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A History Of The Oklahoma State University School Of Journalism And Broadcasting
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Book Synopsis A History of the Oklahoma State University School of Journalism and Broadcasting by : Harry Eugene Heath
Download or read book A History of the Oklahoma State University School of Journalism and Broadcasting written by Harry Eugene Heath and published by Oklahoma State University Press. This book was released on 1992 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Report of a Survey of Oklahoma Media Professionals Concerning Oklahoma State University's School of Journalism and Broadcasting Extension Services by : Tara Rani Gentry
Download or read book Report of a Survey of Oklahoma Media Professionals Concerning Oklahoma State University's School of Journalism and Broadcasting Extension Services written by Tara Rani Gentry and published by . This book was released on 1996 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis History of the Mass Media in the United States by : Margaret A. Blanchard
Download or read book History of the Mass Media in the United States written by Margaret A. Blanchard and published by Routledge. This book was released on 2013-12-19 with total page 2118 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Book Synopsis A History of the University of Oklahoma School of Journalism by : Nancy Jane Wagner
Download or read book A History of the University of Oklahoma School of Journalism written by Nancy Jane Wagner and published by . This book was released on 1964 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Journalism in the United States by : Edd Applegate
Download or read book Journalism in the United States written by Edd Applegate and published by Scarecrow Press. This book was released on 2011-05-19 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Print and broadcast journalism in the United States have changed in recent years as a result of millions of people using the Internet and social media for obtaining some or most of the information they desire." So notes professor of journalism Edd Applegate, who, after surveying the decline in circulation and advertising revenues of newspapers and broadcast and radio news stations and the rise of cable news and website journalism, outlines in Journalism in the United States: Concepts and Issues the effect of this sea of change on key matters in journalism today. In this work, Applegate updates readers on the current conditions of the print and broadcast industries with chapters on a variety of topics, from theories of the press to the structure of the print and broadcast industries, from the role of advertising and public relations to the role of the changing view of the press' views of and commitments to objectivity and "news balance." Throughout, Applegate obliges readers to wrestle with how the change in medium, from print or broadcast to Web, is not the main culprit in how the news has changed. Instead, he illustrates how many of the core issues remain unchanged and what is needed is a more complex analysis of core concepts and issues and how these have been affected-from freedom of the press to the treatment of minorities-by the evolution of news as a business and the education of journalists today for that business. With a selected bibliography and an index to assist the reader, this book is a wonderful text for upper-level undergraduates, graduates, and college faculty with journalism or mass communications courses, as well as for academic libraries.
Download or read book Broadcasting written by and published by . This book was released on 1982-05 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Broadcasting & Cable written by and published by . This book was released on 2001-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Some Phases of Journalism by : Ohio State University, Columbus. School of Journalism
Download or read book Some Phases of Journalism written by Ohio State University, Columbus. School of Journalism and published by . This book was released on 1927 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book JQ. Journalism Quarterly written by and published by . This book was released on 1994 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes section "Book reviews" and other bibliographical material.
Book Synopsis The Business of Entertainment by : Robert C. Sickels
Download or read book The Business of Entertainment written by Robert C. Sickels and published by Bloomsbury Publishing USA. This book was released on 2008-11-30 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone? Can do. Get 450 channels of digital entertainment bounced off a satellite and into your vehicle—even while traveling through empty wastelands? Simple. But behind these experiences is a complex industry, dominated by a handful of global media conglomerates whose executives exert considerable influence over the artists and projects they bankroll, the processes by which products are developed, and the methods they use to promote and distribute entertainment. As this set shows, the industries in which commerce, art, and technology intersect are among the most fascinating in all of business. Entertainment is a high-stakes industry where stars are born and flame out in the blink of an eye, where multimillion dollar deals are made on a daily basis, and where cultural mores, for better or worse, are shaped and reinforced. The Business of Entertainment lifts the curtain to show the machinery (and sleight of hand) behind the films, TV shows, music, and radio programs we can't live without. The Business of Entertainment comprises three volumes, covering movies popular music, and television. But it's not all about stars and glitter—it's as much about the nuts and bolts of daily life in the industry, including the challenges of digitizing content, globalization, promoting stars and shows, protecting intellectual property, developing talent, employing the latest technology, and getting projects done on time and within budget. Challenges don't end there. There's also advertising and product placement, the power of reviews and reviewers, the cancerous spread of piracy, the battles between cable and satellite operators (and the threat to both from telephone companies), the backlash to promoting gangsta lifestyles, and more. Each chapter is written by an authority in the field, from noted scholars to entertainment industry professionals to critics to screenwriters to lawyers. The result is a fascinating mosaic, with each chapter a gem that provides insight into the industry that—hands down—generates more conversations on a daily basis than any other.
Book Synopsis FCC Record by : United States. Federal Communications Commission
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 1998 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Peterson's Graduate Schools in the U.S. 2010 by : Peterson's
Download or read book Peterson's Graduate Schools in the U.S. 2010 written by Peterson's and published by Peterson's. This book was released on 2009 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shares overviews of nearly one thousand schools for a variety of disciplines, in a directory that lists educational institutions by state and field of study while sharing complementary information about tuition, enrollment, and faculties.
Book Synopsis American Book Publishing Record by :
Download or read book American Book Publishing Record written by and published by . This book was released on 1992 with total page 1832 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The SAGE Handbook of Political Advertising by : Lynda Lee Kaid
Download or read book The SAGE Handbook of Political Advertising written by Lynda Lee Kaid and published by SAGE Publications. This book was released on 2006-06-14 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.
Book Synopsis JOURNALISM AND MASS COMMUNICATION -Volume I by : Rashmi Luthra
Download or read book JOURNALISM AND MASS COMMUNICATION -Volume I written by Rashmi Luthra and published by EOLSS Publications. This book was released on 2009-05-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism and Mass Communication is the component of Encyclopedia of Social Sciences and Humanities in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Journalism and Mass Communication deals, in two volumes and cover five main topics, with a myriad of issues of great relevance to our world such as: Evolution of Journalism and Mass Communication; Evolution of Mass Communication: Mass Communication and Sustainable Futures; The Internet as a Mass Communication Medium; Management and Future of Mass Communications and Media; Communication Strategies for Sustainable Societies, which are then expanded into multiple subtopics, each as a chapter. These two volumes are aimed at the following five major target audiences: University and College Students Educators, Professional Practitioners, Research Personnel and Policy Analysts, Managers, and Decision Makers, NGOs and GOs.
Book Synopsis Sports Media History by : John Carvalho
Download or read book Sports Media History written by John Carvalho and published by Routledge. This book was released on 2020-10-27 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research collection explores the ongoing interaction between sports, media, and society throughout important periods in history, from the nineteenth century to the present day. It examines both historical moments and broader trends in sports, with an emphasis on the media’s role. Encompassing a variety of research approaches and perspectives, the book looks at the individuals, mass media outlets and communication technologies that have affected societies on a global scale, including print, photography, broadcast (radio and television), Internet-based media, and public relations/marketing. It presents fascinating new case studies covering topics as diverse as sports journalism and the Third Reich, Argentina at the Mexico World Cup, post-9/11 sports reporting, Martina Navratilova and women’s tennis, the growth of fantasy sport, and the significance of Joe Louis and Jackie Robinson in the history of US sports reporting. This is essential reading for any researcher, student or media professional with an interest in the relationships between sports, culture, and society or in the history of media, culture, or technology.
