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A Comparison Of The Consumer Decision Making Behavior Of Married And Cohabiting Couples
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Book Synopsis Consumer Behavior in Action by : Geoffrey Paul Lantos
Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos and published by Routledge. This book was released on 2015-01-28 with total page 1091 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Book Synopsis Unmarried Couples, Law, and Public Policy by : Cynthia Grant Bowman
Download or read book Unmarried Couples, Law, and Public Policy written by Cynthia Grant Bowman and published by Oxford University Press, USA. This book was released on 2010 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, Cynthia Grant Bowman explores legal recognition of opposite-sex cohabiting couples in the United States. The author argues that the many benefits attendant upon formal marriage should be extended to cohabitants who have lived together for more than two years or give birth to a child.
Book Synopsis Aging and Decision Making by : Thomas M. Hess
Download or read book Aging and Decision Making written by Thomas M. Hess and published by Academic Press. This book was released on 2015-02-17 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decisions large and small play a fundamental role in shaping life course trajectories of health and well-being: decisions draw upon an individual's capacity for self-regulation and self-control, their ability to keep long-term goals in mind, and their willingness to place appropriate value on their future well-being. Aging and Decision Making addresses the specific cognitive and affective processes that account for age-related changes in decision making, targeting interventions to compensate for vulnerabilities and leverage strengths in the aging individual. This book focuses on four dominant approaches that characterize the current state of decision-making science and aging - neuroscience, behavioral mechanisms, competence models, and applied perspectives. Underscoring that choice is a ubiquitous component of everyday functioning, Aging and Decision Making examines the implications of how we invest our limited social, temporal, psychological, financial, and physical resources, and lays essential groundwork for the design of decision supportive interventions for adaptive aging that take into account individual capacities and context variables. - Divided into four dominant approaches that characterize the current state of decision-making science and aging neuroscience - Explores the impact of aging on the linkages between cortical structures/functions and the behavioral indices of decision-making - Examines the themes associated with behavioral approaches that attempt integrations of methods, models, and theories of general decision-making with those derived from the study of aging - Details the changes in underlying competencies in later life and the two prevailing themes that have emerged—one, the general individual differences perspective, and two, a more clinical focus
Book Synopsis Consumer Behaviour International Edition 1/e by : David Mothersbaugh
Download or read book Consumer Behaviour International Edition 1/e written by David Mothersbaugh and published by McGraw Hill. This book was released on 2023-09-01 with total page 2341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.
Book Synopsis The Routledge Companion to Financial Services Marketing by : Tina Harrison
Download or read book The Routledge Companion to Financial Services Marketing written by Tina Harrison and published by Routledge. This book was released on 2014-12-05 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
Book Synopsis Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference by : Naresh K. Malhotra
Download or read book Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2015-05-05 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Marriage and the Family by : Carlfred Bartholomew Broderick
Download or read book Marriage and the Family written by Carlfred Bartholomew Broderick and published by Prentice Hall. This book was released on 1979 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dyadic Decision Making by : David Brinberg
Download or read book Dyadic Decision Making written by David Brinberg and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research on joint or dyadic decision making has received renewed attention from behavioral scientists. This interest is due mostly to the advances in analytic and conceptual models used to study interaction processes. A number of related disciplines have used distinctive paradigms to study the same focal problem: namely, the processes by which two people interact, come to resolve a problem and, finally, reach a decision. Dyadic Decision Making presents in a single, integrated volume the conceptual and analytic strategies developed in communications research, marketing, psychology and sociology to investigate joint decision making.
Book Synopsis Sociological Abstracts by : Leo P. Chall
Download or read book Sociological Abstracts written by Leo P. Chall and published by . This book was released on 2003 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.
Book Synopsis Economics of the Family by : Martin Browning
Download or read book Economics of the Family written by Martin Browning and published by Cambridge University Press. This book was released on 2014-06-05 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive, modern, and self-contained account of the research in the growing area of family economics. It is intended for graduate students in economics and for researchers in other fields interested in the economic approach to the family.
Book Synopsis Consumer Behavior by : Delbert I. Hawkins
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Download or read book Business Periodicals Index written by and published by . This book was released on 2007 with total page 2892 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Marriage Checkup by : James V. Córdova
Download or read book The Marriage Checkup written by James V. Córdova and published by Jason Aronson. This book was released on 2009-05-11 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marriage Checkup is designed to help couples assess the strengths and weaknesses of their relationship and to develop strategies for strengthening its health. Like physical health, the health of a relationship can be developed to greater levels of fitness and resilience to illness. Thus, even healthy couples can benefit from a marital health perspective by developing exercises for optimizing their health and fitness. This book primarily serves couples interested in improving the health of their relationship. Counselors and therapists may recommend that their couples-patients use the book. Additionally, the book may be of interest to professors of marriage and family counseling.
Book Synopsis Comprehensive Dissertation Index by :
Download or read book Comprehensive Dissertation Index written by and published by . This book was released on 1984 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Economics of the Family and Family Policies by : Christina Jonung
Download or read book Economics of the Family and Family Policies written by Christina Jonung and published by Routledge. This book was released on 1997-10-16 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume wil be an invaluable, up-to-date, one-stop resource for economists and those involved in the social sciences and gender studies, as well as policy makers themselves.
Book Synopsis Handbook of Consumer Finance Research by : Jing Jian Xiao
Download or read book Handbook of Consumer Finance Research written by Jing Jian Xiao and published by Springer. This book was released on 2016-05-30 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the authoritative resource summarizes the state of consumer finance research across disciplines for expert findings on—and strategies for enhancing—consumers’ economic health. New and revised chapters offer current research insights into familiar concepts (retirement saving, bankruptcy, marriage and finance) as well as the latest findings in emerging areas, including healthcare costs, online shopping, financial therapy, and the neuroscience behind buyer behavior. The expanded coverage also reviews economic challenges of diverse populations such as ethnic groups, youth, older adults, and entrepreneurs, reflecting the ubiquity of monetary issues and concerns. Underlying all chapters is the increasing importance of financial literacy training and other large-scale interventions in an era of economic transition. Among the topics covered: Consumer financial capability and well-being. Advancing financial literacy education using a framework for evaluation. Financial coaching: defining an emerging field. Consumer finance of low-income families. Financial parenting: promoting financial self-reliance of young consumers. Financial sustainability and personal finance education. Accessibly written for researchers and practitioners, this Second Edition of the Handbook of Consumer Finance Research will interest professionals involved in improving consumers’ fiscal competence. It also makes a worthwhile text for graduate and advanced undergraduate courses in economics, family and consumer studies, and related fields.
Author :Shoshana Grossbard-Shechtman Publisher :Cambridge University Press ISBN 13 :9780521891431 Total Pages :378 pages Book Rating :4.8/5 (914 download)
Book Synopsis Marriage and the Economy by : Shoshana Grossbard-Shechtman
Download or read book Marriage and the Economy written by Shoshana Grossbard-Shechtman and published by Cambridge University Press. This book was released on 2003-04-28 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marriage and the Economy explores how marriage influences the monetized economy as well as the household economy. Marriage institutions are to the household economy what business institutions are to the monetized economy, and marital status is clearly related to the household economy. Marriage also influences the economy as conventionally measured via its impact on labor supply, workers' productivity, savings, consumption, and government programs such as welfare programs and social security. The macro-economic analyses presented here are based on the micro-economic foundations of cost/benefit analysis, game theory, and market analysis. Micro-economic analysis of marriage, divorce, and behavior within marriages are investigated by a number of specialists in various areas of economics. Western values and laws have been very successful at transforming the way the world does business, but its success at maintaining individual commitments to family values is less impressive.
