The Platform Delusion

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Author :
Publisher : Penguin
ISBN 13 : 0593189442
Total Pages : 384 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis The Platform Delusion by : Jonathan A. Knee

Download or read book The Platform Delusion written by Jonathan A. Knee and published by Penguin. This book was released on 2021-09-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investment banker and professor explains what really drives success in the tech economy Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It's the platform economy, or network effects, or some other magical power that makes their ultimate world domination inevitable. Investment banker and professor Jonathan Knee argues that the truth is much more complicated--but entrepreneurs and investors can understand what makes the giants work, and learn the keys to lasting success in the digital economy. Knee explains what really makes the biggest tech companies work: a surprisingly disparate portfolio of structural advantages buttressed by shrewd acquisitions, strong management, lax regulation, and often, encouraging the myth that they are invincible to discourage competitors. By offering fresh insights into the true sources of strength and very real vulnerabilities of these companies, The Platform Delusion shows how investors, existing businesses, and startups might value them, compete with them, and imitate them. The Platform Delusion demystifies the success of the biggest digital companies in sectors from retail to media to software to hardware, offering readers what those companies don't want everyone else to know. Knee's insights are invaluable for entrepreneurs and investors in digital businesses seeking to understand what drives resilience and profitability for the long term.

The Growth Delusion

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Author :
Publisher : Crown
ISBN 13 : 052557252X
Total Pages : 306 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Growth Delusion by : David Pilling

Download or read book The Growth Delusion written by David Pilling and published by Crown. This book was released on 2018-01-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative critique of the pieties and fallacies of our obsession with economic growth We live in a society in which a priesthood of economists, wielding impenetrable mathematical formulas, set the framework for public debate. Ultimately, it is the perceived health of the economy which determines how much we can spend on our schools, highways, and defense; economists decide how much unemployment is acceptable and whether it is right to print money or bail out profligate banks. The backlash we are currently witnessing suggests that people are turning against the experts and their faulty understanding of our lives. Despite decades of steady economic growth, many citizens feel more pessimistic than ever, and are voting for candidates who voice undisguised contempt for the technocratic elite. For too long, economics has relied on a language which fails to resonate with people's actual experience, and we are now living with the consequences. In this powerful, incisive book, David Pilling reveals the hidden biases of economic orthodoxy and explores the alternatives to GDP, from measures of wealth, equality, and sustainability to measures of subjective wellbeing. Authoritative, provocative, and eye-opening, The Growth Delusion offers witty and unexpected insights into how our society can respond to the needs of real people instead of pursuing growth at any cost.

Schizophrenia

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Author :
Publisher : Routledge
ISBN 13 : 1317797833
Total Pages : 384 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Schizophrenia by : Mary Boyle

Download or read book Schizophrenia written by Mary Boyle and published by Routledge. This book was released on 2014-01-21 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2002. Schizophrenia: A Scientific Delusion?, first published in 1990, made a very significant contribution to the debates on the concepts of schizophrenia and mental illness. These concepts remain both influential and controversial and this new updated second edition provides an incisive critical analysis of the debates over the last decade. As well as providing updated versions of the historical and scientific arguments against the concept of schizophrenia which formed the basis of the first edition, Boyle covers significant new material relevant to today’s debates.

I'm Too Young To Be Seventy

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Publisher : Simon and Schuster
ISBN 13 : 1416588558
Total Pages : 90 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis I'm Too Young To Be Seventy by : Judith Viorst

Download or read book I'm Too Young To Be Seventy written by Judith Viorst and published by Simon and Schuster. This book was released on 2007-11-01 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: The beloved author of Forever Fifty and Suddenly Sixty tackles the ins and outs of becoming a septuagenarian with wry good humor. Fans of Viorst’s funny, touching, and wise decades poems will love these verses filled with witty advice and reflections on marriage, milestones, and middle-aged children. Viorst explores, among the many other issues of this stage of life, the state of our sex lives and teeth, how we can stay married though thermostatically incompatible, and the joys of grandparenthood and shopping. Readers will nod with rueful recognition when she asks, “Am I required to think of myself as a basically shallow woman because I feel better when my hair looks good?,” when she presses a few helpful suggestions on her kids because “they may be middle aged, but they’re still my children,” and when she graciously—but not too graciously—selects her husband’s next mate in a poem deliciously subtitled “If I Should Die Before I Wake, Here’s the Wife You Next Should Take.” Though Viorst acknowledges she is definitely not a good sport about the fact that she is mortal, her poems are full of the pleasures of life right now, helping us come to terms with the passage of time, encouraging us to keep trying to fix the world, and inviting us to consider “drinking wine, making love, laughing hard, caring hard, and learning a new trick or two as part of our job description at seventy.” I'm Too Young to Be Seventy is a joy to read and makes a heartwarming gift for anyone who has reached or is soon to reach that—it’s not so bad after all—seventh decade.

The Science Delusion

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Author :
Publisher : Coronet
ISBN 13 : 9781529393224
Total Pages : 448 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis The Science Delusion by : Rupert Sheldrake

Download or read book The Science Delusion written by Rupert Sheldrake and published by Coronet. This book was released on 2020-06-25 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freeing the Spirit of EnquiryThe Science Delusion is the belief that science already understands the nature of reality. The fundamental questions are answered, leaving only the details to be filled in. In this book (published in the US as Science Set Free), Dr Rupert Sheldrake, one of the world's most innovative scientists, shows that science is being constricted by assumptions that have hardened into dogmas. The 'scientific worldview' has become a belief system. All reality is material or physical. The world is a machine, made up of dead matter. Nature is purposeless. Consciousness is nothing but the physical activity of the brain. Free will is an illusion. God exists only as an idea in human minds, imprisoned within our skulls. Sheldrake examines these dogmas scientifically, and shows persuasively that science would be better off without them: freer, more interesting, and more fun.In The God Delusion Richard Dawkins used science to bash God, but here Rupert Sheldrake shows that Dawkins' understanding of what science can do is old-fashioned and itself a delusion.

The Disease Delusion

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Publisher : Harper Collins
ISBN 13 : 0062290754
Total Pages : 399 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis The Disease Delusion by : Dr. Jeffrey S. Bland

Download or read book The Disease Delusion written by Dr. Jeffrey S. Bland and published by Harper Collins. This book was released on 2014-05-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, Dr. Jeffrey Bland has been on the cutting edge of Functional Medicine, which seeks to pinpoint and prevent the cause of illness, rather than treat its symptoms. Managing chronic diseases accounts for three quarters of our total healthcare costs, because we’re masking these illnesses with pills and temporary treatments, rather than addressing their underlying causes, he argues. Worse, only treating symptoms leads us down the path of further illness. In The Disease Delusion, Dr. Bland explains what Functional Medicine is and what it can do for you. While advances in modern science have nearly doubled our lifespans in only four generations, our quality of life has not reached its full potential. Outlining the reasons why we suffer chronic diseases from asthma and diabetes to obesity, arthritis and cancer to a host of other ailments, Dr. Bland offers achievable, science-based solutions that can alleviate these common conditions and offers a roadmap for a lifetime of wellness.

Seductive Delusions

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Author :
Publisher : JHU Press
ISBN 13 : 1421419246
Total Pages : 321 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Seductive Delusions by : Jill Grimes

Download or read book Seductive Delusions written by Jill Grimes and published by JHU Press. This book was released on 2016-03-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sexually active young people urgently need this book. A 2009 Book of the Year, USA Book News “It can’t happen to me.” Many high school students and young adults, seduced by their sense of invincibility, are stunned when they are diagnosed with a sexually transmitted infection (STI). But the fact is that anyone can catch an STI: no age group, social class, economic class, culture, religion, gender, or ethnic group is immune. To drive home the risks and realities of unprotected sex, Dr. Jill Grimes shares real-life stories of young people—medical students, college freshmen, teenagers, young parents, talented entrepreneurs—who have gotten an STI. Dr. Grimes narrates the story of Liz, who got syphilis; Sofia, diagnosed with gonorrhea and chlamydia; and Zoe, with pubic lice. She describes how Justin got herpes, Sean got trichomoniasis, and Luke contracted hepatitis C. The accounts of these young men and women and their exam-room conversations with their doctors evoke both the physical symptoms and complicated emotional reactions that often go together with infection. Fact sheets throughout the book explain each sexually transmitted infection and answer frequently asked questions about symptoms, treatment, and prevention. Used in high schools for the past five years, this new edition of Seductive Delusions shows how technological advances have speeded doctor-patient communication, including test results and treatment recommendations. It explains simplified STI testing, explores the frighteningly high incidence of date sexual assault, examines dramatic changes in cervical cancer prevention and Pap tests, and clarifies why HPV vaccines are now routinely recommended for all children—boys and girls. Whether reading the book from cover to cover or jumping directly to a specific disease, readers will relate to the dramatic stories while learning medically reliable information. Making emotionally and physically safe decisions about sex is easier when you know how STIs are spread, how to avoid getting one, what their symptoms are, and how they are diagnosed and treated.

The Delusions of Crowds

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Author :
Publisher : Grove Press
ISBN 13 : 0802157114
Total Pages : 491 pages
Book Rating : 4.8/5 (21 download)

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Book Synopsis The Delusions of Crowds by : William J. Bernstein

Download or read book The Delusions of Crowds written by William J. Bernstein and published by Grove Press. This book was released on 2021-02-23 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “disturbing yet fascinating” exploration of mass mania through the ages explains the biological and psychological roots of irrationality (Kirkus Reviews). From time immemorial, contagious narratives have spread through susceptible groups—with enormous, often disastrous, consequences. Inspired by Charles Mackay’s nineteenth-century classic Memoirs of Extraordinary Popular Delusions and the Madness of Crowds, neurologist and author William Bernstein examines mass delusion through the lens of current scientific research in The Delusions of Crowds. Bernstein tells the stories of dramatic religious and financial mania in western society over the last five hundred years—from the Anabaptist Madness of the 1530s to the dangerous End-Times beliefs that pervade today’s polarized America; and from the South Sea Bubble to the Enron scandal and dot com bubbles. Through Bernstein’s supple prose, the participants are as colorful as their “desire to improve one’s well-being in this life or the next.” Bernstein’s chronicles reveal the huge cost and alarming implications of mass mania. He observes that if we can absorb the history and biology of this all-too-human phenomenon, we can recognize it more readily in our own time, and avoid its frequently dire impact.

Trick Mirror

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Publisher : Random House
ISBN 13 : 0525510559
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Trick Mirror by : Jia Tolentino

Download or read book Trick Mirror written by Jia Tolentino and published by Random House. This book was released on 2019-08-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “From The New Yorker’s beloved cultural critic comes a bold, unflinching collection of essays about self-deception, examining everything from scammer culture to reality television.”—Esquire Book Club Pick for Now Read This, from PBS NewsHour and The New York Times • “A whip-smart, challenging book.”—Zadie Smith • “Jia Tolentino could be the Joan Didion of our time.”—Vulture FINALIST FOR THE NATIONAL BOOK CRITICS CIRCLE’S JOHN LEONARD PRIZE FOR BEST FIRST BOOK • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK PUBLIC LIBRARY AND HARVARD CRIMSON AND ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review • Time • Chicago Tribune • The Washington Post • NPR • Variety • Esquire • Vox • Elle • Glamour • GQ • Good Housekeeping • The Paris Review • Paste • Town & Country • BookPage • Kirkus Reviews • BookRiot • Shelf Awareness Jia Tolentino is a peerless voice of her generation, tackling the conflicts, contradictions, and sea changes that define us and our time. Now, in this dazzling collection of nine entirely original essays, written with a rare combination of give and sharpness, wit and fearlessness, she delves into the forces that warp our vision, demonstrating an unparalleled stylistic potency and critical dexterity. Trick Mirror is an enlightening, unforgettable trip through the river of self-delusion that surges just beneath the surface of our lives. This is a book about the incentives that shape us, and about how hard it is to see ourselves clearly through a culture that revolves around the self. In each essay, Tolentino writes about a cultural prism: the rise of the nightmare social internet; the advent of scamming as the definitive millennial ethos; the literary heroine’s journey from brave to blank to bitter; the punitive dream of optimization, which insists that everything, including our bodies, should become more efficient and beautiful until we die. Gleaming with Tolentino’s sense of humor and capacity to elucidate the impossibly complex in an instant, and marked by her desire to treat the reader with profound honesty, Trick Mirror is an instant classic of the worst decade yet. FINALIST FOR THE PEN/DIAMONSTEIN-SPIELVOGEL AWARD FOR THE ART OF THE ESSAY

Delusions of Gender: How Our Minds, Society, and Neurosexism Create Difference

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393340244
Total Pages : 369 pages
Book Rating : 4.3/5 (933 download)

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Book Synopsis Delusions of Gender: How Our Minds, Society, and Neurosexism Create Difference by : Cordelia Fine

Download or read book Delusions of Gender: How Our Minds, Society, and Neurosexism Create Difference written by Cordelia Fine and published by W. W. Norton & Company. This book was released on 2011-08-08 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex discrimination is supposedly a distant memory. Yet popular books, magazines and even scientific articles defend inequalities by citing immutable biological differences between the male and female brain. Why are there so few women in science and engineering, so few men in the laundry room? Well, they say, it's our brains.

A Decade of Delusions

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118078160
Total Pages : 480 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis A Decade of Delusions by : Frank K. Martin

Download or read book A Decade of Delusions written by Frank K. Martin and published by John Wiley & Sons. This book was released on 2011-04-18 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proven strategies rational investors require for success in an irrational market When the dot-com and real estate bubbles of the 1990s and 2000s burst, few were spared the financial fallout. So, how did an investment advisory firm located in Elkhart, Indiana—one of the cities hit hardest by the economic downturns—not only survive, but also thrive during the highly contagious speculative pandemics. By remaining rational. In A Decade of Delusions: From Speculative Contagion to the Great Recession, Frank Martin founder of Elkhart, Indiana's Martin Capital Management offers a riveting and real-time insider's look at the two bubbles, and reflects on how investors can remain rational even when markets are anything but. Outlines strategies the average investor can use to wade through the endless news, information, and investment advice that bombards them Describes the epidemic of market speculation that gradually infects feverish investors Details how investors can spare themselves the emotional devastation and accompanying paralysis resulting from shocking financial losses Investors are still reeling from the instability in the market. A Decade of Delusions: From Speculative Contagion to the Great Recession provides the information investors need to achieve safety, liquidity, and yield.

Democratic Delusions

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Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Democratic Delusions by : Richard J. Ellis

Download or read book Democratic Delusions written by Richard J. Ellis and published by . This book was released on 2002 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is becoming common in many states: the opportunity to reclaim government from politicians by simply signing a petition to put an initiative on the ballot and then voting for it. Isn't this what America ought to be about? Proposition 13 in California's 1978 election paved the way; the past decade saw more than 450 such actions; now in many states direct legislation dominates the political agenda and defines political—and public-opinion. While this may appear to be democracy in action, Richard Ellis warns us that the initiative process may be putting democracy at risk. In Democratic Delusions he offers a critical analysis of the statewide initiative process in the United States, challenging readers to look beyond populist rhetoric and face political reality. Through engaging prose and illuminating (and often amusing) anecdotes, Ellis shows readers the "dark side" of direct democracy—specifically the undemocratic consequences that result from relying too heavily on the initiative process. He provides historic context to the development of initiatives-from their Populist and Progress roots to their accelerated use in recent decades-and shows the differences between initiative processes in the states that use them. Most important, while acknowledging the positive contribution of initiatives, Ellis shows that there are reasons to use them carefully and sparingly: ill-considered initiatives can subvert normal legislative checks and balances, undermine the deliberative process, and even threaten the rights of minority groups through state-sanctioned measures. Today's initiative process, Ellis warns, is dominated not by ordinary citizens but by politicians, perennial activists, wealthy interests, and well-oiled machines. Deliberately misleading language on the ballot confuses voters and influences election results. And because many initiatives are challenged in the courts, these ostensibly democratic procedures have now put legislation in the hands of the judiciary. Throughout his book he cites examples drawn from states in which initiatives are used intensively—Oregon, California, Colorado, Washington, and Arizona-as well as others in which their use has increased in recent years. Undoing mistakes enacted by initiative can be more difficult than correcting errors of legislatures. As voters prepare to consider the host of initiatives that will be offered in the 2002 elections, this book can help put those efforts in a clearer light. Democratic Delusions urges moderation, attempting to teach citizens to be at least as skeptical of the initiative process as they are of the legislative process—and to appreciate the enduring value of the representative institutions they seek to circumvent.

Weapons of Mass Delusion

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Author :
Publisher : Penguin
ISBN 13 : 0593300157
Total Pages : 401 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Weapons of Mass Delusion by : Robert Draper

Download or read book Weapons of Mass Delusion written by Robert Draper and published by Penguin. This book was released on 2022-10-18 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of The Washington Post's 10 Best Books of 2022 The disturbing eyewitness account of how a new breed of Republicans—led by Marjorie Taylor Greene, Paul Gosar, Matt Gaetz, Lauren Boebert, and Madison Cawthorn—far from moving on from Trump, have taken the politics of hysteria to even greater extremes and brought American democracy to the edge The violent insurrection at the U.S. Capitol on January 6, 2021, was a terrible day for American democracy, but many people dared to hope that at least it would break the fever that had overcome the Republican Party and banish Trump's relentless lies about the stealing of the 2020 election. That is not what happened. Instead, “the big steal” has become dogma among an ever-higher percentage of American Republicans. What happened to the Republican Party, and America, during the Trump presidency is a story we more or less think we know. What has happened to the party since, it turns out, is even more disquieting. That is the story Robert Draper tells in Weapons of Mass Delusion. Through his extraordinarily intrepid cross-country reporting, Draper chronicles the road from January 6 to the 2022 midterms among the Republican base and in the U.S. Congress, rendering unforgettable portraits of how Marjorie Taylor Greene and her ilk came to shape their party’s terms of engagement to an extent that would have been unimaginable even five years ago. He also brings to life the efforts of a dwindling group of Republicans who are willing to push back against the falsehoods, in the face of a group of ascendent demagogues who are merrily weaponizing them. With a base whipped up into a perpetual frenzy of outrage by conspiracy theories—not just about the big steal but about COVID and vaccines, pedophilia and Antifa and Black Lives Matter and George Soros and President Obama, and on and on and on—the forces of reason within the GOP are on the defensive, to put it mildly. The book also benefits greatly from reporting conducted in Texas, Arizona, Georgia, New Hampshire, and other bellwether states in the country of the mind one might call a fever of undending conspiracies. Robert Draper has been a wise, fearless, and fair-minded chronicler of the American political scene for over twenty-five years. He has seen the good, the bad, and the ugly. He has never seen it this ugly. Ultimately, this book tells the story of a fearful test of our ability, as a country, to hold together a system of government grounded in truth and the rule of law. Written on the eve of the 2022 midterm elections, Draper’s account of a party teetering on the precipice of madness reveals how the GOP fringe became its center of gravity.

Schizophrenia

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Author :
Publisher : Routledge
ISBN 13 : 100044306X
Total Pages : 257 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Schizophrenia by : Mary Boyle

Download or read book Schizophrenia written by Mary Boyle and published by Routledge. This book was released on 2021-10-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of "schizophrenia" as a disease has become profoundly influential both within the medical profession and amongst the general public. So strong is this idea that those who criticize it are apt to be dismissed as being either ignorant of the latest research or indifferent to the fate of the "mentally ill". This book challenges such ideas by offering a detailed critique of the origins and development of the concept and diagnosis of schizophrenia. Mary Boyle shows how such diagnoses did and still do rely on opinion rather than evidence, how they were characterized by conceptual confusion, and how subsequent research has been misrepresented. She therefore questions the validity of schizophrenia as illness, but emphasizes thatm this is not to deny the existence of bizarre behaviour. She offers alternative interpretations of such behaviour, and points out the need to ask searching questions about the labelling of some behaviour as symptomatic of mental illness. By focusing not on schizophrenics, but on those who diagnose schizophrenia, this book will undoubtedly attract some criticism and debate. Yet her approach allows the author to question traditional interpretations of bizarre behaviour, and to make more central the social and ethical issues which surround it.

Delusions of Brandeur

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Author :
Publisher : Independently Published
ISBN 13 : 9781677224968
Total Pages : 168 pages
Book Rating : 4.2/5 (249 download)

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Book Synopsis Delusions of Brandeur by : Ryan Wallman

Download or read book Delusions of Brandeur written by Ryan Wallman and published by Independently Published. This book was released on 2019-12-23 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I love this book. Anything I spend my time on, I either have to learn something or be entertained, with this book I get both - along with great art direction. The only problem is that the people it takes the piss out of won't know how funny it is. But that's okay, they'll buy it thinking it's a genuine 'How to' guide." Dave Trott, Author and Advertising Legend. If you're a fan of books by people like Gary V and Simon Sinek, you should probably stop reading now. This book is the opposite of those. And not just because it won't be anywhere near as popular. Delusions of Brandeur is an antidote to the insanity that now pervades the marketing industry. A collection of articles, satirical posts and assorted miscellany, it is a no-holds-barred commentary on modern marketing, advertising and business. Is it an invaluable guide that will guarantee your marketing success? No. But is it exhaustively researched and full of evidence? Also no. So what the hell is in it for you, then? A fair amount of good sense, some laughs, and plenty of handy snippets that you can use at your next meeting with fans of Gary V and Simon Sinek. "Wallman slips into his Raging Bull costume and stampedes through the marketing industry smashing every bit of phony china in sight. What wonderful fun!" Bob Hoffman, Author, Former Advertising CEO, and the original Ad Contrarian. "Marketing leaders the world over, get your hands on this book. You may not have mine because I can't put it down (except when weeping with laughter)." Maureen Blandford, B2B Tech CMO, Author. "Marketing has been walking around in the emperor's new clothes, with a big pair of shiny new AI/VR bollocks on public display, but Ryan has thankfully come along and lopped them off with his sharp satirical scythe of perceptive brilliance." Giles Edwards, Co-Founder and Creative Director at Gasp. "As with all really good satire, smuggled inside every one of Wallman's lovingly-crafted jokes is a serious message: that too many marketers reject proven principles for unproven pseudo-science, plain English for pretentious marketing jargon, the tried and tested for the shiny and new." Tom Roach, Head of Effectiveness at adam&eveDDB. "A former doctor takes a scalpel to the advertising industry. Not only is this a marvellous book - but no one but Dr. Wallman could have written it." Rory Sutherland, Vice Chairman at Ogilvy UK, TED Global speaker, Author. "Is it a guide book for our industry? Or is it a good laugh at our industry? It's both. It's Ryan at his most erudite and entertaining. And it's Gasp at their most gorgeous. Get it to get ahead - or to get the hell out of the mess we've made of marketing, branding and advertising." Vikki Ross, Copy Chief. "Thoroughly digestible, very insightful, loads of great tips (for people who are trapped in places where the bullshit is inescapable) and funny as fuck - cutting through the nonsense in the way that only Ryan knows how. Top work." Dave Harland, Copywriter. "The good Doctor slides his satirical blade between the Marketing body's ribs using humour as laughing gas. Just wait 'til they all come round. And it's not as funny as they thought." Mark Sareff, Director at Prophecy Consulting & former Chief Strategy Officer at Ogilvy Australia. "Marketing as we know it is dead. It's just been completely annihilated by Ryan Wallman. Somewhere between a comedy roast and a how-not-to guide, this book is an utter goldmine for the beginners, side-splitting for the seasoned, and utterly baffling for the 'experts'. Satire so sharp it will slice you - and you'll say thank you." Clare Barry, Copywriter and Queen of Sass. A Gasp Book (published by Gasp 2019)

Lights Out

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Author :
Publisher : Mariner Books
ISBN 13 : 0358250412
Total Pages : 371 pages
Book Rating : 4.3/5 (582 download)

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Book Synopsis Lights Out by : Thomas Gryta

Download or read book Lights Out written by Thomas Gryta and published by Mariner Books. This book was released on 2020 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its founding in 1892, General Electric has been more than just a corporation: it was job security, a solidly safe investment, and an elite business education for top managers. GE electrified America, from lightbulbs to turbines, and became fully integrated into the American societal mindset as few companies ever had. And after two decades of leadership under legendary CEO Jack Welch, GE entered the twenty-first century as America's most valuable corporation. Gryta and Mann examine how Welch's handpicked successor, Jeff Immelt, tried to fix flaws in Welch's profit machine, while stumbling headlong into mistakes of his own. In doing so, they detail how one of America's all-time great companies has been reduced to a cautionary tale for our times. -- adapted from jacket

The AI Delusion

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Author :
Publisher : Oxford University Press
ISBN 13 : 0192557793
Total Pages : 258 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis The AI Delusion by : Gary Smith

Download or read book The AI Delusion written by Gary Smith and published by Oxford University Press. This book was released on 2018-08-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an incredible period in history. The Computer Revolution may be even more life-changing than the Industrial Revolution. We can do things with computers that could never be done before, and computers can do things for us that could never be done before. But our love of computers should not cloud our thinking about their limitations. We are told that computers are smarter than humans and that data mining can identify previously unknown truths, or make discoveries that will revolutionize our lives. Our lives may well be changed, but not necessarily for the better. Computers are very good at discovering patterns, but are useless in judging whether the unearthed patterns are sensible because computers do not think the way humans think. We fear that super-intelligent machines will decide to protect themselves by enslaving or eliminating humans. But the real danger is not that computers are smarter than us, but that we think computers are smarter than us and, so, trust computers to make important decisions for us. The AI Delusion explains why we should not be intimidated into thinking that computers are infallible, that data-mining is knowledge discovery, and that black boxes should be trusted.