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Author : Industrial Equipment
Publisher : Prentice Hall
ISBN 13 : 9780133702637
Total Pages : 106 pages
Book Rating : 4.7/5 (26 download)
Download or read book A Guide to Marketing New Industrial and Consumer Products written by Industrial Equipment and published by Prentice Hall. This book was released on 1985-01-01 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 466 pages
Book Rating : 4.3/5 (243 download)
Download or read book Distribution Data Guide written by and published by . This book was released on 1954 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald Wilhelm
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.3/5 (91 download)
Download or read book Check List to Help You Introduce Your New Industrial Products written by Donald Wilhelm and published by . This book was released on 1946 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Dan Tyre
Publisher : John Wiley & Sons
ISBN 13 : 1119482453
Total Pages : 288 pages
Book Rating : 4.1/5 (194 download)
Download or read book Inbound Organization written by Dan Tyre and published by John Wiley & Sons. This book was released on 2018-04-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use inbound principles to build and strengthen your company’s future We’re in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Organizations need to adjust their mindset and build a strategic foundation to deal with these facts and not just update a business plan. Inbound Organization shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. It explains how and why Inbound ideas and how to create a remarkable customer experience belong in the boardrooms and on the desks of founders, entrepreneurs, business leaders, and anyone who has a responsibility to lead their organizations into the future. • Discover the foundation of inbound principles • Learn how to put ideas into practice today • Read about organizations that successfully apply the principles of Inbound • Keep your business on course to succeed amidst buyer changes Stay ahead of the curve and learn how to use Inbound principles to ensure you’re always ahead of the curve.
Author : Gustav Edward Larson
Publisher :
ISBN 13 :
Total Pages : 94 pages
Book Rating : 4.3/5 (91 download)
Download or read book Developing and Selling New Products written by Gustav Edward Larson and published by . This book was released on 1949 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 2056 pages
Book Rating : 4.F/5 ( download)
Download or read book Books in Print Supplement written by and published by . This book was released on 1984 with total page 2056 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Winkler
Publisher : Routledge
ISBN 13 : 131764607X
Total Pages : 275 pages
Book Rating : 4.3/5 (176 download)
Download or read book Marketing for the Developing Company (RLE Marketing) written by John Winkler and published by Routledge. This book was released on 2014-10-17 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136585850
Total Pages : 244 pages
Book Rating : 4.1/5 (365 download)
Download or read book Industrial Products written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Author : Nicholas Stacey
Publisher : Routledge
ISBN 13 : 1317649036
Total Pages : 291 pages
Book Rating : 4.3/5 (176 download)
Download or read book Industrial Marketing Research (RLE Marketing) written by Nicholas Stacey and published by Routledge. This book was released on 2014-09-15 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
Author : Rachel Bretherton
Publisher :
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.:/5 (319 download)
Download or read book Market Research Sources written by Rachel Bretherton and published by . This book was released on 1938 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gustav Edward Larson
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (31 download)
Download or read book Selling the United States Market written by Gustav Edward Larson and published by . This book was released on 1951 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4.3/5 (243 download)
Download or read book Market Research Series written by and published by . This book was released on 1936 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R S N Pillai
Publisher : S. Chand Publishing
ISBN 13 : 8121916976
Total Pages : 605 pages
Book Rating : 4.1/5 (219 download)
Download or read book Modern Marketing (Principles and Practices) written by R S N Pillai and published by S. Chand Publishing. This book was released on 2010-12 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Author : Gordon Foxall
Publisher : Routledge
ISBN 13 : 1317647246
Total Pages : 283 pages
Book Rating : 4.3/5 (176 download)
Download or read book Corporate Innovation (RLE Marketing) written by Gordon Foxall and published by Routledge. This book was released on 2014-09-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
Author : William G. Forgang
Publisher : Routledge
ISBN 13 : 1317459237
Total Pages : 201 pages
Book Rating : 4.3/5 (174 download)
Download or read book Strategy-specific Decision Making: A Guide for Executing Competitive Strategy written by William G. Forgang and published by Routledge. This book was released on 2015-02-12 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a novel approach to business policy and strategic management, this book focuses on the implementation of a firm's competitive strategy throughout all levels of the organization.
