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A Handbook Of Proven Marketing Strategies For Public Transit
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Book Synopsis Elements Needed to Create High Ridership Transit Systems by : TranSystems Corporation
Download or read book Elements Needed to Create High Ridership Transit Systems written by TranSystems Corporation and published by Transportation Research Board. This book was released on 2007 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: "TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.
Book Synopsis Enhancing the Visibility and Image of Transit in the United States and Canada by : Wirthlin Worldwide
Download or read book Enhancing the Visibility and Image of Transit in the United States and Canada written by Wirthlin Worldwide and published by Transportation Research Board. This book was released on 2000 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The report documents and presents how the image of transit can be strengthened by building on existing positive perceptions. The research provides a communications strategy to guide national, regional, and local efforts to enhance the image and visibility of transit in order to create a more positive and supportive environment.
Book Synopsis Texas Transportation Researcher by :
Download or read book Texas Transportation Researcher written by and published by . This book was released on 1995 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Transit Advertising Sales Agreements by : Bruce Schaller
Download or read book Transit Advertising Sales Agreements written by Bruce Schaller and published by Transportation Research Board. This book was released on 2004 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This synthesis will be of interest to transit agency staff responsible for advertising sales in their agencies. They can use this report to learn from the experiences of other transit agencies and to compare their experiences with those of others. The report documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display.
Book Synopsis Understanding how to Motivate Communities to Support and Ride Public Transportation by : Mindy Rhindress
Download or read book Understanding how to Motivate Communities to Support and Ride Public Transportation written by Mindy Rhindress and published by Transportation Research Board. This book was released on 2008 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: TCRP Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation. Additionally, the report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services. Also, this report examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns, and platforms. This report will be helpful to transit agencies; elected officials; community leaders; business leaders; and federal, state, and local funding agencies in both the United States and Canada.
Book Synopsis Annual Report of Progress by : Transit Cooperative Research Program
Download or read book Annual Report of Progress written by Transit Cooperative Research Program and published by . This book was released on 2010 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :National Research Council (U.S.). Transportation Research Board. Committee for a Study of the Feasibility of a Hazardous Materials Transportation Cooperative Research Program Publisher :Transportation Research Board ISBN 13 :0309094976 Total Pages :171 pages Book Rating :4.3/5 (9 download)
Book Synopsis Cooperative Research for Hazardous Materials Transportation by : National Research Council (U.S.). Transportation Research Board. Committee for a Study of the Feasibility of a Hazardous Materials Transportation Cooperative Research Program
Download or read book Cooperative Research for Hazardous Materials Transportation written by National Research Council (U.S.). Transportation Research Board. Committee for a Study of the Feasibility of a Hazardous Materials Transportation Cooperative Research Program and published by Transportation Research Board. This book was released on 2005 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Reviewing, Analyzing and Updating Marketing Strategies to Increase Public Transit Ridership by : Carol A. Lewis
Download or read book Reviewing, Analyzing and Updating Marketing Strategies to Increase Public Transit Ridership written by Carol A. Lewis and published by . This book was released on 2012 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Effective Use of Transit Websites by : Bruce Schaller
Download or read book Effective Use of Transit Websites written by Bruce Schaller and published by Transportation Research Board. This book was released on 2002 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores current practices and recent experiences concerning website design, marketing, and administration. This document integrates information from several sources. It is based on data collected from a review of the relevant literature and survey responses from 47 transit agencies, a cross section of the U.S. transit industry. Also, information was collected for this report from surveys and interviews with website managers, analyses of server logs showing website usage, as well as market research results from several agencies.
Book Synopsis Publications Catalog by : National Research Council (U.S.). Transportation Research Board
Download or read book Publications Catalog written by National Research Council (U.S.). Transportation Research Board and published by . This book was released on 2000 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Urban Mass Transportation Abstracts by :
Download or read book Urban Mass Transportation Abstracts written by and published by . This book was released on 1982 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Traveler Response to Transportation System Changes by : Katherine F. Turnbull
Download or read book Traveler Response to Transportation System Changes written by Katherine F. Turnbull and published by . This book was released on 2003 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The traveler response to transit information and promotion varies widely, both in extent and duration of ridership gains. Results are influenced by the utility and quality of the transit service product being marketed, by external circumstances, and by the type of promotion. While all types of transit information and promotion activities may help raise awareness of public transportation services, increases in ridership are most likely to occur within specific populations as the result of targeted programs--especially individualized efforts designed on the basis of market research findings, delineating particular needs and opportunities. A subset of transit marketing, namely transit information and promotion, is the focus of this chapter. Traveler response to mass market information, mass market promotions, targeted information, targeted promotions, customer information services, and real-time transit information dissemination are examined. This chapter, Chapter 11, will be of interest to transit marketing staff and general managers, as well as strategic planners, educators, and researchers.
Book Synopsis Improving Public Transit Options for Older Persons by : Jon E. Burckhardt
Download or read book Improving Public Transit Options for Older Persons written by Jon E. Burckhardt and published by . This book was released on 2002 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Urban Transportation Abstracts written by and published by . This book was released on 1982 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Improving Public Transit Options for Older Persons: Final report by : Jon E. Burkhardt
Download or read book Improving Public Transit Options for Older Persons: Final report written by Jon E. Burkhardt and published by . This book was released on 2002 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes exemplary transportation services and innovative transportation alternatives designed to enable older persons to maintain independence.
Book Synopsis A Handbook by : Rebecca Elmore-Yalch
Download or read book A Handbook written by Rebecca Elmore-Yalch and published by Transportation Research Board. This book was released on 1998 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
Book Synopsis DOT-RSPA-DPB. by : United States. Department of Transportation
Download or read book DOT-RSPA-DPB. written by United States. Department of Transportation and published by . This book was released on 1978 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
