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A Micromodeling Approach To The Innovation Diffusion Process In A Heterogeneous Population
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Book Synopsis A Micromodeling Approach to the Innovation Diffusion Process in a Heterogeneous Population by : Rabikar Chatterjee
Download or read book A Micromodeling Approach to the Innovation Diffusion Process in a Heterogeneous Population written by Rabikar Chatterjee and published by . This book was released on 1987 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gaining Momentum: Managing The Diffusion Of Innovations by : Joe Tidd
Download or read book Gaining Momentum: Managing The Diffusion Of Innovations written by Joe Tidd and published by World Scientific. This book was released on 2010-07-29 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses./a
Book Synopsis Research traditions in marketing by : Gilles Laurent
Download or read book Research traditions in marketing written by Gilles Laurent and published by Springer Science & Business Media. This book was released on 1994-01-31 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In so doing, our dedicated triumvirate has blended together pieces of diverse research traditions-some of them quite puzzling-and mixed significantly differentiated styles of expression. The controversial display of self-confidence by some distinguished colleagues, the amazingly emo tional "good old" memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to pro duce a multivarious patchwork that may well prove the existence of a marketing scholar lifecycle. This cartoon-like four-class typology might even make it worth the reader's while to indulge in some guesswork to discover the sequence of the four stages as an exercise and then partition the author population accordingly.
Book Synopsis The Handbook of Technology and Innovation Management by : Scott Shane
Download or read book The Handbook of Technology and Innovation Management written by Scott Shane and published by John Wiley & Sons. This book was released on 2009-07-07 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook represents the latest thinking in the field of technology and innovation management, with an up-to-date overview of the key developments in the field. The editor provides with a critical, introductory essay that establishes the theoretical framework for studying technology and innovation management The book will include 15-20 original essays by leading authors chosen for their key contribution to the field These chapters chart the important debates and theoretical issues under 3 or 4 thematic headings The handbook concludes with an essay by the Editor highlighting the emergent issues for research The book is targeted as a handbook for academics as well as a text for graduate courses in technology and innovation management
Book Synopsis Research traditions in marketing by : Gilles Laurent
Download or read book Research traditions in marketing written by Gilles Laurent and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In so doing, our dedicated triumvirate has blended together pieces of diverse research traditions-some of them quite puzzling-and mixed significantly differentiated styles of expression. The controversial display of self-confidence by some distinguished colleagues, the amazingly emo tional "good old" memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to pro duce a multivarious patchwork that may well prove the existence of a marketing scholar lifecycle. This cartoon-like four-class typology might even make it worth the reader's while to indulge in some guesswork to discover the sequence of the four stages as an exercise and then partition the author population accordingly.
Book Synopsis Review of Marketing Research by : Naresh Malhotra
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-09-25 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Book Synopsis The Political Economy of Electricity by : Mark Cooper
Download or read book The Political Economy of Electricity written by Mark Cooper and published by Bloomsbury Publishing USA. This book was released on 2017-04-24 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing critical insights that will interest readers ranging from economists to environmentalists, policymakers, and politicians, this book analyzes the economics and technology trends involved in the dilemma of decarbonization and addresses why aggressive policy is required in a capitalist political economy to create a sea change away from fossil fuels. The environmental damage across the globe is a result of the success of capitalist industrialism—250 years of carbon pollution resulting from consumption of fossil fuels to drive the economy and the worldwide aspiration to ever-increasing levels of economic development. But capitalism has also produced the tools to solve the problems it has created in the form of a technological revolution in low-carbon renewables, distributed resources, and intelligent systems to integrate supply and demand. This book comprehensively examines the political economy of electricity and analyzes the challenge of transforming today's electricity sector to meet the dual goals of decarbonization and development expressed in the Paris Agreement. Author Mark Cooper defines the dilemma of development and decarbonization as the great challenge facing the electricity industry and documents how the economic resources costs of a 100 percent-renewable portfolio has declined to the point that decarbonization can pay for itself, making the low-carbon renewable technologies that enable desired environmental and public-health benefits an easy sell. He identifies the substantial benefit of increasing use of information, communications, and advanced control technologies; shows how targeted innovation could speed the transition by a decade or two and lower the overall cost of the transition by as much as half; and explains why the flexible, multi-stakeholder approach of the Paris Agreement is the correct approach.
Book Synopsis Handbook of Applied Cognition by : Francis T. Durso
Download or read book Handbook of Applied Cognition written by Francis T. Durso and published by John Wiley & Sons. This book was released on 2007-02-06 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a team of leading international researchers under the guidance of Frank Durso, the second edition of the Handbook of Applied Cognition brings together the latest research into this challenging and important field, and is presented across thirty stimulating and accessible chapters. Stewarded by experiences editors from around the globe, the handbook has been fully updated with eleven new chapters covering materials that focus on the topics critical to understanding human mental functions in complex environments. It is an essential single-source reference for researchers, cognitive engineers and applied cognitive psychologists, as well as advanced students in the flourishing field of applied cognition.
Download or read book Management Science written by and published by . This book was released on 2002-09 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues for Feb. 1965-Aug. 1967 include Bulletin of the Institute of Management Sciences.
Book Synopsis The Dynamics of Green Innovation in B2B Industries by : Friederike Esther Rhein
Download or read book The Dynamics of Green Innovation in B2B Industries written by Friederike Esther Rhein and published by Springer Nature. This book was released on 2020-12-15 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process. Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach. Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining.
Download or read book Paper written by and published by . This book was released on 1991 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Networks and their Economics by : Daniel Birke
Download or read book Social Networks and their Economics written by Daniel Birke and published by John Wiley & Sons. This book was released on 2013-07-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social networking sites such as Facebook are collecting such data electronically. Daniel Birke illustrates in compelling real-world case studies how companies use social networks for marketing purposes and which statistical analysis and unique datasets can be used. Social Networks and their Economics: Explores network effects and the analysis of social networks, whilst providing an overview of the state-of-the art research. Looks at consumption interdependences between friends and peers: Who is influencing who through which channels and to what degree? Presents statistical methods and research techniques that can be used in the analysis of social networks. Examines SNA and its practical application for marketing purposes. Features a supporting website www.wiley.com/go/social_networks featuring SNA visualizations and business case studies. Aimed at post-graduate students involved in social network analysis, industrial economics, innovation and consumer marketing, this book offers a unique perspective from both an academic and practitioner point of view on how social networks can help understand and influence consumer behaviour. This book will prove to be a useful resource for marketing practitioners from companies where social network data is available and for consulting companies who advise businesses on marketing and social media related issues.
Book Synopsis New-Product Diffusion Models by : Vijay Mahajan
Download or read book New-Product Diffusion Models written by Vijay Mahajan and published by Springer Science & Business Media. This book was released on 2000-09-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.
Book Synopsis Food Waste Reduction and Valorisation by : Piergiuseppe Morone
Download or read book Food Waste Reduction and Valorisation written by Piergiuseppe Morone and published by Springer. This book was released on 2017-04-26 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book adds a new dimension to the sustainability assessment of food waste reduction and valorisation: policy analysis. Featuring a transdisciplinary analysis by key experts in the field, it identifies the drivers of change in food-waste reduction and valorisation technologies by looking, for example, at the regulatory framework and at policy actions undertaken by local and global actors. The book explores the development of regulations and policies for food-waste prevention, management, and valorisation at a global as well as European Union level. It also discusses the notion of food waste in legal terms and investigates the effects of the lack of a standard, universal definition of food waste on the efficient use of by-products, promising processes and products for technological and commercial exploitation. Utilising mathematical mapping methods to assess food consumption impacts and providing supply chain models that allow the testing of consumption scenarios, the book goes on to discuss a series of emerging technologies (tested at lab scale and/ or pilot scale) and opportunities for the valorisation of food waste.
Book Synopsis Automation in Tree Fruit Production by : Qin Zhang
Download or read book Automation in Tree Fruit Production written by Qin Zhang and published by CABI. This book was released on 2017-11-30 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Automation in agriculture is made possible by the integration of advanced agricultural technology and precision agriculture management. This book, uniquely, will focus on applications of automation to the important industry of tree fruit production. Written by experts in agricultural automation technology from around the world, chapters in this book cover topics such as automated tree fruit production systems, plant stress sensing and high-throughput phenotyping in precision horticulture, the economics of automation in tree fruit production, light interception sensing systems for canopy management, precision irrigation and water management, precision technologies for pest and disease management, opportunities for the application of robotics in tree fruit production, and the mechanical harvesting and handling of fruit crops. The book is a representative, concise overview of the variety of technologies currently being applied to tree fruit crops around the world and the challenges faced by engineers and farmers that these technologies raise. It is aimed at researchers and graduate students of agriculture systems, agricultural and biological engineering, crop and soil sciences, horticulture, precision agriculture, and other relevant disciplines. It will also be of use to agriculture consultants, engineers, and other professionals such as agricultural equipment manufacturers and management professionals who use precision agriculture technologies.
Book Synopsis Dynamic Models of Advertising Competition by : Gary Erickson
Download or read book Dynamic Models of Advertising Competition written by Gary Erickson and published by Springer Science & Business Media. This book was released on 2002-10-31 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.
Book Synopsis Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions by : Cruz-Cunha, Maria Manuela
Download or read book Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions written by Cruz-Cunha, Maria Manuela and published by IGI Global. This book was released on 2013-07-31 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workplace technology is evolving at an accelerated pace, driving innovation, productivity, and efficiency to exceedingly high levels. Businesses both small and large must keep up with these changes in order to compete effectively with fellow enterprises. The Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions collects the most recent developments in evaluating the technological, organizational, and social dimensions of modern business practices in order to better foster advances in information exchange and collaboration among networks of partners and customers. This crucial reference supports managers and business professionals, as well as members of academia, IT specialists, and network developers in enhancing business practices and obtaining competitive advantage.
