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A Market Analysis For Fitness Clubs In Stralsund
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Book Synopsis A Market Analysis for Fitness Clubs in Stralsund by : Laura Herrmann
Download or read book A Market Analysis for Fitness Clubs in Stralsund written by Laura Herrmann and published by GRIN Verlag. This book was released on 2013-09-04 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Stralsund University of Applied Sciences, course: Market Research, language: English, abstract: The present analysis was originally meant to give a general overview about the services offered, the target group and overall consumer satisfaction of all fitness clubs in Stralsund. Due to a lack of willingness to cooperate, the paper only concentrates on the fitness club ́Dynamic ́ in Stralsund. It was opened in 1995 and its offers include inter alia a wide range of sports equipment, a sauna area as well as courses like back therapy training, step aerobics and WingTsun. The results reveal insightful information that should be used for the future marketing strategy of the fitness club. For example the main motivation for choosing the club is not its price or the offered services but its location at Heinrich-Heine-Ring. Promotional activities should therefore focus on those aspects. Furthermore it became clear that especially the level of hygiene is of great importance to the interviewed sportspersons and that the presented neatness meets customers’ expectations to a great extend. However, negative points mentioned were too high monthly membership fees. Since a major percentage of the responders earns less than 2000€ per month, this hint should be taken into consideration. The overall picture acknowledges the fact that the cost-benefit-ratio meets with the customers’ approval. For the Dynamic’s marketing strategy to stay successful, a detailed analysis of the club’s members as well as their expectation should be conducted. Therefore it is of importance to compare the desired target group with the actual members and tailor the Dynamic’s marketing strategy to the results. The group members, Laura Herrmann und Mareike Demann, want to thank the Dynamic for the collaboration and wish a lot of success in the future.
Book Synopsis Marine Anthropogenic Litter by : Melanie Bergmann
Download or read book Marine Anthropogenic Litter written by Melanie Bergmann and published by Springer. This book was released on 2015-06-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how man-made litter, primarily plastic, has spread into the remotest parts of the oceans and covers all aspects of this pollution problem from the impacts on wildlife and human health to socio-economic and political issues. Marine litter is a prime threat to marine wildlife, habitats and food webs worldwide. The book illustrates how advanced technologies from deep-sea research, microbiology and mathematic modelling as well as classic beach litter counts by volunteers contributed to the broad awareness of marine litter as a problem of global significance. The authors summarise more than five decades of marine litter research, which receives growing attention after the recent discovery of great oceanic garbage patches and the ubiquity of microscopic plastic particles in marine organisms and habitats. In 16 chapters, authors from all over the world have created a universal view on the diverse field of marine litter pollution, the biological impacts, dedicated research activities, and the various national and international legislative efforts to combat this environmental problem. They recommend future research directions necessary for a comprehensive understanding of this environmental issue and the development of efficient management strategies. This book addresses scientists, and it provides a solid knowledge base for policy makers, NGOs, and the broader public.
Book Synopsis The Complexity Turn by : Arch G. Woodside
Download or read book The Complexity Turn written by Arch G. Woodside and published by Springer. This book was released on 2017-02-16 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens—several recipes indicate high/low outcomes.
Book Synopsis Human resources for medical devices - the role of biomedical engineers by : World Health Organization
Download or read book Human resources for medical devices - the role of biomedical engineers written by World Health Organization and published by World Health Organization. This book was released on 2017-05-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication addresses the role of the biomedical engineer in the development, regulation, management, training, and use of medical devices. The first part of the book looks at the biomedical engineering profession globally as part of the health workforce: global numbers and statistics, professional classification, general education and training, professional associations, and the certification process. The second part addresses all of the different roles that the biomedical engineer can have in the life cycle of the technology, from research and development, and innovation, mainly undertaken in academia; the regulation of devices entering the market; and the assessment or evaluation in selecting and prioritizing medical devices (usually at national level); to the role they play in the management of devices from selection and procurement to safe use in healthcare facilities. The annexes present comprehensive information on academic programs, professional societies, and relevant WHO and UN documents related to human resources for health as well as the reclassification proposal for ILO. This publication can be used to encourage the availability, recognition, and increased participation of biomedical engineers as part of the health workforce, particularly following the recent adoption of the recommendations of the UN High-Level Commission on Health Employment and Economic Growth, the WHO Global Strategy on Human Resources for Health, and the establishment of national health workforce accounts. The document also supports the aim of reclassification of the role of the biomedical engineer as a specific engineer that supports the development, access, and use of medical devices within the national, regional, and global occupation classification system.
Book Synopsis The Thirty Years War by : Peter Hamish Wilson
Download or read book The Thirty Years War written by Peter Hamish Wilson and published by Belknap Press. This book was released on 2011 with total page 1038 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that religion was not the catalyst to the Thirty Years War, but one element in a mix of political, social, and dynastic forces that fed the conflict that ultimately transformed the map of the modern world.
Book Synopsis The 'Made in Germany' Champion Brands by : Ugesh A. Joseph
Download or read book The 'Made in Germany' Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.
Book Synopsis The Boys' Book of Famous Rulers by : Lydia Hoyt Farmer
Download or read book The Boys' Book of Famous Rulers written by Lydia Hoyt Farmer and published by BoD – Books on Demand. This book was released on 2020-08-03 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reproduction of the original: The Boys' Book of Famous Rulers by Lydia Hoyt Farmer
Author :International Renewable Energy Agency IRENA Publisher :International Renewable Energy Agency (IRENA) ISBN 13 :9292602071 Total Pages :98 pages Book Rating :4.2/5 (926 download)
Book Synopsis Hydrogen: A renewable energy perspective by : International Renewable Energy Agency IRENA
Download or read book Hydrogen: A renewable energy perspective written by International Renewable Energy Agency IRENA and published by International Renewable Energy Agency (IRENA). This book was released on 2019-09-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper examines the potential of hydrogen fuel for hard-to-decarbonise energy uses, including aviation, shipping and other. But the decarbonisation impact depends on how hydrogen is produced.
Book Synopsis World History as the History of Foundations, 3000 BCE to 1500 CE by : Michael Borgolte
Download or read book World History as the History of Foundations, 3000 BCE to 1500 CE written by Michael Borgolte and published by BRILL. This book was released on 2019-10-29 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: In World History as the History of Foundations, 3000 BCE to 1500 CE, Michael Borgolte investigates the origins and development of foundations from Antiquity to the end of the Middle Ages. In his survey foundations emerge not as mere legal institutions, but rather as “total social phenomena” which touch upon manifold aspects, including politics, the economy, art and religion of the cultures in which they emerged. Cross-cultural in its approach and the result of decades of research, this work represents by far the most comprehensive account of the history of foundations that has hitherto been published.
Book Synopsis Gender Equality and Responsible Business by : Kate Grosser
Download or read book Gender Equality and Responsible Business written by Kate Grosser and published by Routledge. This book was released on 2017-09-08 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender Equality and Responsible Business places gender equality at the heart of the responsible business agenda with the aim of contributing to CSR practice as well as research. Discussion about gender issues in the field of corporate responsibility has focused on workplace issues and corporate boards, which are important areas of work. However, the great benefit of exploring gender issues through a responsible business lens is that this requires us to also examine the wider gender impacts of business in the marketplace – for example, with regard to suppliers, supply chains, and consumers, and with respect to the communities where business operates, and the wider ecological environment – indeed throughout corporate value chains.Through contributions from practitioners in business and civil society, as well as academia, this book broadens the agenda, opening the field to new voices, and facilitates dialogue among and between practitioners and researchers. Contributions within the edited collection elucidate current practice, bring new perspectives, and help us to expand the field of responsible business with regard to gender equality, and beyond.
Book Synopsis Animal Symbolism in Ecclesiastical Architecture by : Edward Payson Evans
Download or read book Animal Symbolism in Ecclesiastical Architecture written by Edward Payson Evans and published by . This book was released on 1896 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cannabis written by Robert Clarke and published by Univ of California Press. This book was released on 2016-06-28 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cannabis: Evolution and Ethnobotany is a comprehensive, interdisciplinary exploration of the natural origins and early evolution of this famous plant, highlighting its historic role in the development of human societies. Cannabis has long been prized for the strong and durable fiber in its stalks, its edible and oil-rich seeds, and the psychoactive and medicinal compounds produced by its female flowers. The culturally valuable and often irreplaceable goods derived from cannabis deeply influenced the commercial, medical, ritual, and religious practices of cultures throughout the ages, and human desire for these commodities directed the evolution of the plant toward its contemporary varieties. As interest in cannabis grows and public debate over its many uses rises, this book will help us understand why humanity continues to rely on this plant and adapts it to suit our needs.
Download or read book Visual Shock written by Michael Kammen and published by Vintage. This book was released on 2009-04-22 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively narrative, award-winning author Michael Kammen presents a fascinating analysis of cutting-edge art and artists and their unique ability to both delight and provoke us. He illuminates America’s obsession with public memorials and the changing role of art and museums in our society. From Thomas Eakins’s 1875 masterpiece The Gross Clinic, (considered “too big, bold, and gory” when first exhibited) to the bitter disputes about Maya Lin’s Vietnam War Memorial, this is an eye-opening account of American art and the battles and controversies that it has ignited.
Book Synopsis Travels in central Asia by : Ármin Vámbéry
Download or read book Travels in central Asia written by Ármin Vámbéry and published by . This book was released on 1864 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cold-water Coral Reefs by : André Freiwald
Download or read book Cold-water Coral Reefs written by André Freiwald and published by United Nations Environment Programme. This book was released on 2004 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dated June 2004
Book Synopsis Islamic Marketing and Branding by : T. C. Melewar
Download or read book Islamic Marketing and Branding written by T. C. Melewar and published by Routledge. This book was released on 2017-12-06 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.
Book Synopsis The Practice of Qualitative Data Analysis by : Michael C. Gizzi
Download or read book The Practice of Qualitative Data Analysis written by Michael C. Gizzi and published by BoD – Books on Demand. This book was released on 2021-03-29 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides ten case studies with concise real-world examples illustrating how MAXQDA is used in practice. In each research example, the authors present their way of using MAXQDA, addressing a variety of practical questions, such as how the coding system was developed, how coded documents were analyzed, what tools were used, and how those tools informed the results. Embedded in the context of each research example, readers can follow analytical processes step-by-step and gain insights into efficient ways to use MAXQDA. Readers can benefit from this book in several ways: - Get inspirations and solutions for their own projects - Avoid pitfalls by considering the lessons learned from each author presented at the end of each chapter - Use the examples in teaching Audience: - All researchers who want to get to learn the potential of qualitative data analysis with MAXQDA - All users of MAXQDA who want to expand their knowledge and skills, no matter if they are novices or experts
