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Author : Rick Busselle
Publisher :
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4.:/5 (344 download)
Download or read book A Conceptual Structure for Investigating Perceived Reality of Media Content written by Rick Busselle and published by . This book was released on 1995 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Jennifer Garst
Publisher :
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.3/5 (129 download)
Download or read book Narrative Passages and Beliefs about Social Groups written by Jennifer Garst and published by . This book was released on 1997 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 596 pages
Book Rating : 4.3/5 (91 download)
Download or read book Communications written by and published by . This book was released on 2004 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Association for Education in Journalism and Mass Communication. Annual Convention
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 ( download)
Download or read book Annual Convention written by Association for Education in Journalism and Mass Communication. Annual Convention and published by . This book was released on 1995 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : H. Dan O'Hair
Publisher : John Wiley & Sons
ISBN 13 : 1119399874
Total Pages : 1100 pages
Book Rating : 4.1/5 (193 download)
Download or read book The Handbook of Applied Communication Research written by H. Dan O'Hair and published by John Wiley & Sons. This book was released on 2020-04-24 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: Explores how various communication contexts are best approached Addresses balancing scientific findings with social and cultural issues Discusses how and to what extent media can mitigate the effects of adverse events Features original findings from ongoing research programs and original communication models and frameworks Presents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.
Author : Tombul, I??l
Publisher : IGI Global
ISBN 13 : 1799871827
Total Pages : 990 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Contemporary Approaches to Orientalism in Media and Beyond written by Tombul, I??l and published by IGI Global. This book was released on 2021-05-28 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt: Orientalism is about much more than just information gathered about the East within its general postcolonial period. In this period, orientalism is a Western discourse that dominated and shaped the view of the East. There is “otherization” in the way the West has historically looked at the East and within the information presented about it. These original stories of travelers in the past and previous telling about the East are facing a reconstruction through modern types of media. Cinema, television, news, newspaper, magazine, internet, social media, photography, literature, and more are transforming the way the East is presented and viewed. Under the headings of post-orientalism, neo-orientalism, or self-orientalism, these new orientalist forms of work in combination with both new and traditional media are redefining orientalism in the media and beyond. The Handbook of Research on Contemporary Approaches to Orientalism in Media and Beyond shows how both new media and traditional media deal with orientalism today through the presentation of gender, race, religion, and culture that make up orientalist theory. The chapters focus on how orientalism is presented in the media, cinema, TV, photography, and more. This book is ideal for communications theorists, media analysts, practitioners, researchers, academicians, and students working in fields that include mass media, communications, film studies, ethnic studies, history, sociology, and cultural studies.
Author : Pieter Jacobus Fourie
Publisher : Juta and Company Ltd
ISBN 13 : 9780702176920
Total Pages : 468 pages
Book Rating : 4.1/5 (769 download)
Download or read book Media Studies: Media history, media and society written by Pieter Jacobus Fourie and published by Juta and Company Ltd. This book was released on 2007 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: While examining exactly who owns the media and who produces the media, this text manages to encompass the systematic, critical, and analytical media in all its forms and concludes that the media is one of the most important generators and disseminators of meaning in contemporary society. Investigating the power relationships between the media and politics, culture, economy, society, and above all, democracy, this resource is well-suited for anyone with an interest in the modern role of media in society.
Author : Paul M.W. Hackett
Publisher : Frontiers Media SA
ISBN 13 : 2889457311
Total Pages : 86 pages
Book Rating : 4.8/5 (894 download)
Download or read book Conceptual Categories and the Structure of Reality: Theoretical and Empirical Approaches written by Paul M.W. Hackett and published by Frontiers Media SA. This book was released on 2019-01-21 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this eBook, Conceptual Categories and the Structure of Reality, the title very well describes the book's content. Within the book's pages a selection of academics from a variety of human behaviour, human/social science and humanities disciplines write about their research all of which can be typified by their consideration of how categories are used to structure understanding of phenomena. These authors have considered how reality may be understood through notions such as categorial and structural ontologies, part-whole relatoinships (mereology), the qualitative, quantitative and philosophical use of the facet theory approach to research, mapping sentences and declarative mapping sentence, hermeneutics, concepts and constructs, similarities and differences. The resulting collection presents the foregoing conceptual and empirical approaches to knowledge development in general (chapter 1&3 Hackett); Phillips and Wislons' review of compositional syntax in bird calls (chapter 2); neurobehavioral decision systems (chapter 4 Foxall); representations of human psychological processes (chapter 5 Juan-Miguel López-Gil; Rosa Gil; Roberto García); free associations mirroring and its relation to self- and world-related concepts (chapter 6 Martin Kuška; Radek Trnka; Aleš Antonín Kuběna; Jiří Růžička); local knowledge and going beyond the data (chapter 7 Steven Phillips); categorical etiologies of speech sound disorders (chapter 8 Kelly Farquharson); similarity of visual appearance (chapter 9 Nao Nakatsuji; Hisayasu Ihara; Takeharu Seno; Hiroshi Ito); and a consideration of the seminal writing of David Oderberg's on the categorial classification of reality (chapter 10 Hackett).
Author : D. Kelsey
Publisher : Springer
ISBN 13 : 1137410698
Total Pages : 199 pages
Book Rating : 4.1/5 (374 download)
Download or read book Media, Myth and Terrorism written by D. Kelsey and published by Springer. This book was released on 2015-04-28 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media, Myth and Terrorism is a rigorous case study of Blitz mythology in British newspaper responses to the July 7th bombings. Considering how the press, politicians and the public were caught up in popular accounts of Britain's past, Kelsey explores the ideological battleground that took place in the weeks following the bombings.
Author : Hyunyi Cho
Publisher : SAGE Publications
ISBN 13 : 1483312194
Total Pages : 377 pages
Book Rating : 4.4/5 (833 download)
Download or read book The SAGE Handbook of Risk Communication written by Hyunyi Cho and published by SAGE Publications. This book was released on 2014-10-29 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive, state-of-the-art overview of risk communication, the field’s leading experts summarize theory, current research, and practice in a range of disciplines and describe effective communication approaches for risk situations in diverse contexts, such as health, environment, science, technology, and crisis. Offering practical insights, the contributors consider risk communication in all contexts and applications—interpersonal, organizational, and societal—offering a wider view of risk communication than other volumes. Importantly, the handbook emphasizes the communication side of risk communication, providing integrative knowledge about the models, audiences, messages, and the media and channels necessary for effective risk communication that enables informed judgments and actions regarding risk. Editors Hyunyi Cho, Torsten Reimer, and Katherine McComas have significantly contributed to the field of risk communication with this important reference work—a must-have for students, scholars, and risk and crisis communication professionals.
Author : Eastin, Matthew S.
Publisher : IGI Global
ISBN 13 : 1605667935
Total Pages : 768 pages
Book Rating : 4.6/5 (56 download)
Download or read book Handbook of Research on Digital Media and Advertising: User Generated Content Consumption written by Eastin, Matthew S. and published by IGI Global. This book was released on 2010-07-31 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Author : Sai Felicia Krishna-Hensel
Publisher : Taylor & Francis
ISBN 13 : 1317098862
Total Pages : 193 pages
Book Rating : 4.3/5 (17 download)
Download or read book Media in Process written by Sai Felicia Krishna-Hensel and published by Taylor & Francis. This book was released on 2016-09-19 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The post-communist development of media systems has been uneven in the countries of the region. Television and newspapers, together with the emergence of social media, have had great influence on the political debate in various countries. Ownership of the media has been a factor in many instances. The integration of traditionally isolated Central/Eastern Europe into larger, worldwide trends has fundamentally changed the way we look at the media in this region. This volume proposes to address the transition of the media and communication industries in the contemporary period. The contributions discuss, among other things, the obstacles that still remain for the media to play an effective watchdog role in the new democracies, and whether the advent of the Internet and social media has helped or hindered the transformation to a powerful, independent media. The discussion further examines whether advertising agencies have targeted post-communist citizens differently than those in Western European countries and if the media markets in the post-communist region are fundamentally different than in Western Europe and North America. A second focus of the volume is the media coverage of social issues like domestic violence, which is intended to draw attention to these issues and influence policy in a more aware and open society. This establishes the trend of post-communist media following the example of western media practice. The implications of the Central European media transformation for the newly transforming media markets in the post-Soviet space suggest a new phase in the development of the medium. The impact of global influences on regional expression is an important aspect of the political and social changes that are underway. This volume makes an important interdisciplinary contribution in examining the development of the media.
Author : Fred W. Sanborn
Publisher : Routledge
ISBN 13 : 1136276580
Total Pages : 369 pages
Book Rating : 4.1/5 (362 download)
Download or read book A Cognitive Psychology of Mass Communication written by Fred W. Sanborn and published by Routledge. This book was released on 2013-07-18 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media. This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.
Author : Christos Kostopoulos
Publisher : Emerald Group Publishing
ISBN 13 : 1839094184
Total Pages : 146 pages
Book Rating : 4.8/5 (39 download)
Download or read book Journalism and Austerity written by Christos Kostopoulos and published by Emerald Group Publishing. This book was released on 2020-09-10 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using an original empirical study of the frame building process in the press, this book analyses the interplay between political economy and framing theories, focusing on what the frames found in the press can reveal about structural power struggles, and the contribution of journalism to democratic debate.
Author : Paul Mark Pedersen
Publisher : Routledge
ISBN 13 : 0415518199
Total Pages : 545 pages
Book Rating : 4.4/5 (155 download)
Download or read book Routledge Handbook of Sport Communication written by Paul Mark Pedersen and published by Routledge. This book was released on 2013 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers a survey of the discipline of sport communication. The authors explore communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of sport that don't rely on effective communications. Including contributions from sport media and communications scholars and professionals from around the world, the book examines emerging media, social media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions.--adapted from publisher's description.
Author : David L. Altheide
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.3/5 (91 download)
Download or read book Media Logic written by David L. Altheide and published by SAGE Publications, Incorporated. This book was released on 1979-08 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes such social institutions as politics, religion, and sport as they are presented and transformed by the media to affect our shared stock of knowledge. Altheide and Snow move beyond a consideration of the reasons for the picture given by media of these institutions and the ways in which media has impact, to a more pervasive view of our culture as shaped by the media that are a part of it. 'Altheide and Snow do successfully show how a common media logic has gripped such apparently different areas as spectator politics, sport and religion. They do show how all other media tend to conform to a dominant television format.' -- The Media Reporter, Spring 1980
