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A Parsimonious Description Of The Hendry System
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Book Synopsis Consumer Behaviour Analysis: The behavioural basis of consumer choice by : Gordon R. Foxall
Download or read book Consumer Behaviour Analysis: The behavioural basis of consumer choice written by Gordon R. Foxall and published by Taylor & Francis. This book was released on 2002 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Nikolaos F. Matsatsinis Publisher :Springer Science & Business Media ISBN 13 :146151147X Total Pages :517 pages Book Rating :4.4/5 (615 download)
Book Synopsis Intelligent Support Systems for Marketing Decisions by : Nikolaos F. Matsatsinis
Download or read book Intelligent Support Systems for Marketing Decisions written by Nikolaos F. Matsatsinis and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.
Download or read book Paper written by and published by . This book was released on 1990 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management Science written by and published by . This book was released on 1992 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues for Feb. 1965-Aug. 1967 include Bulletin of the Institute of Management Sciences.
Book Synopsis Perspectives On Promotion And Database Marketing: The Collected Works Of Robert C Blattberg by : Greg M Allenby
Download or read book Perspectives On Promotion And Database Marketing: The Collected Works Of Robert C Blattberg written by Greg M Allenby and published by World Scientific. This book was released on 2010-04-21 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled “Early Bob”, traces research which he completed during the first decade after he joined University of Chicago. The second part is titled “Statistical Bob”. This part comprises papers that Robert wrote in characterizing the response of consumers to dealing. The third part is titled “Promotional Bob”, and covers roughly a ten-year stretch from 1987 to 1996. The fourth part titled “Big Bob”, describes Robert's contribution to and impact on marketing practice. The fifth part is titled “Direct Bob”, and focuses on what customer level data should be gathered, how they should be organized, linked and analyzed, and what metrics should be used to assess customer value. The sixth and final part titled “Micro-Macro Bob”, is not genre or area specific as much as an illustration of Robert's overall research interests in marketing-mix modeling.
Book Synopsis Review of Marketing 1981 by : Ben M. Enis
Download or read book Review of Marketing 1981 written by Ben M. Enis and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Marketing by : Barton A Weitz
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Book Synopsis Research traditions in marketing by : Gilles Laurent
Download or read book Research traditions in marketing written by Gilles Laurent and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In so doing, our dedicated triumvirate has blended together pieces of diverse research traditions-some of them quite puzzling-and mixed significantly differentiated styles of expression. The controversial display of self-confidence by some distinguished colleagues, the amazingly emo tional "good old" memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to pro duce a multivarious patchwork that may well prove the existence of a marketing scholar lifecycle. This cartoon-like four-class typology might even make it worth the reader's while to indulge in some guesswork to discover the sequence of the four stages as an exercise and then partition the author population accordingly.
Book Synopsis Research for Consumer Policy by : William Michael Denney
Download or read book Research for Consumer Policy written by William Michael Denney and published by . This book was released on 1978 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the report on a special national conference dealing with the subject of Consumer Research for Consumer Policy. The conference was held July 28-29, 1977 in Cambridge, Massachusetts, and was hosted by the Center for Policy Alternatives at M.I.T. under funding support of the National Science Foundation. The purpose of the meetings was to begin building stronger connections between consumer research and consumer policy formulation in both the public and private sectors. The participants included nearly one hundred specialists from business, academia, consumer advocacy groups, and the private research community. This report includes: (1) an overview of the total proceedings, with recommendations for future such efforts; (2) a synthesis of issues raised in the workshops and open discussions of the conference; (3) the full texts of ten original papers prepared for this conference, accompanied by summaries of discussants remarks; and (4) an inventory of suggested research priorities in the consumer policy areas.
Download or read book National Union Catalog written by and published by . This book was released on 1979 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The History Of Marketing Science by : Russell S Winer
Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Book Synopsis A System-wide Approach to Demand Estimation and Competitive Structure Analysis of Product Markets by : Naufel Jiffry Vilcassim
Download or read book A System-wide Approach to Demand Estimation and Competitive Structure Analysis of Product Markets written by Naufel Jiffry Vilcassim and published by . This book was released on 1986 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior by : Thomas S. Robertson
Download or read book Consumer Behavior written by Thomas S. Robertson and published by Addison Wesley Publishing Company. This book was released on 1984 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: A text for college students, market planners, andsocial science researches describes multi-theoreticalaspects of consumer behavior as related to the developmentof marketing strategies. Twenty-three chapters on variousfacets of consumer beliefs and practices are organized under4 central themes: 1) the basics of consumer behavior andbehavioral methodology; 2) psychological theories and theirapplications (e.g., cognitive processes and cognitivedevelopment; learning theory; communication theory;motivation and personality theories; psychologicaleconomics; consumer attitudes); 3) sociological theories andtheir applications (e.g., consumer demographics; newproduct diffusion; personal influences; and group and familybehavior); and 4) sociocultural theories and theirapplications (e.g., sociographic segmentations; subculturalmarketing; multinational marketing; social policy andconsumer satisfaction). An index of companies and productsis appended. (wz).
Book Synopsis JMR, Journal of Marketing Research by :
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1996 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Review of Marketing Research by : Naresh K Malhotra
Download or read book Review of Marketing Research written by Naresh K Malhotra and published by Routledge. This book was released on 2017-07-05 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.
Book Synopsis Market Measurement and Analysis, 1981 by :
Download or read book Market Measurement and Analysis, 1981 written by and published by . This book was released on 1981 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Developing Effective Communications Strategy by : Russell I. Haley
Download or read book Developing Effective Communications Strategy written by Russell I. Haley and published by *Ronald Press. This book was released on 1985-05-08 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the ways in which any company or organization can discover and develop an effective communications strategy, and how, after settling on a strategy, the company can be sure it has been properly executed. Concentrates on the processes underlying the development of effective communications strategies and the feedback processes that assure the advertiser that the advertising is working as intended. The central concept is the use of market segmentation in general, and benefit segmentation in particular. Features numerous segmentation grids and a benefit segmentation exercise.
