Author : Korhan Uran
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (112 download)
Book Synopsis A Multi-criteria Order Fulfillment Model for a Multi-marketplace E-retail Start-up by : Korhan Uran
Download or read book A Multi-criteria Order Fulfillment Model for a Multi-marketplace E-retail Start-up written by Korhan Uran and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The issue considered in this research involves a customer order scheduling problem examined in the case of a retailer delivering orders for online sales that take place in multiple marketplaces. In this setting, the goal of the company is to gain market share, by attaining high levels of customer retention, by registering good buyer reviews to improve conversion rate and to improve search engine results pages performance. Therefore, the goal of the scheduler is to maximize overall customer satisfaction and effectiveness in multiple periods. Customer satisfaction is defined as a factor of number of orders delivered before their due date, the average tardiness of all orders and the maximum tardiness of orders in the system during a period, and how long an order stays in the system on average. The effectiveness is defined by overall costs that dictate the competitiveness of company prices. In the listing phase, to maximize market coverage, the retailer determines which marketplaces the products can be listed on with profit, under the constraints of promised delivery time, shipping cost and resale prices. The optimal supplier and courier are then determined for cost minimization. Under these predetermined conditions, orders are placed, and items arrive to the retailer, a math model searches for optimal schedule of shipments to maximize overall customer satisfaction with the end goal of increased future sales. The results are compared to a priority rule combination.