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A Deeper Sense Of Loyalty
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Book Synopsis Why Loyalty Matters by : Timothy Keiningham
Download or read book Why Loyalty Matters written by Timothy Keiningham and published by BenBella Books, Inc.. This book was released on 2010-03-16 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades we've been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We've been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures. And we've been told that all this is good. But it's not good. Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted, and what it reveals can change your life. The science is very clear – when it comes to business success, satisfaction in our relationships and even overall happiness, loyalty is essential. Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide a comprehensive guide to understanding what loyalty is, what it isn't and how to unlock its power in your personal and professional life.
Author :Frederick F. Reichheld Publisher :Harvard Business Review Press ISBN 13 :9780875844480 Total Pages :356 pages Book Rating :4.8/5 (444 download)
Book Synopsis The Loyalty Effect by : Frederick F. Reichheld
Download or read book The Loyalty Effect written by Frederick F. Reichheld and published by Harvard Business Review Press. This book was released on 1996 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees, and loyal owners.
Book Synopsis Experience, Evidence, and Sense by : Anna Wierzbicka
Download or read book Experience, Evidence, and Sense written by Anna Wierzbicka and published by Oxford University Press. This book was released on 2010-06-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on two ideas: first, that any language--English no less than any other-represents a universe of meaning, shaped by the history and experience of the men and women who have created it, and second, that in any language certain culture--specific words act as linchpins for whole networks of meanings, and that penetrating the meanings of those key words can therefore open our eyes to an entire cultural universe. In this book Anna Wierzbicka demonstrates that three uniquely English words--evidence, experience, and sense--are exactly such linchpins. Using a rigorous plain language approach to meaning analysis, she unpacks the dense cultural meanings of these key words, disentangles their multiple meanings, and traces their origins back to the tradition of British empiricism. In so doing she reveals much about cultural attitudes embedded not only in British and American English, but also English as a global language. An interdisciplinary work, Experience, Evidence, and Sense will be of interest to both scholars and students in linguistics and English, as well as historians of ideas, sociologists, anthropologists, literary scholars, and scholars of communication.
Book Synopsis The Effortless Experience by : Matthew Dixon
Download or read book The Effortless Experience written by Matthew Dixon and published by Penguin. This book was released on 2013-09-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.
Book Synopsis The Sociology of Loyalty by : James Connor
Download or read book The Sociology of Loyalty written by James Connor and published by Springer Science & Business Media. This book was released on 2007-09-04 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Specifically, this book explains loyalties: why we have them and what they do for us and society. It also places loyalty into the study of emotions such as trust and shame. By drawing on current theories and current and historical examples this book clearly establishes the components of loyalty and its place with in the theories of emotion. Additionally it develops the theoretical understanding of emotions by taking a previously ignored – yet highly topical – emotion and placing it within the theoretical perspective.
Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Download or read book The Churchman written by and published by . This book was released on 1916 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Crusader written by and published by . This book was released on 1922 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The University Journal written by and published by . This book was released on 1923 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Select Committee on Presidential Campaign Activities Publisher : ISBN 13 : Total Pages :488 pages Book Rating :4.3/5 (91 download)
Book Synopsis Presidential Campaign Activities of 1972, Senate Resolution 60 by : United States. Congress. Senate. Select Committee on Presidential Campaign Activities
Download or read book Presidential Campaign Activities of 1972, Senate Resolution 60 written by United States. Congress. Senate. Select Committee on Presidential Campaign Activities and published by . This book was released on 1973 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Events following the Watergate break-in, June 20, 1972-March 22, 1973. 2 v by : United States. Congress. House. Committee on the Judiciary
Download or read book Events following the Watergate break-in, June 20, 1972-March 22, 1973. 2 v written by United States. Congress. House. Committee on the Judiciary and published by . This book was released on 1974 with total page 1324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leading Loyalty written by Sandy Rogers and published by AMACOM. This book was released on 2019-04-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers? Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and: Make warm, authentic connections Ask the right questions and listen to learn Discover the real job to be done Take ownership of the customer’s issue Follow up and strengthen the relationship Share insights openly and kindly Surprise people with unexpected extras Model, teach, and reinforce these essential behaviors through weekly team huddles It’s time to invest in building loyalty. Leading Loyalty reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.
Download or read book Alpha Gamma Delta Quarterly written by and published by . This book was released on 1911 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cultural Policy, Work and Identity by : Jonathan Paquette
Download or read book Cultural Policy, Work and Identity written by Jonathan Paquette and published by Routledge. This book was released on 2016-05-13 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: How have cultural policies created new occupations and shaped professions? This book explores an often unacknowledged dimension of cultural policy analysis: the professional identity of cultural agents. It analyses the relationship between cultural policy, identity and professionalism and draws from a variety of cultural policies around the world to provide insights on the identity construction processes that are at play in cultural institutions. This book reappraises the important question of professional identities in cultural policy studies, museum studies and heritage studies. The authors address the relationship between cultural policy, work and identity by focusing on three levels of analysis. The first considers the state, the creativity of the power relationship established in cultural policies and the power which structures the symbolic order of cultural work. The second presents community in the cultural policy process, society and collective action, whether it is through the creation of institutions for arts and heritage profession or through resistance to state cultural policies. The third examines the experience of cultural policy by the professional. It illustrates how cultural policy is both a set of contingencies that shape possibilities for professionals, as much as it is a basis for identification and identity construction. The eleven authors in this unique book draw on their experience as artists and researchers from a range of countries, including France, Canada, United Kingdom, United States, and Sweden.
Book Synopsis Old English Literature by : John D. Niles
Download or read book Old English Literature written by John D. Niles and published by John Wiley & Sons. This book was released on 2016-02-19 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This review of the critical reception of Old English literature from 1900 to the present moves beyond a focus on individual literary texts so as to survey the different schools, methods, and assumptions that have shaped the discipline. Examines the notable works and authors from the period, including Beowulf, the Venerable Bede, heroic poems, and devotional literature Reinforces key perspectives with excerpts from ten critical studies Addresses questions of medieval literacy, textuality, and orality, as well as style, gender, genre, and theme Embraces the interdisciplinary nature of the field with reference to historical studies, religious studies, anthropology, art history, and more
Book Synopsis The Wars of Watergate: The Last Crisis of Richard Nixon by : Stanley I. Kutler
Download or read book The Wars of Watergate: The Last Crisis of Richard Nixon written by Stanley I. Kutler and published by W. W. Norton & Company. This book was released on 1992-03-17 with total page 777 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The definitive account of Watergate." —St. Louis Post-Dispatch
Download or read book The Kimura Kode written by Don Clark and published by Don L Clark. This book was released on 2005-11 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Kimura Kode is the story of what might happen if a US DEA official, dedicated to ending the operations of a notorious drug lord, were to seek help from a female martial arts phenom, equally dedicated to an ancient and strict code of conduct, by persuading her to violate her great-grandfather's code for the greater good. Can Win Song Kyi Kimura and Mike Rivers find a way to do the right thing, and just what might happen to both their lives if they try? You'll have to read it to find out.
