A Dictionary of Marketing

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Author :
Publisher : Oxford University Press
ISBN 13 : 0191059609
Total Pages : 464 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press. This book was released on 2016-04-28 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

The On-line/E-mail Dictionary

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Author :
Publisher : Berkley
ISBN 13 : 9780425156926
Total Pages : 162 pages
Book Rating : 4.1/5 (569 download)

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Book Synopsis The On-line/E-mail Dictionary by :

Download or read book The On-line/E-mail Dictionary written by and published by Berkley. This book was released on 1997 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's high-tech world, basic computer literacy isn't enough--readers need to know the lingo to surf the Net in style. This easy-to-use A-to-Z guide makes it simple, with explanations of modern computer jargon as well as commonly-used abbreviations, acronyms, and emoticons--right at their fingertips.

A Dictionary of the Internet

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Author :
Publisher : Oxford University Press
ISBN 13 : 0192589709
Total Pages : 304 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis A Dictionary of the Internet by : Darrel Ince

Download or read book A Dictionary of the Internet written by Darrel Ince and published by Oxford University Press. This book was released on 2019-10-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary provides over 2,700 terms related to the Web, software technology, jargon, e-commerce, security, and the technical and organizational infrastructure of the Internet.

Oxford English Dictionary

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Publisher : Oxford University Press
ISBN 13 : 9780195218893
Total Pages : pages
Book Rating : 4.2/5 (188 download)

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Book Synopsis Oxford English Dictionary by : John A. Simpson

Download or read book Oxford English Dictionary written by John A. Simpson and published by Oxford University Press. This book was released on 2002-04-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford English Dictionary is the internationally recognized authority on the evolution of the English language from 1150 to the present day. The Dictionary defines over 500,000 words, making it an unsurpassed guide to the meaning, pronunciation, and history of the English language. This new upgrade version of The Oxford English Dictionary Second Edition on CD-ROM offers unparalleled access to the world's most important reference work for the English language. The text of this version has been augmented with the inclusion of the Oxford English Dictionary Additions Series (Volumes 1-3), published in 1993 and 1997, the Bibliography to the Second Edition, and other ancillary material. System requirements: PC with minimum 200 MHz Pentium-class processor; 32 MB RAM (64 MB recommended); 16-speed CD-ROM drive (32-speed recommended); Windows 95, 98, Me, NT, 200, or XP (Local administrator rights are required to install and open the OED for the first time on a PC running Windows NT 4 and to install and run the OED on Windows 2000 and XP); 1.1 GB hard disk space to run the OED from the CD-ROM and 1.7 GB to install the CD-ROM to the hard disk: SVGA monitor: 800 x 600 pixels: 16-bit (64k, high color) setting recommended. Please note: for the upgrade, installation requires the use of the OED CD-ROM v2.0.

Email Marketing

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Author :
Publisher : The Butler Publishing Group
ISBN 13 : 1442164549
Total Pages : 104 pages
Book Rating : 4.4/5 (421 download)

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Book Synopsis Email Marketing by : Mary R. Butler

Download or read book Email Marketing written by Mary R. Butler and published by The Butler Publishing Group. This book was released on 2009-05-15 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they're not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them. Yet e-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marketer, can't afford to do anything of the sort if you want to maintain a list and actually sell from it. You have to understand that you are essentially opening a dialogue with your consumer. They are giving you the opportunity to let them get to know you, not just your product. I. Introduction to Email Marketing. II. List Building III. Best Practices & Strategies IV. Know the Law V. The Power of Professional Services

Dictionary of Digital Pictograms and Glossary for Internet Use and Portable Telephones

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Author :
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527514617
Total Pages : 198 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Dictionary of Digital Pictograms and Glossary for Internet Use and Portable Telephones by : Marcienne Martin

Download or read book Dictionary of Digital Pictograms and Glossary for Internet Use and Portable Telephones written by Marcienne Martin and published by Cambridge Scholars Publishing. This book was released on 2018-07-27 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the new language of the Internet which offers a middle ground between expressiveness and speed. It also reports on innovative lexicographic practices. Internet users want their written communication to be as fast as that present in oral exchanges; they also want to convey feelings and emotions, and for that they use pictographic symbols. This new system proceeds from the same construction that presided over the establishment of hieroglyphs and ideograms, namely the initialization of semantic fields from basic graphs. Is this not a re-appropriation of ancient know-how? In the long run, will this virtual society, composed of a sum of individuals aggregated around playful projects, not be the necessary counter-power to more and more bureaucratic societal systems? Would this system move beyond the virtual to penetrate the real?

Email Marketing Rules

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781546910633
Total Pages : 488 pages
Book Rating : 4.9/5 (16 download)

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Book Synopsis Email Marketing Rules by : Chad S. White

Download or read book Email Marketing Rules written by Chad S. White and published by Createspace Independent Publishing Platform. This book was released on 2017-05-29 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production

Linux Dictionary

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Author :
Publisher : Binh Nguyen
ISBN 13 :
Total Pages : 1761 pages
Book Rating : 4./5 ( download)

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Book Synopsis Linux Dictionary by : Binh Nguyen

Download or read book Linux Dictionary written by Binh Nguyen and published by Binh Nguyen. This book was released on with total page 1761 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document is designed to be a resource for those Linux users wishing to seek clarification on Linux/UNIX/POSIX related terms and jargon. At approximately 24000 definitions and two thousand pages it is one of the largest Linux related dictionaries currently available. Due to the rapid rate at which new terms are being created it has been decided that this will be an active project. We welcome input into the content of this document. At this moment in time half yearly updates are being envisaged. Please note that if you wish to find a 'Computer Dictionary' then see the 'Computer Dictionary Project' at http://computerdictionary.tsf.org.za/ Searchable databases exist at locations such as: http://www.swpearl.com/eng/scripts/dictionary/ (SWP) Sun Wah-PearL Linux Training and Development Centre is a centre of the Hong Kong Polytechnic University, established in 2000. Presently SWP is delivering professional grade Linux and related Open Source Software (OSS) technology training and consultant service in Hong Kong. SWP has an ambitious aim to promote the use of Linux and related Open Source Software (OSS) and Standards. The vendor independent positioning of SWP has been very well perceived by the market. Throughout the last couple of years, SWP becomes the Top Leading OSS training and service provider in Hong Kong. http://www.geona.com/dictionary?b= Geona, operated by Gold Vision Communications, is a new powerful search engine and internet directory, delivering quick and relevant results on almost any topic or subject you can imagine. The term "Geona" is an Italian and Hebrew name, meaning wisdom, exaltation, pride or majesty. We use our own database of spidered web sites and the Open Directory database, the same database which powers the core directory services for the Web's largest and most popular search engines and portals. Geona is spidering all domains listed in the non-adult part of the Open Directory and millions of additional sites of general interest to maintain a fulltext index of highly relevant web sites. http://www.linuxdig.com/documents/dictionary.php LINUXDIG.COM, "Yours News and Resource Site", LinuxDig.com was started in May 2001 as a hobby site with the original intention of getting the RFC's online and becoming an Open Source software link/download site. But since that time the site has evolved to become a RFC distribution site, linux news site and a locally written technology news site (with bad grammer :)) with focus on Linux while also containing articles about anything and everything we find interesting in the computer world. LinuxDig.Com contains about 20,000 documents and this number is growing everyday! http://linux.about.com/library/glossary/blglossary.htm Each month more than 20 million people visit About.com. Whether it be home repair and decorating ideas, recipes, movie trailers, or car buying tips, our Guides offer practical advice and solutions for every day life. Wherever you land on the new About.com, you'll find other content that is relevant to your interests. If you're looking for "How To" advice on planning to re-finish your deck, we'll also show you the tools you need to get the job done. If you've been to About before, we'll show you the latest updates, so you don't see the same thing twice. No matter where you are on About.com, or how you got here, you'll always find content that is relevant to your needs. Should you wish to possess your own localised searcheable version please make use of the available "dict", http://www.dict.org/ version at the Linux Documentation Project home page, http://www.tldp.org/ The author has decided to leave it up to readers to determine how to install and run it on their specific systems. An alternative form of the dictionary is available at: http://elibrary.fultus.com/covers/technical/linux/guides/Linux-Dictionary/cover.html Fultus Corporation helps writers and companies to publish, promote, market, and sell books and eBooks. Fultus combines traditional self-publishing practices with modern technology to produce paperback and hardcover print-on-demand (POD) books and electronic books (eBooks). Fultus publishes works (fiction, non-fiction, science fiction, mystery, ...) by both published and unpublished authors. We enable you to self-publish easily and cost-effectively, creating your book as a print-ready paperback or hardcover POD book or as an electronic book (eBook) in multiple eBook's formats. You retain all rights to your work. We provide distribution to bookstores worldwide. And all at a fraction of the cost of traditional publishing. We also offer corporate publishing solutions that enable businesses to produce and deliver manuals and documentation more efficiently and economically. Our use of electronic delivery and print-on-demand technologies reduces printed inventory and saves time. Please inform the author as to whether you would like to create a database or an alternative form of the dictionary so that he can include you in this list. Also note that the author considers breaches of copyright to be extremely serious. He will pursue all claims to the fullest extent of the law.

Dictionary of Information Technology

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Author :
Publisher : Laxmi Publications, Ltd.
ISBN 13 : 9789380298153
Total Pages : 520 pages
Book Rating : 4.2/5 (981 download)

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Book Synopsis Dictionary of Information Technology by : Ramesh Bangia

Download or read book Dictionary of Information Technology written by Ramesh Bangia and published by Laxmi Publications, Ltd.. This book was released on 2010 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Degunking Your Email, Spam, and Viruses

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Author :
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Degunking Your Email, Spam, and Viruses by : Jeff Duntemann

Download or read book Degunking Your Email, Spam, and Viruses written by Jeff Duntemann and published by . This book was released on 2004 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organize you email so that it works for you! Protect yourself from nasty spam, viruses, and worms.

Python: Journey from Novice to Expert

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1787122565
Total Pages : 1311 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis Python: Journey from Novice to Expert by : Fabrizio Romano

Download or read book Python: Journey from Novice to Expert written by Fabrizio Romano and published by Packt Publishing Ltd. This book was released on 2016-08-31 with total page 1311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn core concepts of Python and unleash its power to script highest quality Python programs About This Book Develop a strong set of programming skills with Pyhton that you will be able to express in any situation, on every platform, thanks to Python's portability Stop writing scripts and start architecting programs by applying object-oriented programming techniques in Python Learn the trickier aspects of Python and put it in a structured context for deeper understanding of the language Who This Book Is For This course is meant for programmers who wants to learn Python programming from a basic to an expert level. The course is mostly self-contained and introduces Python programming to a new reader and can help him become an expert in this trade. What You Will Learn Get Python up and running on Windows, Mac, and Linux in no time Grasp the fundamental concepts of coding, along with the basics of data structures and control flow Understand when to use the functional or the object-oriented programming approach Extend class functionality using inheritance Exploit object-oriented programming in key Python technologies, such as Kivy and Django Understand how and when to use the functional programming paradigm Use the multiprocessing library, not just locally but also across multiple machines In Detail Python is a dynamic and powerful programming language, having its application in a wide range of domains. It has an easy-to-use, simple syntax, and a powerful library, which includes hundreds of modules to provide routines for a wide range of applications, thus making it a popular language among programing enthusiasts.This course will take you on a journey from basic programming practices to high-end tools and techniques giving you an edge over your peers. It follows an interesting learning path, divided into three modules. As you complete each one, you'll have gained key skills and get ready for the material in the next module.The first module will begin with exploring all the essentials of Python programming in an easy-to-understand way. This will lay a good foundation for those who are interested in digging deeper. It has a practical and example-oriented approach through which both the introductory and the advanced topics are explained. Starting with the fundamentals of programming and Python, it ends by exploring topics, like GUIs, web apps, and data science.In the second module you will learn about object oriented programming techniques in Python. Starting with a detailed analysis of object-oriented technique and design, you will use the Python programming language to clearly grasp key concepts from the object-oriented paradigm. This module fully explains classes, data encapsulation, inheritance, polymorphism, abstraction, and exceptions with an emphasis on when you can use each principle to develop well-designed software.With a good foundation of Python you will move onto the third module which is a comprehensive tutorial covering advanced features of the Python language. Start by creating a project-specific environment using venv. This will introduce you to various Pythonic syntax and common pitfalls before moving onto functional features and advanced concepts, thereby gaining an expert level knowledge in programming and teaching how to script highest quality Python programs. Style and approach This course follows a theory-cum-practical approach having all the ingredients that will help you jump into the field of Python programming as a novice and grow-up as an expert. The aim is to create a smooth learning path that will teach you how to get started with Python and carry out expert-level programming techniques at the end of course.

Python Programming Concepts

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Author :
Publisher : vitraining
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4./5 ( download)

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Book Synopsis Python Programming Concepts by : Akhmad Daniel Sembiring

Download or read book Python Programming Concepts written by Akhmad Daniel Sembiring and published by vitraining. This book was released on with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as a comprehensive guide for beginners to learn the foundational concepts of programming using Python, supplemented with clear explanations, examples, and hands-on projects to reinforce learning and practical application. Each topics in this book provides a foundational understanding of basic programming concepts, laying the groundwork for more advanced topics in programming and software development. By the end of this book, you will understand what programming is and master the basic logics on doing something with simple programming.

The Telecommunications Illustrated Dictionary

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Author :
Publisher : CRC Press
ISBN 13 : 1420040677
Total Pages : 1089 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Telecommunications Illustrated Dictionary by : J.K. Petersen

Download or read book The Telecommunications Illustrated Dictionary written by J.K. Petersen and published by CRC Press. This book was released on 2002-05-29 with total page 1089 pages. Available in PDF, EPUB and Kindle. Book excerpt: From fundamental physics concepts to the World Wide Web, the Telecommunications Illustrated Dictionary, Second Edition describes protocols, computer and telephone devices, basic security concepts, and Internet-related legislation, along with capsule biographies of the pioneering inventors who developed the technologies that changed our world. The new edition offers even more than the acclaimed and bestselling first edition, including: Thousands of new definitions and existing definitions updated and expanded Expanded coverage, from telegraph and radio technologies to modern wireline and mobile telephones, optical technologies, PDAs, and GPS-equipped devices More than 100 new charts and illustrations Expanded appendices with categorized RFC listings Categorized charts of ITU-T Series Recommendations that facilitate online lookups Hundreds of Web URLs and descriptions for major national and international standards and trade organizations Clear, comprehensive, and current, the Telecommunications Illustrated Dictionary, Second Edition is your key to understanding a rapidly evolving field that, perhaps more than any other, shapes the way we live.

AppleScript

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596102119
Total Pages : 590 pages
Book Rating : 4.5/5 (961 download)

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Book Synopsis AppleScript by : Matt Neuburg

Download or read book AppleScript written by Matt Neuburg and published by "O'Reilly Media, Inc.". This book was released on 2006-01-04 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mac users everywhere--even those who know nothing about programming--are discovering the value of the latest version of AppleScript, Apple's vastly improved scripting language for Mac OS X Tiger. And with this new edition of the top-selling AppleScript: The Definitive Guide, anyone, regardless of your level of experience, can learn to use AppleScript to make your Mac time more efficient and more enjoyable by automating repetitive tasks, customizing applications, and even controlling complex workflows. Fully revised and updated--and with more and better examples than ever--AppleScript: The Definitive Guide, 2nd Edition explores AppleScript 1.10 from the ground up. You will learn how AppleScript works and how to use it in a variety of contexts: in everyday scripts to process automation, in CGI scripts for developing applications in Cocoa, or in combination with other scripting languages like Perl and Ruby. AppleScript has shipped with every Mac since System 7 in 1991, and its ease of use and English-friendly dialect are highly appealing to most Mac fans. Novices, developers, and everyone in between who wants to know how, where, and why to use AppleScript will find AppleScript: The Definitive Guide, 2nd Edition to be the most complete source on the subject available. It's as perfect for beginners who want to write their first script as it is for experienced users who need a definitive reference close at hand. AppleScript: The Definitive Guide, 2nd Edition begins with a relevant and useful AppleScript overview and then gets quickly to the language itself; when you have a good handle on that, you get to see AppleScript in action, and learn how to put it into action for you. An entirely new chapter shows developers how to make your Mac applications scriptable, and how to give them that Mac OS X look and feel with AppleScript Studio. Thorough appendixes deliver additional tools and resources you won't find anywhere else. Reviewed and approved by Apple, this indispensable guide carries the ADC (Apple Developer Connection) logo.

Database and Expert Systems Applications

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Author :
Publisher : Springer
ISBN 13 : 3319988123
Total Pages : 521 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Database and Expert Systems Applications by : Sven Hartmann

Download or read book Database and Expert Systems Applications written by Sven Hartmann and published by Springer. This book was released on 2018-08-20 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two volume set of LNCS 11029 and LNCS 11030 constitutes the refereed proceedings of the 29th International Conference on Database and Expert Systems Applications, DEXA 2018, held in Regensburg, Germany, in September 2018. The 35 revised full papers presented together with 40 short papers were carefully reviewed and selected from 160 submissions. The papers of the first volume discuss a range of topics including: Big data analytics; data integrity and privacy; decision support systems; data semantics; cloud data processing; time series data; social networks; temporal and spatial databases; and graph data and road networks. The papers of the second volume discuss a range of the following topics: Information retrieval; uncertain information; data warehouses and recommender systems; data streams; information networks and algorithms; database system architecture and performance; novel database solutions; graph querying and databases; learning; emerging applications; data mining; privacy; and text processing.

Web Security, Privacy & Commerce

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596000456
Total Pages : 786 pages
Book Rating : 4.5/5 (96 download)

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Book Synopsis Web Security, Privacy & Commerce by : Simson Garfinkel

Download or read book Web Security, Privacy & Commerce written by Simson Garfinkel and published by "O'Reilly Media, Inc.". This book was released on 2002 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Web Security, Privacy & Commerce" cuts through the hype and the front page stories. It tells readers what the real risks are and explains how to minimize them. Whether a casual (but concerned) Web surfer or a system administrator responsible for the security of a critical Web server, this book will tells users what they need to know.

Is It Safe? Protecting Your Computer, Your Business, and Yourself Online

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Author :
Publisher : Que Publishing
ISBN 13 : 013271390X
Total Pages : 387 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Is It Safe? Protecting Your Computer, Your Business, and Yourself Online by : Michael R. Miller

Download or read book Is It Safe? Protecting Your Computer, Your Business, and Yourself Online written by Michael R. Miller and published by Que Publishing. This book was released on 2008-06-06 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is It Safe? PROTECTING YOUR COMPUTER, YOUR BUSINESS, AND YOURSELF ONLINE IDENTITY THEFT. DATA THEFT. INTERNET FRAUD. ONLINE SURVEILLANCE. EMAIL SCAMS. Hacks, attacks, and viruses. The Internet is a dangerous place. In years past, you could protect your computer from malicious activity by installing an antivirus program and activating a firewall utility. Unfortunately, that’s no longer good enough; the Internet has become a much darker place, plagued not only by rogue software but also by dangerous criminals and shadowy government agencies. Is It Safe? addresses the new generation of security threat. It presents information about each type of threat and then discusses ways to minimize and recover from those threats. Is It Safe? differs from other security books by focusing more on the social aspects of online security than purely the technical aspects. Yes, this book still covers topics such as antivirus programs and spam blockers, but it recognizes that today’s online security issues are more behavioral in nature–phishing schemes, email scams, and the like. Are you being scammed? Learn how to spot the newest and most insidious computer security threats–fraudulent retailers, eBay scammers, online con artists, and the like. Is your identity safe? Avoid being one of the nine million Americans each year who have their identities stolen. Today’s real Internet threats aren’t viruses and spam. Today’s real threat are thieves who steal your identity, rack up thousands on your credit card, open businesses under your name, commit crimes, and forever damage your reputation! Is Big Brother watching? Get the scoop on online tracking and surveillance. We examine just who might be tracking your online activities and why. Is your employer watching you? How to tell when you’re being monitored; and how to determine what is acceptable and what isn’t. Michael Miller has written more than 80 nonfiction books over the past two decades. His best-selling books include Que’s YouTube 4 You, Googlepedia: The Ultimate Google Resource, iPodpedia: The Ultimate iPod and iTunes Resource, and Absolute Beginner’s Guide to Computer Basics. He has established a reputation for clearly explaining technical topics to nontechnical readers and for offering useful real-world advice about complicated topics.