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A History Of Indian Advertising In Ten And A Half Chapters
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Book Synopsis A History of Indian Advertising in Ten-and-a-half Chapters by : Ritu Singh
Download or read book A History of Indian Advertising in Ten-and-a-half Chapters written by Ritu Singh and published by Hachette India. This book was released on 2021-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last hundred-odd years, advertising in India has given us life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian - as long as Domino's puts keema do pyaza on it and tempts us with 'Hungry kya?' It has made us re-evaluate our life choices and ask thought-provoking questions like 'Kitna deti hai?' of our cars and 'Kya aap Close-Up karte hain?' of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies. In A History of Indian Advertising in Ten-and-a-half Chapters previously published as Stark Raving Ad, you'll find the best of case studies and unbusiness-like stories from Indian advertising through the ages - the hits, the misses, the also-rans and the banned. An engrossing read, this book will inform as much as entertain all readers.
Book Synopsis Advertising Management by : Manukonda Rabindranath
Download or read book Advertising Management written by Manukonda Rabindranath and published by Springer Nature. This book was released on 2024-02-13 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.
Book Synopsis A History of Indian Advertising by :
Download or read book A History of Indian Advertising written by and published by . This book was released on 2021 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Absolutely True Diary of a Part-Time Indian (National Book Award Winner) by : Sherman Alexie
Download or read book The Absolutely True Diary of a Part-Time Indian (National Book Award Winner) written by Sherman Alexie and published by Little, Brown Books for Young Readers. This book was released on 2012-01-10 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller—over one million copies sold! A National Book Award winner A Boston Globe-Horn Book Award winner Bestselling author Sherman Alexie tells the story of Junior, a budding cartoonist growing up on the Spokane Indian Reservation. Determined to take his future into his own hands, Junior leaves his troubled school on the rez to attend an all-white farm town high school where the only other Indian is the school mascot. Heartbreaking, funny, and beautifully written, The Absolutely True Diary of a Part-Time Indian, which is based on the author's own experiences, coupled with poignant drawings by Ellen Forney that reflect the character's art, chronicles the contemporary adolescence of one Native American boy as he attempts to break away from the life he was destined to live. With a forward by Markus Zusak, interviews with Sherman Alexie and Ellen Forney, and black-and-white interior art throughout, this edition is perfect for fans and collectors alike.
Book Synopsis A history of advertising by : Henry Sampson
Download or read book A history of advertising written by Henry Sampson and published by . This book was released on 1874 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Branded in History by : Ramya Ramamurthy
Download or read book Branded in History written by Ramya Ramamurthy and published by Hachette India. This book was released on 2021-10-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.
Book Synopsis Homeward mail from India, China and the East by :
Download or read book Homeward mail from India, China and the East written by and published by . This book was released on 1891 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Saturday Review of Politics, Literature, Science, Art, and Finance by :
Download or read book The Saturday Review of Politics, Literature, Science, Art, and Finance written by and published by . This book was released on 1910 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A History of Advertising from the Earliest Times by : Henry Sampson
Download or read book A History of Advertising from the Earliest Times written by Henry Sampson and published by . This book was released on 1874 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Spectator written by and published by . This book was released on 1875 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Nawabs, Nudes, Noodles by : Ambi Parameswaran
Download or read book Nawabs, Nudes, Noodles written by Ambi Parameswaran and published by Pan Macmillan. This book was released on 2016-05-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
Book Synopsis Indian Advertising by : Arun Chaudhuri
Download or read book Indian Advertising written by Arun Chaudhuri and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given shape to the profession.
Download or read book The Publishers Weekly written by and published by . This book was released on 1890 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis India After Gandhi: The History of the World's Largest Democracy by : Ramachandra Guha
Download or read book India After Gandhi: The History of the World's Largest Democracy written by Ramachandra Guha and published by Pan Macmillan. This book was released on 2017-07-13 with total page 871 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ramachandra Guha’s India after Gandhi is a magisterial account of the pains, struggles, humiliations and glories of the world’s largest and least likely democracy. A riveting chronicle of the often brutal conflicts that have rocked a giant nation, and of the extraordinary individuals and institutions who held it together, it established itself as a classic when it was first published in 2007. In the last decade, India has witnessed, among other things, two general elections; the fall of the Congress and the rise of Narendra Modi; a major anti-corruption movement; more violence against women, Dalits, and religious minorities; a wave of prosperity for some but the persistence of poverty for others; comparative peace in Nagaland but greater discontent in Kashmir than ever before. This tenth anniversary edition, updated and expanded, brings the narrative up to the present. Published to coincide with seventy years of the country’s independence, this definitive history of modern India is the work of one of the world’s finest scholars at the height of his powers.
Book Synopsis Bury My Heart at Wounded Knee by : Dee Brown
Download or read book Bury My Heart at Wounded Knee written by Dee Brown and published by Open Road Media. This book was released on 2012-10-23 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: The “fascinating” #1 New York Times bestseller that awakened the world to the destruction of American Indians in the nineteenth-century West (The Wall Street Journal). First published in 1970, Bury My Heart at Wounded Knee generated shockwaves with its frank and heartbreaking depiction of the systematic annihilation of American Indian tribes across the western frontier. In this nonfiction account, Dee Brown focuses on the betrayals, battles, and massacres suffered by American Indians between 1860 and 1890. He tells of the many tribes and their renowned chiefs—from Geronimo to Red Cloud, Sitting Bull to Crazy Horse—who struggled to combat the destruction of their people and culture. Forcefully written and meticulously researched, Bury My Heart at Wounded Knee inspired a generation to take a second look at how the West was won. This ebook features an illustrated biography of Dee Brown including rare photos from the author’s personal collection.
Book Synopsis A Patriot's History of the United States by : Larry Schweikart
Download or read book A Patriot's History of the United States written by Larry Schweikart and published by Penguin. This book was released on 2004-12-29 with total page 1373 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past three decades, many history professors have allowed their biases to distort the way America’s past is taught. These intellectuals have searched for instances of racism, sexism, and bigotry in our history while downplaying the greatness of America’s patriots and the achievements of “dead white men.” As a result, more emphasis is placed on Harriet Tubman than on George Washington; more about the internment of Japanese Americans during World War II than about D-Day or Iwo Jima; more on the dangers we faced from Joseph McCarthy than those we faced from Josef Stalin. A Patriot’s History of the United States corrects those doctrinaire biases. In this groundbreaking book, America’s discovery, founding, and development are reexamined with an appreciation for the elements of public virtue, personal liberty, and private property that make this nation uniquely successful. This book offers a long-overdue acknowledgment of America’s true and proud history.
Download or read book Publishers' Weekly written by and published by . This book was released on 1874 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
