A Focus On Consumer Behaviours And Experiences In An Online Shopping Environment

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A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment

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Author : Emerald Group Publishing Limited
Publisher : Emerald Group Publishing
ISBN 13 : 1785608703
Total Pages : 190 pages
Book Rating : 4.7/5 (856 download)

Book Synopsis A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment by : Emerald Group Publishing Limited

Download or read book A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-11-02 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

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Author : Soares, Ana Maria
Publisher : IGI Global
ISBN 13 : 1799822222
Total Pages : 424 pages
Book Rating : 4.7/5 (998 download)

Book Synopsis Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior by : Soares, Ana Maria

Download or read book Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior written by Soares, Ana Maria and published by IGI Global. This book was released on 2020-02-21 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

Digital and Social Media Marketing

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Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

A Study On Consumers Perception About Online Shopping In India

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Author : Seema Gopichand Hariramani
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9388805208
Total Pages : pages
Book Rating : 4.3/5 (888 download)

Book Synopsis A Study On Consumers Perception About Online Shopping In India by : Seema Gopichand Hariramani

Download or read book A Study On Consumers Perception About Online Shopping In India written by Seema Gopichand Hariramani and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strengthening Sustainable Digitalization of Asian Economy and Society

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Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.3/5 (693 download)

Book Synopsis Strengthening Sustainable Digitalization of Asian Economy and Society by : Ordóñez de Pablos, Patricia

Download or read book Strengthening Sustainable Digitalization of Asian Economy and Society written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2024-03-27 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ongoing evolution of Asia's economy and society, there is a crucial need to explore innovative conceptual frameworks, empirical studies, and case analyses. These endeavors aim to unravel the intricate relationship between digital transformation and the imperative for fostering a greener, more circular, and climate-neutral Asian economy. Strengthening Sustainable Digitalization of Asian Economy and Society explores the intersection between digital technologies, knowledge management, and sustainable development. The book addresses the challenges and opportunities the digital age poses, examining how advanced information technologies, including artificial intelligence, IoT, and machine learning, coupled with practical knowledge management, can catalyze a transformative journey. Strengthening Sustainable Digitalization of Asian Economy and Society unravels how these digital tools and solutions impact the realization of the Sustainable Development Goals (SDGs) by 2030, offering invaluable insights for academics, researchers, industry players, policymakers, and stakeholders. This book emphasizes the ASEAN region, providing an understanding of the regional nuances in the digital transition by presenting comparative regional studies, including Asia, Europe, the USA, Latin America, Africa, and the Gulf Region.

Handbook of Research on the Platform Economy and the Evolution of E-Commerce

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Author : Ertz, Myriam
Publisher : IGI Global
ISBN 13 : 1799875466
Total Pages : 554 pages
Book Rating : 4.7/5 (998 download)

Book Synopsis Handbook of Research on the Platform Economy and the Evolution of E-Commerce by : Ertz, Myriam

Download or read book Handbook of Research on the Platform Economy and the Evolution of E-Commerce written by Ertz, Myriam and published by IGI Global. This book was released on 2021-10-15 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.

Consumer Behaviour

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Author : Michael R. Solomon
Publisher : Pearson UK
ISBN 13 : 1292245433
Total Pages : 986 pages
Book Rating : 4.2/5 (922 download)

Book Synopsis Consumer Behaviour by : Michael R. Solomon

Download or read book Consumer Behaviour written by Michael R. Solomon and published by Pearson UK. This book was released on 2019 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon"

Managing Customer Experiences in an Omnichannel World

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Author : Taşkın Dirsehan
Publisher : Emerald Group Publishing
ISBN 13 : 1800433905
Total Pages : 382 pages
Book Rating : 4.8/5 (4 download)

Book Synopsis Managing Customer Experiences in an Omnichannel World by : Taşkın Dirsehan

Download or read book Managing Customer Experiences in an Omnichannel World written by Taşkın Dirsehan and published by Emerald Group Publishing. This book was released on 2020-11-26 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

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Author : Musso, Fabio
Publisher : IGI Global
ISBN 13 : 1799814130
Total Pages : 596 pages
Book Rating : 4.7/5 (998 download)

Book Synopsis Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences by : Musso, Fabio

Download or read book Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences written by Musso, Fabio and published by IGI Global. This book was released on 2019-10-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.

Defining, Measuring and Managing Consumer Experiences

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Author : Annarita Sorrentino
Publisher : Routledge
ISBN 13 : 1000195511
Total Pages : 98 pages
Book Rating : 4.0/5 (1 download)

Book Synopsis Defining, Measuring and Managing Consumer Experiences by : Annarita Sorrentino

Download or read book Defining, Measuring and Managing Consumer Experiences written by Annarita Sorrentino and published by Routledge. This book was released on 2020-09-30 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper knowledge of the approaches to consumer behaviour and learn about the theoretical and empirical challenges of studying customer experience management. It also considers the post-modern consumer, which requires a move beyond the purely rationalist perspective of traditional marketing and provides methodological support for firms and scholars who wish to measure cognitive, emotional and behavioural consumer reactions. More specifically, it explores the changes in consumer behaviours, the limitations of traditional measurement approaches and the importance of capturing small insights with neuromarketing metrics, with a chapter contributed by a leading expert. A new three-point perspective on consumer behaviours is set out that combines behaviour (what people do) with the declared (what people say) and the perceived (what people feel). This approach acknowledges the complexity of consumer behaviours and the methodological bias derived from the use of the traditional techniques (principally the survey) or from big data. Only a holistic perspective can capture the heterogeneous nature of consumer behaviour. The book thereby takes up the theoretical debate about the definition, management and measurement of customer behaviour. It also examines measurement methodologies, an area that has received little attention elsewhere. Besides addressing the scientific community in the field, the book will also be a valuable practical resource for marketing managers, entrepreneurs and consultants who want to implement innovative strategies to manage the customer experience.

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Author : Bowen, Gordon
Publisher : IGI Global
ISBN 13 : 1466665963
Total Pages : 428 pages
Book Rating : 4.4/5 (666 download)

Book Synopsis Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities by : Bowen, Gordon

Download or read book Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities written by Bowen, Gordon and published by IGI Global. This book was released on 2014-10-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Research, Innovation, and Industry Impacts of the Metaverse

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Author : Kumar, Jeetesh
Publisher : IGI Global
ISBN 13 :
Total Pages : 361 pages
Book Rating : 4.3/5 (693 download)

Book Synopsis Research, Innovation, and Industry Impacts of the Metaverse by : Kumar, Jeetesh

Download or read book Research, Innovation, and Industry Impacts of the Metaverse written by Kumar, Jeetesh and published by IGI Global. This book was released on 2024-06-06 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a world where the digital and physical worlds intertwine seamlessly - this is the metaverse. This complex digital environment has the potential to revolutionize our lives in a multitude of ways. Yet the lack of standardized frameworks and guidelines creates a fragmented ecosystem with varying levels of security, privacy, and usability that can hinder the integration of the metaverse into our daily lives in cohesive, safe, and beneficial ways. Research, Innovation, and Industry Impacts of the Metaverse offers a comprehensive solution to the challenges posed by the metaverse. It serves as a roadmap for researchers, academics, and practitioners by providing a structured framework for exploring the metaverse. It covers foundational technologies, academic research, real-world applications, and challenges, offering insights into defining the metaverse, its technologies, and future potential. The book equips readers with the knowledge and tools needed to navigate the complexities of the metaverse and contribute to its responsible development. Showcasing the latest research contributions, this book initiates academic discourse and innovation. It fosters interdisciplinary collaboration, ensuring a holistic understanding of the metaverse's impact on society, education, commerce, and more, while empowering readers to harness the metaverse's full potential.

Handbook of Strategic e-Business Management

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Author : Francisco J. Martínez-López
Publisher : Springer Science & Business Media
ISBN 13 : 3642397476
Total Pages : 1004 pages
Book Rating : 4.6/5 (423 download)

Book Synopsis Handbook of Strategic e-Business Management by : Francisco J. Martínez-López

Download or read book Handbook of Strategic e-Business Management written by Francisco J. Martínez-López and published by Springer Science & Business Media. This book was released on 2013-11-19 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.

Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)

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Author : Shehnaz Tehseen
Publisher : Springer Nature
ISBN 13 : 9464632461
Total Pages : 821 pages
Book Rating : 4.4/5 (646 download)

Book Synopsis Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) by : Shehnaz Tehseen

Download or read book Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) written by Shehnaz Tehseen and published by Springer Nature. This book was released on 2023-10-27 with total page 821 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) will be held in Dali on June 30–July 2, 2023. ICEDBC 2023 is annual conference since 2021. It was held in Xiamen, Dali from 2021 to 2022. Every year, there are many attendees from Asia, Europe, America, etc., and quite a few well-known experts give plenary speeches. Business culture is an organic and important part of the social culture system, it is the comprehensive reflection and expression of national culture and modern consciousness in business behavior, and is formed under the influence of national culture and modern consciousness with modern business characteristics and group consciousness as well as the behavior norms generated by this consciousness. For business, one hand on the economy, the other on culture, will certainly promote China's business towards modernization in a big step. The day when business culture is flourishing is the day when business economy is flourishing. Business culture plays a fundamental and decisive role in economic development, providing adequate basic support and supporting services for business activities. Business culture regulates business behavior, regulates business relationships, and influences the way of thinking in economic operation. Business culture promotes economic development through the shaping of people's pattern realm, entrepreneurship and integrity spirit. Business culture plays the role of "adhesive, catalyst and lubricant" for economic development by constructing and practicing value creation in business management and business transactions. ICEDBC2023 aims to explore the role of business culture in promoting economic development and to thoroughly analyze how to use its economic functions more effectively. ICEDBC 2023 warmly invite you to participate in and look forward to seeing you in Dali, China.

Interactivity, Game Creation, Design, Learning, and Innovation

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Author : Anthony L. Brooks
Publisher : Springer
ISBN 13 : 3319769081
Total Pages : 541 pages
Book Rating : 4.3/5 (197 download)

Book Synopsis Interactivity, Game Creation, Design, Learning, and Innovation by : Anthony L. Brooks

Download or read book Interactivity, Game Creation, Design, Learning, and Innovation written by Anthony L. Brooks and published by Springer. This book was released on 2018-03-06 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of two conferences: The 6th International Conference on ArtsIT, Interactivity and Game Creation (ArtsIT 2017) and the Second International Conference on Design, Learning and Innovation (DLI 2017). The event was hosted in Heraklion, Crete, Greece, in October 2017 and attracted 65 submissions from which 50 full papers were selected for publication in this book. The papers represent a forum for the dissemination of cutting-edge research results in the area of arts, design and technology, including open related topics like interactivity and game creation.

Logistics and Retail Management

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Author : John Fernie
Publisher : Kogan Page Publishers
ISBN 13 : 0749468246
Total Pages : 280 pages
Book Rating : 4.7/5 (494 download)

Book Synopsis Logistics and Retail Management by : John Fernie

Download or read book Logistics and Retail Management written by John Fernie and published by Kogan Page Publishers. This book was released on 2014-04-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century has witnessed important changes in retail logistics. Supply chain managers are presented with key challenges as retailers have recognised the strategic role that supply chains play in cost reduction and customer service. The 4th edition of Logistics and Retail Management has been substantially updated to take account of these recent developments in retail logistics. Logistics and Retail Management provides the most up-to-date thinking in retail supply chain management, reflecting the changing needs of the global marketplace and the challenges faced by retailers in the 21st century. With contributions from acclaimed academics and practitioners, it covers global logistics, fashion logistics, e-logistics and green supply chains. The 4th edition features brand new chapters on supply chain management in international fashion and corporate social responsibility in the textile supply chain.

Consumer Behaviour

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Author : Michael R. Solomon
Publisher : Pearson Prentice Hall
ISBN 13 : 9780131740402
Total Pages : 608 pages
Book Rating : 4.7/5 (44 download)

Book Synopsis Consumer Behaviour by : Michael R. Solomon

Download or read book Consumer Behaviour written by Michael R. Solomon and published by Pearson Prentice Hall. This book was released on 2008 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: