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Author : Randall L. Schultz
Publisher : North-Holland
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing Decision Models written by Randall L. Schultz and published by North-Holland. This book was released on 1981 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliographical references and index.
Author : Howard M. Taylor
Publisher : Academic Press
ISBN 13 : 1483269272
Total Pages : 410 pages
Book Rating : 4.4/5 (832 download)
Download or read book An Introduction to Stochastic Modeling written by Howard M. Taylor and published by Academic Press. This book was released on 2014-05-10 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Stochastic Modeling provides information pertinent to the standard concepts and methods of stochastic modeling. This book presents the rich diversity of applications of stochastic processes in the sciences. Organized into nine chapters, this book begins with an overview of diverse types of stochastic models, which predicts a set of possible outcomes weighed by their likelihoods or probabilities. This text then provides exercises in the applications of simple stochastic analysis to appropriate problems. Other chapters consider the study of general functions of independent, identically distributed, nonnegative random variables representing the successive intervals between renewals. This book discusses as well the numerous examples of Markov branching processes that arise naturally in various scientific disciplines. The final chapter deals with queueing models, which aid the design process by predicting system performance. This book is a valuable resource for students of engineering and management science. Engineers will also find this book useful.
Author : Russell S Winer
Publisher : World Scientific
ISBN 13 : 9814596493
Total Pages : 529 pages
Book Rating : 4.8/5 (145 download)
Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Author : Peter S.H. Leeflang
Publisher : Springer Science & Business Media
ISBN 13 : 146154050X
Total Pages : 642 pages
Book Rating : 4.4/5 (615 download)
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author : Carl Heyel
Publisher :
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.3/5 ( download)
Download or read book The VNR Concise Guide to Management Decision Making written by Carl Heyel and published by . This book was released on 1980 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John C. Rogers III
Publisher : Springer
ISBN 13 : 3319169378
Total Pages : 665 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference written by John C. Rogers III and published by Springer. This book was released on 2015-06-26 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Marlene Jensen
Publisher : John Wiley & Sons
ISBN 13 : 111843076X
Total Pages : 82 pages
Book Rating : 4.1/5 (184 download)
Download or read book Setting Profitable Prices, + Website written by Marlene Jensen and published by John Wiley & Sons. This book was released on 2013-01-29 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices. And you'll spend the least possible time setting your more profitable prices. Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company's product more effectively and profitably Shows you how to avoid making your competitors' pricing mistakes and gain a powerful competitive edge in the process The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy
Author :
Publisher :
ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.3/5 (91 download)
Download or read book Interfaces written by and published by . This book was released on 2001 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. Hauer
Publisher : Springer Science & Business Media
ISBN 13 : 9400910096
Total Pages : 309 pages
Book Rating : 4.4/5 (9 download)
Download or read book Urban Dynamics and Spatial Choice Behaviour written by J. Hauer and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thi s book ari ses from The Fourth European Coll oqui urn on Theoret i ca 1 and Quant itat i ve Geography wh i ch was he 1 din Ve 1 dhoven, The Netherlands in September 1985. It contains a series of papers on spatial choice dynamics and dynamical spatial systems which were presented at the colloquium, together with a few other soll icited ones. The book is intended primarily as a state-of-the art review of mainly European research on these two fastly growing problem areas. As a consequence of this decision, the book contains a selection of papers that differs in terms of focus, level of sophistication and conceptual background. Evidently, the dissimination of ideas and computer software is a time-related phenomenon, which in the European context is amplified by differences in language, the profile of geography and the formal training of geographers. The book reflects such differences. It would have been impossible to produce this book without the support of the various European study groups on theoretical and quantitative geography. Without their help the meetings from which this volumes originates would not have been held in the first place. We are also indebted to the Royal Dutch Academy of Science for partly funding the colloquium, and to SISWO and TNOjPSC for providing general support in the organisation of the conference.
Author :
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.3/5 (97 download)
Download or read book Michigan Business Review written by and published by . This book was released on 1972 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : New York Public Library. Research Libraries
Publisher :
ISBN 13 :
Total Pages : 848 pages
Book Rating : 4.3/5 (91 download)
Download or read book Bibliographic Guide to Government Publications written by New York Public Library. Research Libraries and published by . This book was released on 1981 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.:/5 (318 download)
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1995 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : New York Public Library. Research Libraries
Publisher :
ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.3/5 (91 download)
Download or read book Bibliographic Guide to Business and Economics written by New York Public Library. Research Libraries and published by . This book was released on 1987 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth Train
Publisher : Cambridge University Press
ISBN 13 : 0521766559
Total Pages : 399 pages
Book Rating : 4.5/5 (217 download)
Download or read book Discrete Choice Methods with Simulation written by Kenneth Train and published by Cambridge University Press. This book was released on 2009-07-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation. Researchers use these statistical methods to examine the choices that consumers, households, firms, and other agents make. Each of the major models is covered: logit, generalized extreme value, or GEV (including nested and cross-nested logits), probit, and mixed logit, plus a variety of specifications that build on these basics. Simulation-assisted estimation procedures are investigated and compared, including maximum stimulated likelihood, method of simulated moments, and method of simulated scores. Procedures for drawing from densities are described, including variance reduction techniques such as anithetics and Halton draws. Recent advances in Bayesian procedures are explored, including the use of the Metropolis-Hastings algorithm and its variant Gibbs sampling. The second edition adds chapters on endogeneity and expectation-maximization (EM) algorithms. No other book incorporates all these fields, which have arisen in the past 25 years. The procedures are applicable in many fields, including energy, transportation, environmental studies, health, labor, and marketing.
Author : Anthony J. Zahorik
Publisher :
ISBN 13 :
Total Pages : 672 pages
Book Rating : 4.E/5 ( download)
Download or read book A Nonhierarchical Brand Switching Model for Inferring Market Structure written by Anthony J. Zahorik and published by . This book was released on 1985 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary L. Lilien
Publisher : HarperCollins Publishers
ISBN 13 :
Total Pages : 904 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing Decision Making written by Gary L. Lilien and published by HarperCollins Publishers. This book was released on 1983 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter T. Fitzroy
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (97 download)
Download or read book Analytical Methods for Marketing Management written by Peter T. Fitzroy and published by McGraw-Hill Companies. This book was released on 1976 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
