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Architectural Digest at 100

Author : Architectural Digest
Publisher : Abrams
ISBN 13 : 1683356470
Total Pages : 468 pages
Book Rating : 4.6/5 (833 download)

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Book Synopsis Architectural Digest at 100 by : Architectural Digest

Download or read book Architectural Digest at 100 written by Architectural Digest and published by Abrams. This book was released on 2019-10-08 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 100-year visual history of the magazine, showcasing the work of top interior designers and architects, and the personal spaces of numerous celebrities. Architectural Digest at 100 celebrates the best from the pages of the international design authority. The editors have delved into the archives and culled years of rich material covering a range of subjects. Ranging freely between present and past, the book features the personal spaces of dozens of private celebrities like Barack and Michelle Obama, David Bowie, Truman Capote, David Hockney, Michael Kors, and Diana Vreeland, and includes the work of top designers and architects like Frank Gehry, David Hicks, India Mahdavi, Peter Marino, John Fowler, Renzo Mongiardino, Oscar Niemeyer, Axel Vervoordt, Frank Lloyd Wright, and Elsie de Wolfe. Also included are stunning images from the magazine’s history by photographers such as Bill Cunningham, Horst P. Horst, Simon Upton, Francois Dischinger, Francois Halard, Julius Shulman, and Oberto Gili. “The book is really a survey of how Americans have lived—and how American life has changed—over the past 100 years.” ?Los Angeles Times “A Must-Have Book!” ?Interior Design Magazines “Written in the elevated quality that only the editors of Architectural Digest can master so well, AD at 100: A Century of Style is the world’s newest guide to the best and brightest designs to inspire your next big home project.” ?The Editorialist

Black Ops Advertising

Author : Mara Einstein
Publisher : OR Books
ISBN 13 : 1682190439
Total Pages : 248 pages
Book Rating : 4.6/5 (821 download)

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Book Synopsis Black Ops Advertising by : Mara Einstein

Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

Ogilvy on Advertising

Author : David Ogilvy
Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 613 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Ogilvy on Advertising by : David Ogilvy

Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

45 Years of 2000 AD - Anniversary Art Book

Author : Kevin O'Neill
Publisher : 2000 AD
ISBN 13 : 9781786185716
Total Pages : 96 pages
Book Rating : 4.1/5 (857 download)

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Book Synopsis 45 Years of 2000 AD - Anniversary Art Book by : Kevin O'Neill

Download or read book 45 Years of 2000 AD - Anniversary Art Book written by Kevin O'Neill and published by 2000 AD. This book was released on 2022-06-28 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: 45 of the hottest artists working in comics and illustration today bring their own interpretations to 45 2000 AD characters in this oversized art book celebrating the 45th Anniversary of the Galaxy's Greatest Comic. 45 YEARS OF 2000 AD To celebrate forty-five years of bringing Thrill-Power to earthlets, Tharg the Mighty has tasked forty-five of Earth's most popular comic and illustration artists to interpret the characters featured in the pages of the Galaxy's Greatest Comic, 2000 AD. Featuring all new work by Jamie Smart (Bunny vs Monkey), Hannah Templer (GLOW, TMNT), Michael Allred (Madman, Silver Surfer), Kevin O'Neill (League of Extraordinary Gentlemen), Sean Phillips (Reckless, The Fade Out), Colleen Doran (Sandman, A Distant Soil).

Absolut Book

Author : Richard W. Lewis
Publisher : Journey Editions (VT)
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Absolut Book by : Richard W. Lewis

Download or read book Absolut Book written by Richard W. Lewis and published by Journey Editions (VT). This book was released on 1996 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

Summary Digest of Statutes Enacted and Resolutions, Including Proposed Constitutional Amendments, Adopted in ... and ... Statutory Record

Author : California
Publisher :
ISBN 13 :
Total Pages : 1532 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Summary Digest of Statutes Enacted and Resolutions, Including Proposed Constitutional Amendments, Adopted in ... and ... Statutory Record by : California

Download or read book Summary Digest of Statutes Enacted and Resolutions, Including Proposed Constitutional Amendments, Adopted in ... and ... Statutory Record written by California and published by . This book was released on 1977 with total page 1532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volumes include: Statutory record.

Local/Global Shakespeare and Advertising

Author : Márta Minier
Publisher : Taylor & Francis
ISBN 13 : 1040040942
Total Pages : 248 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Local/Global Shakespeare and Advertising by : Márta Minier

Download or read book Local/Global Shakespeare and Advertising written by Márta Minier and published by Taylor & Francis. This book was released on 2024-06-21 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.

The Language of Pictures in Print Media Advertising

Author : Wilfried Pichler
Publisher : diplom.de
ISBN 13 : 3832451994
Total Pages : 98 pages
Book Rating : 4.8/5 (324 download)

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Book Synopsis The Language of Pictures in Print Media Advertising by : Wilfried Pichler

Download or read book The Language of Pictures in Print Media Advertising written by Wilfried Pichler and published by diplom.de. This book was released on 2002-03-07 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Today we observe a development in which the role of language is steadily decreasing whereas the impact of pictures is increasing. This goes hand in hand with a development in which information relies more and more on visual concepts. More and more language takes the part of explaining how to read the visual presentations, more and more language takes the part of providing the background information which is necessary to understand the meaning of the visual foreground. Kress and van Leeuwen (1998) argue that Today, we seem to move towards a decrease of control over language (e.g. the greater variety of accents allowed on the public media, the increasing poblems in enforcing normative spelling), and towards an increase in codification and control over the visual (e.g. the use of image banks from which ready-made images can be drawn for the constuction of visual texts, and, generally, the effect of computer imaging technology). Although we may be aware of this tendency, we have not been taught in school how to read visual concepts and so most of us share some degree of illiteracy concerning a critical reading of information presented by images. This is remarkable because we all agree about their influence on our lives but at the same time when we do not develop analytical tools for describing what kinds of strategies, what kinds of concepts are working in visual presentations of information. We tend to overlook the importance of visual concepts simply because we generally do not know enough about their code. This paper analyses photos and language which are parts of ads, which have definitely been designed for transferring messages because they have been made to advertise one specific product. Images and the text of advertisements never are casual products like family pictures. Although the photo in the family album is coded its coding is less elaborated than the coding of pictures in ads. We have to keep in mind that many people, experts in advertising, experts in public relations were involved in the process of designing an ad before we can look at the final result. This is why ads are definitely conceptually designed because they are meant to create a specific meaning in the viewer s mind. It is a truism that no visual concept, no photo of an ad was chosen by chance. Photographs and language of ads are more likely to have been carefully constructed and selected according to the meaning they are supposed to create. This is [...]

Effective Advertising

Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Effective Advertising by : United States. Small Business Administration

Download or read book Effective Advertising written by United States. Small Business Administration and published by . This book was released on 1965 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Design by Medium

Author : Robyn Blakeman
Publisher : Routledge
ISBN 13 : 1000551393
Total Pages : 493 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Advertising Design by Medium by : Robyn Blakeman

Download or read book Advertising Design by Medium written by Robyn Blakeman and published by Routledge. This book was released on 2022-03-28 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596

The Advertising Concept Book

Author : Pete Barry
Publisher :
ISBN 13 : 9780500516232
Total Pages : 296 pages
Book Rating : 4.5/5 (162 download)

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Book Synopsis The Advertising Concept Book by : Pete Barry

Download or read book The Advertising Concept Book written by Pete Barry and published by . This book was released on 2012 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

The Advertising Handbook

Author : Helen Powell
Publisher : Routledge
ISBN 13 : 1134718926
Total Pages : 260 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis The Advertising Handbook by : Helen Powell

Download or read book The Advertising Handbook written by Helen Powell and published by Routledge. This book was released on 2013-09-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

Advanced Introduction to Advertising

Author : De Pelsmacker, Patrick
Publisher : Edward Elgar Publishing
ISBN 13 : 1802200894
Total Pages : 192 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Advanced Introduction to Advertising by : De Pelsmacker, Patrick

Download or read book Advanced Introduction to Advertising written by De Pelsmacker, Patrick and published by Edward Elgar Publishing. This book was released on 2022-01-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Advertising Principles and Practice

Author : Gupta Ruchi
Publisher : S. Chand Publishing
ISBN 13 : 812194001X
Total Pages : 414 pages
Book Rating : 4.1/5 (219 download)

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Book Synopsis Advertising Principles and Practice by : Gupta Ruchi

Analyzing Music in Advertising

Author : Nicolai Graakjaer
Publisher : Routledge
ISBN 13 : 1317671899
Total Pages : 179 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Analyzing Music in Advertising by : Nicolai Graakjaer

Download or read book Analyzing Music in Advertising written by Nicolai Graakjaer and published by Routledge. This book was released on 2014-11-27 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Identify and Evaluate Advertising

Author : Valerie Bodden
Publisher : Lerner Publications
ISBN 13 : 146776230X
Total Pages : 44 pages
Book Rating : 4.4/5 (677 download)

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Book Synopsis Identify and Evaluate Advertising by : Valerie Bodden

Download or read book Identify and Evaluate Advertising written by Valerie Bodden and published by Lerner Publications. This book was released on 2015-01-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.

Advances in Advertising Research (Vol. III)

Author : Tobias Langner
Publisher : Springer Science & Business Media
ISBN 13 : 383494291X
Total Pages : 419 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Advances in Advertising Research (Vol. III) by : Tobias Langner

Download or read book Advances in Advertising Research (Vol. III) written by Tobias Langner and published by Springer Science & Business Media. This book was released on 2012-08-23 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.