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Download or read book A Comparative Study of the Influence of Country of Origin on Consumer Attitudes written by and published by . This book was released on 1986 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wing-Yiu Raymond Sung
Publisher :
ISBN 13 : 9781361178690
Total Pages : pages
Book Rating : 4.1/5 (786 download)
Download or read book A Comparative Study of the Influence of Country of Origin on Consumer Attitudes written by Wing-Yiu Raymond Sung and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicolas Papadopoulos
Publisher : Routledge
ISBN 13 : 1317953193
Total Pages : 504 pages
Book Rating : 4.3/5 (179 download)
Download or read book Product-Country Images written by Nicolas Papadopoulos and published by Routledge. This book was released on 2014-05-01 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Author : Paweł Bryła
Publisher : Taylor & Francis
ISBN 13 : 1000719057
Total Pages : 323 pages
Book Rating : 4.0/5 (7 download)
Download or read book Consumer Ethnocentrism, Country of Origin and Marketing written by Paweł Bryła and published by Taylor & Francis. This book was released on 2022-10-06 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards a country and its products can provide valuable insights for marketing strategies. This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers. The book aims to determine how appeals to the domestic or foreign country-of-origin provided through claims, symbols, labels, and quality signs can affect consumer attitudes and food purchase intentions as well as to contextualise consumer behaviour issues in the broader picture of the entire system of food production and distribution. The reader will gain a comprehensive understanding of consumer ethnocentrism and country-of-origin effect on the food market based on a series of original research studies conducted in Poland. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomena under study. Based on original research, this innovative volume will be a valuable resource for consumer behaviour, food marketing, and international marketing scholars and students.
Author : Vandana Munjal
Publisher :
ISBN 13 :
Total Pages : 49 pages
Book Rating : 4.:/5 (13 download)
Download or read book Country of Origin Effects on Consumer Behavior written by Vandana Munjal and published by . This book was released on 2014 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: This piece of research paper deals with country of origin effects on consumer behavior. It is a review of all the research that has taken place over so many years in this area. It provides an answer that country of origin does effect consumer beliefs, attitudes and perceptions. Country image effects and the tendency of consumers to be ethnocentric leads to certain biases for certain products of certain countries which neutralize as consumers become more familiar with the products and involved in the purchases. Differences in the demographic profiles of consumers also lead to varying degrees of country of origin effects. This study is an important piece of information for marketers who often are in dilemma about the choice of which strategy to be adopted because the world, even though globalized, is still carrying boundaries of its cultural, political and economic environments.
Author : Brian Toyne
Publisher : Allyn & Bacon
ISBN 13 : 9780205141371
Total Pages : 734 pages
Book Rating : 4.1/5 (413 download)
Download or read book Global Marketing Management written by Brian Toyne and published by Allyn & Bacon. This book was released on 1993-01-01 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Choong Lyong Ha
Publisher :
ISBN 13 :
Total Pages : 382 pages
Book Rating : 4.:/5 (393 download)
Download or read book The Influence of Consumer Ethnocentrism and Product Characteristic on Country of Origin Effects written by Choong Lyong Ha and published by . This book was released on 1998 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harlan E. Spotts
Publisher : Springer
ISBN 13 : 3319117793
Total Pages : 340 pages
Book Rating : 4.3/5 (191 download)
Download or read book Marketing, Technology and Customer Commitment in the New Economy written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Nicolas G. Papadopoulos
Publisher : Routledge
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.:/5 (318 download)
Download or read book Product-country Images written by Nicolas G. Papadopoulos and published by Routledge. This book was released on 1993 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first-ever book about product and country images. It goes considerably beyond what was known until now about these images on buyer behavior and international market strategy. Thousands of companies use country identifiers as part of their international marketing strategy and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers’and buyers’decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. National stereotyping and consumer biases in favor or against countries, based on image, have been known for some time to influence their marketplace decisions. Businesspeople who want to learn how to use country identifiers effectively, when to use them and when to avoid them, and how country images affect the behavior of consumers in their target markets will want to read this book cover to cover. Product-Country Images discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. It is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic. Written by the world's preeminent researchers in the field from both academic and business sectors--a total of twenty-nine researchers from eleven countries--Product-Country Images presents the work of some of the best minds in the area--Johansson, Morello, Nebenzahl and Jaffe, Crawford and Lumpkin, Yaprak, Liefeld, and Wall, and the editors, Papadopoulos and Heslop, who have also authored some of its chapters. The chapters cover areas related to the main theme from both theoretical and practical perspectives and address questions of international marketing strategy, public policy, and research methodology. The subject is treated at a level suitable for business executives, public policymakers, academic researchers, and university students. Generally, the influence of product country images is so pervasive that this will be an indispensable reference and guidebook to anyone interested in understanding better, and/or enhancing the effectiveness of, international consumer behavior, international marketing, and international marketing strategy. Academic researchers specializing in country-product images, international marketing, and other fields, such as decisionmaking, cultural anthropology, international behavior, and perhaps most importantly, social psychology for international relations, will find readily applicable information and new directions for further research. International business marketing practitioners and public policymakers will find the practical information on the role and importance of country image in attracting foreign investment, promoting a nation's exports, protecting domestic markets from imports, and capitalizing on major international events for promoting national image immediately useful in formulating strategies and policies. International marketing/business students will be better prepared for a competitive world from being exposed to this field of knowledge and its implications which are relevant to many subdisciplines. The made-in notion is a matter of tremendous importance in international marketing strategy, public policymaking, and research. With this in mind, editors Papadopoulos and Heslop take special care to achieve a blend of practice and theory and of the strategic, policy, and research perspectives. As such, Product-Country Images is divided into five main sections so that readers will be able to find the information they need: In the first section, the chapters that introduce the subject, provide an overview of the field,
Author : James Ngugi Njuguna
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783659690532
Total Pages : 220 pages
Book Rating : 4.6/5 (95 download)
Download or read book The Effect of Country of Origin on Consumer Behavior in Nairobi, Kenya written by James Ngugi Njuguna and published by LAP Lambert Academic Publishing. This book was released on 2015-04-21 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The country-of-origin (COO) concept refers to the country where a particular product is made and is anchored on the international marketing theory. The broad objective of this pioneering study was to determine the effect of COO, consumer characteristics and attitudes on consumer behaviour towards foreign clothing brands in Nairobi, Kenya. The results established that country-of-origin influences consumer behaviour towards foreign clothing brands and that there was a significant association among the two. The findings also revealed that consumer characteristics directly influence consumer behaviour and also moderate the relationship between COO and consumer behaviour. There was a significant relationship between consumer characteristics and consumer behaviour. Furthermore, the results showed that consumer attitudes strongly mediate the relationship between country-of-origin and consumer behaviour, and there was a significant association among the two. Finally, the joint effect of COO, consumer characteristics and consumer attitudes was greater than the individual effects of the independent, mediating and moderating variables on consumer behaviour towards foreign clothing brands.
Author : Ulrike Imme
Publisher : GRIN Verlag
ISBN 13 : 3668687374
Total Pages : 51 pages
Book Rating : 4.6/5 (686 download)
Download or read book Country of Origin Effects as Key Success Factor for Marketing Strategies written by Ulrike Imme and published by GRIN Verlag. This book was released on 2018-04-20 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, The University of Sydney, course: International Marketing, language: English, abstract: This research addresses Country of Origin (COO) effects from the as a measure of strategic marketing and marketing communications of companies in Australia. It reveals that despite the increasing off-shoring and globalization aspects, Country of Origin is of major relevance to a number of product categories in Australia, and consequently very likely worldwide. It is a cross-industry explanatory analysis, which includes major global businesses. It also comprises various aspects of the impact that COO has on the management of companies. The conclusion includes a market overview coupled with a guideline for the application, and future predictions regarding the topic. Within this paper, marketing managers across industries disclose a new perspective to the Australian version of "Country of Origin". By analysing market observations, with examples of case studies, and including compelling illustrations of companies, this paper reveals the viewpoint of the people whose business focus are marketing strategies and marketing communication in Australia. Much research has been done on the impact of country of origin effects on customers, underlining their diverse attitudes towards credibility and respect of brands and products. In one of the latest studies Jean-Paul Usunier (2006) argues that increasing internationalization of production location and raising acceptance of products irrespective of their origin, lead to insignificance of the topic in real life. Yet today country of origin is considered as neither made-in, designed-in, nor country-of-brand. Much rather it is the manipulated consumer perception associated with a product, company or brand. This can be irrespective of location of production or design, such as in the case of Michel’s Patisserie in Australia. Based on established COO research and first hand interviews and surveys, the paper links proven facts of consumer behaviour with potential and actual usage within the marketing strategies of global and domestic companies in Australia. Supported by qualitative and quantitative research, conclusions about the current development are drawn and future applications are predicted and suggested. This research is concerned with if, and how, companies willingly form this perception in Australia and in the end should guide marketing managers on how to use COO as a KSF in Australia and ultimately globally.
Author : Kien Quoc Van Pham
Publisher :
ISBN 13 :
Total Pages : 341 pages
Book Rating : 4.:/5 (467 download)
Download or read book A Comparative Study of Consumer Preferences Across Four Types of Consumer Products written by Kien Quoc Van Pham and published by . This book was released on 1996 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joanna Saad
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book The Impact of Country-of-Origin Image on Consumer Behavior and Brand Equity written by Joanna Saad and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The motivation behind researching the country of origin and how does it affect the consumer behavior Research is sustained by the conflicting position of researchers. For certain researchers' country of origin represents a vital factor considered by customers in their purchasing decision process. Such impact is based on the image of the country in customer's black-box which influence his/her brand perception, attitude, usage and loyalty. Accordingly, Country of origin has become an extrinsic product trait considered as a substitute for merchandise quality, performance, reliability, prestige and other product features that cannot be directly assessed. For other researchers such impact has been diluted and even neutralized with globalization as the products origin can be from different sources; In this perspective the raw materials can be provided from a different country than the country of manufacturing or assembling and marketed is a third different country which will lead to a confused unclear identification of the product origin or source. The key purpose of the study we are working on, is to discover the country-of-origin - defined as the country of the organization owning the brand - would affect the customer' overall brand equity perception. The key purpose of the study we are working on, is to discover the country-of-origin of a brand effects on the customer' perception and overall brand equity. Mainly, the goal is to discover the relation between the customer' perception of country-of-origin image and their perception and attitude toward the supplied brand image and attitude. In this respect, the study will concentrate on the influence of Country-of-Origin factor on the mothers' selection of baby diapers brands. A quantitative survey was performed. In this respect data was collected through a structured questionnaire. In this respect a sample of Lebanese mother with new born babies were interviewed. Descriptive statistics and inferential statistics were used for data analysis and hypotheses validation.
Author : Arne C. Schmidt
Publisher :
ISBN 13 : 9783865687951
Total Pages : 0 pages
Book Rating : 4.6/5 (879 download)
Download or read book Origin Effects and Their Strategic Implications written by Arne C. Schmidt and published by . This book was released on 2013-04-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through extensive research this book provides a timely look into country of origin effects. The study combines an empirical approach with a thorough analysis of cultural and social aspects and analyzes consumer attitudes, risk assumptions, and in-group versus out-group rationales that can influence success in today’s Japanese retail market. The research also focuses on how Japanese retail banking customers use country of origin information revealing new findings that challenge traditionally held beliefs and can help firms use origin cues as a comparative advantage to achieve greater success.
Author : Mark S. Sbrocco
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (15 download)
Download or read book Effect of Country of Origin and Brand Name Cues on Consumer Attitudes Toward High and Low Risk Products written by Mark S. Sbrocco and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Sipos
Publisher : GRIN Verlag
ISBN 13 : 3656009244
Total Pages : 33 pages
Book Rating : 4.6/5 (56 download)
Download or read book Country-of-Origin Effects and Competitive Advantage written by Philip Sipos and published by GRIN Verlag. This book was released on 2011-09-16 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Hohenheim (Lehrstuhl für Unternehmensführung), course: Seminar Marketing und Management-Insights, language: English, abstract: Im Rahmen dieser Arbeit werden Country-of-Origin und Country Image Effekte mit der Zielsetzung, Implikationen für internationale Marketingstrategien abzuleiten, untersucht. Hierfür werden zunächst Konzeptualisierung und Operationalsierung der betreffenden Konstrukte auf Basis einer fundierten Literaturanalyse die vorgenom-men. Im Weiteren wird der Einfluss des Country-of-Origin wie auch des Coun-try Image auf das Konsumentenverhalten untersucht. Dazu wird neben konventionellen Ansätzen wie Kategorisierung und Ethnozentrismus eine neue, ergänzende Sicht-weise beleuchtet. Insofern lässt sich abschließend die Relevanz des Länderimage für internationale Marketingstrategien aufzeigen, da es sich weiterhin um ein breit diskutiertes Konstrukt handelt, welches künftiger Forschungsaktivitäten bedarf. This paper analyses the concept of Country-of-Origin and Country Image with the purpose of highlighting implications for international marketing strategies. This is done by presenting an overview of the conceptual background of the two concepts, their influence on consumer behaviour as well as by discussing an integrative framework for their conceptualisation and operationalisation. After emphasising that these concepts indeed have an impact on product evaluations, their relevance for international marketing strategies is assessed. Conventional approaches such as categorisation and ethnocentrism that tend to bias Country-of-Origin effects will be complemented by a brand-new one. Thus, it is argued that Country Image is still a disputed issue and that there is need for further research on this construct.
Author : Peeter W. J. Verlegh
Publisher :
ISBN 13 : 9789058084637
Total Pages : 136 pages
Book Rating : 4.0/5 (846 download)
Download or read book Country-of-origin effects on consumer product evaluations written by Peeter W. J. Verlegh and published by . This book was released on 2001 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
