Social Media for Academics

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Author :
Publisher : Elsevier
ISBN 13 : 178063319X
Total Pages : 261 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Social Media for Academics by : Diane Rasmussen Neal

Download or read book Social Media for Academics written by Diane Rasmussen Neal and published by Elsevier. This book was released on 2012-08-06 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of social media technologies in the context of practical implementation for academics, guided by applied research findings, current best practices, and the author's successful experiences with using social media in academic settings. It also provides academics with sensible and easy strategies for implementing a wide spectrum of social media and related technologies - such as blogs, wikis, Facebook, and various Google tools for professional, teaching, and research endeavours. - No other book exists that assists academics in learning how to use social media to benefit their teaching and research - The editor has an extensive background in social media teaching, consulting, research, and everyday use - All the contributors come to the book with a common goal, from various expertise areas and perspectives

Mobile and Social Media Journalism

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Author :
Publisher : CQ Press
ISBN 13 : 1506357164
Total Pages : 294 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Mobile and Social Media Journalism by : Anthony Adornato

Download or read book Mobile and Social Media Journalism written by Anthony Adornato and published by CQ Press. This book was released on 2017-07-13 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.

Going Social

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Publisher : Barefoot Ministries of Kansas City
ISBN 13 : 9780834129245
Total Pages : 0 pages
Book Rating : 4.1/5 (292 download)

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Book Synopsis Going Social by : Terrace Crawford

Download or read book Going Social written by Terrace Crawford and published by Barefoot Ministries of Kansas City. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terrace Crawford helps uncover reasons ministry leaders may resist the use of social media and dispels some of the myths surrounding it. With short, accessible chapters, Going Social: A Practical Guide for Church Leaders provides a step-by-step guide to getting started, crucial insights to help you develop an effective social media strategy, and gives real-life examples of ministries and leaders who are using media in powerful ways.

Social Media Strategy

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749497084
Total Pages : 271 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Social Media Strategy by : Julie Atherton

Download or read book Social Media Strategy written by Julie Atherton and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business. Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as: -Identifying and targeting audience segments -Methods of two-way community engagement -Reputation management -Being present on the right channels -Driving action through influencers -Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.

Social Media In Sport: Theory And Practice

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Author :
Publisher : World Scientific
ISBN 13 : 9811237670
Total Pages : 507 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Social Media In Sport: Theory And Practice by : Gashaw Abeza

Download or read book Social Media In Sport: Theory And Practice written by Gashaw Abeza and published by World Scientific. This book was released on 2021-07-26 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

Mobile and Social Media Journalism

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Author :
Publisher : CQ Press
ISBN 13 : 1506357156
Total Pages : 199 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Mobile and Social Media Journalism by : Anthony Adornato

Download or read book Mobile and Social Media Journalism written by Anthony Adornato and published by CQ Press. This book was released on 2017-07-13 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Winner of the 2017-2018 Park Writing Award A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.

Marketing the Gospel

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Author :
Publisher :
ISBN 13 : 9781071078631
Total Pages : 167 pages
Book Rating : 4.0/5 (786 download)

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Book Synopsis Marketing the Gospel by : Chirnus Isidore

Download or read book Marketing the Gospel written by Chirnus Isidore and published by . This book was released on 2019-07-07 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, "Marketing the Gospel: A Practical Guide to Social Media Evangelism is replete with practical ideas for the aspiring social media evangelists. Whether you already have an online presence for your church or ministry or are in the process of creating one, this book will equip you with the techniques and tools needed to develop an online presence that will draw people of all ages to the fold of God. This is a must-read for anyone who's desirous of fulfilling their God-given mandate to share the gospel with all the world and making a positive impact on the world through social media.

Mobile and Social Media Journalism

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Author :
Publisher : Routledge
ISBN 13 : 1000408531
Total Pages : 266 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Mobile and Social Media Journalism by : Anthony Adornato

Download or read book Mobile and Social Media Journalism written by Anthony Adornato and published by Routledge. This book was released on 2021-07-29 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Mobile and Social Media Journalism continues to be an essential resource for learning how journalists and news organizations use mobile and social media to gather news, distribute content, and engage with audiences. Merging theory and practice, the book includes checklists and practical activities in every chapter, enabling readers to immediately build the mobile and social media skills that today’s journalists need and which news organizations expect. The second edition retains a focus on journalism’s core values, such as authentication, verification, and credibility, while guiding readers on how to apply them to digital media activities. The book also offers an in-depth discussion of the audience’s active role in producing content, how mobile devices and social media have changed the way the audience consumes news, and what these changes mean for journalists. Updated to address the latest trends in multimedia journalism, the second edition includes two new chapters: "Writing mobile-friendly web stories" and "The spread of fake news". This is a valuable resource for journalism students, as well as media professionals seeking to update their skills. The book also features a companion website at www.mobileandsocialmediajournalism.com, providing online resources for students and lecturers, including video tutorials, industry news, and sample assignments. The book’s Twitter account (@MobileJourn) and Facebook page (fb.com/MobileandSocialMediaJournalism) share the latest industry trends and offer tips for teaching the topic.

Social Media Marketing Strategy Workbook

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Author :
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Social Media Marketing Strategy Workbook by : James Smith the Business

Download or read book Social Media Marketing Strategy Workbook written by James Smith the Business and published by . This book was released on 2020-04-18 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Marketing Strategy WorkbookSocial Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business.

Embracing Social Media

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Publisher : Rowman & Littlefield
ISBN 13 : 1475813309
Total Pages : 117 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Embracing Social Media by : Kristin Magette

Download or read book Embracing Social Media written by Kristin Magette and published by Rowman & Littlefield. This book was released on 2014-12-08 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: The suggestion of embracing social media in schools triggers a variety of reactions, from excitement to outright refusal. But teaching students and engaging families who live their lives in an increasingly digital world means the embrace of social media is no longer optional—it is imperative. Education leaders have the tremendous opportunity to leverage the rich opportunities of social media for teaching, learning, and communicating. And this work can be done safely and constructively through a risk management process built on policy, procedures, and professional development. Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity is a practical guide for anyone wishing to facilitate the embrace of social media in a school system. Included are steps for creating policy, procedures, and guidelines, as well as specific strategies to help open the minds of reluctant colleagues and leaders. Also included are best practices for social media, with numerous examples for teaching and learning, professional development, communications with parents, and successfully managing difficult situations online. Key features of this book include: Encouragement and support for education leaders working to bring social media into their school systems. A compelling case for why social media matters to schools Understanding the risks and fears of social media in schools Steps to develop policy, procedures, and guidelines that manage social media’s risks and leverage its opportunities in a school system Examples of how social media can be used in the classroom for teaching and learning Best practices for using social media as a communications tool Specific strategies for managing challenging situations on social media

Putting Social Media to Work

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Author :
Publisher :
ISBN 13 : 9781511954457
Total Pages : 80 pages
Book Rating : 4.9/5 (544 download)

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Book Synopsis Putting Social Media to Work by : Gemma Reucroft

Download or read book Putting Social Media to Work written by Gemma Reucroft and published by . This book was released on 2015-04-29 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has the power to change everything. It is simply that impactful. How we communicate and collaborate. How we lead and how we learn. How we engage and communicate with the people that work for us and buy from us. How we do the day job. Who has power. Who is considered to be a leader. How and where we do the work that we do. We live in an increasingly open and transparent world. Social media offers greater opportunities to rethink some of the old ways of working than organisations have had before. This book will explain why understanding social and getting social is important for individuals and organisations alike, and why, whatever your personal perspective on all things social media, you cannot ignore it. The authors share their own experiences of what social has done for them professionally, and will give you some ideas on how to implement social for you or where you work. How to build your business case, how to overcome the obstacles of implementing social, and managing both the practicalities and the myths. This is the social world. Are you ready?

Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071799613
Total Pages : 273 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines by : Glen Gilmore

Download or read book Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines written by Glen Gilmore and published by McGraw Hill Professional. This book was released on 2014-10-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence "Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School "A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear

Communicating Your Research with Social Media

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Author :
Publisher : SAGE
ISBN 13 : 1526414236
Total Pages : 388 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Communicating Your Research with Social Media by : Amy Mollett

Download or read book Communicating Your Research with Social Media written by Amy Mollett and published by SAGE. This book was released on 2017-04-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic, engaging guide empowers you to go beyond bar charts and jargon-filled journal articles to bring your research online and present it in a way that highlights and maximises its relevance through social media. Drawing upon a wealth of timely, real-world examples, the authors present a framework for fully incorporating social media within each step of the research process. From visualising available data to tailoring social media to meet your needs, this book explores proactive ways to share cutting edge research. A complete ‘how to’ for communicating research through blogs, podcasts, data visualisations, and video, it teaches you how to use social media to: create and share images, audio, and video in ways that positively impacts your research connect and collaborate with other researchers measure and quantify research communication efforts for funders provide research evidence in innovative digital formats reach wider, more engaged audiences in academia and beyond Through practical advice and actionable strategies, this book shows how to achieve and sustain your research impact through social media.

Making the Most of Social Media

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Publisher :
ISBN 13 : 9780857602862
Total Pages : 24 pages
Book Rating : 4.6/5 (28 download)

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Book Synopsis Making the Most of Social Media by : Barnaby Page

Download or read book Making the Most of Social Media written by Barnaby Page and published by . This book was released on 2011 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Online public relations

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Publisher :
ISBN 13 : 9780749749682
Total Pages : 0 pages
Book Rating : 4.7/5 (496 download)

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Book Synopsis Online public relations by : David Phillips

Download or read book Online public relations written by David Phillips and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding and Using Social Media on College Campuses

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Publisher : Rowman & Littlefield Publishers
ISBN 13 : 9781475826937
Total Pages : 0 pages
Book Rating : 4.8/5 (269 download)

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Book Synopsis Understanding and Using Social Media on College Campuses by : Brandon C. Waite

Download or read book Understanding and Using Social Media on College Campuses written by Brandon C. Waite and published by Rowman & Littlefield Publishers. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate. By foregoing a one-size-fits-all approach to social media use on campuses for one that is based upon structured inquiry, individuals can discern their unique campus environment and prepare for the challenges and opportunities they are likely to encounter. In addition to explaining why social media use on college campuses is glaringly inconsistent, the book highlights the approaches faculty and staff might take when designing and implementing social media initiatives, given the type of environment in which they work. It also introduces strategies these actors and administrators can utilize to strengthen their ITEs, ultimately facilitating the successful incorporation of social media technology into campus communications.

The Social Media WHY

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Publisher :
ISBN 13 : 9780989214407
Total Pages : 103 pages
Book Rating : 4.2/5 (144 download)

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Book Synopsis The Social Media WHY by : Crystal Washington

Download or read book The Social Media WHY written by Crystal Washington and published by . This book was released on 2013-06 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet and social media have created a new group of Haves and Have-Nots in business. The Haves enjoy a competitive advantage, access to nearly unlimited information, and are pushing the Have-Nots out of leadership roles (and sometimes jobs) in organizations. In The Social Media WHY, marketing strategist and international speaker Crystal Washington dispels the myths surrounding using social media for business and concisely demonstrates the very practical ways that innovative professionals are using social media to become more efficient, effective and connected.