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A Literature Review On Application Of Value Co Creation In Banking Sector
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Book Synopsis The U.S. Banking System by : Felix I. Lessambo
Download or read book The U.S. Banking System written by Felix I. Lessambo and published by Springer Nature. This book was released on 2019-12-18 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. banking system differs from many countries both in the range of services supplied and the complexity of operations. Meanwhile, the U.S. financial markets have become the attraction of worldwide investors. This book explains the three key aspects of the industry: the laws governing the banking institutions, the regulations thereof, and their economics and financial statements in a manner not covered by any competitive publications, of interest to both professionals and scholars who want to better grasp this industry. Auditing a bank and/or liquidating a bank require a set of rules not always well understood. The book provides such an overview.
Book Synopsis Co-creating Brands by : Nicholas Ind
Download or read book Co-creating Brands written by Nicholas Ind and published by Bloomsbury Publishing. This book was released on 2019-12-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the connective power of the internet and the desire of consumers to focus on experiences has reshaped branding. In this digital age, development occurs beyond the limits of the organization so that, in many ways, brands are effectively co-created by consumers. Rather than lead, manage and control, contemporary managers have taken on the new tasks of listening, connecting and participating in brand development. The focus of this process has shifted to the intersection between the organization and its stakeholders, leading to a new paradigm of brand management: the 'co-creation perspective'. Co-Creating Brands is an accessible exploration of how co-created brands produce value and how the success of this approach can be measured and assured. The authors draw upon a wide array of international case studies and strategic models, which clearly demonstrate how to both effectively deliver this method and how to deal with the situational challenges and obstacles that can occur. If organizational leaders are willing to relinquish complete control of their brand and recognize the supportive culture of employees, customers and stake-holders, their brand can become an unstoppable marketing force.
Book Synopsis The Service-Dominant Logic of Marketing by : Robert F. Lusch
Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Book Synopsis Social and Psychological Determinants of Value Co-creation in the Digital Era by : Ricardo Martinez Cañas
Download or read book Social and Psychological Determinants of Value Co-creation in the Digital Era written by Ricardo Martinez Cañas and published by Frontiers Media SA. This book was released on 2021-07-21 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0 by : Irfan, Mohammad
Download or read book The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0 written by Irfan, Mohammad and published by IGI Global. This book was released on 2023-09-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the dynamic and ever-changing financial landscape, the seamless integration of artificial intelligence (AI) and machine learning (ML) has presented unprecedented challenges for the banking and finance industry. As we embrace the era of Industry 5.0, financial institutions find themselves confronted with intricate decisions pertaining to investments, macroeconomic analysis, and credit evaluation, necessitating innovative technologies to navigate this complexity. Additionally, the mounting volume of financial transactions calls for efficient data processing and analysis. Considering these pressing concerns, scholars, academicians, and industry practitioners are eagerly seeking comprehensive insights into the transformative potential of AI and ML, specifically in bolstering resilience, fostering sustainable development, and adopting human-centric approaches within the financial sector. Offering a compelling solution to these critical challenges, The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0, edited by esteemed scholars Mohammad Irfan, Mohammed Elmogy, M. Shabri Abd. Majid, and Shaker El-Sappagh, embark on an in-depth exploration of the multifaceted functions and applications of AI and ML algorithms in the realm of finance. With a keen focus on Industry 5.0 principles such as resilience, human centricity, and sustainable development, this comprehensive compendium presents a collection of groundbreaking research papers that unveil the remarkable potential of AI/ML technologies in revolutionizing the financial services industry. By catering to a diverse audience comprising researchers, academicians, industrialists, investors, and regulatory bodies, this book actively invites contributions from industry practitioners and scholars, facilitating ongoing discussions on the efficacy of ML algorithms in efficiently processing vast financial data. As the financial landscape charts an ambitious course into Industry 5.0, the book emerges as an indispensable resource, empowering the industry with transformative advancements that will indelibly shape the future of finance.
Book Synopsis ECIAIR 2022 4th European Conference on the Impact of Artificial Intelligence and Robotics by : Paul Griffiths
Download or read book ECIAIR 2022 4th European Conference on the Impact of Artificial Intelligence and Robotics written by Paul Griffiths and published by Academic Conferences and publishing limited. This book was released on 2022-12-01 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments by : Granata, Giuseppe
Download or read book Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments written by Granata, Giuseppe and published by IGI Global. This book was released on 2019-05-30 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
Book Synopsis Customer Engagement by : Roderick J. Brodie
Download or read book Customer Engagement written by Roderick J. Brodie and published by Routledge. This book was released on 2015-12-14 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
Book Synopsis The Future of Competition by : C. K. Prahalad
Download or read book The Future of Competition written by C. K. Prahalad and published by Harvard Business Press. This book was released on 2004-02-18 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.
Book Synopsis Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences by : Musso, Fabio
Download or read book Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences written by Musso, Fabio and published by IGI Global. This book was released on 2019-10-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Book Synopsis Revolutionizing Customer-Centric Banking Through ICT by : Singh, Dharmendra
Download or read book Revolutionizing Customer-Centric Banking Through ICT written by Singh, Dharmendra and published by IGI Global. This book was released on 2024-04-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many developing countries face a significant challenge: their population needs access to essential financial services. This financial exclusion limits their ability to save, invest, and participate fully in the economy. Despite the rapid advancements in information and communication technology (ICT), millions of people remain underserved by traditional banking systems. Revolutionizing Customer-Centric Banking Through ICT addresses this critical issue by exploring how ICT innovations can revolutionize financial services in developing countries. By offering a comprehensive review of digital transformation in banking, the book highlights the potential of mobile banking, digital payment systems, and blockchain technology to bridge the financial inclusion gap. It showcases real-world examples and cutting-edge strategies, motivating entrepreneurs, financial institutions, and policymakers to embrace technology-driven financial solutions. The book also aims to educate readers about the transformative impact of ICT on financial services, empowering them to make informed decisions to enhance their economic well-being.
Book Synopsis Research and the Future of Telematics by : Jerzy Mikulski
Download or read book Research and the Future of Telematics written by Jerzy Mikulski and published by Springer Nature. This book was released on 2020-10-13 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes selected papers from the 20th International Conference on Transport Systems Telematics, TST 2020, held in Kraków, Poland, in October 2020. The 34 full papers presented in this volume were carefully reviewed and selected from 97 submissions. They were organized in topical sections named: telematics in road transport - general view; telematics in road transport - details in applications.- telematics in rail and marine transport; general about telematics.
Book Synopsis Shareholder Value in Banking by : F. Fiordelisi
Download or read book Shareholder Value in Banking written by F. Fiordelisi and published by Springer. This book was released on 2006-04-19 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable shareholder value is a main strategic objective for financial institutions. This text provides an analytical assessment of shareholder value creation, providing a framework for analyzing theory, and presenting empirical investigations. It analyzes the importance of drivers in creating value and develops a new measure of bank efficiency.
Book Synopsis E-Service Digital Innovation by : Kyeong Kang
Download or read book E-Service Digital Innovation written by Kyeong Kang and published by BoD – Books on Demand. This book was released on 2023-12-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive deep into the transformative world of digital services with E-service Digital Innovation, a masterful blend of academic rigor and real-world insights. This text dissects the complexities of user motivation, the symbiotic dance between digital innovations and societal structures, and the collaborative essence of value co-creation. Venture into the heart of banking’s digital metamorphosis and unravel the strategies shaping today’s digital business models. With chapters dedicated to the revolutionary Industry 5. 0, the transformative powers of AI and blockchain, and the resilience imperative in business continuity, this book stands as a beacon for scholars and practitioners alike. Beyond the urban digital realms, discover the nuanced dynamics of rural digital adoption and the future of e-service in higher education. Grasp the intricacies of instructional learning design, data monetization ethics, and the innovative potential of IoT in urban planning. E-Service Digital Innovation invites you to engage, learn, and emerge as a contributor to the ever-evolving digital landscape. Your journey toward understanding and shaping the digital future starts here. Key Advantages: •Comprehensive coverage: From user psychology to the avant-garde applications of digital innovation •Scholarly rigor: A seminal text for academics, researchers, and industry experts •Practical wisdom: Real-world insights to navigate and shape the digital future •Diverse perspectives: Topics range from AI in e-commerce to the transformative potential of self-financing cities
Book Synopsis Collaborative Value Co-creation in the Platform Economy by : Anssi Smedlund
Download or read book Collaborative Value Co-creation in the Platform Economy written by Anssi Smedlund and published by Springer. This book was released on 2018-07-11 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a service science perspective on platform orchestration and on collaborative consumption, providing an overview of research topics related to service dominant logic in multi-sided markets. The chapters give an international and multi-disciplinary overview of the current topics of digital service platforms from many angles. This overview helps in filling the gap between service science and recent research of the platform economy and paves the way for future service platform research. Open standards and distributed databases such as blockchain configurations increase the connectivity of business ecosystems as devices and systems exchange data with each other instead of through intermediaries. This exchange opens up opportunities for new value constellations, makes services globally scalable, and connects local service systems as integrated systems of systems. The book brings together established academics from a number of disciplines. This collaboration makes it possible to provide novel constructs and empirical results that help the reader to understand how value is co-created and orchestrated in the era of digital service platforms. In addition to theory building, practical implications for wider managerial and policy use are highlighted. The topics in this book are related to service platform technologies; organizational capabilities; and strategies and management in the contexts of retail, healthcare, and the public sector. A wide selection of case studies is used to demonstrate the implications of platforms for different service and economic contexts. Combining both theory and practice, this book is highly recommended for readers interested in the service and marketing point of view on the platform economy and for practitioners strategizing for scalable service platforms. Chapters 4 and 10 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Book Synopsis Enhancing and Predicting Digital Consumer Behavior with AI by : Musiolik, Thomas Heinrich
Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Book Synopsis Artificial Intelligence, Fintech, and Financial Inclusion by : Rajat Gera
Download or read book Artificial Intelligence, Fintech, and Financial Inclusion written by Rajat Gera and published by CRC Press. This book was released on 2023-12-28 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers big data, machine learning, and artificial intelligence-related technologies and how these technologies can enable the design, development, and delivery of customer-focused financial services to both corporate and retail customers, as well as how to extend the benefits to the financially excluded sections of society. Artificial Intelligence, Fintech, and Financial Inclusion describes the applications of big data and its tools such as artificial intelligence and machine learning in products and services, marketing, risk management, and business operations. It also discusses the nature, sources, forms, and tools of big data and its potential applications in many industries for competitive advantage. The primary audience for the book includes practitioners, researchers, experts, graduate students, engineers, business leaders, and analysts researching contemporary issues in the area.
