A Liability Of Foreignness For Venture Capital Firms Investing In Emerging Markets A Case Study Approach

Author : Felix Barahona Márquez
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.:/5 (15 download)

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Download or read book Analysis of Emerging Market Multinationals' Subsidiaries in Developed Host Countries written by Felix Barahona Márquez and published by . This book was released on 2018 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: "During the last decade, the emerging market multinational enterprises (EMNEs) appeared on the world scene, increasing their presence not only in emerging countries but in most of the developed countries as well, home to most of the world's leading multinationals. Accordingly, the International Business literature has tried to explain their internationalization processes, as well as their motivations to invest in both emerging and developed countries. However, despite the growing interest in the phenomenon, the vast majority of publications address the issue from the headquarters' perspective, with few studies focused on the subsidiary firm as a unit of analysis. This insufficiently addressed approach is particularly interesting because emerging market multinationals enterprises are latecomers in the international global arena and their overseas subsidiaries allocated in developed countries are usually entrusted with developing or acquiring strategic assets, such as new technological knowledge and/or management and marketing skills, to be able to compete more efficiently internationally. Hence, it is of great importance that these units achieve a good adaptation in developed countries, overcoming the difficulties associated with the existence of large institutional and cultural distance. In this context, due to the scarcity of studies examining the barriers experienced by these subsidiaries in their respective host countries, the main objective of this thesis is to progress in knowledge about the cross-institutional disadvantages faced by EMNE subsidiaries in such environments. This thesis is structured as a compendium of three different contribution connected to one another in order to make all pieces of the puzzle fit together. The second chapter, has examined the direct presence of FDI from emerging countries in Spain at both macro and micro level. The results prove that although the presence of EMNEs in Spain is an incipient phenomenon, it is showing a strong upward trend. Particularly, Spain is a prominent destination for multilatinas, which contemplate the country as a springboard to access other markets, and also for Chinese investment, that is experiencing the largest growth with more and more number of EMNEs subsidiaries setting. The third chapter explores how these firms mitigate their liability of foreignness and manage their cultural adaptation in a developed country. Based on the case study of two Chinese subsidiaries in Spain, our findings reveal that Chinese cultural values play an important role for achieving internal (within the MNE) and external legitimacy (in the host country) at the subsidiary level. The fourth chapter is focused on the analysis of the potential negative image of EMNEs caused by their liability of origin. This chapter analyses how EMNE subsidiaries in developed countries can overcome the possible discrimination suffered from their host-stakeholders. In this sense, our contribution here is the creation of an original model based on Institutional Theory that states the importance of subsidiary embeddedness, legitimacy and power of decision, in order to mitigate the liability of origin of EMNEs in European developed countries. Thus, the possession of high levels of embeddedness, both internal and external increases the level of internal and external legitimacy, respectively, which in turn, allows subsidiaries to have more autonomy and thereby, enables to overcome their liability of origin. Finally, in the chapter of conclusions we offer some interesting future research lines in order to reinforce the current knowledge of the presence of these emerging multinationals in developed countries." -- TDX.