a toy that might be shared with his younger brother. Through personal anecdotes and compelling stories ranging from topics such as Christmas and birthday gifts, shopping malls, Toys-R-Us, neighborhood convenience shops, school lunches, ethnically correct toys, and school supplies, Chin critically examines consumption as a medium through which social inequalities -- most notably of race, class, and gender -- are formed, experienced, imposed, and resisted. Along the way she acknowledges the profound constraints under which the poor and working class must struggle in their daily lives.
Download or read book Black Stats written by Monique Couvson and published by New Press, The. This book was released on 2014-01-28 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential handbook of eye-opening—and frequently myth-busting—facts and figures about the real lives of Black Americans today There’s no defeating white supremacist myths without data—real data. Black Stats is a compact and useful guide that offers up-to-date figures on Black life in the United States today, avoiding jargon and assumptions and providing critical analyses and information. Monique Couvson, author of the acclaimed Pushout, has compiled statistics from a broad spectrum of telling categories that illustrate the quality of life and the possibility of (and barriers to) advancement for a group at the heart of American society. With fascinating information on everything from disease trends, incarceration rates, and lending practices to voting habits, green jobs, and educational achievement, the material in this book will enrich and inform a range of public debates while challenging commonly held yet often misguided perceptions. Black Stats simultaneously highlights measures of incredible progress, conveys the disparate impacts of social policies and practices, and surprises with revelations that span subjects including the entertainment industry, military service, and marriage trends. An essential tool for advocates, educators, and anyone seeking racial justice, Black Stats is an affordable guidebook for anyone seeking to understand the complex state of our nation.
Book Synopsis Proceedings of the 1996 Multicultural Marketing Conference by : Pravat K. Choudhury
Download or read book Proceedings of the 1996 Multicultural Marketing Conference written by Pravat K. Choudhury and published by Springer. This book was released on 2015-05-19 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis For the Records: How African American Consumers and Music Retailers Created Commercial Public Space in the 1960s and 1970s South by : Joshua Clark Davis
Download or read book For the Records: How African American Consumers and Music Retailers Created Commercial Public Space in the 1960s and 1970s South written by Joshua Clark Davis and published by UNC Press Books. This book was released on 2011-12-01 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record selling certainly had its glamorous moments; retailers could regale younger customers with stories of nightlife and even rubbing elbows with famous musicians and celebrities." African-American owned and operated record stores once provided vibrant venues for their communities, and close to 1000 of these shops operated in the South during their heyday. This article appears in the 2011 Music issue of Southern Cultures. Southern Cultures is published quarterly (spring, summer, fall, winter) by the University of North Carolina Press. The journal is sponsored by the University of North Carolina at Chapel Hill's Center for the Study of the American South.
Book Synopsis Innovation by demand by : Andrew McMeekin
Download or read book Innovation by demand written by Andrew McMeekin and published by Manchester University Press. This book was released on 2013-07-19 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This electronic version has been made available under a Creative Commons (BY-NC-ND) open access license. The structure and regulation of consumption and demand has recently become of great interest to sociologists and economists alike, and at the same time there is growing interest in trying to understand the patterns and drivers of technological innovation. This book brings together a range of sociologists and economists to study the role of demand and consumption in the innovative process. The book starts with a broad conceptual overview of ways that the sociological and economics literatures address issues of innovation, demand and consumption. It goes on to offer different approaches to the economics of demand and innovation through an evolutionary framework, before reviewing how consumption fits into evolutionary models of economic development. Food consumption is then looked at as an example of innovation by demand, including an examination of the dynamic nature of socially-constituted consumption routines. The book includes a number of illuminating case studies, including an analysis of how black Americans use consumption to express collective identity, and a number of demand–innovation relationships within matrices or chains of producers and users or other actors, including service industries such as security, and the environmental performance of companies. The involvement of consumers in innovation is looked at, including an analysis of how consumer needs may be incorporated in the design of high-tech products. The final chapter argues for the need to build an economic sociology of demand that goes from micro-individual through to macro-structural features.
Book Synopsis Minority Marketing: Issues and Prospects by : Robert L. King
Download or read book Minority Marketing: Issues and Prospects written by Robert L. King and published by Springer. This book was released on 2015-05-08 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book LA Rising written by Kyeyoung Park and published by Rowman & Littlefield. This book was released on 2019-08-22 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: In LA Rising: Korean Relations with Blacks and Latinos after Civil Unrest, Kyeyoung Park revisits the Los Angeles unrest of 1992 and the interethnic and racial tensions that emerged. She examines how structural inequality impacted relations among Koreans, African-Americans, and Latinos. Park explores how race, citizenship, class, and culture were axes of inequality in a multi-tiered “racial cartography” that affected how Los Angeles residents thought about and interacted with each other and were emphasized in the processes of social inequality and conflict. For more information, click here: https://lasocialscience.ucla.edu/2021/02/24/la-social-science-book-series-on-korean-intergroup-relations-in-la-with-professor-kyeyoung-park/
Book Synopsis Gender, Race, and Class in Media by : Gail Dines
Download or read book Gender, Race, and Class in Media written by Gail Dines and published by SAGE. This book was released on 2011 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: -51 contemporary articles are new to this edition, with 14 classic pieces retained from prior editions.
Book Synopsis Marketing for Entrepreneurs by : Ricardo Machado
Download or read book Marketing for Entrepreneurs written by Ricardo Machado and published by Juta and Company Ltd. This book was released on 2004-04 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Entrepreneurs provides an overview of the marketing process for the owner/manager of a small business. The title guides the reader through the process of developing a marketing plan,
Book Synopsis Black Baseball, Black Business by : Roberta J. Newman
Download or read book Black Baseball, Black Business written by Roberta J. Newman and published by Univ. Press of Mississippi. This book was released on 2014-03-03 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2014 Robert W. Peterson Award for Excellence in Negro League Research from the Jerry Malloy Negro League Conference, sponsored by Negro Leagues Committee of the Society for American Baseball Research Roberta J. Newman and Joel Nathan Rosen have written an authoritative social history of the Negro Leagues. This book examines how the relationship between black baseball and black businesses functioned, particularly in urban areas with significant African American populations—Chicago, Detroit, Indianapolis, Kansas City, Newark, New York, Philadelphia, and more. Inextricably bound together by circumstance, these sports and business alliances faced destruction and upheaval. Once Jackie Robinson and a select handful of black baseball’s elite gained acceptance in Major League Baseball and financial stability in the mainstream economy, shock waves traveled throughout the black business world. Though the economic impact on Negro League baseball is perhaps obvious due to its demise, the impact on other black-owned businesses and on segregated neighborhoods is often undervalued if not outright ignored in current accounts. There have been many books written on great individual players who played in the Negro Leagues and/or integrated the Major Leagues. But Newman and Rosen move beyond hagiography to analyze what happens when a community has its economic footing undermined while simultaneously being called upon to celebrate a larger social progress. In this regard, Black Baseball, Black Business moves beyond the diamond to explore baseball’s desegregation narrative in a critical and wide-ranging fashion.
Book Synopsis Madison Avenue and the Color Line by : Jason Chambers
Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2011-08-24 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
