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A Practical Guide To Media Research
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Book Synopsis Research in Mass Communication by : Paula M. Poindexter
Download or read book Research in Mass Communication written by Paula M. Poindexter and published by Bedford/St. Martin's. This book was released on 1999-11-12 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research in Mass Communication provides students with a step-by-step guide to planning, conducting, and applying mass communication research in both academic and industry settings.
Download or read book Know Your Audience written by Dennis List and published by . This book was released on 2005 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Practical guide to media research by :
Download or read book A Practical guide to media research written by and published by Participative Marketing. This book was released on with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Communicating Your Research with Social Media by : Amy Mollett
Download or read book Communicating Your Research with Social Media written by Amy Mollett and published by SAGE. This book was released on 2017-04-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic, engaging guide empowers you to go beyond bar charts and jargon-filled journal articles to bring your research online and present it in a way that highlights and maximises its relevance through social media. Drawing upon a wealth of timely, real-world examples, the authors present a framework for fully incorporating social media within each step of the research process. From visualising available data to tailoring social media to meet your needs, this book explores proactive ways to share cutting edge research. A complete ‘how to’ for communicating research through blogs, podcasts, data visualisations, and video, it teaches you how to use social media to: create and share images, audio, and video in ways that positively impacts your research connect and collaborate with other researchers measure and quantify research communication efforts for funders provide research evidence in innovative digital formats reach wider, more engaged audiences in academia and beyond Through practical advice and actionable strategies, this book shows how to achieve and sustain your research impact through social media.
Book Synopsis Researching Communications by : David Deacon
Download or read book Researching Communications written by David Deacon and published by Bloomsbury Publishing USA. This book was released on 2021-05-20 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of the highly respected Researching Communications is a comprehensive and authoritative guide to researching media and communication. Researching Communications, Third Edition is an invaluable guide to performing and analysing research tasks, introducing the major research methods, giving detailed examples of research analysis and practical step-by-step guidance in clear language. Written by highly regarded experts in the field, the third edition includes new sections on social media analysis, digital research methods and comparative research, as well as updated case studies, international examples and details of recent developments in media and communication studies. Undergraduate and postgraduate media and communication students will find Researching Communications an invaluable resource at all stages of their course.
Book Synopsis Media Production by : Amanda Willett
Download or read book Media Production written by Amanda Willett and published by Routledge. This book was released on 2013-06-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Production is an introductory guide to radio, TV and film production techniques. Illuminating the step by step process from conception to delivery, from the initial brainstorms, through planning, research and editing, this book creates a guided structure to help students learn about media production. Aimed at those producing radio, film or TV productions for the first time, this book offers relevant advice which takes account of the context in which students work and the type of equipment available to them. Supported by online resources, this textbook provides templates, notes and exercises to help students prepare for their own productions, as well as a video and audio library showcasing techniques, interviews and behind the scenes industry footage.
Book Synopsis Mobile and Social Media Journalism by : Anthony Adornato
Download or read book Mobile and Social Media Journalism written by Anthony Adornato and published by CQ Press. This book was released on 2017-07-13 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.
Book Synopsis Researching Communications by : David Deacon
Download or read book Researching Communications written by David Deacon and published by Hodder Education. This book was released on 1999 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering all aspects of communication research, the book also explains the ethical issues involved in research and clearly sets out questions of objectivity, qualitative and quantitative approaches and the role of empirical research.
Book Synopsis Researching Communications by : David Deacon
Download or read book Researching Communications written by David Deacon and published by . This book was released on 1999 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media Production by : Amanda Willett
Download or read book Media Production written by Amanda Willett and published by Routledge. This book was released on 2021-05-09 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, this second edition of Media Production provides a comprehensive introductory guide to radio, television and fi lm production techniques. Using a step-by-step structure that takes students through the production process from conception to delivery, this book explores initial brainstorming through to planning, research, recording and editing. Operational procedures are set out in detail, taking into account the context in which students work and the type of equipment available to them. Clear instructional photographs are provided to illustrate key teaching points. Written by an experienced BBC producer and director, this textbook is ideal for FE Media students as well as those just starting out in the industry. Updated online resources include templates, notes and exercises to help students prepare for their own productions, as well as a glossary of key terms and helpful weblinks.
Book Synopsis Social Media for Academics by : Diane Rasmussen Neal
Download or read book Social Media for Academics written by Diane Rasmussen Neal and published by Elsevier. This book was released on 2012-08-06 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of social media technologies in the context of practical implementation for academics, guided by applied research findings, current best practices, and the author's successful experiences with using social media in academic settings. It also provides academics with sensible and easy strategies for implementing a wide spectrum of social media and related technologies - such as blogs, wikis, Facebook, and various Google tools for professional, teaching, and research endeavours. - No other book exists that assists academics in learning how to use social media to benefit their teaching and research - The editor has an extensive background in social media teaching, consulting, research, and everyday use - All the contributors come to the book with a common goal, from various expertise areas and perspectives
Book Synopsis Mobile and Social Media Journalism by : Anthony Adornato
Download or read book Mobile and Social Media Journalism written by Anthony Adornato and published by Routledge. This book was released on 2021-07-29 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Mobile and Social Media Journalism continues to be an essential resource for learning how journalists and news organizations use mobile and social media to gather news, distribute content, and engage with audiences. Merging theory and practice, the book includes checklists and practical activities in every chapter, enabling readers to immediately build the mobile and social media skills that today’s journalists need and which news organizations expect. The second edition retains a focus on journalism’s core values, such as authentication, verification, and credibility, while guiding readers on how to apply them to digital media activities. The book also offers an in-depth discussion of the audience’s active role in producing content, how mobile devices and social media have changed the way the audience consumes news, and what these changes mean for journalists. Updated to address the latest trends in multimedia journalism, the second edition includes two new chapters: "Writing mobile-friendly web stories" and "The spread of fake news". This is a valuable resource for journalism students, as well as media professionals seeking to update their skills. The book also features a companion website at www.mobileandsocialmediajournalism.com, providing online resources for students and lecturers, including video tutorials, industry news, and sample assignments. The book’s Twitter account (@MobileJourn) and Facebook page (fb.com/MobileandSocialMediaJournalism) share the latest industry trends and offer tips for teaching the topic.
Book Synopsis Doing Public Scholarship by : CHRISTOPHER J. SCHNEIDER
Download or read book Doing Public Scholarship written by CHRISTOPHER J. SCHNEIDER and published by Routledge. This book was released on 2023-12-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the author's own experience, this book offers a short introduction to the field of public sociology, considering the importance of op-eds, the challenges of engaging with news media, questions of public understanding, negative consequences of public sociology and the implications of social media for conducting public sociology.
Book Synopsis Exploring Media Research by : Andy Ruddock
Download or read book Exploring Media Research written by Andy Ruddock and published by SAGE. This book was released on 2017-08-21 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book: Introduces students to the scope and seriousness of media influence Shows them how to tie their own interests to academic concepts and research issues Explains how to use this understanding to develop proper research questions Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies.
Book Synopsis Researching Audiences by : Catherine Murray
Download or read book Researching Audiences written by Catherine Murray and published by Bloomsbury Academic. This book was released on 2003-06-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb
Book Synopsis Media Planning: A Practical Guide, Third Edition by : Jim Surmanek
Download or read book Media Planning: A Practical Guide, Third Edition written by Jim Surmanek and published by McGraw Hill Professional. This book was released on 1996-02 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media. This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts. The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed. Thoroughly discusses the major media forms including Interactive and Out-of-Home. Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity. Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.
Book Synopsis Multimedia Journalism by : Andy Bull
Download or read book Multimedia Journalism written by Andy Bull and published by Routledge. This book was released on 2010-02-26 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimedia Journalism: A Practical Guide offers clear advice on working across multiple media platforms and includes guides to creating and using video, audio, text and pictures. It contains all the essentials of good practice and is supported by an Companion Website at: www.multimedia-journalism.co.uk which demonstrates how to apply the skills covered in the book, gives examples of good and bad practice, and keeps the material up-to-date and in line with new hardware, software, methods of working and legislation. The book is fully cross-referenced and interlinked with the website, which offers the chance to test your learning and send in questions for industry experts to answer in their masterclasses. Split into three levels – getting started, building proficiency and professional standards – this book builds on the knowledge attained in each part, and ensures that skills are introduced one step at a time until professional competency is achieved. This three stage structure means it can be used from initial to advanced level to learn the key skill areas of video, audio, text, and pictures and how to combine them to create multimedia packages. Skills covered include: writing news reports, features, email bulletins and blogs building a website using a content management system measuring the success of your website or blog shooting, cropping, editing and captioning pictures recording, editing and publishing audio reports and podcasts shooting, editing and streaming video and creating effective packages creating breaking news tickers and using Twitter using and encouraging user generated content interviewing and conducting advanced online research subediting, proofreading and headlining, including search engine optimisation geo-tagging, geo-coding and geo-broadcasting. Website access is free when the book or ebook is purchased. The registration key is on the final page of all editions of the book and ebook and is also on the inside front cover of the paperback edition.
