A Model Of Balanced Choice Behavior

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The Paradox of Choice

Author : Barry Schwartz
Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis The Paradox of Choice by : Barry Schwartz

Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Choice Models in Marketing

Author : Sandeep R. Chandukala
Publisher : Now Publishers Inc
ISBN 13 : 1601981643
Total Pages : 100 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Choice Models in Marketing by : Sandeep R. Chandukala

Download or read book Choice Models in Marketing written by Sandeep R. Chandukala and published by Now Publishers Inc. This book was released on 2008 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.

Choice Theory

Author : William Glasser, M.D.
Publisher : Harper Collins
ISBN 13 : 0062031023
Total Pages : 372 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis Choice Theory by : William Glasser, M.D.

Download or read book Choice Theory written by William Glasser, M.D. and published by Harper Collins. This book was released on 2010-11-16 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. William Glasser offers a new psychology that, if practiced, could reverse our widespread inability to get along with one another, an inability that is the source of almost all unhappiness. For progress in human relationships, he explains that we must give up the punishing, relationship–destroying external control psychology. For example, if you are in an unhappy relationship right now, he proposes that one or both of you could be using external control psychology on the other. He goes further. And suggests that misery is always related to a current unsatisfying relationship. Contrary to what you may believe, your troubles are always now, never in the past. No one can change what happened yesterday.

Handbook of Moral Behavior and Development

Author : Jacob L. Gewirtz
Publisher :
ISBN 13 : 9780805802061
Total Pages : 0 pages
Book Rating : 4.8/5 (2 download)

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Book Synopsis Handbook of Moral Behavior and Development by : Jacob L. Gewirtz

Download or read book Handbook of Moral Behavior and Development written by Jacob L. Gewirtz and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

Author : Harlan E. Spotts
Publisher : Springer
ISBN 13 : 3319118455
Total Pages : 386 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty by : Harlan E. Spotts

Download or read book Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Review of Marketing 1990

Author : Valarie A. Zeithaml
Publisher : Marketing Classics Press
ISBN 13 : 161311270X
Total Pages : 553 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Review of Marketing 1990 by : Valarie A. Zeithaml

Download or read book Review of Marketing 1990 written by Valarie A. Zeithaml and published by Marketing Classics Press. This book was released on 2012 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Product Variety Management

Author : Teck-Hua Ho
Publisher : Springer Science & Business Media
ISBN 13 : 1461555795
Total Pages : 247 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Product Variety Management by : Teck-Hua Ho

Download or read book Product Variety Management written by Teck-Hua Ho and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions span multiple functions and disciplines.

Quantitative Marketing and Marketing Management

Author : Adamantios Diamantopoulos
Publisher : Springer Science & Business Media
ISBN 13 : 3834937223
Total Pages : 604 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Quantitative Marketing and Marketing Management by : Adamantios Diamantopoulos

Download or read book Quantitative Marketing and Marketing Management written by Adamantios Diamantopoulos and published by Springer Science & Business Media. This book was released on 2013-01-31 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.

Control Balance

Author : Charles R Tittle
Publisher : Routledge
ISBN 13 : 0429969872
Total Pages : 334 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Control Balance by : Charles R Tittle

Download or read book Control Balance written by Charles R Tittle and published by Routledge. This book was released on 2018-02-02 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major contribution to the field of crime/deviance, this volume by noted criminologist Charles R. Tittle puts forth an integrated theory of deviance—control balance. Its central premise is that the total amount of control people are subjected to, relative to the control they can exercise, will affect the probability and type of their deviant behavior. In developing control balance, Tittle critically reviews other general theories such as anomie, Marxian conflict, social control, differential association/social learning, labelling, and routine activities and offers reasons why those theories are insufficient. Using real-world examples to illustrate his argument, he contends that deviance results from the convergence of four variables, each of which represents an interactive nexus of several inputs, including most prominently a control imbalance. The variables are predisposition, motivation, opportunity, and constraint. Control balance theory also explains six basic types of deviance, ranging from predation, defiance, and submissiveness on one end of a control ratio continuum to exploitation, plunder, and decadence on the other. Tittle conceives of control balance as a continuation, or temporary culmination, of the collective efforts of crime/deviance scholars who have gone before, presenting it as a vehicle for trying to achieve a fully adequate general theory of deviance.

The Elgar Companion to Consumer Research and Economic Psychology

Author : Peter E. Earl
Publisher : Edward Elgar Publishing
ISBN 13 : 1843768704
Total Pages : 671 pages
Book Rating : 4.8/5 (437 download)

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Book Synopsis The Elgar Companion to Consumer Research and Economic Psychology by : Peter E. Earl

Download or read book The Elgar Companion to Consumer Research and Economic Psychology written by Peter E. Earl and published by Edward Elgar Publishing. This book was released on 2002-01-01 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.

Behavioral Decision Theory

Author : Kazuhisa Takemura
Publisher : Springer Nature
ISBN 13 : 9811654530
Total Pages : 389 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Behavioral Decision Theory by : Kazuhisa Takemura

Download or read book Behavioral Decision Theory written by Kazuhisa Takemura and published by Springer Nature. This book was released on 2021-09-29 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the second edition of Behavioral Decision Theory, published in 2014. The main approach and structure of this book have been retained in the new edition. However, this second edition provides a fresh overview of the idea of behavioral decision theory and related research findings such as theoretical and empirical discoveries of preference formation, time discounting, social interaction, and social decision making. The book covers a wide range from classical to relatively recent major studies concerning behavioral decision theory, which, in brief, is a general term for descriptive theories to explain the psychological knowledge related to people’s decision-making behavior. It is called a theory but is actually a combination of various psychological theories, for which no axiomatic systems—such as those associated with the utility theory widely used in economics—have been established. The utility theory is often limited to qualitative knowledge; however, as the studies of Nobel laureates H. A. Simon, D. Kahneman, and R. Thaler have suggested, the psychological methodology and knowledge of behavioral decision theory have been applied widely in such fields as economics, business administration, and engineering and are expected to become even more useful in the future. Research into people’s decision making represents an important part in those fields, various aspects of which overlap with the scope of behavioral decision theory. This theory is closely related to behavioral economics and behavioral finance, which have come into greater use in recent years. This book will appeal especially to graduate students, advanced undergraduate students, and researchers who are interested in decision-making phenomena.

Behavioral Mechanisms in Evolutionary Ecology

Author : Leslie Real
Publisher : University of Chicago Press
ISBN 13 : 9780226705972
Total Pages : 484 pages
Book Rating : 4.7/5 (59 download)

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Book Synopsis Behavioral Mechanisms in Evolutionary Ecology by : Leslie Real

Download or read book Behavioral Mechanisms in Evolutionary Ecology written by Leslie Real and published by University of Chicago Press. This book was released on 1994-11-30 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book-length exploration of behavioral mechanisms in evolutionary ecology, this ambitious volume illuminates long-standing questions about cause-and-effect relations between an animal's behavior and its environment. By focusing on biological mechanisms—the sum of an animal's cognitive, neural, developmental, and hormonal processes—leading researchers demonstrate how the integrated study of animal physiology, cognitive processes, and social interaction can yield an enriched understanding of behavior. With studies of species ranging from insects to primates, the contributors examine how various animals identify and use environmental resources and deal with ecological constraints, as well as the roles of learning, communication, and cognitive aspects of social interaction in behavioral evolution. Taken together, the chapters demonstrate how the study of internal mechanistic foundations of behavior in relation to their ecological and evolutionary contexts and outcomes provides valuable insight into such behaviors as predation, mating, and dispersal. Behavioral Mechanisms in Evolutionary Ecology shows how a mechanistic approach unites various levels of biological organization to provide a broader understanding of the biological bases of behavioral evolution.

A Cross-Cultural Theory of Voter Behavior

Author : Wojciech Cwalina
Publisher : Routledge
ISBN 13 : 1136433392
Total Pages : 264 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis A Cross-Cultural Theory of Voter Behavior by : Wojciech Cwalina

Download or read book A Cross-Cultural Theory of Voter Behavior written by Wojciech Cwalina and published by Routledge. This book was released on 2013-01-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others. An ideal text for students, academics, and researchers, the information presented in A Cross-Cultural Theory of Voter Behavior is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides.

Discrete Choice Methods with Simulation

Author : Kenneth Train
Publisher : Cambridge University Press
ISBN 13 : 0521766559
Total Pages : 399 pages
Book Rating : 4.5/5 (217 download)

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Book Synopsis Discrete Choice Methods with Simulation by : Kenneth Train

Download or read book Discrete Choice Methods with Simulation written by Kenneth Train and published by Cambridge University Press. This book was released on 2009-07-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation. Researchers use these statistical methods to examine the choices that consumers, households, firms, and other agents make. Each of the major models is covered: logit, generalized extreme value, or GEV (including nested and cross-nested logits), probit, and mixed logit, plus a variety of specifications that build on these basics. Simulation-assisted estimation procedures are investigated and compared, including maximum stimulated likelihood, method of simulated moments, and method of simulated scores. Procedures for drawing from densities are described, including variance reduction techniques such as anithetics and Halton draws. Recent advances in Bayesian procedures are explored, including the use of the Metropolis-Hastings algorithm and its variant Gibbs sampling. The second edition adds chapters on endogeneity and expectation-maximization (EM) algorithms. No other book incorporates all these fields, which have arisen in the past 25 years. The procedures are applicable in many fields, including energy, transportation, environmental studies, health, labor, and marketing.

Data, Expert Knowledge and Decisions

Author : Wolfgang A. Gaul
Publisher : Springer Science & Business Media
ISBN 13 : 3642734898
Total Pages : 379 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis Data, Expert Knowledge and Decisions by : Wolfgang A. Gaul

Download or read book Data, Expert Knowledge and Decisions written by Wolfgang A. Gaul and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.

Proceedings, Symposium on Recreation Choice Behavior

Author :
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Proceedings, Symposium on Recreation Choice Behavior by :

Download or read book Proceedings, Symposium on Recreation Choice Behavior written by and published by . This book was released on 1985 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brand Gender

Author : Theo Lieven
Publisher : Springer
ISBN 13 : 3319602195
Total Pages : 276 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Brand Gender by : Theo Lieven

Download or read book Brand Gender written by Theo Lieven and published by Springer. This book was released on 2017-10-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.