Author : H.S. Amanda Somasiri
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Book Synopsis A Comprehensive Literature Review on the Adoption of Visual Merchandising, Premium Pricing and Ethnocentrism by Various Industries in Sri Lanka by : H.S. Amanda Somasiri
Download or read book A Comprehensive Literature Review on the Adoption of Visual Merchandising, Premium Pricing and Ethnocentrism by Various Industries in Sri Lanka written by H.S. Amanda Somasiri and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's turbulent business environment, almost all businesses try their best to attract more customers and expand their market shares. To make the success of their objectives they implement a variety of strategies to their marketing process. Therefore this comprehensive literature review was conducted to analyze the investigations of previous researchers and identify how marketing strategies; Visual Merchandising, Premium Pricing and Ethnocentrism are effectively used in different industries within the Sri Lankan context. The first part of this study move with the introduction to the aforementioned three strategies and the second part is developed through previous scholars studies as; Visual Merchandising related to supermarkets, fashion apparel and FMCGs, Premium pricing related to organic vegetables, organic rice, dairy products, tea products and green products and ethnocentrism related to handloom, skincare products and milk powder industry. Finally, the conclusion discusses the applicability of adopted strategies to the marketing activities as well as recommendations for the future improvements of those industries.