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A Geography Of Public Relations Trends
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Book Synopsis A Geography of Public Relations Trends by : E. Denig
Download or read book A Geography of Public Relations Trends written by E. Denig and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected Proceedings of the Xth Public Relations World Congress `Between People and Power', Amsterdam, June 3-7, 1985.
Book Synopsis The Public Relations Handbook by : Alison Theaker
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2016-05-20 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.
Book Synopsis Holding Corporations Accountable by : Judith Richter
Download or read book Holding Corporations Accountable written by Judith Richter and published by Bloomsbury Publishing. This book was released on 2014-04-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when the gigantic transnationals have a huge impact on human health, the environment, working conditions and the economic prospects of nations, this book explores whether it is sufficient to continue to rely on industry self-regulation alone. Before widening her focus to the general issues, the author examines the now famous case of the infant food industry. Almost two decades after the introduction of the WHO/Unicef Code seeking to regulate the marketing of formula milk substitutes, an estimated one and a half million babies die unnecessarily every year as a result of formula feeding. How effective, therefore, has the Code been in changing industry behaviour? The author argues that a key question today is how to foster a political climate favourable to practical institutional arrangements for the better regulation of TNCs. Recognizing the tension between global governance on the one hand and the globalized free market on the other, she urges that close attention be given to corporate conduct and TNC compliance with what regulatory codes exist. A range of relevant questions is explored, including the roles of citizen action, national governments and international agencies. A host of public concerns - for example, job losses when industries migrate or the introduction of GM crops without public consultation - point to corporate regulation as a looming political issue. This book contributes to the debate about how powerful corporations can pay regard not only to the bottom line, but also take more seriously their social responsibilities.
Book Synopsis Evaluating Public Relations by : Tom Watson
Download or read book Evaluating Public Relations written by Tom Watson and published by Kogan Page Publishers. This book was released on 2014-06-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.
Book Synopsis Handbook of Public Relations by : Robert L. Heath
Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Book Synopsis A Geography of Public Relations Trends by : E. Denig
Download or read book A Geography of Public Relations Trends written by E. Denig and published by . This book was released on 1985 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Biofuels for Fuel Cells by : Piet Lens
Download or read book Biofuels for Fuel Cells written by Piet Lens and published by IWA Publishing. This book was released on 2005-09-30 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing demand for energy and the related environmental concerns are the main drivers for the strong interest in Biomass Fermentation towards usage in Fuel Cells. The integration of Biomass Fermentation (BF) and Fuel Cells (FC) technology creates a new and interdisciplinary research area. Due to their high efficiency Fuel Cells are therefore considered as a strategic technology for future energy supply systems. The fact that biomass is a renewable source of energy in combination with the most efficient energy conversion system (FC) makes this combination unique and advantageous. This book has a clear orientation towards making products of our waste. Biofuels for Fuel Cells comes at a time when this field is rapidly developing and there is a need for a synthetising book. The holistic and multidisciplinary description of this topic, including discussion of technological, socio-economic, system analysis and policy and regulatory aspects, make this book the definitive work for this market. Biofuels for Fuel Cells will cross-link scientists of all fields concerned with Biomass Fermentation, Fuel Upgrading and Fuel Cells at European and World level.
Book Synopsis A Different Road Taken by : John A Lent
Download or read book A Different Road Taken written by John A Lent and published by Routledge. This book was released on 2019-04-02 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dallas Smythe, George Gerbner, Herbert Schiller, James Halloran, Kaarle Nordenstreng- these five seminal figures form the backbone of current scholarship in critical communication. From policy research to television demographics and from economic globalization to cultural imperialism, their insights and discoveries have given both scholars and the
Book Synopsis The Use and Abuse of Television by : J. Mallory Wober
Download or read book The Use and Abuse of Television written by J. Mallory Wober and published by Routledge. This book was released on 2013-06-19 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical review of the harms and benefits of television that also examines systems for maximizing television's benefits. The author breaks away from the conventional jargon of audience measurement and other traditional research methods, proposing instead new and alternative European and Australian methods of evaluating programming. Typical characterizations of the television screen – broadly defined to include television, home video, movies, games, programs and computers – as either the root of all social ills or the potential savior of society are reexamined. Wober's ultimately optimistic viewpoint seeks to trigger change in the way we think about and assess television and in turn ensure that screens will serve, rather than take advantage of, their users. Originally published in 1988, this thinking-piece concerns timeless issues still of import.
Book Synopsis Social Decision Methodology for Technological Projects by : C.A. Vlek
Download or read book Social Decision Methodology for Technological Projects written by C.A. Vlek and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book grew out of the conviction that the preparation and management of large-scale technological projects can be substantially improved. We have witnessed the often unhappy course of societal and political decision making concerning projects such as hazardous chemical installations, novel types of electric power plant or storage sites for solid wastes. This has led us to believe that probabilistic risk analysis, technical reliability analysis and environm,ental impact analysis are necessary but insufficient for making acceptable, and justifiable, social decisions about such projects. There is more to socio-technical decision making than applying acceptance rules based on neglige ably low accident probabilities or on maximum credible accidents. Consideration must also be given to psychological, social and political issues and methods of decision making. Our conviction initially gave rise to an international experts' workshop titled 'Social decision methodology for technological projects' (SDMTP) and held in May 1986 at the University of Groningen, the Netherlands, at a time when Cvetkovich spent a sabbatical there. The work shop - aimed at surveying the issues and listing the methods to address them - was the first part of an effort whose second part was directed at the production of this volume. Plans called for the book to deal systematically with the main problems of socio-technical decision making; it was to list a number of useful approaches and methods; and it was to present a number of integrative conclusions and recommendations for both policy makers and methodologists.
Download or read book Public Relations written by David W. Guth and published by Allyn & Bacon. This book was released on 2007 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations: A Values-Driven Approach, Cases Edition, adds 24 timely and exciting cases to the authors' successful introductory book, engaging the reader in the practice of public relations. Maintaining the intriguing and effective features of Public Relations: A Values-Driven Approach, the Cases Edition offers case studies with discussion questions to convey the excitement and challenges of real-world public relations. Mixing positive examples with public relations activities gone awry, the authors have developed eight brand-new case studies and updated cases from previous editions of Public Relations: A Values-Driven Approach proven to help the reader gain an understanding of the industry. An online Instructor's Manual provides answers to the thought-provoking discussion questions. In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach, Cases Edition, teaches the reader how to build ethical, productive relationships with strategic constituencies. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students.
Book Synopsis Corporate Public Relations Practitioners by : Kathleen M. Caster
Download or read book Corporate Public Relations Practitioners written by Kathleen M. Caster and published by . This book was released on 1993 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Public Relations by : Robert L. Heath
Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Download or read book The Public Relations Journal written by and published by . This book was released on 1985 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Global PR Revolution by : Maxim Behar
Download or read book The Global PR Revolution written by Maxim Behar and published by Simon and Schuster. This book was released on 2019-10-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How to Measure Impact The Effect of Total Transparency on Businesses International Perspectives on the Media The Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
Book Synopsis Marketing Information by : Michael R. Oppenheim
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Book Synopsis International Public Relations by : Hugh M. Culbertson
Download or read book International Public Relations written by Hugh M. Culbertson and published by Routledge. This book was released on 2013-11-05 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.
