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A Guide To Media Services At The University Of Sussex
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Book Synopsis A Guide to Media Services at the University of Sussex by : University of Sussex. Library. Media Service Unit
Download or read book A Guide to Media Services at the University of Sussex written by University of Sussex. Library. Media Service Unit and published by . This book was released on 1970* with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Isles of Noise by : Alejandra M. Bronfman
Download or read book Isles of Noise written by Alejandra M. Bronfman and published by UNC Press Books. This book was released on 2016-09-02 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this media history of the Caribbean, Alejandra Bronfman traces how technology, culture, and politics developed in a region that was "wired" earlier and more widely than many other parts of the Americas. Haiti, Cuba, and Jamaica acquired radio and broadcasting in the early stages of the global expansion of telecommunications technologies. Imperial histories helped forge these material connections through which the United States, Great Britain, and the islands created a virtual laboratory for experiments in audiopolitics and listening practices. As radio became an established medium worldwide, it burgeoned in the Caribbean because the region was a hub for intense foreign and domestic commercial and military activities. Attending to everyday life, infrastructure, and sounded histories during the waxing of an American empire and the waning of British influence in the Caribbean, Bronfman does not allow the notion of empire to stand solely for domination. By the time of the Cold War, broadcasting had become a ubiquitous phenomenon that rendered sound and voice central to political mobilization in the Caribbean nations throwing off what remained of their imperial tethers.
Download or read book Life On Air written by David Hendy and published by OUP Oxford. This book was released on 2008-09-25 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio Four has been described as 'the greatest broadcasting channel in the world', the 'heartbeat of the BBC', a cultural icon of Britishness, and the voice of Middle England. Defined by its rich mix, encompassing everything from journalism and drama to comedy, quizzes, and short-stories. Many of its programmes - such as Today ,The Archers, Woman's Hour, The Hitchhiker's Guide To the Galaxy, Gardeners' Question Time, and The Shipping Forecast - have been part of British life for decades. Others, less successful, have caused offence and prompted derision. Born as it was in the Swinging Sixties, Radio Four's central challenge has been to change with the times, while trying not to lose faith with those who see it as a standard-bearer for quality, authoritativeness, or simply 'old-fashioned' BBC values. In this first major behind-the-scenes account of the station's history, David Hendy - a former producer for Radio Four - draws on privileged access to the BBC's own archives and new interviews with key personnel to illuminate the arguments and controversies behind the creation of some of its most popular programmes. He reveals the station's struggle to justify itself in a television age, favouring clear branding and tightly-targeted audiences, with bitter disputes between the BBC and its fiercely loyal listeners. The story of these struggles is about more than the survival of one radio network: Radio Four has been a lightning rod for all sorts of wider social anxieties over the past forty years. A kaleidoscopic view of the changing nature of the BBC, the book provides a gripping insight into the very nature of British life and culture in the last decades of the twentieth century.
Book Synopsis Marketing Plans by : Malcolm McDonald
Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2012-03-05 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It's not difficult to spot those organizations that have failed to adopt a marketing approach! In order for managers and students to quickly grasp the key principles, one of the world's leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide. Using black and white cartoons and graphics packed with ideas and examples, Marketing Plans: A Complete Guide in Pictures is a highly accessible primer that is both a rigorous and serious introduction to the subject for those discovering marketing for the first time, and a versatile companion for more experienced professionals. This book is based on the international bestseller Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald and Hugh Wilson (Wiley).
Book Synopsis How to Do Media and Cultural Studies by : Jane C. Stokes
Download or read book How to Do Media and Cultural Studies written by Jane C. Stokes and published by SAGE. This book was released on 2003-02-24 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a student guide to the process of research and writing for media and cultural studies, the author covers both quantitative and qualitative methods and includes a list of useful library resources and essential Web sites.
Book Synopsis The Media Student's Book by : Gill Branston
Download or read book The Media Student's Book written by Gill Branston and published by Routledge. This book was released on 2010-05-28 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates. Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include: approaching media texts narrative genres and other classifications representations globalisation ideologies and discourses the business of media new media in a new world? the future of television regulation now debating advertising, branding and celebrity news and its futures documentary and ‘reality’ debates from ‘audience’ to ‘users’ research: skills and methods. Each chapter includes a range of examples to work with, sometimes as short case studies. They are also supported by separate, longer case studies which include: Slumdog Millionaire online access for film and music CSI and detective fictions Let the Right One In and The Orphanage PBS, BBC and HBO images of migration The Age of Stupid and climate change politics. The authors are experienced in writing, researching and teaching across different levels of undergraduate study, with an awareness of the needs of students. The book is specially designed to be easy and stimulating to use, with: a Companion Website with popular chapters from previous editions, extra case studies and further resources for teaching and learning, at: www.mediastudentsbook.com margin terms, definitions, photos, references (and even jokes), allied to a comprehensive glossary follow-up activities in ‘Explore’ boxes suggestions for further reading and online research references and examples from a rich range of media and media forms, including advertising, cinema, games, the internet, magazines, newspapers, photography, radio, and television.
Download or read book It's Complicated written by Danah Boyd and published by Yale University Press. This book was released on 2014-02-25 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.
Book Synopsis Feminine Frequencies by : Kate Lacey
Download or read book Feminine Frequencies written by Kate Lacey and published by University of Michigan Press. This book was released on 1996 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the first sustained historical account of the Frauenfunk, women's radio programming in Weimar and Nazi Germany
Download or read book Entangled written by Chris Salter and published by MIT Press. This book was released on 2010 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: How technologies, from the mechanical to the computational, have transformed artistic performance practices.
Download or read book Marketing written by Malcolm McDonald and published by Gulf Professional Publishing. This book was released on 2004 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not adopted a marketing approach! So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide. Using full colour cartoons, packed with ideas and examples, this second edition of Marketing: a pictorial guide for managers is a highly approachable primer. However based as it is on the internationally best selling Marketing Plans textbook it is also both a rigorous and serious introduction to the subject. * A unique marketing introduction taking a pictorial approach * Very powerful and very fast learning tool for the key concepts in Marketing * Written by one of the leading author teams in the subject
Book Synopsis The Making of an Alliance by : David Tal
Download or read book The Making of an Alliance written by David Tal and published by Cambridge University Press. This book was released on 2022-01-06 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical overview and re-evaluation of the origins and development of the 'special' relations between Israel and the United States.
Book Synopsis The Marketing Plan by : Malcolm McDonald
Download or read book The Marketing Plan written by Malcolm McDonald and published by . This book was released on 1987-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Plan: a pictorial guide for managers is a unique approach to the complex world of marketing theory and practice. This book aids understanding and at the same time encourages marketing and other professionals to delve deeper into the planning process. After more than fifty years of marketing theory and practice, marketing planning still remains one of the great, unconquered challenges. This challenge continues to grow as the environments in which companies operate become increasingly hostile, abrasive and dynamic. There is a growing body of evidence to show that the difference between an organization's efficiency and effectiveness is becoming more and more important. Through the use of lively cartoon illustrations McDonald and Morris present the marketing plan in an interesting, amusing and useful way. A unique marketing book, from one of the most widely read and high profile marketing authors Improves awareness of marketing planning in its broadest context Cartoon illustrations
Book Synopsis Current Catalog by : National Library of Medicine (U.S.)
Download or read book Current Catalog written by National Library of Medicine (U.S.) and published by . This book was released on 1993 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: First multi-year cumulation covers six years: 1965-70.
Book Synopsis A Guide for ensuring inclusion and equity in education by : UNESCO
Download or read book A Guide for ensuring inclusion and equity in education written by UNESCO and published by UNESCO Publishing. This book was released on 2017-06-05 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Humanities by : David M. Berry
Download or read book Digital Humanities written by David M. Berry and published by John Wiley & Sons. This book was released on 2017-05-30 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the twenty-first century unfolds, computers challenge the way in which we think about culture, society and what it is to be human: areas traditionally explored by the humanities. In a world of automation, Big Data, algorithms, Google searches, digital archives, real-time streams and social networks, our use of culture has been changing dramatically. The digital humanities give us powerful theories, methods and tools for exploring new ways of being in a digital age. Berry and Fagerjord provide a compelling guide, exploring the history, intellectual work, key arguments and ideas of this emerging discipline. They also offer an important critique, suggesting ways in which the humanities can be enriched through computing, but also how cultural critique can transform the digital humanities. Digital Humanities will be an essential book for students and researchers in this new field but also related areas, such as media and communications, digital media, sociology, informatics, and the humanities more broadly.
Book Synopsis Marketing Plans for Services by : Malcolm McDonald
Download or read book Marketing Plans for Services written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2011-07-20 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
Book Synopsis Journalism in Crisis by : Mike Gasher
Download or read book Journalism in Crisis written by Mike Gasher and published by University of Toronto Press. This book was released on 2016-11-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism in Crisis addresses the concerns of scholars, activists, and journalists committed to Canadian journalism as a democratic institution and as a set of democratic practices. The authors look within Canada and abroad for solutions for balancing the Canadian media ecology. Public policies have been central to the creation and shaping of Canada’s media system and, rather than wait for new technologies or economic models, the contributors offer concrete recommendations for how public policies can foster journalism that can support democratic life in twenty-first century Canada. Their work, which includes new theoretical perspectives and valuable discussions of journalism practices in public, private, and community media, should be read by professional and citizen journalists, academics, media activists, policy makers and media audiences concerned about the future of democratic journalism in Canada.
